Lampiran 1. Hasil Model Fit Analisis Model Struktural

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Widyawati Kurniawan
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1 LAMPIRAN 61

2 62 Lampiran 1. Hasil Model Fit Analisis Model Struktural Computation of degrees of freedom (Default model) Number of distinct sample moments: 465 Number of distinct parameters to be estimated: 67 Degrees of freedom (465-67): 398 Result (Default model) Minimum was achieved Chi-square = Degrees of freedom = 398 Probability level =.000 Model Fit Summary CMIN Model NPAR CMIN DF P CMIN/DF Default model Saturated model Independence model RMR, GFI Model RMR GFI AGFI PGFI Default model Saturated model Independence model Baseline Comparisons Model NFI RFI IFI TLI Delta1 rho1 Delta2 rho2 CFI Default model Saturated model Independence model

3 63 Lanjutan Lampiran 1 Parsimony-Adjusted Measures Model PRATIO PNFI PCFI Default model Saturated model Independence model NCP Model NCP LO 90 HI 90 Default model Saturated model Independence model FMIN Model FMIN F0 LO 90 HI 90 Default model Saturated model Independence model RMSEA Model RMSEA LO 90 HI 90 PCLOSE Default model Independence model AIC Model AIC BCC BIC CAIC Default model Saturated model Independence model ECVI Model ECVI LO 90 HI 90 MECVI Default model Saturated model Independence model

4 64 Lampiran 2. Hasil Discriminant Analysis Laki-laki * ERROR * After subtracting group means, pengalaman terdahulu is highly correlated with other predictors. * ERROR * Calculations for discriminant analysis cannot be done. * ERROR * After subtracting group means, media internet is highly correlated with other predictors. * ERROR * Calculations for discriminant analysis cannot be done. * ERROR * After subtracting group means, Iklan is highly correlated with other predictors. * ERROR * Calculations for discriminant analysis cannot be done. Linear Method for Response: pilihan rasa Predictors: status mahasiswa, saran teman, saran keluarga, kondisi cuaca, spg, besar pengeluaran, variasi rasa, bentuk kemasan, ukuran kemasan, harga, merek, manfaat, atribut, tempat pembelian, kepercayaan, kepribadian, gaya hidup Group Count Summary of classification True Group Put into Group Total N N correct Proportion N = 20 N Correct = 20 Proportion Correct = 1.000

5 65 Lanjutan Lampiran 2 Squared Distance Between Groups Linear Discriminant Function for Groups Constant status mahasiswa saran teman saran keluarga kondisi cuaca spg besar pengeluaran variasi rasa bentuk kemasan ukuran kemasan harga merek manfaat atribut tempat pembelian kepercayaan kepribadian gaya hidup

6 66 Lampiran 3. Hasil Discriminant Analysis Perempuan Linear Method for Response: pilihan rasa Predictors: status mahasiswa, saran teman, saran keluarga, kondisi cuaca, spg, besar pengeluaran, variasi rasa, bentuk kemasan, ukuran kemasan, harga, merek, manfaat, atribut, tempat pembelian, kepercayaan, kepribadian, gaya hidup, Iklan, media internet, pengalaman terdahulu Group Count Summary of classification True Group Put into Group Total N N correct Proportion N = 80 N Correct = 56 Proportion Correct = Squared Distance Between Groups Linear Discriminant Function for Groups Constant status mahasiswa saran teman saran keluarga kondisi cuaca spg besar pengeluaran variasi rasa bentuk kemasan ukuran kemasan harga merek manfaat atribut tempat pembelian kepercayaan kepribadian gaya hidup

7 67 Lanjutan Lampiran 3 Iklan media internet pengalaman terdahulu Summary of Misclassified Observations True Pred Squared Observation Group Group Group Distance Probability 2** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

8 68 Lanjutan Lampiran ** ** ** ** ** ** Linear Method for Response: pilihan rasa Predictors: status mahasiswa, saran teman, saran keluarga, kondisi cuaca, spg, besar pengeluaran, variasi rasa, bentuk kemasan, ukuran kemasan, harga, merek, manfaat, atribut, tempat pembelian, kepercayaan, kepribadian, gaya hidup, Iklan, media internet, pengalaman terdahulu Group Count Summary of classification True Group Put into Group Total N N correct Proportion N = 56 N Correct = 54 Proportion Correct = Squared Distance Between Groups

9 69 Lanjutan Lampiran 3 Linear Discriminant Function for Groups Constant status mahasiswa saran teman saran keluarga kondisi cuaca spg besar pengeluaran variasi rasa bentuk kemasan ukuran kemasan harga merek manfaat atribut tempat pembelian kepercayaan kepribadian gaya hidup Iklan media internet pengalaman terdahulu Summary of Misclassified Observations True Pred Squared Observation Group Group Group Distance Probability 44** ** Linear Method for Response: pilihan rasa Predictors: status mahasiswa, saran teman, saran keluarga, kondisi cuaca, spg, besar pengeluaran, variasi rasa, bentuk kemasan, ukuran kemasan, harga, merek, manfaat, atribut, tempat pembelian, kepercayaan, kepribadian, gaya hidup, Iklan, media internet, pengalaman terdahulu Group Count Summary of classification True Group Put into Group

10 70 Lanjutan Lampiran Total N N correct Proportion N = 54 N Correct = 54 Proportion Correct = Squared Distance Between Groups Linear Discriminant Function for Groups Constant status mahasiswa saran teman saran keluarga kondisi cuaca spg besar pengeluaran variasi rasa bentuk kemasan ukuran kemasan harga merek manfaat atribut tempat pembelian kepercayaan kepribadian gaya hidup Iklan media internet pengalaman terdahulu

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