Lampiran 1. Kuesioner Penelitian

Transkripsi

1 95 Lampiran 1 Kuesioner Penelitian Analisis Pengaruh Brand Loyalty (Loyalitas ), Brand Association (Asosiasi ), Brand Awareness (Kesadaran ), dan Perceived Quality(Persepsi Kualitas) terhadap Keputusan Pembelian Pelanggan dalam menggunakan Jasa Gojek Bersama dengan kuesioner ini saya meminta kesediaan saudara/i untuk mengisi pernyataan yang saya ajukan. Informasi yang saudara/i berikan merupakan bantuan yang sangat berarti bagi saya dalam menyelesaikan penelitian ini. Atas kesedian saudara/i meluangkan waktu saya ucapkan terimakasih. I. Data Responden 1. Usia : 2. Jenis Kelamin : Laki-laki / Perempuan 3. Pekerjaan : II. Tanggapan Responden Ket : Saudara/i diminta untuk memberi tanda silang (X) atau ceklis ( ) Salah satu skala yang tersedia pada kolom disamping pernyataan, keterangan skala tersebut sebagai berikut : SS = Sangat Setuju (skor 4) S = Setuju (Skor 3) TS = Tidak Setuju (Skor 2) STS = Sangat Tidak Setuju (Skor 1)

2 96 No Pernyataan SS S TS STS Loyalitas (Brand Loyalty) (X1) Tingkatan Loyalitas 1. Saya lebih memilih menggunakan Jasa Gojek dibanding dengan ojek online lain 2. Meskipun harga Gojek lebih tinggi dari yang lain, saya tetap menggunakan jasa Gojek 3. Saya menggunakan Jasa Gojek untuk mendukung aktifitas saya sehari-hari 4. Saya merasa puas dengan pelayanan yang diberikan oleh Gojek 5. Saya menyukai variasi layanan yang ditawarkan Gojek 6. Saya akan merekomendasikan Gojek kepada kerabat saya yang lain Asosiasi (Brand Association) (X2) 7. Gojek merupakan ojek online dengan kualitas layanan yang memuaskan 8. Gojek memanfatkan perkembangan teknologi dalam melakukan pemasarannya 9. Gojek memberikan atribut lengkap sehingga penumpang merasa nyaman dalam berkendara 10. Pelanggan merasa aman ketika menggunakan jasa Gojek 11. Gojek merupakan transportasi umum dengan harga yang murah 12. Gojek memiliki pesaing lain yang kompetititf 13. Gojek lebih unggul dibandingkan pesaing lainnya

3 97 No Pernyataan SS S TS STS Kesadaran (Brand Awareness) (X3) Tingkatan Kesadaran 14. Saya menyadari keberadaan Gojek karena Gojek mudah ditemui 15. Saya menyadari keberadaan Gojek karena banyak iklan yang muncul di media 16. Saya mengenali Gojek hanya dengan melihat atribut yang digunakan drivernya 17. Saya mengingat merek Gojek sebagai Ojek online dengan layanan yang beragam 18. Saat menyebutkan merek ojek online, Gojek adalah yang pertama muncul di benak saya 19. Saat akan menggunakan jasa ojek online, Gojek merupakan pilihan pertama saya Persepsi Kualitas (Perceived Quality) (X4) 20. Penampilan fisik driver Gojek menarik dengan melihat atribut yang digunakannya 21. Dalam menjalankan tugas driver Gojek memakai perlengkapan berkendara lengkap 22. Penampilan driver Gojek selalu terlihat rapih 23. Dalam menjalankan tugasnya driver Gojek memiliki pengetahuan yang luas mengenai rute jalan 24. Pelayanan yang diberikan Gojek mengesankan 25. Informasi data yang disampaikan Gojek akurat sesuai dengan yang tertera pada aplikasi saat pemesanan

4 98 No Pernyataan SS S TS STS 26. Saya yakin menggunakan Gojek atas kualitas layanan yang diberikan 27. Driver Gojek mau membantu pelanggannya dengan ramah 28. Gojek mampu menjawab keluhan pelanggan dengan baik 29. Gojek selalu memberikan kelengkapan seperti helm, masker, dsb tanpa diminta 30. Gojek memperhatikan keselamatan pelanggan saat membawa penumpang Keputusan Pembelian (Y) 31. Saya menggunakan jasa Gojek karena Gojek transportasi yang dapat melewati kemacetan 32. Saya menggunakan jasa Gojek untuk memudahkan kegiatan sehari-hari 33. Saya menggunakan jasa Gojek dengan mencari tahu sendiri Informasi mengenai Gojek 34. Saya menggunakan jasa Gojek karena promosi yang diberikan 35. Saya menggunakan jasa Gojek karena kualitas pelayanannya yang baik 36. Saya menggunakan jasa Gojek karena merek Gojek terkenal 37. Saya berkeinginan menggunakan jasa yang diberikan Gojek kembali secara berulang

5 Lampiran 2. Tabulasi Pretest 30 Responden Loyalitas Asosiasi Kesadaran Persepsi Kualitas Keputusan Pembelian p1 p2 p3 p4 p5 p6 p7 p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 p33 p34 p35 p36 p37 TOTAL

