Lampiran 1 : Kuesioner Penelitian KUESIONER. Kepada Yth, Konsumen Mobil Toyota Di Kota Tuban Ditempat. Dengan hormat,

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1 Lampiran 1 : Kuesioner Penelitian Kepada Yth, Konsumen Mobil Toyota Di Kota Tuban Ditempat Dengan hormat, KUESIONER Sehubungan dengan pengumpulan data untuk penelitian Skripsi dengan judul PENGARUH KELOMPOK ACUAN (REFERENCE GROUP) TERHADAP KEPUTUSAN PEMBELIAN MOBIL PRIBADI MEREK TOYOTA (Survey pada Konsumen Mobil Pribadi di kota Tuban), maka peneliti mohon kerjasama pada Konsumen Mobil Pribadi di Tuban Kota untuk mengisi koesioner dibawah ini. Dari jawaban Bapak/Ibu/saudara/i sangat bermanfaat untuk kelancaran penelitian ini, sehingga kejujuran Bapak/Ibu/saudara/i dalam menjawab pertanyaan-pertanyaan sangat peneliti harapkan, agar keabsahan dan kebenaran dalam penelitian ini bisa dipertanggungjawabkan. I. Identitas responden Nama :... Alamat :... Jenis kelamin : L / P Mohon diisi dengan memberikan tanda silang (X) pada jawaban yang sesuai dengan pendapat anda. 1. Berapa usia anda saat ini? a. Kurang dari 20 tahun d. 41 tahun 50 tahun b. 20 tahun 30 tahun e. Lebih dari 50 tahun c. 31 tahun 40 tahun 2. Tingkat pendidikan terakhir anda? a. SLTP atau sederajat c. Akademi / perguruan tinggi b. SLTA atau sederajat d. Lain lain 3. Pendapatan pribadi yang anda terima setiap bulan a. Di bawah Rp c. Rp Rp b. Rp Rp d. Diatas Rp Pekerjaan anda sekarang? a. Pegawai negeri c. Wiraswasta b. Pegawai swasta d. Lainya 5. Merek Mobil anda :... II. Butir pertanyaan kelompok acuan terhadap keputusan pembelian. Berilah tanda centang untuk memberi jawaban dari masing-masing pertanyaan sesuai dengan pendapat anda. Ketentuan :

2 STS : Sangat tidak setuju skor 1 TS : Tidak setuju skor 2 N : Netral skor 3 S : Setuju skor 4 SS : Sangat setuju skor 5 PERNYATAAN SS (5) S (4) N (3) TS (2) STS (1) 1. Membeli mobil Toyota karena saran Ayah 2. Membeli Mobil Toyota karena saran Ibu 3. Membeli mobil Toyota karena permintaan Anak 4. Membeli mobil Toyota karena keputusan Suami/Istri. 5. Membeli mobil Toyota karena menyesuaikan dengan keluarga. 6. Membeli mobil karena Dorongan Keluarga 1. Membeli mobil Toyota menyesuaikan dengan komunitas saya. 2. Mempunyai selera produk yang sama dengan sahabat SS (5) S (4) N (3) TS (2) STS (1) 3. Membeli mobil Toyota karena melihat pengalaman Sahabat yang membeli mobil Toyota 4. Sahabat memberi informasi tentang kualitas Mobil Toyota. 5. Sahabat memberi saran untuk membeli mobil Toyota. 6. Membeli mobil Toyota karena dorongan sahabat

3 SS (5) S (4) N (3) TS (2) STS (1) 1. Mengetahui kualitas mobil Toyota dari teman kerja 2. Sering bertemu dengan teman kerja sehingga membeli mobil yang sama dengan teman kerja 3. Membeli mobil Toyota karena teman bisnis juga membeli mobil Toyota. 4. Teman kerja memberi informasi tentang kualitas mobil Toyota. 5. Teman kerja memberi saran untuk membeli mobil toyota. 6. Membeli mobil Toyota karena dorongan teman kerja. SS (5) S (4) N (3) TS (2) STS (1) 1. Membeli Mobil Toyota karena Pengaruh Keluarga 2. Membeli Mobil Toyota karena Pengaruh Sahabat 3. Membeli Mobil Toyota karena Pengaruh kelompok kerja Terimakasih (...) Tanda tangan

