DAFTAR PERTANYAAN IDENTITAS RESPONDEN. Lama Menjadi Nasabah BRI : Tahun.Bulan Pekerjaan :...

Lampiran 1 Data Kuesioner ANALISIS PENGARUH BAURAN PROMOSI TERHADAP KESADARAN MEREK (BRAND AWARENESS) TABUNGAN BRITAMA PT. BANK RAKYAT INDONESIA (PERSERO) Tbk. KANTOR CABANG DI TEBING TINGGI DAFTAR PERTANYAAN IDENTITAS RESPONDEN Mohon dilingkari jawaban yang akan dipilih atau diisi: Nama : Usia/ tanggal lahir : Jenis Kelamin : 1. Pria. Wanita Latar Belakang Pendidikan : 1. SD. SMP. SMU. Diploma (D1/D). S1 6. S 7. S Lama Menjadi Nasabah BRI : Tahun.Bulan Pekerjaan :... Petunjuk Pengisian: 1. Berilah pilihan jawaban saudara/i atas pertanyaan berikut ini dengan memberi tanda Silang (X) atau melingkari ( ) jawaban saudara/i.. Setiap jawaban atas pertanyaan hanya membutuhkan satu jawaban (tidak dibutuhkan (dua) jawaban untuk setiap pertanyaan.. Jawablah setiap pertanyaan sesuai dengan pendapat/persepsi/pemahaman Bapak/ibu dengan memilih salah satu jawaban yang tersedia sebagai berikut: 1

I. KUISIONER UNTUK HIPOTESIS PERTAMA A. FAKTOR PERIKLANAN 1. Bagaimana menurut Bapak/ibu, kesesuaian Majalah sebagai media periklanan Tabungan Britama? a. Sangat sesuai sekali d. Kurang sesuai b. Sangat sesuai e. Tidak sesuai c. Sesuai :. Bagaimana menurut bapak/ibu, dukungan bahasa iklan yang digunakan pada periklanan Tabungan Britama? a. Sangat mendukung sekali d. Kurang mendukung b. Sangat mendukung e. Tidak mendukung c. Mendukung :. Bagaimana menurut Bapak/ibu, dukungan gambar iklan yang digunakan pada periklanan Tabungan Britama? a. Sangat mendukung sekali d. Kurang mendukung b. Sangat mendukung e. Tidak mendukung c. Mendukung :. Bagaimana menurut Bapak/ibu, kemudahan melihat penempatan iklan Tabungan Britama di majalah Sinergi Tebing Tinggi? a. Sangat mudah sekali d. Kurang mudah b. Sangat mudah e. Tidak mudah c. Mudah

:. Bagaimana menurut bapak/ibu, kesesuaian tampilan iklan Tabungan Britama di majalah Sinergi Tebing Tinggi? a. Sangat sesuai sekali d. Kurang Sesuai b. Sangat sesuai e. Tidak Sesuai c. Sesuai : 6. Bagaimana menurut bapak/ibu, kemudahan dalam memahami periklanan Tabungan Britama di Majalah Sinergi Tebing Tinggi? a. Sangat mudah sekali d. Kurang mudah b. Sangat mudah e. Tidak mudah c. Mudah : B. FAKTOR PROMOSI PENJUALAN 1. Bagaimana menurut Bapak/ibu, dukungan undian berhadiah Untung Beliung Britama dan/ atau Barang Gratis atas promosi penjualan Tabungan Britama Bank BRI? a. Sangat mendukung sekali d. Kurang mendukung b. Sangat mendukung e. Tidak mendukung c. Mendukung :

. Bagaimana menurut Bapak/ibu, peranan daya tarik undian berhadiah Untung Beliung Britama dan barang gratis (souvenir) pada promosi Tabungan Britama Bank BRI? a. Sangat berperan sekali d. Kurang berperan b. Sangat berperan e. Tidak berperan c. Berperan ::. Bagaimana menurut Bapak/ibu, kejelasan persyaratan yang berlaku atas kesempatan mengikuti undian berhadiah Untung Beliung Britama atau mendapatkan Barang Gratis(souvenir) Tabungan Britama? a. Sangat jelas sekali d. Kurang jelas b. Sangat jelas e. Tidak jelas c. Jelas. Bagaimana menurut Bapak/ibu, dukungan keragaman hadiah yang ditawarkan pada Undian Berhadiah Untung Beliung britama terhadap promosi penjualan Tabungan Britama? a. Sangat mendukung sekali d. Kurang mendukung b. Sangat mendukung e. Tidak mendukung c. Mendukung :. Bagaimana menurut Bapak/ibu, kesesuaian jumlah hadiah yang ditawarkan Bank BRI pada program promosi penjualan Tabungan Britama? a. Sangat sesuai sekali d. Kurang sesuai b. Sangat sesuai e. Tidak sesuai c. Sesuai, :