6

7 Lampiran 3. Hasil Uji Validitas Pre Test 30 Responden s Loyalitas Loyalit as Loyalit as Loyalit as Loyalit as Loyali tas Loyali tas Asosia si Asosi asi Asosi asi Asosia si Asosi asi Asosia si Asosi asi Kesad aran Kesad aran Kesad aran Kesad aran Kesad aran Kesad aran Persep si Kualita s 1,454 *,421 *,260,508 **,450 *,485 **,307,469 **,377 *,459 *,368 *,202,207,336,126,203,649 **,325,155,394 *,033,200,032 -,018,349,288,193,101,098,370 *,225,054,201 -,055,080,294,572 ** Persep si Kualita s Persep si Kualita s Persep si Kualita s Persep si Kualita s Persep si Kualita s Perse psi Kualit as Pers epsi Kualit as Perse psi Kualit as Perse psi Kualit as Perse psi Kualit as Keput usan Pemb elian Keput usan Pemb elian Keputu san Pembe lian Keputu san Pembel ian Keputu san Pembel ian Keputus an Pembeli an Keputusa n Pembelia n TOTAL,012,021,165,004,013,007,099,009,040,011,046,285,273,069,507,282,000,079,413,031,861,288,866,927,059,123,307,597,605,044,231,775,286,774,674,115,001 Loyalitas,454 * 1,420 *,191,151,384 *,275 -,053,265,450 *,206,152,432 *,379 *,217,286,173,299,389 * -,020,142,297,553 **,122,037,335,172,423 * -,106,032,173,261,029 -,274 -,070 -,168,154,437 *,012,021,312,427,036,142,783,158,013,276,423,017,039,249,125,361,108,034,915,454,111,002,520,847,070,362,020,579,868,361,164,881,143,714,375,416,016 Loyalitas,421 *,420 * 1,425 *,361,263,232,275,258,546 **,283,112,492 **,316,247,579 **,155,327,355,316,427 *,442 *,439 *,230,277,415 *,294,438 * 0,000,471 **,304,063,389 *,186 -,032,101,386 *,658 **,021,021,019,050,161,218,141,169,002,130,557,006,089,187,001,412,077,054,088,019,015,015,222,138,022,115,015 1,000,009,103,739,034,324,867,597,035,000 Loyalitas,260,191,425 * 1,425 *,155,331,386 *,222,539 **,052 -,030,239,079,030,323,098,150,466 **,149,095 -,026,159,031,135,224,253,135 0,000,116,217,060,070,266 -,030,237,162,398 *,165,312,019,019,414,074,035,239,002,785,875,203,676,875,082,608,428,009,432,619,893,402,871,477,235,177,477 1,000,540,250,754,714,155,875,207,394,030 Loyalitas,508 **,151,361,425 * 1,224,499 **,492 **,000,229,177,499 **,152,056,013,412 *,180,269,322 -,021,282,054,125,039 -,057,349,134,057 -,220,074,224 -,025,030,196 -,115,060,160,394 *,004,427,050,019,235,005,006 1,000,223,350,005,421,768,947,024,342,151,083,912,132,775,509,836,764,059,479,764,244,697,235,894,876,300,545,751,398,031 Loyalitas,450 *,384 *,263,155,224 1,386 *,172 -,043,115,370 *,386 *,203,430 *,312,300,257,358,234,023,132,020,319,005,115,138,098,302,120,099,234,397 *,076 -,026,079 -,029,200,445 *,013,036,161,414,235,035,365,822,546,044,035,281,018,094,108,171,052,213,904,488,917,086,980,546,466,607,104,528,603,212,030,691,891,678,878,290,014 Asosiasi,485 **,275,232,331,499 **,386 * 1,297,083,172,289,186,036 -,060 -,050,219,132,131,149 -,067,327 -,096,024 -,107 -,132,101 -,048,233,117 -,114 -,079,144,095,149 -,140,228,146,306,007,142,218,074,005,035,110,661,362,121,326,850,754,794,246,486,489,432,724,077,613,900,574,487,596,803,215,540,549,678,448,619,431,460,225,442,100

8 Asosiasi,307 -,053,275,386 *,492 **,172,297 1,234,276,276,080,382 * 0,000,029,448 *,094,319,239,072,297,216 -,044 -,060,033,162,038 -,114 0,000,239,321,014,236,239 -,007,280,331,417 *,099,783,141,035,006,365,110,213,139,140,675,037 1,000,879,013,621,086,204,706,111,251,818,754,865,393,841,549 1,000,204,084,940,210,203,970,134,074,022 Asosiasi,469 **,265,258,222,000 -,043,083,234 1,327,397 * -,042,207,110,167 -,112,135,334,161,207,262,391 *,220,172 -,093,155,219,187,107,040,300 -,041,097,067,083,033,224,370 *,009,158,169,239 1,000,822,661,213,078,030,827,272,562,378,556,476,071,394,273,161,033,243,365,623,413,244,322,572,832,107,828,611,724,661,863,234,044 Asosiasi,377 *,450 *,546 **,539 **,229,115,172,276,327 1,333,020,413 *,134,284,299,099,233,569 **,201,351,302,375 *,198,148,264,373 *,250 0,000,275,323 -,010,306,261,081,224,245,568 **,040,013,002,002,223,546,362,139,078,072,915,023,480,128,108,604,215,001,287,057,105,041,294,436,159,042,183 1,000,142,081,958,100,163,670,235,192,001 Asosiasi,459 *,206,283,052,177,370 *,289,276,397 *,333 1,172,241,310,414 *,126,203,336,401 *,542 **,394 *,366 *,171,233,070,058,329,412 *,101,061,088,031,054,044,102,234,084,505 **,011,276,130,785,350,044,121,140,030,072,363,200,096,023,507,282,069,028,002,031,047,366,215,713,760,076,024,597,751,642,871,775,817,593,213,659,004 Asosiasi,368 *,152,112 -,030,499 **,386 *,186,080 -,042,020, ,099,299,222,097,132,131,149,157,185,135,024,033 -,132,101,095,081 0,000 -,114,060,144 -,116 -,069 -,140 -,093 -,097,215,046,423,557,875,005,035,326,675,827,915,363,603,109,239,609,486,489,432,407,328,478,900,864,487,596,617,670 1,000,549,751,448,543,716,460,626,609,255 Asosiasi,202,432 *,492 **,239,152,203,036,382 *,207,413 *,241 -,099 1,237,099,652 **,175,279,487 **,134,339,536 **,562 **,351,413 *,468 **,236,292,231,487 **,434 *,384 *,334,029,413 *,184,555 **,664 **,285,017,006,203,421,281,850,037,272,023,200,603,206,603,000,355,136,006,481,067,002,001,057,023,009,209,117,218,006,016,036,071,879,023,330,001,000 Kesadaran,207,379 *,316,079,056,430 * -,060 0,000,110,134,310,299,237 1,418 *,428 *,323,418 *,347,296 -,188,254,225,430 *,402 *,296,503 **,536 **,103,347,184,475 **,139 -,144,060 -,094,321,505 **,273,039,089,676,768,018,754 1,000,562,480,096,109,206,021,018,082,021,060,112,320,175,231,018,028,112,005,002,590,060,329,008,465,447,754,621,084,004 Kesadaran,336,217,247,030,013,312 -,050,029,167,284,414 *,222,099,418 * 1,024,308,412 *,377 *,067,242,096,078,107,132,404 *,333,223 -,117,114,219,261,221 -,149,276,093,219,405 *

