LAMPIRAN 1 KUISIONER PENELITIAN ANALISIS PENGARUH PENYAJIAN PAKET ATTACK TERHADAP KEPUTUSAN PEMBELIAN PADA KENTUCKY FRIED CHICKEN GAJAH MADA MEDAN I. Identitas Responden Nama : Alamat : Jenis Kelamin : a. Laki laki b. Perempuan Umur : Membeli paket Attack : a. Sudah dua kali b. Sudah lebih dua kali II. Petunjuk Pengisian Berilah tanda ( ) pada kolom yang paling sesuai dengan pilihan anda. Setiap responden diharapkan hanya memilih satu jawaban. Keterangan : SS S TS STS : Sangat Setuju : Setuju : Tidak Setuju : Sangat Tidak Setuju 91
III. Daftar Pertanyaan A. VARIABEL HARGA SS S TS STS 1. Harga Paket KFC Attack termasuk dalam golongan harga murah 2. Harga Paket KFC Attack jauh lebih murah dari paket KFC lainnya 3. Harga Paket KFC Attack sangat terjangkau B. VARIABEL KUALITAS PRODUK SS S TS STS 1. KFC Paket Attack mempunyai rasa yang enak 2. KFC Paket Attack terbuat dari bahan yang berkualitas 3. KFC Paket Attack mempunyai rasa yang sama dengan paket KFC lainnya 4. KFC Paket Attack merupakan produk yang higienis C. VARIABEL KEPUTUSAN SS S TS STS 1. Saya yakin paket Attack memenuhi kebutuhan saya 2. Saya merasa puas membeli paket Attack 3. Saya memilih paket Attack dari banyak paket lainnya 4. Saya akan datang kembali untuk membeli paket Attack Terimakasih atas kerjasama dan ketersediaan yang Bapak / Ibu /Saudara/I berikan dalam mengisi kuisioner ini. 92
LAMPIRAN 2 DATA UJI VALIDITAS I NO P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 1 4 4 3 3 3 3 3 3 3 3 3 4 4 2 3 3 3 3 2 2 3 3 2 3 2 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 4 3 3 3 3 2 3 3 4 2 3 2 3 3 5 3 3 3 3 3 3 3 3 3 4 3 4 4 6 4 4 4 2 3 2 3 3 3 3 3 2 2 7 3 2 3 3 3 2 2 2 2 3 2 2 2 8 3 3 3 3 3 2 2 3 3 3 3 3 3 9 3 3 3 3 2 2 2 3 2 4 3 2 2 10 4 2 3 3 2 2 3 2 2 3 2 2 2 11 3 4 3 3 3 3 2 3 3 4 4 3 3 12 4 3 4 3 3 3 3 3 2 3 3 1 1 13 3 3 3 3 4 2 3 3 3 3 3 2 2 14 4 4 4 3 2 3 4 3 4 3 3 3 3 15 3 3 3 2 3 2 2 2 2 4 3 3 3 16 3 3 3 1 3 3 3 3 3 3 3 3 3 17 3 4 3 3 3 2 2 2 3 3 2 3 3 18 4 3 3 3 3 3 3 3 3 4 3 3 3 19 4 4 4 2 3 3 4 3 4 4 3 3 3 20 4 3 3 3 2 3 2 3 3 4 3 4 4 21 4 3 3 3 3 3 3 3 3 3 3 2 2 93
22 3 3 3 4 3 3 3 3 3 2 3 3 3 23 4 4 4 4 3 3 3 3 3 3 3 3 3 24 4 4 4 3 3 3 3 3 3 3 4 4 4 25 4 4 4 4 2 3 3 3 3 3 3 3 3 26 3 4 3 3 2 3 2 3 1 3 1 1 1 27 3 3 3 1 3 3 3 3 3 3 3 3 3 28 4 4 4 4 4 4 4 4 4 4 4 4 4 29 3 3 2 3 2 3 2 3 2 3 2 2 2 30 4 4 4 3 3 3 3 3 3 3 2 3 3 94
