Magister Manajemen Univ. Muhammadiyah Yogyakarta

Transkripsi

1 Structural Equation Modeling Bagian 2 Pendekatan Satu Tahap Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 28

2 Bagian 2 Pendekatan Satu Tahap Sumber: BM Purwanto (2007) Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 29

3 Tabel 2.1 Goodness of Fit Model Fit Measure Default model Saturated Independence Chi square Degrees of freedom P Number of parameters Discrepancy / df GFI Adjusted GFI TLI CFI RMSEA Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 30

4 Tabel 2.2 Uji Normalitas Assessment of normality Min Max Skew C.R. Kurtosis C.R. wom wom bl bl bl s s s q q q Multivariate Cetak hijau tidak memenuhi normalitas Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 31

5 Tabel 2.3 Uji Outliers Observations farthest from the centroid (Mahalanobis distance) Observation number Mahalanobis d squared p1 p Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 32

6 Cetak hijau terjadi outlier Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 33

7 Tabel 2.4A Analisis Regresi Regression Weights Estimate S.E. C.R. P Sat < Qua BL < Sat WOM < Sat WOM < BL q1 < Qua starting point q2 < Qua q3 < Qua s1 < Sat starting point s2 < Sat s3 < Sat bl1 < BL starting point bl2 < BL bl3 < BL wom1 < WOM starting point wom2 < WOM Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 34

8 Starting point SEM.Structure ʺq1 = (1) Qua + (1) eq1ʺ SEM.Structure ʺs1 = (1) Sat + (1) es1ʺ SEM.Structure ʺbl1 = (1) BL + (1) ebl1ʺ SEM.Structure ʺwom1 = (1) WOM + (1) ewom1ʺ Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 35

9 Tabel 2.4B Analisis Regresi Standardized Regression Weights Estimate Sat < Qua BL < Sat WOM < Sat WOM < BL q1 < Qua q2 < Qua q3 < Qua s1 < Sat s2 < Sat s3 < Sat bl1 < BL bl2 < BL bl3 < BL wom1 < WOM wom2 < WOM Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 36

10 1. Sat = Qua + zsat Sat = Qua 2. BL = Sat + zbl BL = Sat 3. WOM = Sat + BL + zwom WOM = Sat BL Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 37

11 Tabel 2.4C Analisis Variances Variances Estimate S.E. C.R. P Qua zsat zbl zwom eq eq eq es es es ebl ebl ebl ewom ewom Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 38

12 Tabel 2.5A Factor Score Weights Factor Score Weights Estimates wom2 wom1 bl3 bl2 bl1 Qua Sat BL WOM Tabel 2.5B Factor Score Weights Factor Score Weights Estimates s3 s2 s1 q3 q2 q1 Qua Sat BL WOM Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 39

13 Tabel 2.6A Indeks Modifikasi Modification Indices Covariances: M.I. Par Change ebl3 < > ewom ebl2 < > Qua ebl2 < > ewom ebl1 < > Qua eq3 < > zsat eq3 < > ebl eq3 < > ebl eq2 < > zsat eq2 < > zbl eq2 < > es eq1 < > zbl eq1 < > es eq1 < > es eq1 < > eq eq1 < > eq Lihat bagian I Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 40

14 Tabel 2.6B Indeks Modifikasi Modification Indices Variances: M.I. Par Change Tabel 2.6C Indeks Modifikasi Modification Indices Regression Weights: M.I. Par Change bl2 < Qua bl2 < q bl2 < q bl1 < Qua bl1 < Sat bl1 < q Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 41

15 bl1 < q bl1 < q s2 < q q2 < BL q2 < bl q2 < bl q2 < bl q2 < s q1 < BL q1 < bl q1 < bl q1 < s Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 42

16 Tabel 2.7A Uji Reliabilitas Konstruk Quality q1 q2 q3 Standardized Loading q ( Standardized Loading) Indicator Measurement Error (Indicator Measurement Error) Alpha Cronbach = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 43

17 Tabel 2.7B Uji Reliabilitas Konstruk Satisfaction s1 s2 s3 Standardized Loading s ( Standardized Loading) Indicator Measurement Error (Indicator Measurement Error) Alpha Cronbach = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 44

18 Tabel 2.7C Uji Reliabilitas Konstruk Brand Loyalty bl1 bl2 bl3 Standardized Loading bl ( Standardized Loading) Indicator Measurement Error (Indicator Measurement Error) Alpha Cronbach = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 45

19 Tabel 2.7D Uji Reliabilitas Konstruk Word of Mouth wom1 wom2 Standardized Loading wom ( Standardized Loading) Indicator Measurement Error (Indicator Measurement Error) Alpha Cronbach = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 46

20 Tabel 2.8A Variance Extracted Konstruk Quality q1 q2 q3 Standardized Loading q (Standardized Loading 2 ) Indicator Measurement Error (Indicator Measurement Error) Variance Extracted = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 47

21 Tabel 2.8B Variance Extracted Konstruk Satisfaction s1 s2 s3 Standardized Loading s (Standardized Loading 2 ) Indicator Measurement Error (Indicator Measurement Error) Variance Extracted = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 48

22 Tabel 2.8C Variance Extracted Konstruk Brand Loyalty bl1 bl2 bl3 Standardized Loading bl (Standardized Loading 2 ) Indicator Measurement Error (Indicator Measurement Error) Variance Extracted = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 49

23 Tabel 2.8D Variance Extracted Konstruk Word of Mouth wom1 wom2 Standardized Loading wom (Standardized Loading 2 ) Indicator Measurement Error (Indicator Measurement Error) Variance Extracted = ( ) /( ) = Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 50

24 Daftar Pustaka Byrne, Barbara M. (2001), Structural Equation Modeling with AMOS Basic Concepts, Applications and Programming, Lawrence Erlbaum Associates Inc, New Jersey. Ferdinand, Augusty (2002), Edisi 2, Structural Equation Modeling Dalam Penelitian Manajemen Aplikasi Modelmodel Rumit dalam Penelitian untuk Tesis Magister dan Disertasi Doktor, BP Univeritas Diponegoro, Semarang. Ghozali, Imam (2004), Model Persamaan Struktural Konsep dan Aplikasi dengan Program AMOS versi 5.0, BP Universitas Diponegoro, Semarang. Purwanto, BM (2003), Materi Pelatihan Structural Equation Modeling, Universitas Muhammadiyah Surakarta, Surakarta. Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 51

25 (2007), Materi Pelatihan Structural Equation Modeling, Universitas Gadjah Mada, Yogyakarta. Wihandaru Sotya Pamungkas Pendekatan Satu Tahap 52