No. Responden: Tempat: Hari/Tgl: Jam: Pewawancara: KUESIONER PENELITIAN

Transkripsi

1 LAMPIRAN 217

2 No. Responden: Tempat: Hari/Tgl: Jam: Pewawancara: KUESIONER PENELITIAN Bapak/ Ibu yang terhormat, perkenankan saya meminta bantuan untuk mengisi daftar pertanyaan dalam kuesioner berikut ini. Kuesioner ini untuk penelitian tesis yang berjudul: PENGARUH SUBDIMENSI CUSTOMER- BASED BRAND EQUITY (C.B.B.E) DAN KEPUASAN PELANGGAN TERHADAP EKUITAS MEREK, maka saya memohon kesediaan Anda untuk mengisi kuesioner ini. Atas kesediaan Bapak/ Ibu, saya mengucapkan banyak terima kasih. Peneliti: Fiona Dewi Mahasiswa MM Unika Soegijapranata Semarang. 218

3 Bpk / Ibu / Sdr dimohon untuk mengisi data demografi pada pertanyaan dibwah dan memberikan tanda ( ) pada tempat yang telah disediakan : A. Data diri Responden 1. Apakah Anda menggunakan Smartphone Android Merek Samsung: ( ) YA ( ) TIDAK Jika YA : Lanjutkan, Jika TIDAK : Berhenti. 2. Apakah Anda berusia antara tahun: ( ) YA ( ) TIDAK Jika YA : Lanjutkan, Jika TIDAK : Berhenti. 3. Apakah tipe Smartphone Android Merek Samsung yang Anda gunakan saat ini: Tipe / Jenis Smartphone Android Jawaban Merek Samsung Samsung Galaxy S5 Samsung Galaxy Note3 Samsung Galaxy S4 I9500 Samsung Galaxy Note2 Samsung Galaxy Mega Samsung Galaxy S3 Samsung Galaxy S4 Mini Samsung Galaxy Grand Samsung Galaxy S3 Mini Samsung Galaxy Core Duos I Apakah Anda sebelumnya pernah menggunakan Smartphone Android merek Samsung? ( ) YA ( ) TIDAK 5. Nama :...(boleh tidak diisi) 6. Jenis Kelamin : ( ) Pria ( ) Wanita 7. Umur :

4 8. Pendidikan Terakhir : a. Tamat SMP b. Tamat SMA c. Tamat Perguruan Tinggi 9. Pekerjaan : a. Pelajar / Mahasiswa b. Pegawai Negeri c. Karyawan Swasta d. Pengusaha / Wiraswasta 10. Pendapatan per bulan : a. < b. Rp Rp c. Rp Rp d. Rp Rp e. Rp Rp f. Rp

5 B. Petunjuk Pengisian Berikan tanda cek ( ) pada kolom alternatif jawaban, atas pernyataanpernyataan yang ada, sesuai dengan pengalaman yang Bapak/Ibu rasakan atau alami dalam penggunaan Smartphone Android Merek Samsung. Kategori Jawaban: Skor 1 : Sangat Tidak Setuju (STS) Skor 2 : Tidak Setuju (TS) Skor 3 : Netral (N) Skor 4 : Setuju (S) Skor 5 : Sangat Setuju (SS) 1. : Brand Salience Pernyataan 1 Menurut Anda Smartphone Android identik dengan merek 2 Saya bisa mengingat perbedaan nama merek atau logo Smartphone Android merek dengan merek lainnya. 3 Nama merek atau logo Smartphone Android merek mudah sekali saya ingat. 4. Nama Merek mudah saya ucapkan. Alternatif Jawaban STS TS N S SS 2. Brand Performance Pernyataan 1. Smartphone Android Merek beroperasi atau bekerja dengan sangat cepat. 2. Smartphone Android Merek mampu melakukan lebih dari 2 kegiatan dalam satu waktu (multitasking). 3. Baterai Smartphone Android Merek dapat bertahan satu hari untuk pemakaian normal. 4. Smartphone Android Merek awet pemakaiannya atau berumur panjang. 5. Smartphone Android Merek memiliki variasi desain yang menarik. Alternatif Jawaban STS TS N S SS 221

6 6. Harga Smartphone Android Merek sesuai dengan kualitasnya. 3. Brand Imagery Pernyataan 1. Pengguna Smartphone Android Merek adalah anak muda yang bergaya modern. 2. Distribusi Smartphone Android Merek mudah didapatkan untuk dibeli. 3. Smartphone Android Merek menggambarkan gaya hidup yang praktis. 4. Seiring perjalanan waktu, menggunakan Smartphone Android Merek menyenangkan. Alternatif Jawaban STS TS N S SS 4. Brand Judgements Pernyataan 1. Saya menganggap Smartphone Android merek berkualitas tinggi. 2. Smartphone Android merek lebih unggul dibanding dengan merek-merek Smartphone Android lain. Alternatif Jawaban STS TS N S SS 3. Smartphone Android merek adalah salah satu merek yang bereputasi bagus. 4. Smartphone Android Merek inovatif. 5. Brand Feelings Pernyataan 1. Saya merasa nyaman dalam penggunaan Smartphone Android merek (mudah dioperasikan). 2. Saya merasa tidak terganggu dalam penggunaan Smartphone Android merek dengan tambahan update-update versi baru. Alternatif Jawaban STS TS N S SS 222

7 3. Saya merasa performance Smartphone Android merek tidak menjadi lambat walaupun menjalankan banyak aplikasi. 4. Saya merasa aman menggunakan Smartphone Android merek yang memiliki tingkat keamanan dari virus yang tangguh. 5. Saya membutuhkan Smartphone Android Merek sebagai bagian dari gaya hidup saya (Lifestyle). 6. Smartphone Android Merek meningkatkan gengsi (kesan) orang lain terhadap saya. 6. Brand Resonance Pernyataan 1. Bila saya akan membeli Smartphone lagi, maka saya akan memilih merek. 2. Saya merasa menggunakan Smartphone Android Merek sebagai soulmate (belahan jiwa) dalam kehidupan sehari-hari. 3. Menggunakan Smartphone Android Merek merepresentasikan seseorang dalam afiliasi komunitas tertentu. 4. Saya akan mengatakan hal yang baik (positif) kepada orang lain tentang Smartphone Android Merek. Alternatif Jawaban STS TS N S SS 7. Customer Satisfaction (Kepuasan Pelanggan) Pernyataan Alternatif Jawaban STS TS N S SS 1. Saya puas bahwa Smartphone Android merek memiliki kualitas yang terpercaya. 2. Saya akan terus menggunakan Smartphone Android merek secara berkesinambungan. 3. Saya merasa puas akan kinerja Smartphone Android merek yang akan saya ceritakan kepada orang lain. 223

8 4. Saya tidak pernah komplain terhadap Smartphone Android Merek yang telah saya beli. 8. Brand Loyalty (Loyalitas Merek) Pernyataan 1. Saya menganggap diri saya loyal pada Smartphone Android merek. 2. Smartphone Android merek akan menjadi pilihan pertama saya. 3. Saya terdorong untuk melakukan pembelian secara kontinu untuk setiap produk keluaran terbaru Smartphone Android merek dengan kecanggihan yang baru. 4. Saya akan merekomendasikan kepada orang lain untuk membeli produk Smartphone Android merek. Alternatif Jawaban STS TS N S SS 9. Brand Equity (Ekuitas Merek) Pernyataan 1. Menurut saya banyak orang mengenal Smartphone Andorid merek daripada merek lain. 2. Smartphone Android merek berkualitas bagus. 3. Kualitas Smartphone Android merek sebanding dengan harganya. 4. Jika saya akan membeli Smartphone Android lagi, saya akan tetap memilih merek. Alternatif Jawaban STS TS N S SS 224