9 ,069,249,187,875,947,094,794,879,378,128,023,239,603,021,899,097,024,040,724,198,613,680,574,487,027,072,236,540,549,246,164,241,431,140,626,246,027 Kesadaran,126,286,579 **,323,412 *,300,219,448 * -,112,299,126,097,652 **,428 *,024 1,210,267,494 **,161,153,310,421 *,450 *,436 *,361 *,255,381 *,104,611 **,300,314,432 *,176,146,211,522 **,649 **,507,125,001,082,024,108,246,013,556,108,507,609,000,018,899,265,153,006,397,420,095,020,013,016,050,173,038,584,000,108,091,017,352,442,264,003,000 Kesadaran,203,173,155,098,180,257,132,094,135,099,203,132,175,323,308,210 1,308,369 * -,024,169,312,476 **,196,428 *,582 **,617 **,559 **,126,369 *,558 **,117,261,106,161,069,447 *,536 **,282,361,412,608,342,171,486,621,476,604,282,486,355,082,097,265,097,045,899,371,093,008,299,018,001,000,001,507,045,001,539,163,576,394,716,013,002 Kesadaran,649 **,299,327,150,269,358,131,319,334,233,336,131,279,418 *,412 *,267,308 1,333,067,100,019,147,060,233,404 *,523 **,172,117,333,312,306,116,106,050,164,462 *,552 **,000,108,077,428,151,052,489,086,071,215,069,489,136,021,024,153,097,072,724,600,920,439,751,215,027,003,362,540,072,094,101,543,578,794,387,010,002 Kesadaran,325,389 *,355,466 **,322,234,149,239,161,569 **,401 *,149,487 **,347,377 *,494 **,369 *,333 1,391 *,165,261,521 **,441 *,422 *,553 **,460 *,510 **,225,364 *,414 *,122,366 *,226,333,193,329,715 **,079,034,054,009,083,213,432,204,394,001,028,432,006,060,040,006,045,072,033,383,164,003,015,020,002,010,004,231,048,023,521,047,231,072,306,076,000 Persepsi Kualitas,155 -,020,316,149 -,021,023 -,067,072,207,201,542 **,157,134,296,067,161 -,024,067,391 * 1,071,286,152,438 *,201 -,111,236,302,385 *,174,023,089,156,307,067,318,040,366 *,413,915,088,432,912,904,724,706,273,287,002,407,481,112,724,397,899,724,033,711,125,422,015,287,559,210,105,036,359,904,640,410,099,724,087,833,047 Persepsi Kualitas,394 *,142,427 *,095,282,132,327,297,262,351,394 *,185,339 -,188,242,153,169,100,165,071 1,303,225,015 -,128,247,000,128 0,000,028,132 -,057,341,149,100,359,229,410 *,031,454,019,619,132,488,077,111,161,057,031,328,067,320,198,420,371,600,383,711,104,231,939,502,188 ####,502 1,000,885,488,767,065,432,600,051,223,025 Persepsi Kualitas,033,297,442 * -,026,054,020 -,096,216,391 *,302,366 *,135,536 **,254,096,310,312,019,261,286,303 1,508 **,218,173,143,202,302,099,261,337,077,313 -,171,250,030,207,464 **,861,111,015,893,775,917,613,251,033,105,047,478,002,175,613,095,093,920,164,125,104,004,248,362,450,283,105,602,164,069,688,092,368,182,874,273,010

10 Persepsi Kualitas,200,553 **,439 *,159,125,319,024 -,044,220,375 *,171,024,562 **,225,078,421 *,476 **,147,521 **,152,225,508 ** 1,523 **,489 **,406 *,359,466 **,088,521 **,565 **,217,499 **,184,454 *,021,403 *,655 **,288,002,015,402,509,086,900,818,243,041,366,900,001,231,680,020,008,439,003,422,231,004,003,006,026,052,009,644,003,001,250,005,330,012,910,027,000 Persepsi Kualitas,032,122,230,031,039,005 -,107 -,060,172,198,233,033,351,430 *,107,450 *,196,060,441 *,438 *,015,218,523 ** 1,511 **,208,342,480 **,240,576 **,340,296,465 **,363 *,479 **,139,300,532 **,866,520,222,871,836,980,574,754,365,294,215,864,057,018,574,013,299,751,015,015,939,248,003,004,271,064,007,202,001,066,113,010,048,007,463,108,002 Persepsi Kualitas -,018,037,277,135 -,057,115 -,132,033 -,093,148,070 -,132,413 *,402 *,132,436 *,428 *,233,422 *,201 -,128,173,489 **,511 ** 1,452 *,693 **,420 *,261,864 **,480 **,292,542 **,384 *,537 **,224,517 **,576 **,927,847,138,477,764,546,487,865,623,436,713,487,023,028,487,016,018,215,020,287,502,362,006,004,012,000,021,163,000,007,117,002,036,002,235,003,001 Persepsi Kualitas,349,335,415 *,224,349,138,101,162,155,264,058,101,468 **,296,404 *,361 *,582 **,404 *,553 ** -,111,247,143,406 *,208,452 * 1,530 **,490 **,144,391 *,484 **,033,286,081,235 -,079,542 **,593 **,059,070,022,235,059,466,596,393,413,159,760,596,009,112,027,050,001,027,002,559,188,450,026,271,012,003,006,447,033,007,861,125,670,210,676,002,001 Persepsi Kualitas,288,172,294,253,134,098 -,048,038,219,373 *,329,095,236,503 **,333,255,617 **,523 **,460 *,236,000,202,359,342,693 **,530 ** 1,533 **,122,598 **,342,094,221,306,238,262,511 **,621 **,123,362,115,177,479,607,803,841,244,042,076,617,209,005,072,173,000,003,010,210 1,000,283,052,064,000,003,002,519,000,064,619,241,100,206,161,004,000 Persepsi Kualitas,193,423 *,438 *,135,057,302,233 -,114,187,250,412 *,081,292,536 **,223,381 *,559 **,172,510 **,302,128,302,466 **,480 **,420 *,490 **,533 ** 1,261,363 *,198 -,040,165,065,020,056,299,568 **,307,020,015,477,764,104,215,549,322,183,024,670,117,002,236,038,001,362,004,105,502,105,009,007,021,006,002,163,049,294,833,384,732,915,769,108,001 Persepsi Kualitas,101 -,106 0,000 0,000 -,220,120,117 0,000,107 0,000,101 0,000,231,103 -,117,104,126,117,225,385 * 0,000,099,088,240,261,144,122,261 1,113,240,231,180,094,233,184,104,266,597,579 1,000 1,000,244,528,540 1,000,572 1,000,597 1,000,218,590,540,584,507,540,231,036 1,000,602,644,202,163,447,519,163,553,202,218,340,622,215,331,584,156 Persepsi Kualitas,098,032,471 **,116,074,099 -,114,239,040,275,061 -,114,487 **,347,114,611 **,369 *,333,364 *,174,028,261,521 **,576 **,864 **,391 *,598 **,363 *,113 1,549 **,252,671 **,543 **,464 **,297,682 **,667 **,605,868,009,540,697,603,549,204,832,142,751,549,006,060,549,000,045,072,048,359,885,164,003,001,000,033,000,049,553,002,179,000,002,010,111,000,000