6. Bagaimana menurut Bapak/ibu, kemudahan dalam memperoleh informasi tentang program promosi penjualan berupa Undian Berhadiah Untung Beliung Britama? a. Sangat mudah sekali d. Kurang mudah b. Sangat mudah e. Tidak mudah c. Sesuai, : C. FAKTOR HUBUNGAN MASYARAKAT 1. Bagaimana menurut Bapak/ibu, kesesuaian kegiatan Hubungan Masyarakat Bank BRI berupa pemberian Sumbangan Kerohanian kepada masyarakat umum? a. Sangat sesuai sekali d. Kurang Sesuai b. Sangat sesuai e. Tidak Sesuai c. Sesuai :. Bagaimana menurut Bapak/ibu, kesesuaian objek sasaran sumbangan kerohanian Bank BRI pada masyarakat umum? a. Sangat sesuai sekali d. Kurang Sesuai b. Sangat sesuai e. Tidak Sesuai c. Sesuai :.... Bagaimana menurut Bapak/ibu, kesesuaian frekuensi pelaksanaan program Hubungan Masyarakat berupa pemberian Sumbangan Kerohanian kepada masyarakat umum?

a. Sangat sesuai sekali d. Kurang sesuai b. Sangat sesuai e. Tidak sesuai c. Sesuai :... Bagaimana menurut Bapak/ibu, dukungan pemberian Sumbangan Kerohanian dari Bank BRI pada pelaksanaan kegiatan keagamaan? a. Sangat mendukung sekali d. Kurang mendukung b. Sangat mendukung e. Tidak mendukung c. Mendukung :.. D. FAKTOR KESADARAN MEREK (BRAND AWARENESS) 1. Bagaimana menurut Bapak/ibu, pengenalan Bapak/ibu terhadap merek Tabungan Britama Bank BRI sebagai salah satu nama merek untuk kategori produk tabungan perbankan? a. Sangat mengenal sekali d. Kurang mengenal d. Sangat mengenal e. Tidak mengenal e. Mengenal :. Bagaimana menurut Bapak/ibu, kemampuan Bapak/ibu mengingat kembali merek Tabungan Britama Bank BRI sebagai salah satu nama merek untuk kategori produk tabungan perbankan? a. Sangat mampu mengingat sekali d. Kurang mampu mengingat

b. Sangat mampu mengingat e. Tidak mampu mengingat c. Mampu mengingat :. Bagaimana menurut Bapak/ibu, pengenalan Bapak/ibu terhadap logo (simbol) Tabungan Britama sebagai produk tabungan dari BRI? a. Sangat mengenal sekali d. Kurang mengenal b. Sangat mengenal e. Tidak mengenal c. Mengenal :. Bagaimana menurut Bapak/ibu, pengenalan Bapak/ibu terhadap warna logo (simbol) Tabungan Britama sebagai produk tabungan dari BRI? a. Sangat mengenal sekali d. Kurang mengenal b. Sangat mengenal e. Tidak mengenal c. Mengenal :

II. KUISIONER UNTUK HIPOTESIS KEDUA A. FAKTOR HADIAH UNDIAN 1. Bagaimana menurut Bapak/ibu, kesesuaian frekuensi pelaksanaan program Hadiah Undian Untung Beliung Britama kepada nasabah Tabungan Britama Bank BRI? a. Sangat sesuai sekali d. Kurang sesuai b. Sangat sesuai e. Tidak sesuai c. Sesuai Berikan Penjelasan Bapak/ibu.......... Bagaimana menurut Bapak/ibu, kejelasan persyaratan dalam mengikuti program Hadiah Undian Untung Beliung Britama kepada nasabah Tabungan Britama Bank BRI? a. Sangat jelas sekali d. Kurang jelas b. Sangat jelas e. Tidak jelas c. Jelas Berikan Penjelasan Bapak/ibu........... Bagaimana menurut Bapak/ibu, keragaman hadiah yang diberikan pada program hadiah undian Untung Beliung Britama Tabungan Britama Bank BRI? a. Sangat beragam sekali d. Kurang beragam b. Sangat beragam e. Tidak beragam c. Beragam......

.. Bagaimana menurut Bapak/ibu, kesesuaian jumlah hadiah pada setiap jenis hadiah yang disediakan pada program hadiah undian Untung Beliung Britama Tabungan Britama Bank BRI? a. Sangat sesuai sekali d. Kurang Sesuai b. Sangat sesuai e. Tidak Sesuai c. Sesuai....... Bagaimana menurut Bapak/ibu, dukungan keragaman hadiah yang ditawarkan pada program Hadiah Undian Untung Beliung Britama? a. Sangat beragam sekali d. Kurang beragam b. Sangat beragam e. Tidak beragam c. Beragam 6. Bagaimana menurut Bapak/ibu, kemudahan dalam memperoleh informasi mengenai program Hadiah Undian Untung Beliung Britama dari Bank BRI? a. Sangat mudah sekali d. Kurang Mudah b. Sangat mudah e. Tidak Mudah c. Mudah.......