9 Gambar 1.1 Tempat Akses Pengguna Internet di Indonesia Tahun age Places of Access Internet Cafes 83% 64% On Mobile Phone 22% 48% At Home 16% 25% At Office 19% 18% At School 17% 10% Friends House 9% 5% On Laptop in Wifi Hotspot 7% 4% Gambar 1.2 Pertumbuhan Pengguna Internet di 8 Kota Besar Indonesia Tahun age Kota Makasar 15% 57% Palembang 13% 38% Semarang 29% 70% Bandung 42% 62% Medan 5% 43% Surabaya 13% 49% Botabek 21% 35% Jakarta 25% 51% TOTAL 22% 48% 225

10 age / Gambar 1.3 Market Share Penjualan Smartphone secara Global Merek Smartphone Samsung Apple Huawei LG Lenovo Xiaomi Nokia HTC Sony Sept % 15% 4,5% 4,9% 4,7% 3% 4,8% 4% 5% Oct ,5% 16,9% 4,8% 4,9% 4,8% 3,5% 4,95% 3% 4,5% Nov % 15,5% 4,9% 4,9% 4,8% 3,3% 4,76% 3,5% 4,2% Dec % 20% 4,5% 4,3% 4,9% 3,8% 4,5% 2,9% 4,4% Jan % 18,5% 4,85% 4,6% 4,87% 4% 4,6% 2,8% 4,8% Feb ,9% 16,5% 5,2% 4,95% 4,85% 4,7% 4,5% 2,5% 4,5% Gambar 1.4 Market Share Operating System Smartphone di Indonesia Operating System (OS) age/ tahun Android 36% 56% 60% Blackberry 43% 37% 30% Windows - 2% 9% IOS 1,2% 2,5% 3% Symbian 19% 2% - 226

11 PRE-TESTING HASIL UJI VALIDITAS DAN UJI RELIABILITAS : Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,964,964 4 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted X1 11,6667 3,540,950.,942 X2 11,6667 3,540,950.,942 X3 11,7000 3,528,913.,953 X4 11,8667 3,913,837.,974 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,968,968 6 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted X5 19,4000 9,076,914.,960 X6 19,4333 8,944,915.,960 X7 19,6000 9,352,904.,961 X8 19,5333 9,637,875.,964 X9 19,4667 9,292,862.,965 X10 19,4000 9,076,914.,960 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,953,

12 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted X11 11,5333 3,292,868,803,944 X12 11,5667 3,151,903,839,934 X13 11,7333 3,375,903,867,933 X14 11,6667 3,540,877,844,942 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,955,956 4 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted X15 11,5000 3,224,861,743,951 X16 11,6667 3,333,925,875,930 X17 11,6000 3,490,904,850,938 X18 11,5333 3,292,879,774,944 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,939,951 6 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted X19 17, ,168,846,907,927 X20 17, ,545,819,905,931 X21 17, ,030,873,844,925 X22 17, ,645,860,813,923 X23 17, ,369,805,713,935 X24 17, ,924,858,787,922 Reliability Statistics Cronbach's Alpha Based on Cronbach's Standardized Alpha Items N of Items 228

13 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,942,942 4 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted X25 11,2667 3,926,880.,918 X26 11,2667 3,926,880.,918 X27 11,3333 3,885,849.,928 X28 11,4333 3,978,835.,932 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,953,954 4 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted X29 11,5333 3,292,868,803,944 X30 11,5667 3,151,903,839,934 X31 11,7333 3,375,903,867,933 X32 11,6667 3,540,877,844,942 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,964,964 4 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted Y33 11,6667 3,540,950.,942 Y34 11,6667 3,540,950.,942 Y35 11,7000 3,528,913.,953 Y36 11,8667 3,913,837.,

14 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,932,932 4 Item- Statistics Corrected Item- Squared Cronbach's Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Multiple Correlation Alpha if Item Deleted Y37 11,0667 4,202,730,554,946 Y38 11,1333 3,775,876,863,900 Y39 11,2333 3,702,941,935,878 Y40 11,2667 3,926,822,835,918 DESKRIPTIF KARAKTERISTIK RESPONDEN Umur * Jenis Kelamin Crosstabulation Jenis Kelamin Pria Wanita Umur Tahun Count % of 12,0% 16,5% 28,5% Tahun Count % of 13,5% 19,5% 33,0% Tahun Count % of 17,0% 11,0% 28,0% Tahun Count % of 5,5% 5,0% 10,5% Count % of 48,0% 52,0% 100,0% Jenis Kelamin * Pendidikan Crosstabulation Pendidikan Diploma/Sarjan SMP SMA a Pascasarjana Jenis Kelamin Pria Count % of 1,5% 11,0% 33,5% 2,0% 48,0% Wanita Count % of 1,0% 19,0% 29,5% 2,5% 52,0% Count % of 2,5% 30,0% 63,0% 4,5% 100,0% 230

15 Umur Tahun Umur * Pekerjaan Crosstabulation Pekerjaan Belum Pegawai Negeri Karyawan Swasta Pengusaha / Wiraswasta Profesion al Count % of 27,5%,0% 1,0%,0%,0% 28,5% Count Tahun % of 6,5% 1,5% 22,5% 2,5%,0% 33,0% Count Tahun % of,0% 5,0% 11,5% 10,5% 1,0% 28,0% Count Tahun % of,0% 1,5% 4,5% 4,5%,0% 10,5% Count % of 34,0% 8,0% 39,5% 17,5% 1,0% 100,0% Pekerjaan * Pendidikan Crosstabulation Pendidikan SMP SMA Diploma/Sarjan a Pascasarjan a Pekerjaan Belum Count % of 2,5% 29,0% 2,5%,0% 34,0% Pegawai Negeri Count % of,0%,0% 8,0%,0% 8,0% Karyawan Swasta Count % of,0% 1,0% 38,0%,5% 39,5% Pengusaha / Wiraswasta Count % of,0%,0% 14,0% 3,5% 17,5% Profesional Count % of,0%,0%,5%,5% 1,0% Count % of 2,5% 30,0% 63,0% 4,5% 100,0% 231

16 Pendapatan Rp Rp Pekerjaan * Pendapatan Crosstabulation Pekerjaan Belum Pegawai Negeri Karyawan Swasta Pengusaha / Wiraswasta Profesional Count % of 7,5%,0%,0%,0%,0% 7,5% Rp Count Rp % of 10,0%,0% 3,5%,0%,0% 13,5 % Rp Count Rp % of 16,0% 1,5% 17,0%,5%,0% 35,0 % Rp Count Rp % of,5% 6,5% 19,0% 12,0%,5% 38,5 % Lainnya Count % of,0%,0%,0% 5,0%,5% 5,5% Count % of 34,0% 8,0% 39,5% 17,5% 1,0% 100,0 % Pendapatan * Cara Pembayaran Crosstabulation Cara Pembayaran Cash Kredit Pendapatan Rp Count Rp % of 7,5%,0% 7,5% Rp Count Rp % of 12,5% 1,0% 13,5% Rp Count Rp % of 28,5% 6,5% 35,0% Rp Count Rp % of 20,0% 18,5% 38,5% Lainnya Count % of 2,5% 3,0% 5,5% Count % of 71,0% 29,0% 100,0% 232