11 Keputusan Pembelian,370 *,173,304,217,224,234 -,079,321,300,323,088,060,434 *,184,219,300,558 **,312,414 *,023,132,337,565 **,340,480 **,484 **,342,198,240,549 ** 1,213,400 *,161,312 -,103,325,590 **,044,361,103,250,235,212,678,084,107,081,642,751,016,329,246,108,001,094,023,904,488,069,001,066,007,007,064,294,202,002,259,029,395,094,589,080,001 Keputusan Pembelian,225,261,063,060 -,025,397 *,144,014 -,041 -,010,031,144,384 *,475 **,261,314,117,306,122,089 -,057,077,217,296,292,033,094 -,040,231,252,213 1,292,007,440 *,205,410 *,398 *,231,164,739,754,894,030,448,940,828,958,871,448,036,008,164,091,539,101,521,640,767,688,250,113,117,861,619,833,218,179,259,117,970,015,276,024,029 Keputusan Pembelian,054,029,389 *,070,030,076,095,236,097,306,054 -,116,334,139,221,432 *,261,116,366 *,156,341,313,499 **,465 **,542 **,286,221,165,180,671 **,400 *,292 1,499 **,641 **,464 **,602 **,607 **,775,881,034,714,876,691,619,210,611,100,775,543,071,465,241,017,163,543,047,410,065,092,005,010,002,125,241,384,340,000,029,117,005,000,010,000,000 Keputusan Pembelian,201 -,274,186,266,196 -,026,149,239,067,261,044 -,069,029 -,144 -,149,176,106,106,226,307,149 -,171,184,363 *,384 *,081,306,065,094,543 **,161,007,499 ** 1,324,528 **,509 **,382 *,286,143,324,155,300,891,431,203,724,163,817,716,879,447,431,352,576,578,231,099,432,368,330,048,036,670,100,732,622,002,395,970,005,080,003,004,037 Keputusan Pembelian -,055 -,070 -,032 -,030 -,115,079 -,140 -,007,083,081,102 -,140,413 *,060,276,146,161,050,333,067,100,250,454 *,479 **,537 **,235,238,020,233,464 **,312,440 *,641 **,324 1,378 *,462 *,433 *,774,714,867,875,545,678,460,970,661,670,593,460,023,754,140,442,394,794,072,724,600,182,012,007,002,210,206,915,215,010,094,015,000,080,039,010,017 Keputusan Pembelian,080 -,168,101,237,060 -,029,228,280,033,224,234 -,093,184 -,094,093,211,069,164,193,318,359,030,021,139,224 -,079,262,056,184,297 -,103,205,464 **,528 **,378 * 1,459 *,377 *,674,375,597,207,751,878,225,134,863,235,213,626,330,621,626,264,716,387,306,087,051,874,910,463,235,676,161,769,331,111,589,276,010,003,039,011,040 Keputusan Pembelian,294,154,386 *,162,160,200,146,331,224,245,084 -,097,555 **,321,219,522 **,447 *,462 *,329,040,229,207,403 *,300,517 **,542 **,511 **,299,104,682 **,325,410 *,602 **,509 **,462 *,459 * 1,699 **,115,416,035,394,398,290,442,074,234,192,659,609,001,084,246,003,013,010,076,833,223,273,027,108,003,002,004,108,584,000,080,024,000,004,010,011,000 TOTAL,572 **,437 *,658 **,398 *,394 *,445 *,306,417 *,370 *,568 **,505 **,215,664 **,505 **,405 *,649 **,536 **,552 **,715 **,366 *,410 *,464 **,655 **,532 **,576 **,593 **,621 **,568 **,266,667 **,590 **,398 *,607 **,382 *,433 *,377 *,699 ** 1

12 ,001,016,000,030,031,014,100,022,044,001,004,255,000,004,027,000,002,002,000,047,025,010,000,002,001,001,000,001,156,000,001,029,000,037,017,040,000 *. is significant at the 0.05 level (2-. **. is significant at the 0.01 level (2-.

13 106 Lampiran 4. Kuesioner 100 Responden Analisis Pengaruh Brand Loyalty (Loyalitas ), Brand Association (Asosiasi ), Brand Awareness (Kesadaran ), dan Perceived Quality (Persepsi Kualitas) terhadap Keputusan Pembelian Pelanggan dalam menggunakan Jasa Gojek Bersama dengan kuesioner ini saya meminta kesediaan saudara/i untuk mengisi pernyataan yang saya ajukan. Informasi yang saudara/i berikan merupakan bantuan yang sangat berarti bagi saya dalam menyelesaikan penelitian ini. Atas kesedian saudara/i meluangkan waktu saya ucapkan terimakasih. I. Data Responden 1. Usia : 2. Jenis Kelamin : Laki-laki / Perempuan 3. Pekerjaan : II. Tanggapan Responden Ket : Saudara/i diminta untuk memberi tanda silang (X) atau ceklis ( ) Salah satu skala yang tersedia pada kolom disamping pernyataan, keterangan skala tersebut sebagai berikut : SS = Sangat Setuju (skor 4) S = Setuju (Skor 3) TS = Tidak Setuju (Skor 2) STS = Sangat Tidak Setuju (Skor 1)

14 107 No Pernyataan SS S TS STS Loyalitas (Brand Loyalty) (X1) Tingkatan Loyalitas 1. Saya lebih memilih menggunakan Jasa Gojek dibanding dengan ojek online lain 2. Meskipun harga Gojek lebih tinggi dari yang lain, saya tetap menggunakan jasa Gojek 3. Saya menggunakan Jasa Gojek untuk mendukung aktifitas saya sehari-hari 4. Saya merasa puas dengan pelayanan yang diberikan oleh Gojek 5. Saya menyukai variasi layanan yang ditawarkan Gojek 6. Saya akan merekomendasikan Gojek kepada kerabat saya yang lain Asosiasi (Brand Association) (X2) 7. Gojek merupakan ojek online dengan kualitas layanan yang beragam 8. Gojek memanfatkan perkembangan teknologi dalam melakukan pemasarannya 9. Gojek memberikan atribut lengkap sehingga penumpang merasa nyaman dalam berkendara 10. Pelanggan merasa aman ketika menggunakan jasa Gojek 11. Gojek merupakan transportasi umum dengan harga yang murah 12. Gojek memiliki pesaing lain 13. Gojek lebih unggul dibandingkan pesaing lainnya

15 108 No Pernyataan SS S TS STS Kesadaran (Brand Awareness) (X3) Tingkatan Kesadaran 14. Saya menyadari keberadaan Gojek karena Gojek mudah ditemui 15. Saya menyadari keberadaan Gojek karena banyak iklan yang muncul di media 16. Saya mengenali Gojek hanya dengan melihat atribut yang digunakan drivernya 17. Saya mengingat merek Gojek sebagai Ojek online dengan layanan yang beragam 18. Saat menyebutkan merek ojek online, Gojek adalah yang pertama muncul di benak saya 19. Saat akan menggunakan jasa ojek online, Gojek merupakan pilihan pertama saya Persepsi Kualitas (Perceived Quality) (X4) 20. Penampilan fisik driver Gojek menarik dengan melihat atribut yang digunakannya 21. Dalam menjalankan tugas driver Gojek memakai perlengkapan berkendara lengkap 22. Penampilan driver Gojek selalu terlihat rapih 23. Dalam menjalankan tugasnya driver Gojek memiliki pengetahuan yang luas mengenai rute jalan 24. Pelayanan yang diberikan Gojek mengesankan 25. Informasi data yang disampaikan Gojek akurat sesuai dengan yang tertera pada aplikasi saat pemesanan

