Corporate Social Responsibility. Mery Citra.S,SE.,MSi

Transkripsi

1 Corporate Social Responsibility Mery Citra.S,SE.,MSi

2 BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Individual decision making personal business ethics Organizational level corporate social responsibility

3 Definition The idea that business has social obligations above and beyond making a profit. Business has an obligation to constituent groups in society other than stockholders and beyond that prescribed by law. An organization s obligation to maximize its positive impact and minimize its negative impact on society CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. European Union s Green Paper on CSR in 2001

4 Sources of Pressure for Social Responsibility 6-5

5 Charity vs Stewardship Principles Definition Type of activity Examples CHARITY PRINCIPLE Business should give voluntary aid to society s needy persons and groups Corporate philanthropy Voluntary actions to promote the social goods Corporate philantropic foundations Private initiatives to solve social problems Social partnerships with needy groups STEWARDSHIP PRINCIPLE Business, acting as a public trustee, should consider the interests of all who are affected by business decisions and policies Acknowledging business and society interdependence Balancing the interests and needs of many diverse groups in society Enlightened self-interests Meeting legal requirements Stakeholder approach to corporate strategic planning

6 The Pyramid of Corporate Social Responsibility 4 6 Source: Archie B. Carroll, The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, adaptation of Figure 3, p. 42. Reprinted from Business Horizons, July/Aug Copyright 1991 by the Foundation for the School of Business at Indiana University. Reprinted with permission.

7 Corporate Responses to Social Demands High Proactive Take social initiatives. Degree of Social Responsibility Low Accommodation Accept ethical responsibility. Defense Do only what is legally required. Obstruction Fight all the way.

8 Pro & Kontra CSR Pandangan Kelompok yang Pro Terhadap Tanggung Jawab Sosial dari Organisasi Bisnis Kegiatan bisnis seringkali menimbulkan masalah, oleh karena itu sudah semestinya perusahaan bertanggung jawab atas apa yang dilakukannya. Perusahaan adalah bagian dari lingkungan sosial masyarakat, oleh karena itu sudah semestinya ikut berpartisipasi dan bertanggungjawab atas apa yang terjadi di masyarakat. Perusahaan biasanya memiliki sumber daya untuk menyelesaikan masalah di lingkungan sosial masyarakat. Perusahaan adalah partner dari lingkungan sosial kemasyarakatan, sebagaimana halnya juga pemerintah dan masyarakat lain pada umumnya. Pandangan Kelompok yang Kontra Terhadap Tanggung Jawab Sosial dari Organisasi Bisnis Perusahaan tidak memilki ahli yang menkhususkan dalam bidang sosial dan kemasyarakatan, oleh karena itu sulit bagi perusahaan bertanggung jawab. Perusahaan yang ikut berpartisipasi dan bertanggungjawab dalam lingkungan sosial masyarakat justru akan memiliki kekuatan untuk mengontrol masyarakat itu indikasi yang kurang baik secara sosial. Akan banyak terdapat konflik kepentingan di masyarakat jika perusahaan terlibat dalam aktivitas sosial. Tujuan perusahaan bukan untuk motif sosial, akan tetapi untuk memperoleh profit dan mencapai tujuan yang diharapkan para pemilik perusahaan.

9 BMW has donated over $6 million to the Susan G. Komen Breast Cancer Foundation from vehicle test drives during their Ultimate Drive promotion. Copyright BMW of North America, LLC. Used with permission. The BMW name and logo are registered trademarks.

10 The Virtuous Circle

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