17 Tipe Samsung * Pendapatan Crosstabulation Tipe Samsung Samsung Galaxy Core Duos I8262 Pendapatan Rp Rp Rp Rp Rp Rp Rp Rp Lainnya Count % of 3,5% 6,0% 2,0%,0%,0% 11,5% Samsung Galaxy S3 Count Mini % of 1,5% 4,0% 1,0% 1,0%,0% 7,5% Samsung Galaxy Count Grand % of 1,5% 1,5% 13,0% 3,5%,0% 19,5% Samsung Galaxy S4 Count Mini % of,0% 1,0% 4,5% 6,0%,5% 12,0% Samsung Galaxy S3 Count % of 1,0% 1,0% 7,0% 3,5%,0% 12,5% Samsung Galaxy Count Mega % of,0%,0% 3,5% 4,5% 1,0% 9,0% Samsung Galaxy Count Note2Samsung % of,0%,0% 3,0% 9,5%,0% 12,5% Galaxy Note2 Samsung Galaxy S4 Count I9500 % of,0%,0%,0% 5,5% 1,0% 6,5% Samsung Galaxy Count Note3 % of,0%,0% 1,0% 4,5% 1,5% 7,0% Samsung Galaxy S5 Count % of,0%,0%,0%,5% 1,5% 2,0% Count % of 7,5% 13,5% 35,0% 38,5% 5,5% 100,0% 233

18 ANALISIS DESKRIPTIF DATA PENELITIAN: Brand Salience 1 Valid 2 3 1,5 1,5 1, ,5 20,5 22, ,5 57,5 79, ,5 20,5 100,0 Brand Salience 2 Valid 2 3 1,5 1,5 1, ,5 12,5 14, ,5 60,5 74, ,5 25,5 100,0 Brand Salience 3 Valid 2 3 1,5 1,5 1, ,5 20,5 22, ,0 56,0 78, ,0 22,0 100,0 Brand Salience 4 Valid 2 1,5,5, ,5 21,5 22, ,5 54,5 76, ,5 23,5 100,0 Brand Performance 1 Valid 2 3 1,5 1,5 1, ,5 22,5 24, ,5 57,5 81, ,5 18,5 100,0 234

19 Brand Performance 2 Valid 2 2 1,0 1,0 1, ,5 18,5 19, ,0 51,0 70, ,5 29,5 100,0 Brand Performance 3 Valid 2 3 1,5 1,5 1, ,5 24,5 26, ,0 54,0 80, ,0 20,0 100,0 Brand Performance 4 Valid 2 2 1,0 1,0 1, ,5 19,5 20, ,5 57,5 78, ,0 22,0 100,0 Brand Performance 5 Valid 2 9 4,5 4,5 4, ,5 15,5 20, ,0 54,0 74, ,0 26,0 100,0 Brand Performance 6 Valid 2 2 1,0 1,0 1, ,5 18,5 19, ,0 58,0 77, ,5 22,5 100,0 235

20 Brand Imagery 1 Valid 2 5 2,5 2,5 2, ,5 37,5 40, ,5 45,5 85, ,5 14,5 100,0 Brand Imagery 2 Valid ,0 9,0 9, ,0 34,0 43, ,5 48,5 91, ,5 8,5 100,0 Brand Imagery 3 Valid 2 8 4,0 4,0 4, ,0 36,0 40, ,5 49,5 89, ,5 10,5 100,0 Brand Imagery 4 Valid 2 7 3,5 3,5 3, ,5 38,5 42, ,5 50,5 92, ,5 7,5 100,0 Brand Judgments 1 Valid 2 4 2,0 2,0 2, ,0 37,0 39, ,5 46,5 85, ,5 14,5 100,0 236

21 Brand Judgments 2 Valid ,0 11,0 11, ,5 37,5 48, ,5 41,5 90, ,0 10,0 100,0 Brand Judgments 3 Valid ,5 6,5 6, ,5 36,5 43, ,5 46,5 89, ,5 10,5 100,0 Brand Judgments 4 Valid 2 7 3,5 3,5 3, ,0 30,0 33, ,0 52,0 85, ,5 14,5 100,0 Brand Feelings 1 Valid 2 2 1,0 1,0 1, ,5 34,5 35, ,0 52,0 87, ,5 12,5 100,0 Brand Feelings 2 Valid 2 8 4,0 4,0 4, ,0 44,0 48, ,5 40,5 88, ,5 11,5 100,0 237

22 Brand Feelings 3 Valid 2 7 3,5 3,5 3, ,0 22,0 25, ,5 54,5 80, ,0 20,0 100,0 Brand Feelings 4 Valid 2 9 4,5 4,5 4, ,0 20,0 24, ,5 63,5 88, ,0 12,0 100,0 Brand Feelings 5 Valid 2 2 1,0 1,0 1, ,5 42,5 43, ,5 40,5 84, ,0 16,0 100,0 Brand Feelings 6 Valid 2 8 4,0 4,0 4, ,5 44,5 48, ,0 45,0 93, ,5 6,5 100,0 Brand Resonance 1 Valid 2 3 1,5 1,5 1, ,0 15,0 16, ,5 56,5 73, ,0 27,0 100,0 238

23 Brand Resonance 2 Valid 2 1,5,5, ,0 10,0 10, ,5 58,5 69, ,0 31,0 100,0 Brand Resonance 3 Valid 2 1,5,5, ,0 16,0 16, ,5 60,5 77, ,0 23,0 100,0 Brand Resonance 4 Valid 2 1,5,5, ,0 18,0 18, ,0 57,0 75, ,5 24,5 100,0 Kepuasan Pelanggan 1 Valid ,0 10,0 10, ,0 61,0 71, ,0 29,0 100,0 Kepuasan Pelanggan 2 Valid ,5 13,5 13, ,5 57,5 71, ,0 29,0 100,0 239

24 Kepuasan Pelanggan 3 Valid 2 1,5,5, ,5 13,5 14, ,0 62,0 76, ,0 24,0 100,0 Kepuasan Pelanggan 4 Valid 2 4 2,0 2,0 2, ,5 16,5 18, ,5 60,5 79, ,0 21,0 100,0 Loyalitas Merek 1 Valid ,0 20,0 20, ,0 57,0 77, ,0 23,0 100,0 Loyalitas Merek 2 Valid 2 3 1,5 1,5 1, ,0 20,0 21, ,0 54,0 75, ,5 24,5 100,0 Loyalitas Merek 3 Valid 2 1,5,5, ,5 19,5 20, ,5 57,5 77, ,5 22,5 100,0 240

25 Loyalitas Merek 4 Valid 2 2 1,0 1,0 1, ,0 22,0 23, ,0 56,0 79, ,0 21,0 100,0 Ekuitas Merek 1 Valid 2 1,5,5, ,5 15,5 16, ,0 54,0 70, ,0 30,0 100,0 Ekuitas Merek 2 Valid 2 1,5,5, ,0 14,0 14, ,0 62,0 76, ,5 23,5 100,0 Ekuitas Merek 3 Valid 2 1,5,5, ,0 11,0 11, ,0 61,0 72, ,5 27,5 100,0 Ekuitas Merek 4 Valid 2 2 1,0 1,0 1, ,5 15,5 16, ,0 59,0 75, ,5 24,5 100,0 241