4 Lampiran 2 : Karakteristik Responden a. Jenis Kelamin * Usia Crosstabulation Jenis Kelamin Total "Laki-Laki" "Perempuan" thn Usia thn thn > 50 thn Total Count % within Jenis Kelamin 11.1% 42.2% 34.4% 12.2% 100.0% Count % within Jenis Kelamin 33.3% 60.0% 6.7%.0% 100.0% Count % within Jenis Kelamin 14.3% 44.8% 30.5% 10.5% 100.0% b. Jenis Kelamin * Pendidikan Crosstabulation Pendidikan Jenis Kelamin SLTP SMA Perguruan Tinggi "Laki-Laki" Count Total % within Jenis Kelamin 3.3% 34.4% 62.2% 100.0% "Perempuan" Count % within Jenis Kelamin 6.7%.0% 93.3% 100.0% Total Count % within Jenis Kelamin 3.8% 29.5% 66.7% 100.0% c. Jenis Kelamin * Pendapatan Crosstabulation Pendapatan < 5 jt 5 jt - 7,5 jt 7,5 jt - 10 jt > 10 jt Total Jenis Kelamin "Laki-Laki" Count

5 % within Jenis Kelamin 25.6% 41.1% 21.1% 12.2% 100.0% "Perempuan" Count % within Jenis Kelamin 40.0% 53.3% 6.7%.0% 100.0% Total Count % within Jenis Kelamin 27.6% 42.9% 19.0% 10.5% 100.0% Jenis Kelamin d. Jenis Kelamin * Pekerjaan Crosstabulation Pekerjaan Pegawai Negeri Pegawai Swasta Wiraswasta Lain-Lain "Laki-Laki" Count % within Jenis Kelamin Total 30.0% 24.4% 44.4% 1.1% 100.0% "Perempuan" Count % within Jenis Kelamin 46.7% 33.3%.0% 20.0% 100.0% Total Count % within Jenis Kelamin 32.4% 25.7% 38.1% 3.8% 100.0% e. Jenis Kelamin * Merek Mobil Crosstabulation Merek Mobil Jenis Kelamin Total "Laki-Laki" "Perempuan" avanza Innova Rush Yaris Fortuner Agya Total Count % within Jenis Kelamin 37.8% 23.3% 15.6% 10.0% 10.0% 3.3% 100.0% Count % within Jenis Kelamin 33.3% 20.0%.0% 26.7%.0% 20.0 % 100.0% Count % within Jenis Kelamin 37.1% 22.9% 13.3% 12.4% 8.6% 5.7% 100.0%

6 Lampiran 3 : Frekuensi Distribusi Item Responden Statistics no x1.1 x1.2 x1.3 x1.4 x1.5 x1.6 N Valid Missing x1.1 Frequency Percent Valid Percent Cumulative Percent Valid TS N S SS x1.2 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x1.3 Frequency Percent Valid Percent Cumulative Percent Valid TS

7 N S SS x1.4 Frequency Percent Valid Percent Cumulative Percent Valid TS N S SS x1.5 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x1.6 Frequency Percent Valid Percent Cumulative Percent Valid TS N S SS

8 Statistics no x2.1 x2.2 x2.3 x2.4 x2.5 x2.6 N Valid Missing x2.1 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x2.2 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x2.3 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS

9 no x3.1 x3.2 x3.3 x3.4 x3.5 x3.6 N Valid Missing x3.1 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x3.2 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x3.3 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS

10 x3.4 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x3.5 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS x3.6 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS

11 Statistics no y1.1 y1.2 y1.3 N Valid Missing y1.1 Frequency Percent Valid Percent Cumulative Percent Valid TS N S SS y1.2 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS y1.3 Frequency Percent Valid Percent Cumulative Percent Valid STS TS N S SS

12 Lampiran 4 : Uji Validitas dan Reliabilitas a. Uji Validitas Correlations x1.1 x1.2 x1.3 x1.4 x1.5 x1.6 x1 x1.1 Pearson Correlation **.534 **.491 **.366 **.283 **.712 ** Sig. (2-tailed) x1.2 Pearson Correlation.630 ** **.631 **.544 **.326 **.827 ** Sig. (2-tailed) x1.3 Pearson Correlation.534 **.569 ** **.416 **.416 **.770 ** Sig. (2-tailed) x1.4 Pearson Correlation.491 **.631 **.573 ** **.385 **.810 ** Sig. (2-tailed) x1.5 Pearson Correlation.366 **.544 **.416 **.553 ** **.744 ** Sig. (2-tailed) x1.6 Pearson Correlation.283 **.326 **.416 **.385 **.441 ** ** Sig. (2-tailed) x1 Pearson Correlation.712 **.827 **.770 **.810 **.744 **.641 ** 1 Sig. (2-tailed) **. Correlation is significant at the 0.01 level (2-tailed).

