CSR for Sustainable Development

Transkripsi

1 CSR for Sustainable Development Maria R. Nindita Radyati, PhD, Dip.PM, Dip.Cons, Cert.IV IRM Maria R. Nindita Radyati Edupreneur PhD from University of Technology, Sydney (UTS) (2010) Massachusetts Institute of Technology (MIT), Boston: Executive Education on Social Innovation and Organisational Learning (2010) Diploma of Consultant and Diploma of Project Management from Australia (Interlink Technology) Certificate IV Integrated Risk Management form Australia (Interlink Technology) Ø Founder of Master Degree Program with specialisation in CSR (MM-CSR) and Community/Social Enterprise (MM-CE) at Trisakti University, Jakarta - Indonesia Ø Executive Director of CECT Ø Founding Director of MM-CSR Ø Vice President of Learning at Indonesia Global Compact Network (IGCN) Ø Indonesia Chamber of Commerce: Deputy Head of Permanent Committee for Social Responsibility (2013 present) Ø ISTR (International Society of Third Sector Researchers) at John Hopkins University: Board of Director (2012 present) Ø Board of Advisor in Austrade-WIGBI (Women in Global Business) (2015 present) Ø Advisor to House of Representative for Drafting of CSR Law (2013 present) Ø Board of Advisor in the British Council Indonesia for Community Entrepreneurship Program ( ) u Specialisation: CSR, Social & Community Enterprise, Organisational Governance, Sustainability 1

2 About CECT Center for Entrepreneurship, Change and Third Sector Trisakti University CECT Research, Consultation & Publication Education MM-CSR MM-CE Workshop What do CSR & Sustainable Development mean to you? 2

3 Challenges - Society 3

4 8/9/17 Challenges: How community perceived Company/CSR Challenges: How Community/Local Government perceived CSR Thanks for your DONATIONS 4

5 What is ISO ISO is a guidance document, without requirements one could fulfill or meet One can follow a guidance but guidance cannot be implemented ISO is a standard only formally because it is published by a standards organization Its content is guidance that may be used by organizations, individually The Guidance is nothing standardized (so that / as if / it would apply everywhere in the same way) Guidance (Guido Gürtler) Guidance is an offer: ISO offers recommendations, advice, proposals, and orientation Guidance versus guideline: - guidance is something from which to select what can be successfully applied - guideline would be something one needs to apply as a whole ISO deliberately is not a guideline 5

6 Global Agreement on Social Responsibility ISO responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviourthat contributes to Sustainable Development (ISO 26000) Sustainable Development "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." from the World Commission on Environment and Development s the Brundtland Commission Report ( Our Common Future, Oxford: Oxford University Press, 1987) 6

7 Sifat: 1. Cakupan luas 2. Holistik 3. Seluruh rantai nilai (Value Chain) Ruang Lingkup TJS/SR menurut ISO Holistic Approach Interdependence 1. Tata-Kelola Organisasi 2. Hak Asasi Manusia 3. Praktek Tenaga- Kerja 4. Lingkungan Hidup 5. Praktek bisnis yang adil 6. Issu Konsumen 7. Pelibatan dan pengembangan Komunitas 7

8 Hubungan antara CSR, Sustainable Development, & Sustainability 8

9 8/9/17 When we Think of CSR Common People would say But..when asked: What s the benefit of doing CSR? Good Relation with Community Good Relation with Government 9

10 Who Gets Benefit from CSR? Marketing Department Operation Department Legal Department Who s Responsible for CSR? 10

11 A Multinational Mining Company Salah kaprah CSR (Radyati, 2013) Yang salah: CSR adalah bagi-bagi uang (distribusi laba). Yang benar: CSR BUKAN cara perusahaan membagi-bagi laba, akan tetapi CSR adalah bagaimana cara perusahaan menghasilkan laba. Yang salah: CSR dapat dilakukan oleh pihak ketiga. Yang benar: CSR harus didisain, dilakukan dan dipimpin oleh perusahaan akantetapi dalam pelaksanaannya sebaiknya berpartnership/bermitra dengan pihak ketiga (bisa organisasi, universitas, konsultan, atau pemerintah, dll.) Yang salah: anggaran CSR bisa diminta oleh pihak lain Yang benar: hanya perusahaan yang bersangkutan yang mempunyai hak penuh atas anggaran CSR, karena harus perusahaan yang bersangkutan yang melakukan CSR, bukan pihak lain. 11

12 Proyek/program CSR berdasarkan tingkat kerumitannya (Radyati, 2013) Level of CSR 1. Compliance with law and regulations: melaksanakan kepatuhan pada hukum dan peraturan yang berkaitan dengan industry dimana perusahaan beroperasi 2. Philanthropy (filantrofi) : donasi, membangun infrastruktur, membangunsarana pendidikan, sarana ibadah, dll. 3. Community Development (Pengembangan komunitas): membina masyarakat untuk dapat meningkatkankualitas hidup mereka, missal: melalui pelatihan untuk petani, pelatihan kewirausahaan untuk kaum wanita, dll. Contoh proyek/program CSR berdasarkan tingkat kerumitannya(radyati, 2013) 4. Internalizing externalities(menanggung biaya atasdampak negative yang dihasilkan), misalnya: mengolah limbah dan sampah produk yang dihasilkan, mengkompensasi carbon footprint yang dihasilkan dengan menanam dan memelihara pohon, dll. 5. Holistic CSR: melakukan CSR dengan mengintegrasikannya dalam system manajemen perusahaan, sehingga CSR dilakukan oleh seluruh individu dalam perusahaan. 12

13 Contoh proyek/program CSR berdasarkan tingkat kerumitannya(radyati, 2013) 6. Creating sustainable livelihood for the community: yakni menciptakan mata-pencaharian yang berkelanjutan bagi komunitas melalui penciptaan kewirausahaan social dan/atau community enterprise bagi masyarakat, sehingga dapat mencapai keadilan social. Misalnya dengan caramemampukan masyarakat membuka bisnis dan menjadikan mereka sebagai pemilik bisnis tersebut melalui sistim koperasi. 13

14 Key Success of CSR (Radyati, 2014) 1. Same perception about CSR 2. Leaders commitment (BOD & BOC) 3. Collaborations among departments in the organisation (finance, comdev projects/programs, risk, marketing, operation/production, etc.) 4. Contextualising the CSR (Local Wisdom, local core competence, local regulations, local culture, etc) 5. Partnership in CSR implementation 6. Project and Risk Management in CSR implementation 7. Negotiation skill 8. Creativity 9. Governance of CSR Managing Risk through CSR Sustainable Development OPPORTUNITIES THREATS ( 14

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