26 VALIDITAS ANALISIS KONFIRMATORI KONSTRUK EKSOGEN VALIDITAS BRAND SALIENCE Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label x4 <--- Salience 1,000 x3 <--- Salience,923,110 8,414 *** x2 <--- Salience 1,273,130 9,812 *** x1 <--- Salience,927,110 8,424 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate x4 <--- Salience,713 x3 <--- Salience,666 x2 <--- Salience,864 x1 <--- Salience,667 VALIDITAS BRAND PERFORMANCE Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label X10 <--- Performance 1,000 X9 <--- Performance 1,124,254 4,419 *** X8 <--- Performance 1,214,244 4,982 *** X7 <--- Performance 1,216,250 4,865 *** X6 <--- Performance 1,936,333 5,816 *** X5 <--- Performance 1,772,307 5,775 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate X10 <--- Performance,447 X9 <--- Performance,437 X8 <--- Performance,539 X7 <--- Performance,516 X6 <--- Performance,811 X5 <--- Performance,

27 REVISI MODEL VALIDITAS BRAND PERFORMANCE Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label X8 <--- Performance 1,000 X7 <--- Performance 1,067,194 5,501 *** X6 <--- Performance 1,670,251 6,667 *** X5 <--- Performance 1,500,225 6,663 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate X8 <--- Performance,524 X7 <--- Performance,533 X6 <--- Performance,825 X5 <--- Performance,777 VALIDITAS BRAND IMAGERY Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label x14 <--- Imagery 1,000 x13 <--- Imagery 1,163,156 7,481 *** x12 <--- Imagery 1,010,143 7,067 *** x11 <--- Imagery,945,143 6,603 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate x14 <--- Imagery,676 x13 <--- Imagery,742 x12 <--- Imagery,651 x11 <--- Imagery,

28 VALIDITAS BRAND JUDGMENTS Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label X18 <--- Judgments 1,000 X17 <--- Judgments 1,149,152 7,560 *** X16 <--- Judgments 1,256,166 7,554 *** X15 <--- Judgments 1,094,149 7,350 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate X18 <--- Judgments,638 X17 <--- Judgments,727 X16 <--- Judgments,726 X15 <--- Judgments,691 VALIDITAS BRAND FEELINGS Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label X24 <--- Feelings 1,000 X23 <--- Feelings,672,094 7,170 *** X22 <--- Feelings 1,093,121 9,039 *** X21 <--- Feelings,714,097 7,395 *** X20 <--- Feelings,003,095,034,973 X19 <--- Feelings,021,092,227,820 Standardized Regression Weights: (Group number 1 - Default model) Estimate X24 <--- Feelings,752 X23 <--- Feelings,568 X22 <--- Feelings,829 X21 <--- Feelings,586 X20 <--- Feelings,003 X19 <--- Feelings,

29 REVISI MODEL VALIDITAS BRAND FEELINGS Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label X21 <--- Feelings 1,000 X22 <--- Feelings 1,532,204 7,506 *** X23 <--- Feelings,941,152 6,210 *** X24 <--- Feelings 1,399,189 7,395 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate X21 <--- Feelings,586 X22 <--- Feelings,829 X23 <--- Feelings,568 X24 <--- Feelings,751 VALIDITAS BRAND RESONANCE Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label X28 <--- Resonance 1,000 X27 <--- Resonance 1,055,169 6,226 *** X26 <--- Resonance 1,100,172 6,409 *** X25 <--- Resonance 1,226,190 6,438 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate X28 <--- Resonance,586 X27 <--- Resonance,644 X26 <--- Resonance,686 X25 <--- Resonance,

30 VALIDITAS KEPUASAN PELANGGAN Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label X32 <--- Kepuasan Pelanggan 1,000 X31 <--- Kepuasan Pelanggan,851,126 6,773 *** X30 <--- Kepuasan Pelanggan 1,066,140 7,624 *** X29 <--- Kepuasan Pelanggan,927,125 7,385 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate X32 <--- Kepuasan Pelanggan,660 X31 <--- Kepuasan Pelanggan,610 X30 <--- Kepuasan Pelanggan,749 X29 <--- Kepuasan Pelanggan,693 VALIDITAS Analisis Konfirmatori Konstruk Endogen LOYALITAS MEREK VALIDITY Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label Y33 <--- Loyalitas Merek 1,000 Y34 <--- Loyalitas Merek 1,385,258 5,374 *** Y35 <--- Loyalitas Merek 1,068,205 5,196 *** Y36 <--- Loyalitas Merek 1,097,218 5,042 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate Y33 <--- Loyalitas Merek,558 Y34 <--- Loyalitas Merek,671 Y35 <--- Loyalitas Merek,588 Y36 <--- Loyalitas Merek,

31 VALIDITAS EKUITAS MEREK Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label Y37 <--- Ekuitas Merek 1,000 Y38 <--- Ekuitas Merek,920,109 8,425 *** Y39 <--- Ekuitas Merek,849,106 8,001 *** Y40 <--- Ekuitas Merek,965,115 8,371 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate Y37 <--- Ekuitas Merek,723 Y38 <--- Ekuitas Merek,722 Y39 <--- Ekuitas Merek,673 Y40 <--- Ekuitas Merek,715 PERHITUNGAN UJI RELIABILITAS: Jumlah standard loading (Σ i) Salience = 0, , , ,670 = Performance = 0, , , ,489 = Imagery = 0, , , ,691 = Judgments = 0, , , ,575 = 2,615 Feelings = 0, , , ,750 = Resonance = 0, , , ,709 = Kepuasan Pelanggan = 0, , , ,652 = Loyalitas Merek = 0, , , ,462 = Ekuitas Merek = 0,680 +0,673 +0, ,710 = 2,

32 Jumlah kesalahan pengukuran (measurement error) Kesalahan pengukuran = 1 i 2 (kuadrat standard loading) Salience = (1-0,456) + (1-0,391) + (1-0,454) + (1-0,449) = 0, , ,546 +0,551 = 2,25 Performance = (1-0,623) + (1-0,671) + (1-0,267) + (1-0,239) = 0, , , ,761 = 2,2 Imagery = (1-0,456) + (1-0,465) + (1-0,513) + (1-0,477) = 0, , , ,523 = 2,089 Judgments = (1-0,458) + (1-0,477) + (1-0,452) + (1-0,331) = 0, , , ,669 = 2,282 Feelings = (1-0,339) + (1-0,693) + (1-0,314) + (1-0,563) = 0, , , ,437 = 2,091 Resonance = (1-0,343) + (1-0,424) + (1-0,440) + (1-0,503) = 0, , ,56 + 0,497 = 2,29 Kepuasan Pelanggan = (1-0,49) + (1-0,557) + (1-0,376) + (1-0,425) = 0,51 +0, , ,575 = 2,152 Loyalitas Merek = (1-0,466) + (1-0,424) + (1-0,147) + (1-0,213) = 0, , , ,787 = 2,75 Ekuitas Merek = (1-0,462) + (1-0,453) + (1-0,387) + (1-0,504) = 0, , , ,496 = 2,

33 Jadi Construct Reliability (CR) untuk Konstruk Laten Salience = (2,644) 2 = 6,990 = 0,756 (2,644) 2 + (2,25) 6, ,25 Performance = (2,614) 2 = 6,833 = 0,756 (2,614) 2 + (2,2) 6, ,2 Imagery = (2,764) 2 = 7,640 = 0,785 (2,764) 2 + (2,089) 7, ,089 Judgments = (2,615) 2 = 6,838 = 0,750 (2,615) 2 + (2,282) 6, ,282 Feelings = (2,731) 2 = 7,458 = 0,788 (2,731) 2 + (2,091) 7, ,091 Resonance = (2,609) 2 = 6,807 = 0,748 (2,609) 2 + (2,29) 6, ,29 Kepuasan Pelangan = (2,711) 2 = 7,350 = 0,774 (2,68) 2 + (2,152) 7, ,152 Loyalitas Merek = (2,179) 2 = 4,748 = 0,633 (2,179) 2 + (2,75) 4, ,75 Ekuitas Merek = (2,685) 2 = 7,210 = 0,767 (2,685) 2 + (2,194) 7, ,