B. FAKTOR BARANG GRATIS/ KENANG- KENANGAN(SOUVENIR) 1. Bagaimana menurut Bapak/ibu, kesesuian program pemberian barang gratis / kenang-kenangan bagi nasabah yang pertama kali membuka rekening Tabungan Britama di Bank BRI? a. Sangat sesuai sekali d. Kurang sesuai b. Sangat sesuai e. Tidak sesuai c. Sesuai........ Bagaimana menurut Bapak/ibu, kejelasan persyaratan dalam mendapatkan barang gratis/ kenang-kenangan pada saat pertama kali membuka Tabungan Britama Bank BRI? a. Sangat jelas sekali d. Kurang jelas b. Sangat jelas e. Tidak jelas c. Jelas........ Bagaimana menurut Bapak/ibu, keragaman barang gratis/ kenang-kenangan yang diberikan Bank BRI pada saat anda pertama kali membuka Tabungan Britama Bank BRI? a. Sangat beragam sekali d. Kurang Beragam b. Sangat beragam e. Tidak beragam c. Beragam........

. Bagaimana menurut Bapak/ibu, kualitas barang gratis/ kenang-kenangan yang diterima pada saat pertama kali membuka Tabungan Britama Bank BRI sampai dengan saat ini? a. Sangat berkualitas sekali d. Kurang berkualitas b. Sangat berkualitas e. Tidak berkualitas c. Berkualitas....... Bagaimana menurut bapak/ibu, dukungan keragaman barang gratis/kenangkenangan yang diberikan Bank BRI kepada Nasabah Tabungan Britama? a. Sangat mendukung sekali d. Kurang mendukung b. Sangat mendukung e. Tidak mendukung c. Mendukung...... 6. Bagaimana menurut bapak/ibu, kesesuaian jumlah barang gratis/ kenangkenangan yang ditawarkan bank BRI kepada nasabah pada saat pertama kali membuka Tabungan Britama? a. Sangat sesuai sekali d. Kurang sesuai b. Sangat sesuai e. Tidak sesuai c. Sesuai......

Lampiran Hasil itas dan Reliabilitas Reliability Faktor Periklanan Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. N % 0 100,0 0,0 0 100,0 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,777,77 6 Item Statistics VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 Mean Std. Deviation N,000,718 0,,800 0,000,7701 0,000,8666 0,,779 0,000,718 0 1

Inter-Item Correlation Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 1,000,1,6,1,0,1,1 1,000,,616,,61,6, 1,000,0,0,1,1,616,0 1,000,1,18,0,,0,1 1,000,8,1,61,1,18,8 1,000 Inter-Item Covariance Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006,10,1,1,17,19,06,1,6,07,1,19,07,1,07,9,90,8,8,17,1,90,700,1,110,19,19,8,1,0,8,06,07,8,110,8,10 Item- Statistics VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 Scale Corrected Squared Cronbach's Scale Mean if Variance if Item- Multiple Alpha if Item Item Deleted Item Deleted Correlation Correlation Deleted 16,667 7,68,60,0,78 16, 6,71,608,66,70 16,667 7,00,,,7 16,667 6,6,86,,76 16, 7,7,06,79,78 16,667 7,706,1,9,767 Scale Statistics Mean Variance Std. Deviation N of Items 19,6667 9,88,10 6

Intraclass Correlation Coefficient Single Measures Average Measures Intraclass 9% Confidence Interval F Test with True Value 0 Correlation a Lower Bound Upper Bound Value df1 df Sig,67 b,17,,77 9,0 1,000,777 c,6,881,77 9,0 1,000 Two-way mixed effects model where people effects are random and measures effects are fixed. a. Type C intraclass correlation coefficients using a consistency definition-the between-measure variance is excluded from the denominator variance. b. The estimator is the same, whether the interaction effect is present or not. c. This estimate is computed assuming the interaction effect is absent, because it is not estimable otherwise.

