Planning and Designing Products 3/16/2012 1

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Bambang Kurniawan
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1 Planning and Designing Products 3/16/2012 1

2 Instructional objectives Understand the steps of planning and design of products as part of business strategy, industry Understand and be able to apply the technique and methods in the planning process and product design and evaluation Ability to implement the steps of planning the development of products ranging from idea / ideas about the function of the product (based on the perception of the needs of the market or technological innovation), product design (engineering & industrial design), prototyping, test & evaluation and continue with the activities of production and sales (product distribution) 3/16/2012 2

Syllabus Introduction Product Definition & Understanding Background & Development Strategy Identification of Opportunities (Market Analysis / Business) Consumer Preference Measurement (QFD, Zero One,.

3 Syllabus Introduction Product Definition & Understanding Background & Development Strategy Identification of Opportunities (Market Analysis / Business) Consumer Preference Measurement (QFD, Zero One,... Etc.) Product Design Process (Engineering & Industrial Design) Analysis & Evaluation of Product Design (Preference Analysis, Paired Comparisons, VA / VE, Ergonomics, Cost Analysis, etc.) Product Prototyping & patens Case studies, Design Projects, etc. 3/16/2012 3

4 Buku Teks & Referensi Cross, Nigel, Engineering Design Methods: Strategies for Product Design, New York; John Wiley & Sons, 1996 Roozenburg, NFM and J. Eekels, Product Design: Fundamentals and Methods, Chieester: John Wiley & Sons, 1995 Ulrich, K.T., and Eppinger, S.D., Product Design and Development, New York: McGraw-Hill, Inc., 2000 Urban, Glen L., and John R., Hauser, Design and marketing of New Products, Englewood Cliffs, NJ: Prentice-Hall, Inc., 1993 Wright, Ian, Design Methods in Engineering and Product Design, London : McGraw-Hill Co., 1998 Etc.. See You Next Week 3/16/2012 4

5 End of Part introduction to be continued Selamat Berkarya & Sampai Bertemu Minggu Depan 3/16/2012 5

6 Pendahuluan Perencanaan & Perancangan Produk (strategic plan, survival/ long term growth of any firm & significant part of design enterprise) Interaksi proses perancangan (R&D, engineering) dengan fungsi (aktivitas) produksi, distribusi/ pemasaran, dan keuangan (finance) Who responsibles to design and to develop a new products? 3/16/2012 6

7 Definisi & Pengertian Produk Industrial products (engineering & industrial design aspect) Produk adalah artifak (man-made objects) yang digagaskan, dibuat, dipertukarkan (jual-beli) dan digunakan oleh manusia karena memiliki fungsi, arti dan nilai yang mampu memenuhi kebutuhannya Product is something sold by an enterprise to its customers (profitability is the key factor) Kompoenen-komponen sebuah produk (core, packaging & support services components) Karakteristik, fungsi, arti dan nilai sebuah produk 3/16/2012 7

8 Latar Belakang, Alasan & Strategi Pengembangan Produk Baru Financial goals (profits, market share, ROI/ROR, etc.) Sales growth (diversifikasi, images of success, cash flow lancar, dll.) Respons terhadap kompetitor Kapasitas produksi yang berlebih Siklus hidup produk Respons terhadap lingkungan (consumer preference, government regulations, material costs & avaibility, demographic, life-styles, teknologi baru, dll.) Costs reduction programs (daya saing, VA/VE) Strategi pengembangan (a) Reactive (defensive, me-too, copy, second but better, dll.), dan (b) Pro-active (R&D, marketing research, interpreneural, akuisisi, dll.) 3/16/2012 8

9 Identifikasi Peluang (Analisa Pasar / Bisnis) Market profile analysis Market definition, entry strategy & target market segmentation (target group selection) Market selection Portofolio of most attractive product market opportunities 3/16/2012 9

10 Consumer Preference Measurement Predicting market (consumer) behavior Qualitative & Quantitatve Measurement Perceptual Mapping, Snake Plot, etc. The Voice of Customer (Quality Function Deployment) Core Benefit Proposition (CBP): The designation of the key benefits the product is to provide The psychological positioning of these benefits versus competitive products The fulfillment of the product promises by physical features 3/16/

11 Proses Perencanaan & Perancangan Produk Proses perencanaan & Perancangan Produk mulai dari tahap identifikasi kebutuhan (misssion statement) sampai ke tahap komersialisasi Idea generation & selection, and concep development Faktor-faktor kritis dalam proses perancangan produk (pemilihan material, proses manufakturing, product engineering & specification, modular design,dll.) Aspek-aspek engineering design (design for function, design for manufacturing & assembly, concurrent engineering, etc.) Aspek-aspek industrial design (architectural, aesthetics, ergonomic, dll.) Aplikasi CAD dalam perancangan produk 3/16/

(Human Factor Engineering in Design) Quality and Reliability Engineering

12 Analisis dan Evaluasi Rancangan Produk Preference analysis Paired comparison Metoda Brown & Gibson Value Analysis & Value Engineering Ergonomic Analysis (Human Factor Engineering in Design) Quality and Reliability Engineering Usefull-life Analysis Maintenance Analysis Costs Analysis (Design for Profits) 3/16/

13 Product Prototyping, Patents & Studi Kasus Products Prototyping (physical, analytical, comprehensive, and focused prototype) Principles, planning milestone, modeling & Fabrication, etc.) Patents (design product, and process) Studi Kasus & Design Products 3/16/

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