34 Notes for Group (Group number 1) The model is recursive. Sample size = 200 Variable Summary (Group number 1) Your model contains the following variables (Group number 1) Observed, endogenous variables X14 X13 X12 X11 X28 X27 X26 X25 X4 X3 X2 X1 X18 X17 X16 X15 X32 X31 X30 X29 X23 X22 X21 Y37 Y38 Y39 Y40 Y36 Y35 Y34 Y33 X24 X8 X7 X6 X5 Unobserved, endogenous variables 250

35 Brand_Equtiy Brand_Loyalty Unobserved, exogenous variables Imagery e14 e13 e12 e11 Resonance e28 e27 e26 e25 Salience e4 e3 e2 e1 Judgments e18 e17 e16 e15 Customer_Satisfaction e32 e31 e30 e29 Feelings e23 e22 e21 e37 e38 e39 e40 e36 e35 e34 e33 z2 z1 e24 Performance e8 e7 251

36 e6 e5 Variable counts (Group number 1) Number of variables in your model: 83 Number of observed variables: 36 Number of unobserved variables: 47 Number of exogenous variables: 45 Number of endogenous variables: 38 Parameter summary (Group number 1) Weights Covariances Variances Means Intercepts Fixed Labeled Unlabeled Assessment of normality (Group number 1) Variable min max skew c.r. kurtosis c.r. X5 2,000 5,000 -,195-1,128 -,139 -,400 X6 2,000 5,000 -,207-1,193 -,708-2,042 X7 2,000 5,000 -,183-1,058 -,235 -,679 X8 2,000 5,000 -,201-1,163 -,217 -,625 X24 2,000 5,000 -,244-1,409 -,405-1,169 Y33 3,000 5,000 -,031 -,178 -,672-1,939 Y34 2,000 5,000 -,272-1,573 -,291 -,841 Y35 2,000 5,000 -,125 -,721 -,403-1,164 Y36 2,000 5,000 -,149 -,858 -,356-1,029 Y40 2,000 5,000 -,285-1,644,011,032 Y39 2,000 5,000 -,238-1,372,060,173 Y38 2,000 5,000 -,184-1,064,014,041 Y37 2,000 5,000 -,267-1,542 -,463-1,338 X21 2,000 5,000 -,046 -,268 -,381-1,100 X22 3,000 5,000 -,039 -,223-1,128-3,257 X23 2,000 5,000 -,058 -,337 -,248 -,716 X29 3,000 5,000 -,088 -,510 -,396-1,143 X30 3,000 5,000 -,139 -,800 -,584-1,686 X31 2,000 5,000 -,191-1,104,030,087 X32 2,000 5,000 -,397-2,292,369 1,065 X15 2,000 5,000 -,190-1,097,248,

37 Variable min max skew c.r. kurtosis c.r. X16 2,000 5,000 -,266-1,535 -,364-1,050 X17 2,000 5,000 -,348-2,008,796 2,299 X18 2,000 5,000 -,195-1,126,386 1,115 X1 2,000 5,000 -,242-1,397 -,100 -,289 X2 2,000 5,000 -,426-2,457,473 1,365 X3 2,000 5,000 -,246-1,423 -,194 -,561 X4 2,000 5,000 -,106 -,611 -,595-1,717 X25 2,000 5,000 -,395-2,282,068,195 X26 2,000 5,000 -,296-1,707 -,026 -,074 X27 2,000 5,000 -,167 -,966 -,145 -,417 X28 2,000 5,000 -,164 -,945 -,402-1,160 X11 2,000 5,000 -,210-1,213 -,372-1,073 X12 2,000 5,000 -,295-1,704 -,295 -,853 X13 2,000 5,000 -,251-1,450 -,558-1,611 X14 2,000 5,000 -,400-2,308,273,788 Multivariate 10,229 1,383 Observations farthest from the centroid (Mahalanobis distance) (Group number 1) Observation number Mahalanobis d-squared p1 p ,484,004, ,824,008, ,252,017, ,200,017, ,050,018, ,651,029, ,364,031, ,186,032, ,246,039, ,666,044, ,508,055, ,205,084, ,204,084, ,288,099, ,035,103, ,899,106, ,417,115, ,303,117, ,192,119, ,158,120, ,130,120,

38 Observation number Mahalanobis d-squared p1 p ,694,129, ,842,148, ,637,153, ,605,154, ,596,154, ,560,155, ,215,163, ,042,168, ,014,169, ,819,174, ,752,176, ,694,177, ,603,180, ,587,180, ,542,181, ,451,184, ,284,188, ,131,193, ,043,195, ,856,201, ,732,204, ,499,211, ,421,214, ,303,217, ,134,223, ,843,232, ,791,234, ,756,235, ,531,242, ,513,243, ,040,259, ,927,263, ,808,267, ,657,273, ,529,277, ,525,277, ,235,288, ,200,289, ,187,290, ,141,292,

39 Observation number Mahalanobis d-squared p1 p ,040,296, ,917,300, ,823,304, ,520,316, ,289,325, ,213,328, ,107,332, ,795,345, ,577,354, ,502,357, ,483,358, ,449,359, ,418,361, ,368,363, ,149,372, ,105,374, ,035,377, ,818,386, ,631,394, ,532,399, ,461,402, ,217,413, ,122,417, ,075,419, ,074,419, ,982,423, ,891,428, ,855,429, ,669,438, ,631,439, ,523,444, ,477,447, ,429,449, ,238,458, ,165,461, ,075,465, ,050,466, ,838,476, ,783,479,

40 Notes for Model (Default model) Computation of degrees of freedom (Default model) Number of distinct sample moments: 666 Number of distinct parameters to be estimated: 96 Degrees of freedom (666-96): 570 Result (Default model) Minimum was achieved Chi-square = 668,348 Degrees of freedom = 570 Probability level =,003 Estimates (Group number 1 - Default model) Scalar Estimates (Group number 1 - Default model) Maximum Likelihood Estimates Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label Brand_Loyalty <--- Customer_Satisfaction,389,097 4,032 *** Brand_Equtiy <--- Customer_Satisfaction,118,096 1,223,221 Brand_Equtiy <--- Brand_Loyalty,410,159 2,585,010 Brand_Equtiy <--- Salience,209,084 2,502,012 Brand_Equtiy <--- Imagery,060,133,449,654 Brand_Equtiy <--- Judgments,134,138,971,332 Brand_Equtiy <--- Feelings,062,086,720,471 Brand_Equtiy <--- Resonance,401,156 2,566,010 Brand_Equtiy <--- Performance,331,115 2,871,004 X14 <--- Imagery 1,000 X13 <--- Imagery 1,112,131 8,458 *** X12 <--- Imagery 1,019,125 8,142 *** X11 <--- Imagery 1,063,132 8,069 *** X28 <--- Resonance 1,000 X27 <--- Resonance 1,046,154 6,771 *** X26 <--- Resonance 1,044,152 6,853 *** X25 <--- Resonance 1,237,173 7,160 *** X4 <--- Salience 1,000 X3 <--- Salience 1,021,142 7,171 *** X2 <--- Salience,892,131 6,830 *** X1 <--- Salience 1,006,140 7,178 *** X18 <--- Judgments 1,