13 Correlations x2.1 x2.2 x2.3 x2.4 x2.5 x2.6 x2 x2.1 Pearson Correlation **.269 **.305 ** *.557 ** Sig. (2-tailed) x2.2 Pearson Correlation.400 ** **.383 **.413 **.319 **.724 ** Sig. (2-tailed) x2.3 Pearson Correlation.269 **.383 ** **.280 **.268 **.671 ** Sig. (2-tailed) x2.4 Pearson Correlation.305 **.383 **.434 ** **.271 **.712 ** Sig. (2-tailed) x2.5 Pearson Correlation **.280 **.436 ** **.682 ** Sig. (2-tailed) x2.6 Pearson Correlation.245 *.319 **.268 **.271 **.429 ** ** Sig. (2-tailed) x2 Pearson Correlation.557 **.724 **.671 **.712 **.682 **.623 ** 1 Sig. (2-tailed) **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

14 x3.1 x3.2 x3.3 x3.4 x3.5 x3.6 x3 x3.1 Pearson Correlation **.246 *.233 * **.572 ** Sig. (2-tailed) x3.2 Pearson Correlation.423 ** **.414 **.381 ** ** Sig. (2-tailed) x3.3 Pearson Correlation.246 *.469 ** **.447 **.311 **.741 ** Sig. (2-tailed) x3.4 Pearson Correlation.233 *.414 **.470 ** **.202 *.706 ** Sig. (2-tailed) x3.5 Pearson Correlation **.447 **.543 ** **.720 ** Sig. (2-tailed) x3.6 Pearson Correlation.272 ** **.202 *.369 ** ** Sig. (2-tailed) x3 Pearson Correlation.572 **.696 **.741 **.706 **.720 **.575 ** 1 Sig. (2-tailed) **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

15 Correlations y1.1 y1.2 y1.3 y y1.1 Pearson Correlation **.415 **.760 ** Sig. (2-tailed) N y1.2 Pearson Correlation.453 ** **.864 ** Sig. (2-tailed) N y1.3 Pearson Correlation.415 **.681 ** ** Sig. (2-tailed) N y Pearson Correlation.760 **.864 **.845 ** 1 Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). b. Uji Reliabilitas Cronbach's Alpha N of Items Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted x x x x x x

16 Reliability Statistics Cronbach's Alpha N of Items Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted x x x x x x Reliability Statistics Cronbach's Alpha N of Items Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted x x x x x x

17 Cronbach's Alpha N of Items Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted y y y

18 Lampiran 5 : Analisis Regresi Linier Berganda Regrasi linier berganda Descriptive Statistics Mean Std. Deviation N y x x x Correlations y x1 x2 x3 Pearson Correlation y x x x Sig. (1-tailed) y x x x N y x x x Variables Entered/Removed b Variables Model Variables Entered Removed Method 1 x3, x1, x2 a. Enter a. All requested variables entered. b. Dependent Variable: y

19 Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate a a. Predictors: (Constant), x3, x1, x2 ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression a Residual Total a. Predictors: (Constant), x3, x1, x2 b. Dependent Variable: y Coefficients a Unstandardized Coefficients Standardized Coefficients Correlations Model B Std. Error Beta t Sig. Zero-order Partial Part 1 (Constant) x x x a. Dependent Variable: y

20 Lampiran 6 : Uji Asumsi Klasik a. Non multikolinieritas Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate a a. Predictors: (Constant), x3, x1, x2 ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression a Residual Total a. Predictors: (Constant), x3, x1, x2 b. Dependent Variable: y Coefficients a Unstandardized Coefficients Standardized Coefficients Collinearity Statistics Model B Std. Error Beta t Sig. Tolerance VIF 1 (Constant) x x x a. Dependent Variable: y Collinearity Diagnostics a Model Dimensi on Eigenvalue Condition Index Variance Proportions (Constant) x1 x2 x a. Dependent Variable: y

