APPENDIX. * Required Gender * Jenis Kelamin. Man. Woman. Age * Usia. <17 years old years old

Transkripsi

1 115 APPENDIX 1. Questionnaire Market Survey of IT Innovation in Smartphone Dear Respondent, Kami, Marisa Karsen, Domenico Dwikada dan Steven Martono dari program Pasca Sarjana Binus Business School jurusan Business Management, sedang melakukan penelitian untuk thesis kami mengenai inovasi di bidang Teknologi Informasi. Kuesioner ini bertujuan untuk mengetahui lebih jauh mengenai minat respondent dalam hal inovasi IT pada Smartphone untuk melakukan transaksi/ bisnis. (We are Marisa Karsen, Domenico Dwikada and Steven Martono, from Magister Management program, Binus Business School majoring Business Management are conducting research for our thesis on IT innovation. This questionnaire is aims to know more details about respondents concern in terms of IT innovation in Smartphone for doing transaction/ business). Kami sangat menghargai kesediaan Anda dalam mengisi kuesioner ini secara lengkap dan benar. Terima kasih atas partisipasi Anda dalam mengisi kuesioner ini. (We greatly appreciate your willingness to fill out this questionnaire completely and correctly. Thank you for your participation). * Required Gender * Jenis Kelamin Man Age * Usia Woman <17 years old years old 115

2 years old >40 years old Occupation * Pekerjaan Student Employee Entrepreneur Housewife How much your monthly income? * Berapa penghasilan Anda per bulan? < IDR IDR > What kind of Smartphone do you use? * Smartphone apa yang anda gunakan? Blackberry iphone Android Windows Phone What is the main factor of choosing that kind of smartphone type? * Apa yang menjadi faktor utama Anda memilih untuk menggunakan smart phone tersebut? Price Design Feature/ Application Technology

3 117 What functions that you regularly use from your smartphone? * Fungsi apa yang sering anda gunakan dari smartphone anda? SMS and Phone Calls Internet Browsing Social Network How often that you change your smartphone? * Seberapa sering anda mengganti smart phone Anda? < once a year 1-3 years > 3 years What is the main reason to change the smartphone? * Apa alasan Anda mengganti smart phone Anda? Bored Follow technology trend Broken Only for blackberry users, do you have any experince of using QR Code? Khusus untuk pengguna blackberry, apakah Anda pernah memiliki pengalaman dalam menggunakan QR Code? Yes No

4 118 Do you have any experience to do transaction through your smartphone? * Apakah anda pernah melakukan transaksi pembayaran baik menggunakan kartu kredit atau debit melalui smartphone anda? Yes No If Yes, how many times that you do the transaction? (only if your previous answer is yes) Jika Pernah, Seberapa sering anda melakukan transaksi tersebut? (khusus yang menjawab yes di pertanyaan sebelumnya) Once a month 2-4 times a month 5-10 times a month >10 times a month What kind of transaction that you do through your smartphone? (only if you have already used your smartphone for doing transaction) Jenis transaksi apa yang Anda lalukan melalui smartphone Anda? (hanya dijawab untuk yang sudah pernah melakukan transaksi menggunakan smartphone) In your opinion, what are the other functions that you need to add in your smartphone? * Menurut pendapat Anda, Kira-kira fungsi tambahan apa yang anda butuhkan untuk dapat ditambahkan pada smart phone Anda

5 119 Have you heard about Near Field Communication (NFC) technology? * Apakah Anda pernah mendengar tentang Near Field Communication (NFC) technology? Yes No What are you thinking about NFC technology? (Only if you have heard about NFC) Apa yang Anda ketahui tentang NFC technology? (khusus yang pernah mendengar tentang NFC) Touch Screen Technology Capture Data Capture Image Integration System What is your opinion if NFC technology being implemented in Indonesia? (Only if you have heard about NFC) Bagaimana pendapat Anda jika NFC technology diimplementasikan di Indonesia? (khusus yang pernah mendengar tentang NFC) Good, because can improve business process efficiency Not suitable, because it is to advanced Your suggestion about NFC implementation in Indonesia : (only if you have heard about NFC) Saran maupun kritik dari anda untuk implementasi NFC

6 120 technology di Indonesia : (khusus yang pernah mendengar tentang NFC) Would you change your smartphone with smartphone that already used NFC technology to increase transaction efficiency? (just using NFC smartphone to do all transaction with tapping technology) * Apakah Anda akan mengganti smartphone Anda dengan smartphone yang menggunakan NFC technology untuk meningkatkan efisiensi transaksi? (cukup menggunakan smartphone NFC untuk melakukan seluruh transaksi dengan cara tapping) Yes, because I want to try the new technology No, because I already comfortable with my current smartphone 2. Details Promotion Package for Point Collected Total Point Compliment Expired Period 10 Points Get Wallet Balance IDR 20,000 1 Year 20 Points Get Wallet Balance IDR 40,000 1 Year 30 Points Get Wallet Balance IDR 60,000 1 Year Note : The expired period is from the last transaction day. 1 Transaction get 1 point Point only can be redeem on SimPay Counter in several Merchant stores area