41 Estimate S.E. C.R. P Label X17 <--- Judgments 1,200,183 6,550 *** X16 <--- Judgments 1,358,204 6,645 *** X15 <--- Judgments 1,207,183 6,579 *** X32 <--- Customer_Satisfaction 1,000 X31 <--- Customer_Satisfaction,865,126 6,877 *** X30 <--- Customer_Satisfaction 1,073,138 7,793 *** X29 <--- Customer_Satisfaction,947,125 7,545 *** X23 <--- Feelings 1,000 X22 <--- Feelings 1,640,225 7,299 *** X21 <--- Feelings 1,058,171 6,188 *** Y37 <--- Brand_Equtiy 1,000 Y38 <--- Brand_Equtiy,913,117 7,827 *** Y39 <--- Brand_Equtiy,842,115 7,345 *** Y40 <--- Brand_Equtiy 1,014,125 8,140 *** Y36 <--- Brand_Loyalty 1,000 Y35 <--- Brand_Loyalty,802,214 3,757 *** Y34 <--- Brand_Loyalty 1,460,297 4,921 *** Y33 <--- Brand_Loyalty 1,413,285 4,966 *** X24 <--- Feelings 1,488,207 7,176 *** X8 <--- Performance 1,000 X7 <--- Performance 1,106,214 5,171 *** X6 <--- Performance 1,752,278 6,309 *** X5 <--- Performance 1,631,259 6,292 *** Standardized Regression Weights: (Group number 1 - Default model) Estimate Brand_Loyalty <--- Customer_Satisfaction,541 Brand_Equtiy <--- Customer_Satisfaction,119 Brand_Equtiy <--- Brand_Loyalty,297 Brand_Equtiy <--- Salience,220 Brand_Equtiy <--- Imagery,063 Brand_Equtiy <--- Judgments,103 Brand_Equtiy <--- Feelings,053 Brand_Equtiy <--- Resonance,361 Brand_Equtiy <--- Performance,249 X14 <--- Imagery,691 X13 <--- Imagery,716 X12 <--- Imagery,682 X11 <--- Imagery,675 X28 <--- Resonance,593 X27 <--- Resonance,647 X26 <--- Resonance,

42 Estimate X25 <--- Resonance,710 X4 <--- Salience,670 X3 <--- Salience,674 X2 <--- Salience,625 X1 <--- Salience,675 X18 <--- Judgments,575 X17 <--- Judgments,672 X16 <--- Judgments,691 X15 <--- Judgments,677 X32 <--- Customer_Satisfaction,652 X31 <--- Customer_Satisfaction,613 X30 <--- Customer_Satisfaction,746 X29 <--- Customer_Satisfaction,700 X23 <--- Feelings,566 X22 <--- Feelings,833 X21 <--- Feelings,582 Y37 <--- Brand_Equtiy,680 Y38 <--- Brand_Equtiy,673 Y39 <--- Brand_Equtiy,622 Y40 <--- Brand_Equtiy,710 Y36 <--- Brand_Loyalty,462 Y35 <--- Brand_Loyalty,383 Y34 <--- Brand_Loyalty,651 Y33 <--- Brand_Loyalty,683 X24 <--- Feelings,750 X8 <--- Performance,489 X7 <--- Performance,517 X6 <--- Performance,819 X5 <--- Performance,789 Covariances: (Group number 1 - Default model) Estimate S.E. C.R. P Label Imagery <--> Judgments,090,020 4,559 *** Resonance <--> Feelings -,017,014-1,280,201 Judgments <--> Feelings,000,011,014,989 Imagery <--> Salience,075,022 3,403 *** Salience <--> Judgments,016,015 1,102,271 Salience <--> Feelings -,025,016-1,560,119 Resonance <--> Salience,052,019 2,776,006 Imagery <--> Feelings -,011,015 -,698,

43 Estimate S.E. C.R. P Label Imagery <--> Resonance,129,025 5,153 *** Resonance <--> Judgments,074,017 4,233 *** Imagery <--> Performance,049,016 3,068,002 Judgments <--> Performance,020,011 1,868,062 Feelings <--> Performance -,016,011-1,412,158 Resonance <--> Performance,036,014 2,643,008 Salience <--> Performance,009,014,671,502 Correlations: (Group number 1 - Default model) Estimate Imagery <--> Judgments,576 Resonance <--> Feelings -,118 Judgments <--> Feelings,001 Imagery <--> Salience,351 Salience <--> Judgments,105 Salience <--> Feelings -,145 Resonance <--> Salience,286 Imagery <--> Feelings -,062 Imagery <--> Resonance,709 Resonance <--> Judgments,556 Imagery <--> Performance,320 Judgments <--> Performance,181 Feelings <--> Performance -,127 Resonance <--> Performance,274 Salience <--> Performance,061 Variances: (Group number 1 - Default model) Estimate S.E. C.R. P Label Imagery,214,042 5,084 *** Resonance,156,038 4,140 *** Salience,211,046 4,625 *** Judgments,114,029 3,914 *** Customer_Satisfaction,194,042 4,590 *** Feelings,138,035 3,944 *** Performance,109,033 3,333 *** z1,071,026 2,764,006 z2,076,020 3,804 *** e14,234,029 7,999 *** e13,252,033 7,700 *** 259

44 Estimate S.E. C.R. P Label e12,256,032 8,097 *** e11,289,035 8,174 *** e28,286,033 8,641 *** e27,236,029 8,194 *** e26,220,027 8,068 *** e25,234,031 7,441 *** e4,259,035 7,439 *** e3,265,036 7,393 *** e2,262,033 7,998 *** e1,256,035 7,375 *** e18,230,027 8,572 *** e17,200,026 7,615 *** e16,230,031 7,351 *** e15,196,026 7,541 *** e32,261,033 7,980 *** e31,241,029 8,366 *** e30,178,027 6,575 *** e29,180,025 7,360 *** e23,292,033 8,889 *** e22,163,036 4,579 *** e21,301,034 8,789 *** e37,223,028 7,964 *** e38,193,024 8,037 *** e39,215,025 8,507 *** e40,194,026 7,595 *** e36,369,042 8,854 *** e35,375,040 9,272 *** e34,291,043 6,814 *** e33,229,037 6,242 *** e24,238,036 6,630 *** e8,346,037 9,272 *** e7,365,040 9,155 *** e6,164,033 4,899 *** e5,175,031 5,672 *** 260

45 Squared Multiple Correlations: (Group number 1 - Default model) Estimate Brand_Loyalty,293 Brand_Equtiy,604 X5,623 X6,671 X7,267 X8,239 X24,562 Y33,467 Y34,424 Y35,147 Y36,214 Y40,504 Y39,387 Y38,453 Y37,462 X21,339 X22,695 X23,321 X29,490 X30,557 X31,376 X32,426 X15,459 X16,477 X17,451 X18,331 X1,455 X2,390 X3,454 X4,449 X25,504 X26,435 X27,419 X28,352 X11,455 X12,465 X13,512 X14,

46 Minimization History (Default model) Iteration Negative Smallest Condition # eigenvalues eigenvalue Diameter F NTries Ratio 0 e 20 -, , , ,000 1 e 8 -,178 3, ,431 20,472 2 e 1 -,070 1, ,943 5,853 3 e 0 277,369, ,017 5,861 4 e 0 84,090 1, ,366 3,000 5 e 0 171,366 1, ,541 1,915 6 e 0 295,341, , ,111 7 e 0 574,464, , ,129 8 e 0 708,743, , ,077 9 e 0 726,867, , , e 0 731,582, , ,001 Model Fit Summary CMIN Model NPAR CMIN DF P CMIN/DF Default model , ,003 1,173 Saturated model 666,000 0 Independence model , ,000 4,227 RMR, GFI Model RMR GFI AGFI PGFI Default model,047,851,826,729 Saturated model,000 1,000 Independence model,095,370,334,350 Baseline Comparisons Model NFI RFI IFI TLI Delta1 rho1 Delta2 rho2 CFI Default model,749,723,953,947,952 Saturated model 1,000 1,000 1,000 Independence model,000,000,000,000,