Reliability Faktor Promosi Penjualan Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. N % 0 100,0 0,0 0 100,0 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,799,8 6 Inter-Item Correlation Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 1,000,8,6,9,6,0,8 1,000,69,17,89,79,6,69 1,000,77,,0,9,17,77 1,000,00,,6,89,,00 1,000,6,0,79,0,,6 1,000 Inter-Item Covariance Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006,60,1,8,1,7,060,1,98,69,069,1,069,8,69,810,18,07,069,1,069,18,166,01,0,7,1,07,01,7,060,060,069,069,0,060,06

Item- Statistics VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 Scale Corrected Squared Cronbach's Scale Mean if Variance if Item- Multiple Alpha if Item Item Deleted Item Deleted Correlation Correlation Deleted 16,000,8,7,668,719 16,0,861,6,9,761 16,0,861,71,,76 16, 7,71,0,98,801 16,000 6,66,616,8,76 16,667 7,8,0,78,806 Intraclass Correlation Coefficient Single Measures Average Measures Intraclass 9% Confidence Interval F Test with True Value 0 Correlation a Lower Bound Upper Bound Value df1 df Sig,99 b,7,8,987 9,0 1,000,799 c,66,89,987 9,0 1,000 Two-way mixed effects model where people effects are random and measures effects are fixed. a. Type C intraclass correlation coefficients using a consistency definition-the between-measure variance is excluded from the denominator variance. b. The estimator is the same, whether the interaction effect is present or not. c. This estimate is computed assuming the interaction effect is absent, because it is not estimable otherwise. Reliability Faktor Hubungan Masyarakat Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. N % 0 100,0 0,0 0 100,0

Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,808,80 Item Statistics VAR00001 VAR0000 VAR0000 VAR0000 Mean Std. Deviation N,000,616 0,667,6881 0,667,66868 0,667,60 0 Inter-Item Correlation Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR00001 VAR0000 VAR0000 VAR0000 1,000,6,8,9,6 1,000,77,81,8,77 1,000,61,9,81,61 1,000 Inter-Item Covariance Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR00001 VAR0000 VAR0000 VAR0000,86,1,8,1,1,9,06,1,8,06,7,171,1,1,171,09 Item- Statistics VAR00001 VAR0000 VAR0000 VAR0000 Scale Corrected Squared Cronbach's Scale Mean if Variance if Item- Multiple Alpha if Item Item Deleted Item Deleted Correlation Correlation Deleted 10,000,7,98,69,77 10,1,189,709,69,717 10,,07,76,8,701 10,,77,66,0,87

Scale Statistics Mean Variance Std. Deviation N of Items 1,6000,90 1,9771 Intraclass Correlation Coefficient Single Measures Average Measures Intraclass 9% Confidence Interval F Test with True Value 0 Correlation a Lower Bound Upper Bound Value df1 df Sig,1 b,1,69,09 9,0 87,000,808 c,66,900,09 9,0 87,000 Two-way mixed effects model where people effects are random and measures effects are fixed. a. Type C intraclass correlation coefficients using a consistency definition-the between-measure variance is excluded from the denominator variance. b. The estimator is the same, whether the interaction effect is present or not. c. This estimate is computed assuming the interaction effect is absent, because it is not estimable otherwise. Reliability Faktor Kesadaran Merek Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. N % 0 100,0 0,0 0 100,0 Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,80,8

Item Statistics VAR00001 VAR0000 VAR0000 Mean Std. Deviation N,9,9 0,0000,9861 0,1000,7886 0 Inter-Item Correlation Matrix VAR00001 VAR0000 VAR0000 VAR00001 VAR0000 VAR0000 1,000,966,91,966 1,000,6,91,6 1,000 Inter-Item Covariance Matrix VAR00001 VAR0000 VAR0000 VAR00001 VAR0000 VAR0000,89,897,,897,966,,,,76 Item- Statistics VAR00001 VAR0000 VAR0000 Scale Corrected Squared Cronbach's Scale Mean if Variance if Item- Multiple Alpha if Item Item Deleted Item Deleted Correlation Correlation Deleted 6,1000,1,88,96,618 6,0,171,87,9,68,9,61,80,,98 Scale Statistics Mean Variance Std. Deviation N of Items 9,0,60,706

Intraclass Correlation Coefficient Single Measures Average Measures Intraclass 9% Confidence Interval F Test with True Value 0 Correlation a Lower Bound Upper Bound Value df1 df Sig,6 b,69,80 6,688 9,0 8,000,80 c,76,9 6,688 9,0 8,000 Two-way mixed effects model where people effects are random and measures effects are fixed. a. Type C intraclass correlation coefficients using a consistency definition-the between-measure variance is excluded from the denominator variance. b. The estimator is the same, whether the interaction effect is present or not. c. This estimate is computed assuming the interaction effect is absent, because it is not estimable otherwise. Reliability Faktor Hadiah Undian Scale: ALL VARIABLES Case Processing Summary N % Cases 0 100,0 Excluded a 0,0 0 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,8,88 6