LAMPIRAN 3 DATA UJI VALIDITAS II NO P1 P2 P3 P5 P6 P7 P8 P9 P11 P12 P13 1 4 4 3 3 3 3 3 3 3 4 4 2 3 3 3 2 2 3 3 2 2 3 3 3 3 3 3 3 3 2 3 3 3 3 3 4 3 3 3 2 3 3 4 2 2 3 3 5 3 3 3 3 3 3 3 3 3 4 4 6 4 4 4 3 2 3 3 3 3 2 2 7 3 2 3 3 2 2 2 2 2 2 2 8 3 3 3 3 2 2 3 3 3 3 3 9 3 3 3 2 2 2 3 2 3 2 2 10 4 2 3 2 2 3 2 2 2 2 2 11 3 4 3 3 3 2 3 3 4 3 3 12 4 3 4 3 3 3 3 2 3 1 1 13 3 3 3 4 2 3 3 3 3 2 2 14 4 4 4 2 3 4 3 4 3 3 3 15 3 3 3 3 2 2 2 2 3 3 3 16 3 3 3 3 3 3 3 3 3 3 3 17 3 4 3 3 2 2 2 3 2 3 3 18 4 3 3 3 3 3 3 3 3 3 3 19 4 4 4 3 3 4 3 4 3 3 3 20 4 3 3 2 3 2 3 3 3 4 4 21 4 3 3 3 3 3 3 3 3 2 2 22 3 3 3 3 3 3 3 3 3 3 3 95
23 4 4 4 3 3 3 3 3 3 3 3 24 4 4 4 3 3 3 3 3 4 4 4 25 4 4 4 2 3 3 3 3 3 3 3 26 3 4 3 2 3 2 3 1 1 1 1 27 3 3 3 3 3 3 3 3 3 3 3 28 4 4 4 4 4 4 4 4 4 4 4 29 3 3 2 2 3 2 3 2 2 2 2 30 4 4 4 3 3 3 3 3 2 3 3 96
LAMPIRAN 4 Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.839 13 Item Statistics Mean Std. Deviation N VAR00001 3.4667.50742 30 VAR00002 3.3333.60648 30 VAR00003 3.2667.52083 30 VAR00004 2.9000.71197 30 VAR00005 2.7667.56832 30 VAR00006 2.7333.52083 30 VAR00007 2.7667.62606 30 VAR00008 2.9333.44978 30 VAR00009 2.7667.67891 30 VAR00010 3.2333.50401 30 VAR00011 2.8000.66436 30 VAR00012 2.8000.80516 30 VAR00013 2.8000.80516 30 97
Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted VAR00001 35.1000 19.886.482.828 VAR00002 35.2333 19.289.501.826 VAR00003 35.3000 19.597.532.825 VAR00004 35.6667 20.989.127.855 VAR00005 35.8000 20.372.317.838 VAR00006 35.8333 19.454.565.823 VAR00007 35.8000 18.993.538.824 VAR00008 35.6333 20.309.447.831 VAR00009 35.8000 17.476.773.805 VAR00010 35.3333 21.126.203.844 VAR00011 35.7667 18.254.639.816 VAR00012 35.7667 17.426.632.816 VAR00013 35.7667 17.426.632.816 Scale Statistics Mean Variance Std. Deviation N of Items 38.5667 22.323 4.72472 13 98
LAMPIRAN 5 Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.861 11 Item Statistics Mean Std. Deviation N VAR00001 3.4667.50742 30 VAR00002 3.3333.60648 30 VAR00003 3.2667.52083 30 VAR00005 2.7667.56832 30 VAR00006 2.7333.52083 30 VAR00007 2.7667.62606 30 VAR00008 2.9333.44978 30 VAR00009 2.7667.67891 30 VAR00011 2.8000.66436 30 VAR00012 2.8000.80516 30 VAR00013 2.8000.80516 30 99
Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted VAR00001 28.9667 17.482.463.855 VAR00002 29.1000 16.852.499.853 VAR00003 29.1667 17.109.539.851 VAR00005 29.6667 17.747.341.863 VAR00006 29.7000 17.045.555.850 VAR00007 29.6667 16.368.581.847 VAR00008 29.5000 17.845.436.857 VAR00009 29.6667 14.989.809.828 VAR00011 29.6333 15.895.635.843 VAR00012 29.6333 15.137.625.844 VAR00013 29.6333 15.137.625.844 Scale Statistics Mean Variance Std. Deviation N of Items 32.4333 19.702 4.43873 11 100
LAMPIRAN 6 JAWABAN RESPONDEN No P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 1 3 4 3 3 3 3 4 3 3 2 3 2 3 4 4 3 3 3 3 4 4 3 4 3 3 3 3 3 2 3 3 2 3 3 3 4 3 3 3 3 3 2 3 3 3 3 3 5 3 3 4 3 3 3 3 3 2 3 3 6 3 3 3 2 2 3 3 2 3 3 2 7 4 4 4 3 3 3 3 4 4 2 3 8 4 4 4 4 3 3 3 3 2 2 3 9 3 3 3 3 2 2 3 2 2 2 2 10 3 4 3 3 3 2 3 3 3 2 3 11 4 4 4 4 4 4 4 4 4 3 3 12 3 4 3 3 3 3 3 3 3 3 3 13 3 4 3 3 2 2 2 2 2 3 3 14 4 4 4 3 3 3 3 3 3 3 3 15 3 4 3 3 3 4 3 2 3 4 4 16 4 3 3 3 2 3 3 3 2 3 3 17 4 3 3 3 3 3 3 2 3 3 3 18 4 3 3 4 3 3 3 3 4 3 4 19 4 4 4 3 3 3 3 4 4 4 4 20 4 4 3 3 3 3 3 3 3 3 3 21 3 3 3 2 2 2 3 3 3 2 2 101
22 3 3 3 3 3 3 3 2 2 2 2 23 4 3 3 3 3 2 3 3 3 3 3 24 3 3 3 3 3 2 3 3 3 3 3 25 3 3 3 3 2 2 3 2 3 2 2 26 3 4 3 3 2 2 3 2 3 2 2 27 4 3 3 3 3 3 3 2 3 2 3 28 4 4 4 3 2 2 2 3 2 2 3 29 3 3 4 3 2 2 2 3 3 4 3 30 3 4 4 3 3 2 3 3 4 4 4 31 3 3 3 3 3 2 3 2 3 2 2 32 4 4 4 4 4 4 4 4 4 4 4 33 3 3 3 3 3 3 3 3 3 3 3 34 4 4 4 3 3 3 3 3 3 4 3 35 3 3 4 4 4 4 4 4 4 4 4 36 4 3 4 3 3 4 4 3 3 4 3 37 3 3 2 3 2 3 2 2 3 3 3 38 4 4 4 3 3 3 2 2 3 2 3 39 3 4 3 3 3 3 3 3 3 3 3 40 3 3 3 3 2 3 2 2 3 2 3 41 3 3 4 4 4 3 4 3 3 3 4 42 4 4 4 3 3 3 3 3 2 2 3 43 3 4 3 3 3 3 3 3 3 3 3 44 4 4 4 3 3 3 3 3 4 3 4 45 3 3 4 3 3 3 3 2 3 3 3 102
46 3 3 3 4 3 3 3 2 3 3 3 47 3 3 3 3 3 3 3 3 3 3 3 48 3 4 3 3 3 3 3 3 3 3 3 49 3 3 3 3 3 3 3 3 3 3 3 50 3 3 3 3 3 3 3 3 3 3 3 51 3 3 4 4 4 3 3 3 3 3 3 52 3 3 3 3 3 3 3 3 3 3 3 53 3 3 3 3 3 3 3 3 3 3 3 54 3 2 3 2 3 3 3 3 3 3 3 55 3 4 3 3 4 4 3 3 3 3 3 56 3 3 3 4 4 3 4 4 3 3 3 57 4 3 4 4 3 2 4 3 3 2 3 58 3 3 3 3 3 2 3 2 3 1 2 59 3 2 3 3 3 3 3 3 3 3 3 60 3 4 3 3 3 3 2 2 2 3 2 61 3 4 3 3 3 3 2 2 2 3 2 62 3 4 3 3 3 3 3 3 3 3 3 63 4 4 4 3 3 3 3 3 3 3 3 64 3 4 3 3 3 2 3 3 3 3 3 65 4 3 3 3 3 3 3 2 3 3 4 66 3 3 3 3 3 2 3 2 2 3 2 67 3 4 3 4 4 3 3 3 3 4 3 68 3 3 3 3 3 2 3 3 3 3 3 69 3 3 3 3 3 2 3 2 3 3 3 103