7 Financial Projection for Five Years Here is our details of Financial Projection for Five Years : Parameters No Category Amount per Year 1 Cost of Office Growth Rate (per year) 10% 2 Maintenance Fee IDR 200,000 3 Electricity IDR 60,000,000 4 Internet IDR 120,000,000 5 Others fee (Security) IDR 3,600,000 6 Transportation IDR 6,000,000 7 Wages Growth Rate (per year) 5% 8 Revenue Growth per Year 10% 9 Tax Rate 35% 10 WACC (Weighted Average Cost of Capital) 10% Projected Annual Cash Flow for SimPay Project No Category Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 IDR Thousand 1 Initial Outlay IDR (283,202) 2 Revenue from transaction fees IDR 1,120,000 IDR 13,440,000 IDR 67,200,000 IDR 67,200,000 IDR 67,200,000 3 Revenue from maintenance fees IDR 200,000 IDR 800,000 IDR 4,000,000 IDR 4,000,000 4 Cost of Office IDR (33,000) IDR (36,300) IDR (39,930) IDR (43,923) IDR (48,315) 5 Operational Cost IDR (420,000) IDR (840,000) IDR (4,200,000) IDR (6,300,000) IDR (9,450,000) 6 Server Addition IDR (100,000) IDR (300,000) 7 Wages CEO (Include Head Marketing Division) IDR (10,000) IDR (10,500) IDR (11,025) IDR (11,576) IDR (12,155) HR & Finance Head Division IDR (8,000) IDR (8,400) IDR (8,820) IDR (9,261) IDR (9,724) IS Head Division IDR (8,000) IDR (8,400) IDR (8,820) IDR (9,261) IDR (9,724) HR & Finance Division Staffs IDR (52,000) IDR (273,000) IDR (546,000) IDR (573,300) IDR (601,965) Marketing & Sales Department IDR (292,500) IDR (614,250) IDR (1,228,500) IDR (1,289,925) IDR (1,354,421) Customer Relation IDR (4,550) IDR (238,875) IDR (716,625) IDR (752,456) IDR (790,079) IS Division Staffs IDR (49,500) IDR (614,250) IDR (2,457,000) IDR (2,579,850) IDR (2,708,843) 8 Marketing & Promotion Cost IDR (680,000) IDR (880,000) IDR (1,180,000) IDR (1,180,000) IDR (1,180,000) 9 Merchant Relation IDR (50,000) IDR (75,000) IDR (100,000) IDR (100,000) IDR (100,000) 10 CSR Program IDR (500,000) IDR (1,000,000) IDR (5,000,000) IDR (7,500,000) IDR (11,250,000) 11 Taxable Cash Flows IDR (987,550) IDR 8,941,025 IDR 52,203,280 IDR 50,850,448 IDR 43,684, Taxes - IDR (3,129,359) IDR (18,271,148) IDR (17,797,657) IDR (15,289,671) 13 AATCF (Annual After Tax Cash Flows) IDR (987,550) IDR 5,811,666 IDR 33,932,132 IDR 33,052,791 IDR 28,395, TOTAL Annual Cash Flows IDR (283,202) IDR (987,550) IDR 5,811,666 IDR 33,932,132 IDR 33,052,791 IDR 28,395,103

8 122 Projected Income Statement for SimPay Project Details Marketing and Promotion Cost Year Budget Cost Details Amount/ year 1 IDR 680,000,000 2 IDR 880,000,000 3, 4, 5 IDR 1,180,000,000 Socialization Booth IDR 170,000,000 Viral Video IDR 30,000,000 Newspaper IDR 50,000,000 Radio IDR 50,000,000 SEO IDR 180,000,000 Renting Web-Banner (Kaskus, Kompas.com) IDR 200,000,000 Socialization Booth IDR 200,000,000 Newspaper IDR 150,000,000 Radio IDR 100,000,000 SEO IDR 180,000,000 Renting Web-Banner (Kaskus, Kompas.com, Detik.com) IDR 250,000,000 Socialization Booth IDR 200,000,000 Newspaper IDR 300,000,000 Radio IDR 150,000,000 SEO IDR 180,000,000 Renting Web-Banner (Kaskus, Kompas.com, IDR 350,000,000 Detik.com)