DAFTAR ISI. 1.1 Latar Belakang Rumusan Masalah Pertanyaan Penelitian Tujuan dan Kegunaan Penelitian 11

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1 DAFTAR ISI HALAMAN JUDUL.. i HALAMAN PENGESAHAN ii HALAMAN PERNYATAAN iii KATA PENGANTAR iv DAFTAR ISI... vi DAFTAR TABEL... x DAFTAR GAMBAR.. xiii INTISARI xv ABSTRACT xvi BAB I PENDAHULUAN Latar Belakang Rumusan Masalah Pertanyaan Penelitian Tujuan dan Kegunaan Penelitian Penjelasan Metoda Penelitian Batasan Penelitian Manfaat Penelitian Susunan Penelitian. 13 BAB II TINJAUAN PUSTAKA Business Model Canvas Customer Segment Value Proposition Channels. 26 vi

2 2.5 Customer Relationship Revenue Streams Key Resources Key Activities Key Partnership Cost Structures Konsep SWOT Evaluasi Model Bisnis Tujuan dilakukan Evaluasi Model Bisnis Arti Penting Evaluasi Model Bisnis Aspek-aspek dalam evaluasi model Bisnis 41 BAB III METODE PENELITIAN Jenis Penelitian Sumber Data Metoda Pengumpulan Data Instrumen Penelitian Metoda Analisa Data.. 49 BAB IV ANALISIS DAN PEMBAHASAN Profil perusahaan Visi Perusahaan Misi Perusahaan 53 vii

3 Nilai-Nilai Perusahaan Gambaran Umum Unit Bisnis Bentuk Model Bisnis Perusahaan Customer segments Value Proposition Channels Customer Relationship Revenue Streams Key Resources Key Activities Key Partnership Cost Structures Analisis Data Strong and Weakness Analysis Building Block Threat Analysis Building Block Opportunity Analysis Building Block Evaluasi Model Bisnis Evaluasi Aspek Kekuatan Bisnis Evaluasi Aspek Kelemahan Bisnis Evaluasi Aspek Peluang Bisnis Evaluasi Aspek Ancaman Bisnis Rancangan Ideation Table Rancangan Model Bisnis Baru. 151 viii

4 BAB V KESIMPULAN DAN SARAN Kesimpulan Saran DAFTAR PUSTAKA LAMPIRAN ix

5 DAFTAR TABEL Tabel 1.1. Kunci Kesuksesan M-Pesa di Kenya... 7 Tabel 4.1. Segmentasi Pelanggan XL Tunai 57 Tabel 4.2. Strong & Weakness Analysis of Value Proposition Building Block 79 Tabel 4.3. Strong & Weakness Analysis of Cost Structure and Revenue Stream Building Block. 82 Tabel 4.4. Strong & Weakness Analysis of Customer Segment Building Block 86 Tabel 4.5. Strong & Weakness Analysis of Channels Building Block 89 Tabel 4.6. Strong & Weakness Analysis of Customer Relationship Building Block 92 Tabel 4.7. Strong & Weakness Analysis of Key Partner Building Block. 94 Tabel 4.8. Strong & Weakness Analysis of Key Activities Building Block 95 Tabel 4.9. Strong & Weakness Analysis of Key Resources Building Block 98 x

6 Tabel Threat Analysis of Value Proposition Building Block 100 Tabel Threat Analysis of Cost Structure & Revenue Stream Building Block 101 Tabel Threat Analysis of Key Resources Building Block 103 Tabel Threat Analysis of Key Activities Building Block 105 Tabel Threat Analysis of Key Partnership Building Block. 106 Tabel Threat Analysis of Customer Segment Building Block 108 Tabel Threat Analysis of Channels Building Block. 110 Tabel Threat Analysis of Customer Relationship Building Block 112 Tabel Opportunities Analysis of Value Proposition Building Block Tabel Opportunities Analysis of Cost Structure & Revenue Stream Building Block Tabel Opportunities Analysis of Key Resources Building Block Tabel Opportunities Analysis of Key Activities Building Block Tabel Opportunities Analysis of Key Patnership Building Block xi

7 Tabel Opportunities Analysis of Customer Segment Building Block Tabel Opportunities Analysis of Channels Building Block Tabel Opportunities Analysis of Customer Relationship Building Block xii

8 DAFTAR GAMBAR Gambar 1.1. Penetrasi Pelanggan Telekomunikasi Indonesia Tahun F... 2 Gambar 1.2. Komposisi Pendapatan Perusahaan Telekomunikasi Indonesia... 3 Gambar 1.3. Jumlah Penggunaan Layanan Dasar Suara dan Pesan pada 3 Operator Besar di Indonesia 4 Gambar 1.4. Potensial Pertumbuhan Segment Produk Telekomunikasi... 5 Gambar 2.1. M-Pesa Business Model.. 18 Gambar 4.1. Logo dan Ilustrasi Produk XL Tunai 54 Gambar 4.2. Jumlah Pelanggan XL Tunai Gambar 4.3. Existing Business Model Canvas XL Tunai Customer Segment.58 Gambar 4.4. Penyedia Jasa Mobile Money di Indonesia.. 59 Gambar 4.5. Promosi Pemasaran Produk Mobile money dari berbagai provider Gambar 4.6. Existing business model canvas XL Tunai Value Propositions. 61 Gambar 4.7. Direct Channel yang dimiliki oleh XL Axiata. 62 Gambar 4.8. Indirect Channel yang telah bekerjasama dengan XL. 62 Gambar 4.9. Contoh awareness program pada indirect channel 63 Gambar Existing business model canvas XL Tunai Channel. 64 xiii

9 Gambar Tampilan USSD yang menampilkan akses informasi mengenai produk XL Tunai.. 66 Gambar Existing business model canvas XL Tunai Customer Relationships Gambar Kontribusi Revenue Value Added Service PT XL Axiata Gambar Existing business model canvas XL Tunai Revenue Streams Gambar Existing business model canvas XL Tunai Key Resources Gambar Existing business model canvas XL Tunai Key Activities Gambar Layanan XL Tunai mencangkup 5 transaksi keuangan 72 Gambar Peluncuran keuangan inklusif melalui 3 operator selular.. 73 Gambar Existing business model canvas XL Tunai Key Partnership Gambar Existing business model canvas XL Tunai Cost Structure Gambar Resume Business Model XL Tunai Saat ini Gambar New Business Model Canvas XL Tunai xiv