Item Statistics VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 Mean Std. Deviation N,9000,886 0,9000,66176 0,8667,899 0,7667,886 0,9667,619 0,0000,67 0 Inter-Item Correlation Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 1,000,90,81,8,,,90 1,000,,,6,0,81, 1,000,8,8,6,8,,8 1,000,7,687,,6,8,7 1,000,87,,0,6,687,87 1,000 Inter-Item Covariance Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006,71,16,66,,169,1,16,8,19,,100,17,66,19,809,1,7,10,,,1,77,0,79,169,100,7,0,78,,1,17,10,79,,1 Item- Statistics VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 Scale Corrected Squared Cronbach's Scale Mean if Variance if Item- Multiple Alpha if Item Item Deleted Item Deleted Correlation Correlation Deleted 1,000 8,9,61,80,80 1,000 9,00,1,8,88 1, 7,77,60,0,819 1,6 7,,777,61,781 1, 9,01,6,777,818 1,000 8,86,777,8,79

Scale Statistics Mean Variance Std. Deviation N of Items 17,000 11,697,00 6 Intraclass Correlation Coefficient Single Measures Average Measures Intraclass 9% Confidence Interval F Test with True Value 0 Correlation a Lower Bound Upper Bound Value df1 df Sig,70 b,16,6 6,8 9,0 1,000,8 c,7,916 6,8 9,0 1,000 Two-way mixed effects model where people effects are random and measures effects are fixed. a. Type C intraclass correlation coefficients using a consistency definition-the between-measure variance is excluded from the denominator variance. b. The estimator is the same, whether the interaction effect is present or not. c. This estimate is computed assuming the interaction effect is absent, because it is not estimable otherwise. Reliability Faktor Barang Gratis atau Souvenir Scale: ALL VARIABLES Case Processing Summary N % Cases 0 100,0 Excluded a 0,0 0 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items N of Items,90,909 6

Item Statistics VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 Mean Std. Deviation N,000,977 0,6667 1,170 0,9667 1,0660 0,7667,96 0,8,98 0,9000 1,06188 0 Inter-Item Correlation Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 1,000,0,,69,78,71,0 1,000,,6,616,6,, 1,000,718,618,667,69,6,718 1,000,89,77,78,616,618,89 1,000,71,71,6,667,77,71 1,000 Inter-Item Covariance Matrix VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006,879,79,,69,,69,79 1,,6,609,701,690,,6 1,17,716,69,7,69,609,716,87,8,769,,701,69,8,971,776,69,690,7,769,776 1,18 Item- Statistics VAR00001 VAR0000 VAR0000 VAR0000 VAR0000 VAR00006 Scale Corrected Squared Cronbach's Scale Mean if Variance if Item- Multiple Alpha if Item Item Deleted Item Deleted Correlation Correlation Deleted 1,1 19,706,61,,90 1,9667 18,78,611,1,911 1,6667 18,0,79,7,890 1,8667 17,91,880,89,870 1,8000 17,81,87,8,87 1,7 17,1,801,6,879

Scale Statistics Mean Variance Std. Deviation N of Items 16,6,77,0718 6 Intraclass Correlation Coefficient Single Measures Average Measures Intraclass 9% Confidence Interval F Test with True Value 0 Correlation a Lower Bound Upper Bound Value df1 df Sig,61 b,69,78 10,7 9,0 1,000,90 c,81,90 10,7 9,0 1,000 Two-way mixed effects model where people effects are random and measures effects are fixed. a. Type C intraclass correlation coefficients using a consistency definition-the between-measure variance is excluded from the denominator variance. b. The estimator is the same, whether the interaction effect is present or not. c. This estimate is computed assuming the interaction effect is absent, because it is not estimable otherwise.

Lampiran. Hasil Karakteristik Responden Karateristik Sampel Penelitian Frequencies Statistics N Percentiles Missing 0 7 Jenis Lama Menjadi Usia Kelamin Nasabah Pendidikan Pekerjaan 99 99 99 99 99 1 1 1 1 1,0000 1,0000 1,0000,0000,0000,0000 1,0000 1,0000,0000,0000,0000,0000,0000,0000,0000 Frequency Table Missing <0 thn 1-0 thn 1-0thn 1-0thn > 0 thn System Usia Frequency Percent Percent Percent 1 1,0 1,0 1,0 7 7,0 7, 8, 9 9,0 9, 77,8 1 1,0 1,1 90,9 9 9,0 9,1 100,0 99 99,0 100,0 1 1,0 100 100,0 Missing Pria Wanita System Jenis Kelamin Frequency Percent Percent Percent 6 6,0 6,6 6,6,0, 100,0 99 99,0 100,0 1 1,0 100 100,0 18