47 Parsimony-Adjusted Measures Model PRATIO PNFI PCFI Default model,905,678,861 Saturated model,000,000,000 Independence model 1,000,000,000 NCP Model NCP LO 90 HI 90 Default model 98,348 38, ,908 Saturated model,000,000,000 Independence model 2033, , ,495 FMIN Model FMIN F0 LO 90 HI 90 Default model 3,359,494,191,839 Saturated model,000,000,000,000 Independence model 13,383 10,218 9,435 11,038 RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model,029,018,038 1,000 Independence model,127,122,132,000 AIC Model AIC BCC BIC CAIC Default model 860, , , ,987 Saturated model 1332, , , ,679 Independence model 2735, , , ,026 ECVI Model ECVI LO 90 HI 90 MECVI Default model 4,323 4,020 4,668 4,544 Saturated model 6,693 6,693 6,693 8,222 Independence model 13,745 12,963 14,565 13,

48 HOELTER Model HOELTER HOELTER Default model Independence model Execution time summary Minimization:,121 Miscellaneous: 5,060 Bootstrap:,000 : 5,

49 Hasil Tabulasi Data Responden Responden Jenis Kelamin Umur Tingkat Pendidikan Jenis Pekerjaan 1 Laki 22 Diploma /Sarjana Karyawan Swasta 2 Perempuan 23 SMA Belum 3 Perempuan 24 SMA Belum 4 Laki 29 Pascasarjana Pengusaha/ Wiraswasta 5 Laki 31 Pascasarjana Pengusaha/ Wiraswasta 6 Laki 24 Diploma Karyawan 7 Perempuan 27 Diploma Karyawan 8 Perempuan 23 SMA Belum 9 Perempuan 25 SMA Belum 10 Perempuan 24 Diploma Karyawan 11 Perempuan 21 SMA Belum 12 Laki 28 Diploma Karyawan 13 Laki 20 SMA Belum 14 Laki 23 Diploma Belum /Sarjana 15 Laki 35 Diploma Karyawan 16 Laki 30 Diploma Pegawai /Sarjana Negeri 17 Laki 29 Diploma Karyawan 18 Perempuan 25 SMA Belum 19 Perempuan 18 SMA Belum 20 Perempuan 20 SMA Belum 21 Laki 20 SMA Belum 22 Laki 24 SMA Belum 23 Perempuan 20 SMA Belum 24 Laki 20 SMA Belum 25 Perempuan 19 SMA Belum 26 Laki 23 SMA Belum 27 Perempuan 18 SMA Belum Kelompok Sumber Pendapatan Pendapatan (Rp) Gaji Orang Tua Orang Tua Wiraswasta Wiraswasta Gaji Gaji Orang Tua Orang Tua Gaji Orang Tua Gaji Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua 265

50 Responden Jenis Kelamin Umur Tingkat Pendidikan Jenis Pekerjaan Kelompok Sumber Pendapatan Pendapatan (Rp) 28 Laki 31 Diploma /Sarjana Karyawan Swasta 29 Laki 20 SMA Belum Orang Tua 30 Perempuan 31 Diploma Pengusaha/ Wiraswasta /Sarjana Wiraswasta 31 Perempuan 18 SMA Belum Orang Tua 32 Laki 21 Diploma Belum Orang Tua /Sarjana 33 Laki 24 Diploma Karyawan 34 Laki 25 Diploma Karyawan 35 Laki 27 Diploma Pengusaha/ Wiraswasta /Sarjana Wiraswasta 36 Laki 19 SMA Belum Orang Tua 37 Laki 28 Diploma Pengusaha/ Wiraswasta /Sarjana Wiraswasta 38 Perempuan 30 Diploma Pengusaha/ Wiraswasta (Online) /Sarjana Wiraswasta 39 Perempuan 27 Pascasarjana Profesional Dokter 40 Laki 31 Diploma Pegawai /Sarjana Negeri 41 Laki 20 SMA Belum Orang Tua 42 Laki 25 Diploma Karyawan 43 Perempuan 22 Diploma Karyawan Gaji 44 Perempuan 19 SMA Belum Orang Tua 45 Perempuan 25 Diploma Pegawai Gaji /Sarjana Negeri 46 Laki 19 SMA Belum Orang Tua 47 Laki 17 SMA Belum Orang Tua 48 Perempuan 21 SMA Belum Orang Tua 49 Perempuan 19 SMA Belum Orang Tua 50 Perempuan 22 Diploma Pengusaha/ Online /Sarjana Wiraswasta 51 Laki 24 Diploma Karyawan 52 Perempuan 20 SMA Belum Orang Tua 53 Laki 35 Pascasarjana Pengusaha/ Wiraswasta Wiraswasta 54 Perempuan 24 Diploma Karyawan Gaji 55 Perempuan 27 Diploma Karyawan Gaji 56 Perempuan 21 SMA Belum Orang Tua 266

51 Responden Jenis Kelamin Umur Tingkat Pendidikan Jenis Pekerjaan 57 Laki 32 Diploma /Sarjana Pengusaha/ Wiraswasta 58 Perempuan 24 Diploma Karyawan 59 Perempuan 21 SMA Belum 60 Laki 28 Diploma Karyawan 61 Perempuan 20 SMA Belum 62 Laki 23 SMA Belum 63 Laki 35 Diploma Karyawan 64 Perempuan 30 Diploma Belum /Sarjana 65 Perempuan 29 Diploma Karyawan 66 Perempuan 19 SMA Belum 67 Laki 32 Diploma Belum /Sarjana 68 Laki 32 Diploma Karyawan 69 Perempuan 26 Pascasarjana Karyawan Swasta 70 Laki 32 Diploma Pengusaha/ /Sarjana Wiraswasta 71 Perempuan 22 Diploma Karyawan 72 Perempuan 26 Diploma Karyawan 73 Perempuan 29 Pascasarjana Pengusaha/ Wiraswasta 74 Perempuan 34 Diploma Pengusaha/ /Sarjana Wiraswasta 75 Perempuan 25 Diploma Karyawan 76 Laki 31 Diploma Karyawan 77 Perempuan 24 Diploma Karyawan 78 Laki 26 Diploma Belum /Sarjana 79 Perempuan 23 Diploma Karyawan 80 Laki 18 SMA Belum 81 Laki 21 SMA Belum 82 Perempuan 24 Diploma Karyawan 83 Perempuan 25 Diploma Karyawan 84 Laki 27 Diploma Pengusaha/ /Sarjana Wiraswasta Kelompok Sumber Pendapatan Pendapatan (Rp) Orang Tua Gaji Orang Tua Orang Tua Orang Tua Wiraswasta Gaji Wiraswasta Gaji Gaji Orang Tua Orang Tua Wiraswasta 267