16 109 No Pernyataan SS S TS STS 26. Saya yakin menggunakan Gojek atas kualitas layanan yang diberikan 27. Driver Gojek mau membantu pelanggannya dengan ramah 28. Gojek mampu menjawab keluhan pelanggan dengan baik 29. Gojek selalu memberikan kelengkapan seperti helm, masker, dsb 30. Gojek memperhatikan keselamatan pelanggan saat membawa penumpang Keputusan Pembelian (Y) 31. Saya menggunakan jasa Gojek karena Gojek transportasi yang dapat melewati kemacetan 32. Saya menggunakan jasa Gojek untuk memudahkan kegiatan sehari-hari 33. Saya menggunakan jasa Gojek dengan mencari tahu sendiri Informasi mengenai Gojek 34. Saya menggunakan jasa Gojek karena promosi yang diberikan 35. Saya menggunakan jasa Gojek karena kualitas pelayanannya yang baik 36. Saya menggunakan jasa Gojek karena merek Gojek terkenal 37. Saya berkeinginan menggunakan jasa yang diberikan Gojek kembali secara berulang

17 Lampiran 5. Karakteristik 100 Responden Usia Jenis Kelamin Pekerjaan >27 L P Pelajar Mahasiswa/i Karyawan/i Lain-Lain Responden 100 Responden 100 Responden

18 Lampiran 6. Tabulasi Kuesioner 100 responden Loyalitas Asosiasi Kesadaran Persepsi Kualitas Keputusan Pembelian p1 p2 p3 p4 p5 p6 p7 p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 p33 p34 p35 p36 p37 TOTAL

19

20

21

22 Lampiran 7. Hasil Uji Validitas 100 Responden s loyalty Correlati on loyalty loyalty loyalty loyalty loyalty loyalty assosiat ion assosi ation assosi ation assosi ation assosi ation assosi ation assosi ation aware ness aware ness aware ness aware ness aware ness aware ness perceiv ed quality 1,411 **,225 *,531 **,504 **,530 **,481 **,415 **,376 **,455 **,339 **,305 **,196,292 **,137,289 **,405 **,368 **,496 **,294 **,160,211 *,184,506 **,379 **,565 **,428 **,472 **,074,215 *,227 *,289 **,207 *,365 **,494 **,347 **,480 **,712 ** perceiv ed quality perceiv ed quality perceiv ed quality perceiv ed quality perceiv ed quality perceiv ed quality perceiv ed quality perceiv ed quality perceiv ed quality perceiv ed quality keput usan pemb elian keputu san pembel ian keputu san pembel ian keput usan pemb elian keputu san pembe lian keputu san pembel ian keputu san pembel ian TOTAL,000,024,000,000,000,000,000,000,000,001,002,050,003,175,004,000,000,000,003,112,035,066,000,000,000,000,000,462,032,023,004,039,000,000,000,000,000 loyalty Correlati on,411 ** 1,375 **,497 **,092,342 **,232 *,392 **,175,340 **,514 **,067,225 *,100,023 -,084,079,079,485 **,285 ** -,037,008,193,246 *,179,285 **,312 **,508 **,113,203 *,154,377 **,271 ** -,014,272 **,262 **,491 **,502 **,000,000,000,363,001,020,000,081,001,000,506,025,323,821,405,434,437,000,004,712,936,054,014,075,004,002,000,264,043,126,000,006,893,006,008,000,000 loyalty Correlati on,225 *,375 ** 1,368 **,289 **,375 **,380 **,328 **,060,209 *,198 * -,054,209 *,387 ** -,086,165,124,188,281 **,241 *,086,092,091,127,102,215 *,211 *,302 ** -,071,060,278 **,431 **,184,169,164,007,316 **,432 **,024,000,000,004,000,000,001,550,037,048,594,037,000,395,100,220,061,005,016,393,363,369,209,312,032,035,002,481,556,005,000,067,093,102,944,001,000 loyalty Correlati on,531 **,497 **,368 ** 1,536 **,523 **,440 **,348 **,412 **,694 **,521 **,030,206 *,280 **,191,160,448 **,294 **,461 **,345 **,238 *,223 *,112,526 **,377 **,598 **,503 **,467 **,130,277 **,149,251 *,290 **,176,637 **,246 *,522 **,722 **,000,000,000,000,000,000,000,000,000,000,767,039,005,058,112,000,003,000,000,017,026,269,000,000,000,000,000,196,005,140,012,003,080,000,014,000,000 loyalty Correlati on,504 **,092,289 **,536 ** 1,568 **,482 **,353 **,553 **,495 **,277 **,105,197 *,295 **,164,419 **,480 **,490 **,283 **,160,325 **,340 **,026,357 **,484 **,605 **,298 **,183,102,115,041,102,130,459 **,552 **,141,368 **,640 **,000,363,004,000,000,000,000,000,000,005,297,050,003,104,000,000,000,004,111,001,001,795,000,000,000,003,068,311,255,684,314,198,000,000,163,000,000 loyalty Correlati on,530 **,342 **,375 **,523 **,568 ** 1,353 **,442 **,271 **,437 **,314 **,087,185,331 **,238 *,531 **,343 **,568 **,463 **,175,153,325 **,042,367 **,350 **,398 **,341 **,280 **,097,055,225 *,160,248 *,328 **,535 **,298 **,425 **,669 **,000,001,000,000,000,000,000,006,000,001,392,065,001,017,000,000,000,000,081,127,001,678,000,000,000,001,005,335,586,024,111,013,001,000,003,000,000