Missing < thn - 6 thn 7-9 thn > 10 thn System Lama Menjadi Nasabah Frequency Percent Percent Percent 7 7,0 7,6 7,6,0, 8,8 1 1,0 1,1 9,9,0,1 100,0 99 99,0 100,0 1 1,0 100 100,0 Pendidikan Frequenc Percen Cumulativ Percen Missin SMU D1-D > S1 Syste,,, 1 1,1 1,1,6,, 100,0 99 99,0 100,0 1 1,0 100 100,0 Missin Mahasiswa Pegawai Wiraswasta Ibu Rumah Pensiunan Syste Pekerjaan Cumulativ Frequenc Percen Percen 10 10,0 10,1 10,1 9 9,0 9, 9, 6 6,0 6, 8,9 8 8,0 8,1 9,9 6 6,0 6,1 100,0 99 99,0 100,0 1 1,0 100 100,0

Frequencies Periklanan [DataSet0] Statistics N pertanyaan 1 pertanyaan pertanyaan pertanyaan pertanyaan pertanyaan 6 99 99 99 99 99 99 Missing 0 0 0 0 0 0 Frequency Table pertanyaan 1 Frequency Percent Percent Percent,0,0,0 17 17, 17, 19, 9 9, 9, 8,6 1 1, 1, 100,0 pertanyaan Frequency Percent Percent Percent 16 16, 16, 16, 9 9, 9,,,, 100,0 pertanyaan Frequency Percent Percent Percent,0,0,0 16 16, 16, 18, 0 0, 0, 8, 1 1, 1, 100,0

pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1, 1,, 1 1, 1,, 6 6,6 6,6 100,0 pertanyaan Frequency Percent Percent Percent 16 16, 16, 16, 9 9, 9,,,, 100,0 pertanyaan 6 Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1, 1,, 1 1, 1,, 6 6,6 6,6 100,0 FREQUENCIES VARIABLES=p1 p p p p p6 /ORDER= ANALYSIS.

Frequencies Promosi Penjualan [DataSet0] Statistics N pertanyaan 1 pertanyaan pertanyaan pertanyaan pertanyaan pertanyaan 6 99 99 99 99 99 99 Missing 0 0 0 0 0 0 Frequency Table pertanyaan 1 Frequency Percent Percent Percent 1 1,0 1,0 1,0 11 11,1 11,1 1,1 6 6, 6, 8, 1 1, 1, 100,0 pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1,1 1,1 1,1,, 8, 1 1, 1, 100,0 pertanyaan Frequency Percent Percent Percent 1 1, 1, 1, 8 8, 8,, 6 6,6 6,6 100,0

pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 16 16, 16, 17, 6 6, 6,, 6 6,6 6,6 100,0 pertanyaan Frequency Percent Percent Percent,0,0,0 1 1, 1, 19,,, 1, 8 8, 8, 100,0 pertanyaan 6 Frequency Percent Percent Percent,0,0,0 1 1,1 1,1 16,,, 1, 8 8, 8, 100,0 FREQUENCIES VARIABLES=p1 p p p /ORDER= ANALYSIS. Frequencies Hubungan Masyarakat [DataSet0] Statistics N Missing pertanyaan 1 pertanyaan pertanyaan pertanyaan 99 99 99 99 0 0 0 0

Frequency Table pertanyaan 1 Frequency Percent Percent Percent,0,0,0 16 16, 16, 18, 0 0, 0, 8, 1 1, 1, 100,0 pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 0 0, 0, 1,,, 6,,, 100,0 pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1,1 1,1 1,1,, 8, 1 1, 1, 100,0 pertanyaan Frequency Percent Percent Percent,0,0,0 1 1, 1, 19,,, 1, 8 8, 8, 100,0 FREQUENCIES VARIABLES=p1 p p p /ORDER= ANALYSIS.

Frequencies Kesadaran Merek [DataSet0] N Missing Frequency Table Statistics pertanyaan 1 pertanyaan pertanyaan pertanyaan 99 99 99 99 0 0 0 0 pertanyaan 1 Frequency Percent Percent Percent 1 1,1 1,1 1,1 8 8, 8, 1, 8 8,6 8,6 100,0 pertanyaan Frequency Percent Percent Percent 1 1,1 1,1 1,1 9 9, 9,, 7 7,6 7,6 100,0 pertanyaan Frequency Percent Percent Percent 19 19, 19, 19, 0 0, 0, 9, 0 0, 0, 100,0

pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 18 18, 18, 19, 0 0, 0, 9, 0 0, 0, 100,0 FREQUENCIES VARIABLES=p1 p p p p p6 /ORDER= ANALYSIS. Frequencies Hadiah Undian [DataSet0] Statistics N pertanyaan 1 pertanyaan pertanyaan pertanyaan pertanyaan pertanyaan 6 99 99 99 99 99 99 Missing 0 0 0 0 0 0 Frequency Table pertanyaan 1 Frequency Percent Percent Percent 11 11,1 11,1 11,1,,, 6 6,6 6,6 100,0 pertanyaan Frequency Percent Percent Percent 9 9,1 9,1 9,1 9 9, 9, 8, 61 61,6 61,6 100,0

pertanyaan Frequency Percent Percent Percent,1,1,1,, 8, 61 61,6 61,6 100,0 pertanyaan Frequency Percent Percent Percent 10 10,1 10,1 10,1 9 9, 9, 9, 60 60,6 60,6 100,0 pertanyaan Frequency Percent Percent Percent 1 1, 1, 1,,, 8, 1 1, 1, 100,0 pertanyaan 6 Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1,1 1,1 1,1 8 8, 8, 1, 8 8,6 8,6 100,0. FREQUENCIES VARIABLES=p1 p p p p p6 /ORDER= ANALYSIS.

