GARIS-GARIS BESAR PROGRAM PENGAJARAN PROGRAM STUDI : S1 KOMPUTERISASI AKUNTANSI

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1 GARIS-GARIS BESAR PROGRAM PENGAJARAN PROGRAM STUDI : S1 KOMPUTERISASI AKUNTANSI Mata Kuliah : Konsep E-Business Kode Mata Kuliah/SKS : / 3 SKS Mata Kuliah Prasyarat : - Diskripsi Mata Kuliah : Mahasiswa mampu memahami konsep, teknologi, model e-, manajemen dan strategi e-business serta implikasi terhadap organisasi. Manfaat Mata Kuliah : Matakuliah ini membekali pengetahuan kepada mahasiswa tentang bagaimana Tujuan : Mahasiswa mampu menguasai konsep, model e-business, mampu menganalisa website ditinjau perspektif e- Business dan mampu memahami konsep manajemen dan strategi e-business serta implikasi terhadap organisasi. Kepustakaan : Wajib: 1. Colin Combe, 2006, Introduction to E-Business Management & Strategy Management And Strategi, Elsevier Ltd, British 2. Prof. Dr. Richardus Eko Indrajit, e-government: Strategi pembangunan dan pengembangan sistem pelayanan publik berbasis teknologi digital. Anjuran : 3. Anastasia Diana, Fandy Tjiptono, 2007, e-business, Andi ofsset, Yogyakarta. Persentase Penilaian : UTS = 30% UAS = 30% TUGAS = 40%

2 Pert. Ke Tujuan Instruksional Umum Pokok Bahasan Sub Pokok Bahasan Metode 1 Mahasiswa memahami bisnis dan e-bisnis 2 Mahasiswa memahami teknologi untuk e-bisnis 3 Mahasiswa memahami market e-bisnis Introduction to Business and e- Business E- technology E- markets and models 1. Business 2. Business Goals 3. Type of activity 4. Value of 5. Overview of process 6. Defining e- 7. The development of the new economy 8. Types of e- and related industries 9. The growth of e- 10. Use of the internet 2. The development of the internet 3. The World Wide Web (WWW) 4. Information infrastructure 5. Electronic Data Interchange (EDI) 6. Program languages 7. Industry standards 8. Wireless technology 9. Interactive television 10. Payment systems 2. E-es 3. E- environment Est. Jenis Waktu Penilaian Kepustakaan

3 4 Mahasiswa mampu memahami model e-bisnis 5 Mahasiswa memahami ekonomi pada e-bisnis E- models E- economics 4. E-marketplaces 5. E- markets 1. Types of e- models 2. A framework for analysing e- models 3. Manage conflict in e- 2. Towards perfect competition 3. The effect of the internet on the competitive environment 4. Key economic characteristics of the internet 5. Cost of production and distribution 6. Disintermediation and reintermediation 7. Economics of information 8. Connectivity and interactivity 9. Economies of scale 10. Economies of scope 11. Transaction costs 12. Network externalities 13. Switching costs 14. Critical mass of customers

4 6 Mahasiswa memahami konsep e-marketing 7 Mahasiswa memahami konsep hukum, privasi, trust dan keamanan pada dunia internet 8 Mahasiswa memahami kosep e-goverment E-marketing The internet: law, privacy, trust and security UTS E-Goverment 2. Internet marketing 3. E-marketing plan 4. The marketing mix 5. Branding 6. Online advertising 7. Targeting online customer 8. Interactive television and e-marketing 9. Customer relationship management 2. The internet and the law 3. Privacy 4. Trust 5. Security 1. Definition and Key Benefits of e- Government 2. The concept and vision of e-government 3. Three Big Challenges of e-government 4. Types of Services on e- Government 5. Four types of e- Government Relations 6. Governance Paradigm Change Management 7. Elements of Successful Project Management e-

5 9 Mahasiswa memahami manejemen pada e-bisnis 10 Mahasiswa memahami formulasi terhadap strategi e-bisnis 11 Mahasiswa memahami implementasi terhadap strategi e-bisnis 12 Mahasiswa memahami evaluasi terhadap strategi e-bisnis The management of e- E- strategy: formulation E- strategy: implementation E- strategy: Government 8. E - Government capacity check 2. Managing knowledge 3. Managing applications systems for e- 4. Customer Relationship Management (CRM) 5. Supply Chain Management (SCM) 6. Management skills for e- 7. Managing risk 2. Strategic management and objective setting 3. The strategic process 4. Internal analysis 5. External analysis 6. Competitive strategies for e- 2. Strategic controls 3. Organisational learning 4. Organisational culture and e- 5. Organisational structure and e- 6. Change management 2. The process 3. Organisational control and

6 4. Financial 5. Technology 6. Human resources 7. Website 8. Business model 9. E- strategy 13 Mahasiswa memahami konsep keunggulan bersaing pada penerapan e-bisnis Gaining and sustaining a competitive advantage 2. Competing effectively 3. First-mover advantages 4. Generic strategies 5. Integrating generic strategies 6. Expanding product lines 7. Lock-in and switching costs 8. Bricks and clicks 9. Winner-takes-all 10. The problem of sustaining competitive advantage 14 Mahasiswa mampu perkembangna dan masa depan e-bisnis E-: the future 2. The phases of e- development 3. The performance of e- 4. The future of e-