23 assosiati Correlati on on,481 **,232 *,380 **,440 **,482 **,353 ** 1,424 **,153,355 **,307 **,295 **,029,430 ** -,027,270 **,336 **,345 **,192,242 *,062,007,060,401 **,363 **,543 **,449 **,332 ** -,156,073,116,335 ** -,066,386 **,338 ** -,030,347 **,519 **,000,020,000,000,000,000,000,128,000,002,003,778,000,792,007,001,000,056,015,542,947,550,000,000,000,000,001,122,472,249,001,514,000,001,769,000,000 assosiati Correlati on on,415 **,392 **,328 **,348 **,353 **,442 **,424 ** 1,246 *,289 **,322 **,407 **,094,185,123,241 *,102,483 **,262 **,177 -,003,025,020,244 *,244 *,184,291 **,249 *,047 -,027,200 *,291 **,200 *,193,445 **,034,406 **,498 **,000,000,001,000,000,000,000,014,004,001,000,350,066,225,016,311,000,008,078,973,804,841,014,015,066,003,012,641,792,046,003,046,054,000,739,000,000 assosiati Correlati on on,376 **,175,060,412 **,553 **,271 **,153,246 * 1,456 **,372 **,131,165,167,175,289 **,197 *,323 **,206 *,159,516 **,377 **,089,355 **,342 **,542 **,167,134,181,191 -,084,011,099,246 *,575 **,280 **,243 *,528 **,000,081,550,000,000,006,128,014,000,000,195,101,097,083,004,050,001,039,115,000,000,377,000,001,000,097,183,071,057,406,916,325,014,000,005,015,000 assosiati Correlati on on,455 **,340 **,209 *,694 **,495 **,437 **,355 **,289 **,456 ** 1,291 **,107,090,237 *,073,305 **,355 **,343 **,353 **,188,298 **,331 **,216 *,555 **,349 **,693 **,384 **,311 **,066,082,060,114,145,259 **,619 **,137,219 *,600 **,000,001,037,000,000,000,000,004,000,003,289,373,017,473,002,000,000,000,061,003,001,031,000,000,000,000,002,514,418,550,258,150,009,000,173,029,000 assosiati Correlati on on,339 **,514 **,198 *,521 **,277 **,314 **,307 **,322 **,372 **,291 ** 1,043,326 **,276 **,250 *,180,237 *,192,426 **,525 **,189,167,177,413 **,263 **,373 **,274 **,505 **,330 **,390 **,313 **,380 **,386 ** -,004,413 **,218 *,548 **,651 **,001,000,048,000,005,001,002,001,000,003,669,001,005,013,073,017,055,000,000,059,097,078,000,008,000,006,000,001,000,002,000,000,968,000,029,000,000 assosiati Correlati on on,305 **,067 -,054,030,105,087,295 **,407 **,131,107, ,017,010,320 **,210 *,081,188,028,032 -,032 -,188 -,102,342 **,099,091 -,053,160,011 -,219 * -,017,034 -,074,205 *,149,107,059,203 *,002,506,594,767,297,392,003,000,195,289,669,866,921,001,036,421,061,784,755,755,060,313,000,325,368,603,111,912,028,869,738,465,041,139,289,557,042 assosiati Correlati on on,196,225 *,209 *,206 *,197 *,185,029,094,165,090,326 ** -,017 1,404 **,018,343 **,524 **,176,413 **,212 *,091,115,271 **,082,173,027,236 *,320 **,170,432 **,307 **,258 **,364 **,061,141,124,276 **,455 **,050,025,037,039,050,065,778,350,101,373,001,866,000,856,000,000,079,000,034,369,254,006,415,085,793,018,001,090,000,002,010,000,544,161,219,005,000

24 awarene Correlati ss on,292 **,100,387 **,280 **,295 **,331 **,430 **,185,167,237 *,276 **,010,404 ** 1,012,543 **,495 **,318 **,373 **,297 **,280 **,145,134,322 **,155,331 **,241 *,241 *,063,253 *,284 **,380 **,218 *,204 *,163,084,139,533 **,003,323,000,005,003,001,000,066,097,017,005,921,000,908,000,000,001,000,003,005,149,185,001,123,001,016,016,531,011,004,000,029,042,106,407,166,000 awarene Correlati ss on,137,023 -,086,191,164,238 * -,027,123,175,073,250 *,320 **,018,012 1,150,047,224 *,223 *,213 *,098,014 -,066,360 **,165,082 -,044,150,174,049,211 *,120,135,143,167,347 **,389 **,323 **,175,821,395,058,104,017,792,225,083,473,013,001,856,908,138,647,026,027,035,337,887,517,000,103,418,668,137,085,627,036,235,184,157,098,000,000,001 N awarene Correlati ss on,289 ** -,084,165,160,419 **,531 **,270 **,241 *,289 **,305 **,180,210 *,343 **,543 **,150 1,484 **,508 **,237 *,091,252 *,370 **,056,290 **,246 *,320 **,198 *,077,122,055,201 *,123,150,170,259 **,151,107,502 **,004,405,100,112,000,000,007,016,004,002,073,036,000,000,138,000,000,018,366,011,000,582,003,014,001,048,445,228,590,045,222,136,091,009,135,288,000 awarene Correlati ss on,405 **,079,124,448 **,480 **,343 **,336 **,102,197 *,355 **,237 *,081,524 **,495 **,047,484 ** 1,176,280 **,109,166,222 *,298 **,207 *,355 **,341 **,457 **,179,038,386 **,209 *,090,322 **,153,289 **,191,195,534 **,000,434,220,000,000,000,001,311,050,000,017,421,000,000,647,000,080,005,281,098,026,003,039,000,001,000,075,708,000,037,375,001,128,004,057,052,000 awarene Correlati ss on,368 **,079,188,294 **,490 **,568 **,345 **,483 **,323 **,343 **,192,188,176,318 **,224 *,508 **,176 1,322 **,107,306 **,288 **,076,402 **,257 **,322 **,312 **,203 *,158,096 -,072,205 *,060,383 **,434 **,282 **,322 **,563 **,000,437,061,003,000,000,000,000,001,000,055,061,079,001,026,000,080,001,290,002,004,450,000,010,001,002,042,117,343,474,041,552,000,000,005,001,000 awarene Correlati ss on,496 **,485 **,281 **,461 **,283 **,463 **,192,262 **,206 *,353 **,426 **,028,413 **,373 **,223 *,237 *,280 **,322 ** 1,555 **,294 **,413 **,199 *,481 **,319 **,317 **,378 **,542 **,093,274 **,329 **,379 **,484 **,065,260 **,475 **,623 **,716 **,000,000,005,000,004,000,056,008,039,000,000,784,000,000,027,018,005,001,000,003,000,047,000,001,001,000,000,358,006,001,000,000,522,009,000,000,000 perceive d quality Correlati on,294 **,285 **,241 *,345 **,160,175,242 *,177,159,188,525 **,032,212 *,297 **,213 *,091,109,107,555 ** 1,262 **,239 *,062,371 **,282 **,248 *,223 *,530 **,020,190,282 **,360 **,332 **,095,109,496 **,421 **,539 **,003,004,016,000,111,081,015,078,115,061,000,755,034,035,366,281,290,000,008,017,537,000,005,013,026,000,844,058,004,000,001,349,278,000,000,000 N