Frequencies Barang Gratis [DataSet0] Statistics N pertanyaan 1 pertanyaan pertanyaan pertanyaan pertanyaan pertanyaan 6 99 99 99 99 99 99 Missing 0 0 0 0 0 0 Frequency Table pertanyaan 1 Frequency Percent Percent Percent 1 1, 1, 1,,, 8, 1 1, 1, 100,0 pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1,1 1,1 1,1 8 8, 8, 1, 8 8,6 8,6 100,0 pertanyaan Frequency Percent Percent Percent 16 16, 16, 16, 9 9, 9,,,, 100,0

pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 0 0, 0, 1,,, 6,,, 100,0 pertanyaan Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1,1 1,1 1,1 7 7, 7, 0, 9 9,6 9,6 100,0 pertanyaan 6 Frequency Percent Percent Percent 1 1,0 1,0 1,0 1 1, 1,, 1 1, 1,, 6 6,6 6,6 100,0

Lampiran. Hasil Regresi Linier Berganda Hipotesis Pertama REGRESSION Regression HIPOTESIS I [DataSet0] Descriptive Statistics kesadaran merek periklanan promosi hubungan masyarakat Mean Std. Deviation N 17,,96 99,9,6 99 6,10,919 99 17,,00 99 Correlations Pearson Correlation Sig. (1-tailed) N kesadaran merek periklanan promosi hubungan masyarakat kesadaran merek periklanan promosi hubungan masyarakat kesadaran merek periklanan promosi hubungan masyarakat kesadaran hubungan merek periklanan promosi masyarakat 1,000,69,796,8,69 1,000,7,670,796,7 1,000,81,8,670,81 1,000.,000,000,000,000.,000,000,000,000.,000,000,000,000. 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 Variables Entered/Removed b Model 1 Variables Entered hubungan masyaraka Variables Removed Method t, periklanan, promosi a. Enter a. All requested variables entered. b. Dependent Variable: kesadaran merek 160

Model Summary b Model 1 Change Statistics Adjusted Std. Error of R Square Durbin- R R Square R Square the Estimate Change F Change df1 df Sig. F Change Watson,87 a,76,76 1,1,76 10,001 9,000 1,88 a. Predictors: (Constant), hubungan masyarakat, periklanan, promosi b. Dependent Variable: kesadaran merek Model 1 Regression Residual ANOVA b Sum of Squares df Mean Square F Sig. 9,1 11,7 10,001,000 a 1,1 9 1,89 16,77 98 a. Predictors: (Constant), hubungan masyarakat, periklanan, promosi b. Dependent Variable: kesadaran merek Model 1 (Constant) periklanan promosi hubungan masyarakat a. Dependent Variable: kesadaran merek Unstandardized Coefficients Standardized Coefficients Coefficients a Correlations t Sig. Zero-order Partial Part Collinearity Statistics VIF B Std. Error Beta Tolerance 1,6,98 1,8,170,117,0,18,707,008,69,68,1,7 1,86,1,01,67,11,000,796,97,10,8,0,8,108,0,06,000,8,8,0,,77 Coefficient Correlations a Model 1 Correlations Covariances hubungan masyarakat periklanan promosi hubungan masyarakat periklanan promosi a. Dependent Variable: kesadaran merek hubungan masyarakat periklanan promosi 1,000 -, -,79 -, 1,000,16 -,79,16 1,000,01 -,00 -,00 -,00,00,000 -,00,000,00

Collinearity Diagnostics a Model 1 Dimension 1 Variance Proportions Condition hubungan Eigenvalue Index (Constant) periklanan promosi masyarakat,976 1,000,00,00,00,00 a. Dependent Variable: kesadaran merek,01 18,079,,09,7,0,010 0,8,6,9,0,00,00 9,61,01,1,70,98 Predicted Value Std. Predicted Value Standard Error of Predicted Value Residuals Statistics a Minimum Maximum Mean Std. Deviation N 1,8 0,0 17,,006 99 -,10 1,,000 1,000 99,16,19,19,06 99 Adjusted Predicted Value 1,1 0,0 17,1,016 99 Residual -,81,768,000 1,118 99 Std. Residual -,0,9,000,98 99 Stud. Residual -,,,001 1,006 99 Deleted Residual -,908,989,00 1,167 99 Stud. Deleted Residual -,608,610,000 1,016 99 Mahal. Distance, 1,6,970,8 99 Cook's Distance,000,1,011,01 99 Centered Leverage Value,00,16,00,0 99 a. Dependent Variable: kesadaran merek Charts