52 Responden Jenis Kelamin Umur Tingkat Pendidikan Jenis Pekerjaan 85 Laki 29 Diploma /Sarjana Pengusaha/ Wiraswasta 86 Perempuan 28 Diploma Pengusaha/ /Sarjana Wiraswasta 87 Perempuan 22 Diploma Belum /Sarjana 88 Perempuan 20 SMA Belum 89 Laki 17 SMP Belum 90 Laki 17 SMP Belum 91 Perempuan 34 Diploma Pengusaha/ /Sarjana Wiraswasta 92 Perempuan 35 Diploma Pengusaha/ /Sarjana Wiraswasta 93 Perempuan 30 Diploma Pegawai /Sarjana Negeri 94 Perempuan 23 Diploma Karyawan 95 Perempuan 17 SMP Belum 96 Laki 21 SMA Karyawan Swasta 97 Laki 32 Diploma Pegawai /Sarjana Negeri 98 Laki 27 Diploma Pengusaha/ /Sarjana Wiraswasta 99 Perempuan 25 Diploma Pengusaha/ /Sarjana Wiraswasta 100 Laki 28 Diploma Karyawan 101 Laki 20 SMA Belum 102 Perempuan 23 Diploma Belum /Sarjana 103 Perempuan 21 SMA Belum 104 Laki 28 Diploma Karyawan 105 Laki 20 SMA Belum 106 Laki 24 Diploma Karyawan 107 Laki 27 Diploma Karyawan 108 Perempuan 21 SMA Belum 109 Perempuan 23 SMA Belum 110 Perempuan 35 Diploma Karyawan 111 Laki 30 Diploma Pegawai /Sarjana Negeri 112 Laki 29 Diploma Karyawan Kelompok Sumber Pendapatan Pendapatan (Rp) Wiraswasta Wiraswasta Online Orang Tua Orang Tua Orang Tua Wiraswasta Wiraswasta Gaji Orang Tua Gaji Wiraswasta Online Shop Gaji Orang Tua Orang Tua Orang Tua Gaji Orang Tua Gaji Gaji Online Orang Tua 268

53 Responden Jenis Kelamin Umur Tingkat Pendidikan Jenis Pekerjaan 113 Perempuan 20 SMA Belum 114 Laki 20 SMA Belum 115 Perempuan 19 SMA Belum 116 Perempuan 30 Diploma Pegawai /Sarjana Negeri 117 Perempuan 20 SMA Belum 118 Laki 25 Diploma Karyawan 119 Laki 34 Diploma Pengusaha/ /Sarjana Wiraswasta 120 Laki 25 Diploma Karyawan 121 Laki 31 Diploma Karyawan 122 Laki 17 SMP Belum 123 Laki 21 SMA Karyawan Swasta 124 Perempuan 22 SMA Belum 125 Perempuan 21 SMA Belum 126 Perempuan 35 Diploma Karyawan 127 Laki 30 Diploma Pegawai /Sarjana Negeri 128 Laki 29 Diploma Karyawan 129 Perempuan 29 Diploma Pengusaha/ /Sarjana Wiraswasta 130 Laki 28 Diploma Pengusaha/ /Sarjana Wiraswasta 131 Perempuan 24 Diploma Karyawan 132 Laki 27 Diploma Karyawan 133 Perempuan 21 SMA Belum 134 Laki 22 Diploma Karyawan 135 Laki 21 Diploma Belum /Sarjana 136 Perempuan 24 Diploma Pengusaha/ /Sarjana Wiraswasta 137 Laki 30 Diploma Pengusaha/ /Sarjana Wiraswasta 138 Perempuan 28 Pascasarjana Pengusaha/ Wiraswasta 139 Perempuan 27 Diploma Pengusaha/ /Sarjana Wiraswasta 140 Perempuan 30 Diploma Karyawan Kelompok Sumber Pendapatan Pendapatan (Rp) Orang Tua Orang Tua Orang Tua Orang Tua Orang Tua Gaji Orang Tua Orang Tua Wiraswasta Wiraswasta Gaji Gaji Orang Tua Gaji Orang Tua Gaji Wiraswasta Wiraswasta Wiraswasta 269

54 Responden Jenis Kelamin Umur Tingkat Pendidikan Jenis Pekerjaan 141 Perempuan 25 Diploma /Sarjana Pengusaha/ Wiraswasta 142 Perempuan 32 Diploma Pengusaha/ /Sarjana Wiraswasta 143 Perempuan 29 Diploma Karyawan 144 Perempuan 20 SMA Belum 145 Laki 23 Diploma Karyawan 146 Laki 29 Diploma Pengusaha/ /Sarjana Wiraswasta 147 Perempuan 35 Diploma Karyawan 148 Perempuan 18 SMA Belum 149 Perempuan 20 SMA Belum 150 Perempuan 34 Pascasarjana Pengusaha/ Wiraswasta 151 Perempuan 19 SMA Belum 152 Laki 29 Diploma Pegawai /Sarjana Negeri 153 Laki 22 Diploma Karyawan 154 Laki 28 Pascasarjana Pengusaha/ Wiraswasta 155 Laki 35 Diploma Karyawan 156 Laki 30 Diploma Pegawai /Sarjana Negeri 157 Perempuan 19 SMA Belum 158 Perempuan 26 Diploma Karyawan 159 Perempuan 20 SMA Belum 160 Laki 26 Diploma Karyawan 161 Laki 24 Diploma Karyawan 162 Perempuan 26 Diploma Karyawan 163 Perempuan 28 Diploma Karyawan 164 Perempuan 17 SMP Belum 165 Perempuan 23 Diploma Karyawan 166 Perempuan 32 Diploma Karyawan 167 Laki 25 Diploma Karyawan 168 Laki 29 Diploma Pegawai /Sarjana Negeri Kelompok Sumber Pendapatan Pendapatan (Rp) Wiraswasta Wiraswasta Orang Tua Gaji Orang Tua Orang Tua Wiraswasta Orang Tua Gaji Gaji Wiraswasta Orang Tua Gaji Orang Tua Gaji Gaji Orang Tua Gaji Gaji 270

55 Responden Jenis Kelamin Umur Tingkat Pendidikan Jenis Pekerjaan Kelompok Sumber Pendapatan Pendapatan (Rp) Gaji 169 Perempuan 27 Diploma /Sarjana Karyawan Swasta 170 Laki 19 SMA Belum Orang Tua 171 Laki 22 Diploma Karyawan Gaji 172 Perempuan 26 Diploma Karyawan Gaji 173 Perempuan 24 Diploma Karyawan Gaji 174 Laki 28 Diploma Karyawan 175 Laki 30 Diploma Pengusaha/ Wiraswasta /Sarjana Wiraswasta 176 Laki 23 Diploma Karyawan Gaji 177 Laki 24 Diploma Karyawan 178 Perempuan 27 Diploma Karyawan Wiraswasta 179 Perempuan 20 SMA Belum Orang Tua 180 Perempuan 27 Diploma Karyawan Gaji 181 Laki 24 Diploma Karyawan Gaji 182 Laki 34 Diploma Karyawan 183 Perempuan 35 Diploma Pegawai /Sarjana Negeri 184 Laki 30 Diploma Profesional Guru /Sarjana 185 Perempuan 26 Diploma Pegawai Gaji /Sarjana Negeri 186 Perempuan 18 SMA Belum Orang Tua 187 Perempuan 23 Diploma Karyawan Gaji 188 Perempuan 28 Diploma Karyawan Gaji 189 Laki 20 SMA Belum Orang Tua 190 Laki 20 SMA Belum Orang Tua 191 Perempuan 31 Diploma Pengusaha/ /Sarjana Wiraswasta 192 Perempuan 25 Diploma Karyawan 193 Laki 25 Diploma Karyawan 194 Laki 25 Diploma Pengusaha/ Wiraswasta /Sarjana Wiraswasta 195 Laki 31 Diploma Pengusaha/ Wiraswasta /Sarjana Wiraswasta 196 Laki 24 Diploma Karyawan 271