25 perceive d quality Correlati on,160 -,037,086,238 *,325 **,153,062 -,003,516 **,298 **,189 -,032,091,280 **,098,252 *,166,306 **,294 **,262 ** 1,673 **,182,304 **,125,264 **,021,123,069 -,035 -,138 -,097,081,036,280 **,240 *,138,380 **,112,712,393,017,001,127,542,973,000,003,059,755,369,005,337,011,098,002,003,008,000,069,002,215,008,834,221,498,732,172,335,423,722,005,016,172,000 perceive d quality Correlati on,211 *,008,092,223 *,340 **,325 **,007,025,377 **,331 **,167 -,188,115,145,014,370 **,222 *,288 **,413 **,239 *,673 ** 1,158,255 *,177,208 *,131,135,193,069,116,012,218 *,025,239 *,251 *,142,419 **,035,936,363,026,001,001,947,804,000,001,097,060,254,149,887,000,026,004,000,017,000,117,010,079,038,196,180,055,493,252,905,029,804,017,012,160,000 perceive d quality Correlati on,184,193,091,112,026,042,060,020,089,216 *,177 -,102,271 **,134 -,066,056,298 **,076,199 *,062,182,158 1,297 **,332 **,157,250 * -,027 -,033,361 **,355 **,147,203 *,152,072,084,153,308 **,066,054,369,269,795,678,550,841,377,031,078,313,006,185,517,582,003,450,047,537,069,117,003,001,119,012,790,743,000,000,144,043,131,475,409,128,002 perceive d quality Correlati on,506 **,246 *,127,526 **,357 **,367 **,401 **,244 *,355 **,555 **,413 **,342 **,082,322 **,360 **,290 **,207 *,402 **,481 **,371 **,304 **,255 *,297 ** 1,403 **,551 **,276 **,352 **,092,183,186,357 **,217 *,340 **,454 **,314 **,368 **,674 **,000,014,209,000,000,000,000,014,000,000,000,000,415,001,000,003,039,000,000,000,002,010,003,000,000,005,000,361,068,064,000,030,001,000,001,000,000 perceive d quality Correlati on,379 **,179,102,377 **,484 **,350 **,363 **,244 *,342 **,349 **,263 **,099,173,155,165,246 *,355 **,257 **,319 **,282 **,125,177,332 **,403 ** 1,488 **,575 **,145 -,036,225 *,182,215 * -,139,353 **,247 *,453 **,372 **,538 **,000,075,312,000,000,000,000,015,001,000,008,325,085,123,103,014,000,010,001,005,215,079,001,000,000,000,150,723,025,069,031,168,000,013,000,000,000 perceive d quality Correlati on,565 **,285 **,215 *,598 **,605 **,398 **,543 **,184,542 **,693 **,373 **,091,027,331 **,082,320 **,341 **,322 **,317 **,248 *,264 **,208 *,157,551 **,488 ** 1,468 **,346 ** -,031,196 -,020,197 * -,018,315 **,562 **,215 *,306 **,624 **,000,004,032,000,000,000,000,066,000,000,000,368,793,001,418,001,001,001,001,013,008,038,119,000,000,000,000,759,051,847,049,858,001,000,032,002,000 perceive d quality Correlati on,428 **,312 **,211 *,503 **,298 **,341 **,449 **,291 **,167,384 **,274 ** -,053,236 *,241 * -,044,198 *,457 **,312 **,378 **,223 *,021,131,250 *,276 **,575 **,468 ** 1,431 **,123,460 **,101,265 **,010,042,318 **,225 *,393 **,535 **,000,002,035,000,003,001,000,003,097,000,006,603,018,016,668,048,000,002,000,026,834,196,012,005,000,000,000,222,000,316,008,921,678,001,024,000,000

26 perceive d quality Correlati on,472 **,508 **,302 **,467 **,183,280 **,332 **,249 *,134,311 **,505 **,160,320 **,241 *,150,077,179,203 *,542 **,530 **,123,135 -,027,352 **,145,346 **,431 ** 1,205 *,358 **,295 **,552 **,260 **,009,232 *,371 **,586 **,611 **,000,000,002,000,068,005,001,012,183,002,000,111,001,016,137,445,075,042,000,000,221,180,790,000,150,000,000,041,000,003,000,009,928,020,000,000,000 perceive d quality Correlati on,074,113 -,071,130,102,097 -,156,047,181,066,330 **,011,170,063,174,122,038,158,093,020,069,193 -,033,092 -,036 -,031,123,205 * 1,388 **,092,026,155 -,233 *,201 *,124,051,225 *,462,264,481,196,311,335,122,641,071,514,001,912,090,531,085,228,708,117,358,844,498,055,743,361,723,759,222,041,000,364,795,125,020,045,218,618,025 perceive d quality Correlati on,215 *,203 *,060,277 **,115,055,073 -,027,191,082,390 ** -,219 *,432 **,253 *,049,055,386 **,096,274 **,190 -,035,069,361 **,183,225 *,196,460 **,358 **,388 ** 1,313 **,243 *,246 * -,064,145,233 *,327 **,403 **,032,043,556,005,255,586,472,792,057,418,000,028,000,011,627,590,000,343,006,058,732,493,000,068,025,051,000,000,000,002,015,014,526,151,020,001,000 keputusa n Correlati pembelia on n,227 *,154,278 **,149,041,225 *,116,200 * -,084,060,313 ** -,017,307 **,284 **,211 *,201 *,209 * -,072,329 **,282 ** -,138,116,355 **,186,182 -,020,101,295 **,092,313 ** 1,560 **,467 **,108,001,100,426 **,404 **,023,126,005,140,684,024,249,046,406,550,002,869,002,004,036,045,037,474,001,004,172,252,000,064,069,847,316,003,364,002,000,000,285,994,320,000,000 keputusa n Correlati pembelia on n,289 **,377 **,431 **,251 *,102,160,335 **,291 **,011,114,380 **,034,258 **,380 **,120,123,090,205 *,379 **,360 ** -,097,012,147,357 **,215 *,197 *,265 **,552 **,026,243 *,560 ** 1,284 **,183,085,227 *,447 **,502 **,004,000,000,012,314,111,001,003,916,258,000,738,010,000,235,222,375,041,000,000,335,905,144,000,031,049,008,000,795,015,000,004,068,403,023,000,000 keputusa n Correlati pembelia on n,207 *,271 **,184,290 **,130,248 * -,066,200 *,099,145,386 ** -,074,364 **,218 *,135,150,322 **,060,484 **,332 **,081,218 *,203 *,217 * -,139 -,018,010,260 **,155,246 *,467 **,284 ** 1 -,136,225 *,171,347 **,422 **,039,006,067,003,198,013,514,046,325,150,000,465,000,029,184,136,001,552,000,001,423,029,043,030,168,858,921,009,125,014,000,004,176,024,088,000,000 keputusa n Correlati pembelia on n,365 ** -,014,169,176,459 **,328 **,386 **,193,246 *,259 ** -,004,205 *,061,204 *,143,170,153,383 **,065,095,036,025,152,340 **,353 **,315 **,042,009 -,233 * -,064,108,183 -,136 1,288 **,148,063,343 **,000,893,093,080,000,001,000,054,014,009,968,041,544,042,157,091,128,000,522,349,722,804,131,001,000,001,678,928,020,526,285,068,176,004,142,535,000

