LECTURE 1. Farid Wajdi 2014 PERANCANGAN & PENGEMBANGAN PRODUK

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1 LECTURE 1 Perancangan & Pengembangan Produk Farid Wajdi 2014 PERANCANGAN & PENGEMBANGAN PRODUK TOPICS: 1. Introduction 2. Process & Organization NPD 3. Product Planning 4. Customer Needs 5. Specifications 6. Concept Development 7. Concept Selection 8. Concept Testing 9. Product Architecture 10.Product Ergonomics 11.Design for Manufacture (DfM) 12.Design for Assembly (DfA) 13.Prototyping 14.Economics Analysis of NPD Sistem Perkuliahan: Ceramah & QA Group Project Nilai akhir terdiri dari: 20% Tugas 15% Quiz 25% Ujian Tengah Semester 40% Ujian Akhir Semester Referensi: Cross, Nigel. Engineering Design Methods: Strategies for Product Design. New York; John Wiley & Sons, Roozenburg, NFM and J. Eekels. Product Design: Fundamentals and Methods. Chicester: John Wiley & Sons, Trott, Paul. Innovation Management & New Product Development. Essex; Prentice Hall,

1. PENDAHULUAN Product sold by enterprise Product development set of activities beginning with market

(konstruktif), discrete (utuh), physical (nyata) products Winning is Everything The battlefield is

developed every year The troops are sales and promo teams, advertising people.

2 1. PENDAHULUAN Product sold by enterprise Product development set of activities beginning with market opportunity and ending in production, sale, and delivery of product Focus on engineered (konstruktif), discrete (utuh), physical (nyata) products Winning is Everything The battlefield is the marketplace The combatants are the many companies The weapons are the thousand of new products developed every year The troops are sales and promo teams, advertising people. And the infantry of engineers, R&D people The generals are the senior executives who plan and chart direction business and technology strategy 2

3 Winning is Everything Marketing Successful Product Design Manufacture Winning is Everything Successful Product Marketing Design Manufacture How to quickly create PRODUCTS that meet customers needs and can be produced at low cost 3

4 Winning is Everything Successful Product Marketing Design Manufacture Winning is Everything S-Curve / Product Lifecycle Curve 4

5 Winning is Everything Gap of Innovation Winning is Everything Product Development (Innovation) How can I Grow How can I Survive 5

Winning is Everything FINANCIAL GOALS SALES AND MARKET

DEVELOPMENT GLOBALIZATION GOVERNMENT REGULATION MATERIAL

CHANGES CUSTOMER REQUESTS SUPPLIER INITIATIVE AND

kompetitor dan lingkungannya SURVIVE & GROWTH Untuk dapat

kuat Characteristics of Successful Product Dev Product

6 Winning is Everything FINANCIAL GOALS SALES AND MARKET SHARE GROWTH COMPETITIVE ACTIONS LIFE CYCLE TECHNOLOGY DEVELOPMENT GLOBALIZATION GOVERNMENT REGULATION MATERIAL COST AND AVAILABILITY INVENTION DEMOGRAPHIC AND LIFESTYLE CHANGES CUSTOMER REQUESTS SUPPLIER INITIATIVE AND REACTIONS ALLIANCE Untuk dapat bertahan terhadap para kompetitor dan lingkungannya SURVIVE & GROWTH Untuk dapat tumbuh dan berkembang menjadi perusahaan yang sehat dan kuat Characteristics of Successful Product Dev Product Quality Product Cost Development Cost Development Time Development Capability 6

Komponen Khas Produk (BoM) Waktu Pengembangan

7 Who Designs & Develops Products? Marketing Design Manufacturing Duration & Cost of Product Dev Volume Produksi Per Tahun Jangka Waktu Penjualan Harga Jual Jumlah Komponen Khas Produk (BoM) Waktu Pengembangan Tim Pengembangan Internal Biaya Pengembangan Investasi Produksi 7

Duration & Cost of Product Dev Stanley Tools Jobmaster Screwdriver Rollerblade In-Line Skate HP Deskjet Printer VW New Beetle Automobile Boeing 777 Airplane Annual Production Volume 100,000

8 Duration & Cost of Product Dev Stanley Tools Jobmaster Screwdriver Rollerblade In-Line Skate HP Deskjet Printer VW New Beetle Automobile Boeing 777 Airplane Annual Production Volume 100,000 units/year 100,000 units/year 4 million units/year 100,000 units/year 50 units/year Sales Lifetime 40 years 3 years 2 years 6 years 30 years Sales Price $6 $200 $130 $20,000 $200 million Number of unique parts (BoM) 3 parts 35 parts 200 parts 10,000 parts 130,000 parts Development Time 1 year 2 years 1.5 years 3.5 years 4.5 years Internal Team 3 people 5 people 100 people 800 people 6,800 people External Team 3 people 10 people 75 people 800 people 10,000 people Development Cost $150,000 $750,000 $50 million $400 million $3 billion Production Investment $150,000 $1 million $25 million $500 million $3 billion The Challenges of Product Dev Trade-Off lightweight construction vs cost Dynamics techs improve, customer preferences evolve, competitors introduce new products, macroeconomics Details screws or snap-fits? Time Pressure decisions must be made quickly Economics return of investment 8

The Appeals of Product Dev Creation creative process from idea to physical product Satisfaction of Societal & Individual needs NPD aims to satisfy needs of some kind Team Diversity different skills

9 The Appeals of Product Dev Creation creative process from idea to physical product Satisfaction of Societal & Individual needs NPD aims to satisfy needs of some kind Team Diversity different skills and talents Team Spirit motivated & cooperative groups Reality? Kurangnya Pemahaman terhadap Tim Konsistensi terhadap Sasaran Proyek Keseluruhan Kekurangan Sumber Daya Representasi yang Kurang Baik dari Berbagai Anggota Tim yang Berasal dari Berbagai Disiplin Ilmu 9

10 Proses Pengembangan Produk Innovation Process Buijs Model 10

Success and Failure of New Products Why Fail?

needs & wishes Inadequate understanding of competition

testing, and market testing Technology & Process

Insufficient involvement during development and launch

of commitment to new products Poor employee motivation

Build in and they will come attitude Product

11 Success and Failure of New Products Why Fail? Customer Value Inadequate understanding of customer s needs & wishes Inadequate understanding of competition Inadequate prototype testing, product performance testing, and market testing Technology & Process Invention come first, instead of unique customer value Insufficient involvement during development and launch Lack of structured process Organization & People Lack of commitment to new products Poor employee motivation Cross functional teams are weak Marketing & Selling Build in and they will come attitude Product differentiation and positioning weak Inadequate marketing initiatives and resources 11

12 Project Group of 4 students Work on NPD (new product development) project Designing a product Product must be ergonomics & sustainable Develop a new product that people love to use it 12

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