21 a. Auto korelasi Variables Entered/Removed b Variables Variables Model Entered Removed Method 1 x3, x1, x2 a. Enter a. All requested variables entered. b. Dependent Variable: y Model Summary b Adjusted R Std. Error of the Model R R Square Square Estimate Durbin-Watson a a. Predictors: (Constant), x3, x1, x2 b. Dependent Variable: y ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression a Residual Total a. Predictors: (Constant), x3, x1, x2 b. Dependent Variable: y Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) x x x Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value Residual Std. Predicted Value Std. Residual

22 Variables Entered/Removed b Variables Variables Model Entered Removed Method 1 x3, x1, x2 a. Enter b. Heteroskesdastisitas Correlations x1 x2 x3 abs_res Spearman's rho x1 Correlation Coefficient **.499 ** Sig. (2-tailed) N x2 Correlation Coefficient.642 ** ** Sig. (2-tailed) N x3 Correlation Coefficient.499 **.654 ** Sig. (2-tailed) N abs_res Correlation Coefficient **. Correlation is significant at the 0.01 level (2-tailed). c. Uji Normalitas Sig. (2-tailed) N One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 105 Normal Parameters a Mean Std. Deviation Most Extreme Differences Absolute.078 Positive.049 Negative Kolmogorov-Smirnov Z.797 Asymp. Sig. (2-tailed).550 a. Test distribution is Normal.

23 Lampiran 7: Jawaban karakteristik Responden

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26 Lampiran 8: Jawaban Responden X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X2.1 X2.2 X2.3 X2.4 X2.5 X

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29 X3.1 X3.2 X3.3 X3.4 X3.5 X3.6 Y1.1 Y1.2 Y

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32 Lampiran 9: Bukti Konsultasi KEMENTERIAN AGAMA UNIVERSITAS ISLAM NEGERI (UIN) MAULANA MALIK IBRAHIMMALANG FAKULTAS EKONOMI PROGRAM STRATA SATU (S1)MANAJEMEN Jalan Gajayana 50, Malang 65144, Telp (0341) , Faks. (0341) Wibesite: BUKTI KONSULTASI Nama : Dhovar nafik NIM : Pembimbing : Dr. Ir. H. Masyhuri., MP Lokasi Penelitian : Kota Tuban Jawa Timur No Tanggal Materi Konsultasi Tanda Tangan 1 24 September 2013 Konsultasi Proposal Oktober 2013 Revisi Proposal Oktober 2013 Revisi Proposal Oktober 2013 Seminar Proposal November 2013 ACC Proposal November 2013 Konsultasi Bab IV dan V Maret 2014 Konsultasi hasil revisi keseluruhan Maret 2014 ACC keseluruhan 8. Malang, April 2014 Mengetahui, Ketua JurusanManajemen, Dr. H. Misbahul Munir, Lc., M.Ei NIP

33 Lampiran 10 BIODATA PENELITI A. DATA PRIBADI 1. Nama : Dhovar Nafik 2. Tempat & Tanggal Lahir : Tuban, 27 Dhovar nafik Jenis Kelamin : Laki-laki 4. Alamat Asal : Dsn Mundu, Desa Ngujuran, Kecamatan Bancar, Tuban 5. Telepon & HP : dhovar_nafik@yahoo.com B. RIWAYAT PENDIDIKAN FORMAL 1. SDN Ngujuran II, Tuban Tahun SMP Negeri 1 Jatirogo Tuban Tahun SMKN Jatirogo Tuban Tahun C. RIWAYAT PENDIDIKAN NON FORMAL 1. PKL (Praktek Kerja Lapangan) di PT. Songa Alam Lestari, Surabaya 2. One Year English Day di UIN Maulana Malik Ibrahim Malang 3. PKPBA (Progam Khusus Perkuliahan Bahasa Arab) di UIN Maulana Malik Ibrahim Malang D. PENGALAMAN ORGANISASI 1. HMJ (Himpunan Mahasiswa Jurusan) Manajemen di UIN Maulana Malik Ibrahim Malang 2. Pramuka di SMP Negeri Jatirogo 3. OSIS (Organisasi Siswa Intra Sekolah) di SMKN Jatirogo Tuban 4. Sepak bola di MFC Putra Mandiri Malang, 17 April 2014 Dhovar Nafik