27 keputusa n Correlati pembelia on n,494 **,272 **,164,637 **,552 **,535 **,338 **,445 **,575 **,619 **,413 **,149,141,163,167,259 **,289 **,434 **,260 **,109,280 **,239 *,072,454 **,247 *,562 **,318 **,232 *,201 *,145,001,085,225 *,288 ** 1,074,303 **,601 **,000,006,102,000,000,000,001,000,000,000,000,139,161,106,098,009,004,000,009,278,005,017,475,000,013,000,001,020,045,151,994,403,024,004,463,002,000 keputusa n Correlati pembelia on n,347 **,262 **,007,246 *,141,298 ** -,030,034,280 **,137,218 *,107,124,084,347 **,151,191,282 **,475 **,496 **,240 *,251 *,084,314 **,453 **,215 *,225 *,371 **,124,233 *,100,227 *,171,148,074 1,349 **,479 **,000,008,944,014,163,003,769,739,005,173,029,289,219,407,000,135,057,005,000,000,016,012,409,001,000,032,024,000,218,020,320,023,088,142,463,000,000 keputusa n Correlati pembelia on n,480 **,491 **,316 **,522 **,368 **,425 **,347 **,406 **,243 *,219 *,548 **,059,276 **,139,389 **,107,195,322 **,623 **,421 **,138,142,153,368 **,372 **,306 **,393 **,586 **,051,327 **,426 **,447 **,347 **,063,303 **,349 ** 1,673 **,000,000,001,000,000,000,000,000,015,029,000,557,005,166,000,288,052,001,000,000,172,160,128,000,000,002,000,000,618,001,000,000,000,535,002,000,000 TOTAL Correlati on,712 **,502 **,432 **,722 **,640 **,669 **,519 **,498 **,528 **,600 **,651 **,203 *,455 **,533 **,323 **,502 **,534 **,563 **,716 **,539 **,380 **,419 **,308 **,674 **,538 **,624 **,535 **,611 **,225 *,403 **,404 **,502 **,422 **,343 **,601 **,479 **,673 ** 1,000,000,000,000,000,000,000,000,000,000,000,042,000,000,001,000,000,000,000,000,000,000,002,000,000,000,000,000,025,000,000,000,000,000,000,000,000 **. is significant at the 0.01 level (2-. *. is significant at the 0.05 level (2-.

28 120 Lampiran 8 Hasil Output Reliabilitas Pre Test 30 Responden Reliability Statistics Cronbach's Alpha N of Items, Item-Total Statistics Scale Mean if Scale Variance Corrected Item- Cronbach's Item Deleted if Item Deleted Total Alpha if Item Deleted p1 115,23 88,392,529,912 p2 115,53 90,120,389,914 p3 115,63 87,551,623,911 p4 115,33 91,747,364,914 p5 115,20 90,717,346,914 p6 115,47 90,533,403,914 p7 115,27 91,789,258,915 p8 115,03 89,826,362,914 p9 115,17 90,902,320,915 p10 115,23 89,771,535,912 p11 115,57 89,151,458,913 p12 115,27 92,685,164,916 p13 114,97 88,240,633,911 p14 115,00 89,241,459,913 p15 115,73 90,823,360,914 p16 114,90 87,748,613,911 p17 115,20 89,890,501,912 p18 115,07 89,375,515,912 p19 115,23 87,564,687,910 p20 115,60 92,455,338,914 p21 115,40 90,938,367,914 p22 115,67 89,540,414,914 p23 115,53 86,464,613,911 p24 115,53 89,706,494,913 p25 115,23 89,702,543,912 p26 115,30 90,010,565,912

29 121 p27 115,17 88,971,590,911 p28 115,43 89,771,535,912 p29 115,50 91,845,208,916 p30 115,23 88,047,636,911 p31 115,13 89,154,555,912 p32 115,37 90,861,353,914 p33 115,20 87,269,562,911 p34 115,27 90,271,325,915 p35 115,07 90,547,389,914 p36 115,23 90,254,319,915 p37 115,10 87,197,667,910

30 122 Lampiran 9 Hasil Output Uji Asumsi Klasik 1. Uji Normalitas Variables Entered/Removed a Model Variables Variables Method Entered Removed Perceived Quality, Brand 1 Loyalty, Brand Awareness,. Enter Brand Assosiation b a. Dependent Variable: Keputusan Pembelian b. All requested variables entered. Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate 1,754 a,568,550 1,710 a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation b. Dependent Variable: Keputusan Pembelian ANOVA a Model Sum of Squares df Mean Square F Sig. Regression 365, ,250 31,211,000 b 1 Residual 277, ,924 Total 642, a. Dependent Variable: Keputusan Pembelian b. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation

31 123 Coefficients a Model Unstandardized Coefficients Standardized Coefficients B Std. Error Beta T Sig. (Constant) 3,791 1,836 2,064,042 Brand Loyalty,329,095,356 3,469,001 1 Brand Assosiation,068,116,064,588,558 Brand Awareness,230,102,215 2,255,026 Perceived Quality,185,073,244 2,539,013 a. Dependent Variable: Keputusan Pembelian Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value 17,45 25,52 21,35 1, Residual -6,635 3,221,000 1, Std. Predicted Value -2,032 2,174,000 1, Std. Residual -3,880 1,884,000, a. Dependent Variable: Keputusan Pembelian One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 100 Normal Parameters a,b Mean 0E-7 Std. Deviation 1, Most Extreme Differences Absolute,103 Positive,083 Negative -,103 Kolmogorov-Smirnov Z 1,033 Asymp.,237 a. Test distribution is Normal. b. Calculated from data.

32 124

33 Uji Multikolinearitas Variables Entered/Removed a Model Variables Variables Method Entered Removed Perceived Quality, Brand 1 Loyalty, Brand Awareness,. Enter Brand Assosiation b a. Dependent Variable: Keputusan Pembelian b. All requested variables entered. Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson 1,754 a,568,550 1,710 2,065 a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation b. Dependent Variable: Keputusan Pembelian ANOVA a Model Sum of Squares df Mean Square F Sig. Regression 365, ,250 31,211,000 b 1 Residual 277, ,924 Total 642, a. Dependent Variable: Keputusan Pembelian b. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation

34 126 Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics B Std. Error Beta Tolerance VIF (Constant) 3,791 1,836 2,064,042 Brand Loyalty,329,095,356 3,469,001,432 2,314 1 Brand Assosiation,068,116,064,588,558,388 2,580 Brand Awareness,230,102,215 2,255,026,502 1,991 Perceived Quality,185,073,244 2,539,013,491 2,037 a. Dependent Variable: Keputusan Pembelian Coefficient s a Model Perceived Brand Loyalty Brand Brand Quality Awareness Assosiation Perceived Quality 1,000 -,178 -,316 -,276 s Brand Loyalty -,178 1,000 -,196 -,471 Brand Awareness -,316 -,196 1,000 -,240 1 Brand Assosiation -,276 -,471 -,240 1,000 Perceived Quality,005 -,001 -,002 -,002 Covariances Brand Loyalty -,001,009 -,002 -,005 Brand Awareness -,002 -,002,010 -,003 a. Dependent Variable: Keputusan Pembelian Brand Assosiation -,002 -,005 -,003,013

35 127 Collinearity Diagnostics a Model Dimension Eigenvalue Condition Variance Proportions Index (Constant) Brand Brand Brand Perceived Loyalty Assosiation Awareness Quality 1 4,973 1,000,00,00,00,00,00 2,012 20,051,28,48,00,00,01 1 3,007 27,306,22,17,01,82,00 4,004 34,540,36,08,00,16,88 5,003 37,751,14,27,98,01,10 a. Dependent Variable: Keputusan Pembelian 3. Uji Heterosledastisitas