70 3 3 3 3 3 2 3 3 4 4 3 71 4 3 3 3 2 2 3 2 2 3 3 72 3 3 4 3 4 3 3 3 3 3 3 73 4 3 2 3 3 3 3 3 3 2 3 74 4 4 4 4 4 4 4 3 3 3 3 75 3 3 3 3 3 3 3 3 3 3 3 76 3 3 4 3 3 3 3 3 3 3 3 77 3 3 3 2 3 2 3 3 2 3 2 78 4 4 4 3 3 3 2 3 3 3 2 79 3 3 3 3 3 4 3 3 3 4 4 80 4 2 4 4 3 3 3 2 3 3 3 81 3 3 3 3 2 3 2 2 3 2 2 82 3 2 3 3 3 2 2 2 2 3 3 83 3 3 3 3 2 2 3 2 2 2 3 84 3 3 3 3 2 1 3 2 3 3 3 85 3 4 3 3 2 3 3 3 3 2 3 86 4 4 4 4 4 4 4 4 4 4 4 87 4 4 4 3 3 3 3 3 2 3 2 88 3 3 3 3 3 3 3 3 3 3 3 89 4 4 4 3 3 3 3 3 4 4 3 90 3 3 3 3 3 3 3 3 3 3 3 91 3 3 2 3 3 2 3 2 2 3 3 92 4 2 4 4 2 3 3 3 4 4 4 93 4 4 4 4 4 2 4 2 3 3 3 104
94 4 4 4 3 2 2 2 3 3 3 3 95 3 3 4 3 3 3 3 3 3 2 3 96 4 4 4 3 2 2 3 3 3 3 3 97 3 3 3 2 2 3 3 2 2 2 2 105
LAMPIRAN 7 UJI ASUMSI KLASIK 106
One-Sample Kolmogorov-Smirnovv Test Unstandardized Residual N Normal Parameters a Most Extreme Differencess Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a. Test distribution is Normal. Mean Std. Deviation Absolutee Positive Negativee 97. 0000000 1.47448485.068.068 -.059.670.761 107
LAMPIRAN 8 Uji Regresi REGRESI LINIER BERGANDA Variables Entered/Removed b Variables Variables Model Entered Removed Method 1 Kualitas, Harga a. Enter a. All requested variables entered. b. Dependent Variable: Keputusan Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate 1.582 a.339.325 1.49009 a. Predictors: (Constant), Kualitas, Harga b. Dependent Variable: Keputusan ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 106.956 2 53.478 24.085.000 a Residual 208.714 94 2.220 Total 315.670 96 a. Predictors: (Constant), Kualitas, Harga b. Dependent Variable: Keputusan 108
Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 2.162 1.484 1.457.148 Harga.285.134.189 2.136.035 Kualitas.556.099.494 5.596.000 a. Dependent Variable: Keputusan Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value 9.7333 14.4800 11.5773 1.05552 97 Std. Predicted Value -1.747 2.750.000 1.000 97 Standard Error of Predicted Value.153.465.249.082 97 Adjusted Predicted Value 9.6769 14.7226 11.5746 1.05808 97 Residual -3.40056 3.74305.00000 1.47448 97 Std. Residual -2.282 2.512.000.990 97 Stud. Residual -2.305 2.564.001 1.006 97 Deleted Residual -3.46879 3.90097.00273 1.52497 97 Stud. Deleted Residual -2.360 2.645.002 1.018 97 Mahal. Distance.020 8.351 1.979 2.089 97 Cook's Distance.000.099.012.019 97 Centered Leverage Value.000.087.021.022 97 a. Dependent Variable: Keputusan 109