Histogram Dependent Variable: kesadaran merek 1. 10.0 Frequency 7..0. 0.0 - - -1 0 1 Regression Standardized Residual Mean =-1.6E-1 Std. Dev. =0.98 N =99

Normal P-P Plot of Regression Standardized Residual Dependent Variable: kesadaran merek 1.0 Ex pe cte d Cu m Pr ob 0.8 0.6 0. 0. 0.0 0.0 0. 0. 0.6 0.8 Observed Cum Prob 1.0

Scatterplot Dependent Variable: kesadaran merek Regression Studentized Residual 1 0-1 - - - - -1 0 1 Regression Standardized Predicted Value

Lampiran. Hasil Regresi Linier Berganda Hipotesis Kedua Regression hipotesis II [DataSet0] Descriptive Statistics promosi penjualan undian berhadian barang gratis Mean Std. Deviation N 6,10,919 99 6,86,79 99 6,9,091 99 Correlations Pearson Correlation Sig. (1-tailed) N promosi penjualan undian berhadian barang gratis promosi penjualan undian berhadian barang gratis promosi penjualan undian berhadian barang gratis promosi undian penjualan berhadian barang gratis 1,000,88,60,88 1,000,71,60,71 1,000.,000,000,000.,000,000,000. 99 99 99 99 99 99 99 99 99 Variables Entered/Removed b Model 1 Variables Entered barang Variables Removed Method gratis,. Enter undian berhadian a a. All requested variables entered. b. Dependent Variable: promosi penjualan 166

Model Summary b Model 1 Change Statistics Adjusted Std. Error of R Square Durbin- R R Square R Square the Estimate Change F Change df1 df Sig. F Change Watson,6 a,1,01,0,1,818 96,000 1, a. Predictors: (Constant), barang gratis, undian berhadian b. Dependent Variable: promosi penjualan Model 1 Regression Residual ANOVA b Sum of Squares df Mean Square F Sig. 6,060 11,00,818,000 a 88,90 96 9,197 10,990 98 a. Predictors: (Constant), barang gratis, undian berhadian b. Dependent Variable: promosi penjualan Model 1 (Constant) undian berhadian barang gratis Unstandardized Coefficients a. Dependent Variable: promosi penjualan Standardized Coefficients Coefficients a Correlations t Sig. Zero-order Partial Part Collinearity Statistics VIF B Std. Error Beta Tolerance 1,0,09,6,66,6,16,18,817,006,88,76,0,80,08,7,1,7,,001,60,1,60,80,08 Model 1 Correlations Covariances Coefficient Correlations a barang gratis undian berhadian barang gratis undian berhadian a. Dependent Variable: promosi penjualan undian barang gratis berhadian 1,000 -,71 -,71 1,000,00 -,017 -,017,06

Collinearity Diagnostics a Model 1 Dimension 1 Variance Proportions Condition undian Eigenvalue Index (Constant) berhadian barang gratis,990 1,000,00,00,00 a. Dependent Variable: promosi penjualan,007 0,60,86,0,1,00 0,96,1,97,69 Predicted Value Std. Predicted Value Standard Error of Predicted Value Residuals Statistics a Minimum Maximum Mean Std. Deviation N 18,7 9,0 6,10,19 99 -,988 1,68,000 1,000 99,11 1,07,0,16 99 Adjusted Predicted Value 18,6 9,6 6,09,1 99 Residual -10,68 10,07,000,00 99 Std. Residual -,08,16,000,990 99 Stud. Residual -,,6,00 1,009 99 Deleted Residual -10,800 10,980,011,1 99 Stud. Deleted Residual -,770,68 -,00 1,0 99 Mahal. Distance,09 10,66 1,980,1 99 Cook's Distance,000,67,01,0 99 Centered Leverage Value,000,107,00,0 99 a. Dependent Variable: promosi penjualan

Charts Histogram Dependent Variable: promosi penjualan 0 1 Frequency 10 0 - - 0 Mean =-9.E-17 Std. Dev. =0.99 N =99 Regression Standardized Residual

Normal P-P Plot of Regression Standardized Residual Dependent Variable: promosi penjualan 1.0 0.8 Expected Cum Prob 0.6 0. 0. 0.0 0.0 0. 0. 0.6 0.8 Observed Cum Prob 1.0

188 Scatterplot Dependent Variable: promosi penjualan Regression Studentized Residual 0 - - - - -1 0 1 Regression Standardized Predicted Value