ABSTRACT. Keywords: Store Atmosphere, Exterior, Interior, Store Layout, Display Interior and buying interest. Universitas Kristen Maranatha
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- Liani Jayadi
- 7 tahun lalu
- Tontonan:
Transkripsi
1 ABSTRACT Clothing store business business development in Indonesia growing rapidly, looks more and more fashion stores are present where - where particularly in the cities - big cities like Jakarta, Bandung, Surabaya and so forth. A company tactics to attract consumers, one with a good implementation of store atmosphere. Application of store atmosphere, which, if applied properly in the fashion store chain, to provide comfort to consumers. Store atmosphere is comfortable, can create an atmosphere attractive to consumers that affect consumer buying interest to visit the fashion store chain. In this research we will discuss about the elements - elements of store atmosphere include exterior, interior, store layout, and interior displays. This research was conducted using non-probability sampling method by distributing questionnaires to 100 respondents in which respondents are customers or consumers who visit the fashion store "Skaters" Cihampelas Bandung. From the data obtained were analyzed quantitatively using SPSS 11.5.The results of data processing,obtained the value of Adjusted R Square of 0214 in other words,exterior,interior,store layout and interior displays affect the consumer buying interest of 21:40 %,while the remaining %influenced by other factors. Keywords: Store Atmosphere, Exterior, Interior, Store Layout, Display Interior and buying interest
2 ABSTRAK Perkembangan bisnis usaha toko pakaian di Indonesia semakin berkembang pesat, terlihat semakin banyaknya fashion store yang hadir dimana mana terutama di kota kota besar seperti Jakarta, Bandung, Surabaya dan sebagainya. Suatu taktik perusahaan untuk menarik perhatian konsumen, salah satunya dengan penerapan store atmosphere yang baik. Penerapan store atmosphere yang apabila diterapkan dengan baik pada fashion store tersebut, dapat memberikan rasa nyaman pada konsumen. Store atmosphere yang nyaman, dapat menciptakan suasana yang menarik pada konsumen sehingga mempengaruhi minat beli konsumen untuk mengunjungi fashion store tersebut. Dalam penelitian ini akan membahas mengenai elemen elemen store atmosphere meliputi exterior, interior, store layout, dan display interior. Penelitian ini dilakukan dengan menggunakan metode non probability sampling dengan cara menyebarkan kuesioner kepada 100 responden dimana responden tersebut adalah pelanggan atau konsumen yang mengunjungi fashion store Skaters Cihampelas Bandung. Dari data yang diperoleh kemudian dianalisa secara kuantitatif dengan menggunakan program SPSS Dari hasil pengolahan data, diperoleh nilai Adjusted R Square sebesar dengan kata lain, exterior, interior, store layout dan display interior mempengaruhi minat beli konsumen sebesar % sedangkan sisanya % dipengaruhi oleh faktor lain. Kata Kunci : Store Atmosphere, Exterior, Interior, Store Layout, Display Interior dan Minat Beli.
3 DAFTAR ISI Halaman HALAMAN JUDUL... i HALAMAN PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii KATA PENGANTAR... iv ABSTRACT... vi ABSTRAK... vii DAFTAR ISI... viii DAFTAR GAMBAR... xi DAFTAR TABEL... xii DAFTAR LAMPIRAN... xiii BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian Identifikasi Masalah Maksud dan Tujuan Penelitian Kegunaan Penelitian... 6 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN PENGEMBANGAN HIPOTESIS 2.1 Kajian Pustaka Store Atmosphere Elemen Elemen Atmosphere Exterior General Interior Store Layout Interior Point of Purchase Display... 21
4 2.1.7 Minat Beli Unsur Unsur Minat Beli Pengaruh Store Atmosphere Terhadap Minat Beli Kerangka Pemikiran Pengembangan Hipotesis BAB III METODE PENELITIAN 3.1 Objek Penelitian Jenis Penelitian Operasional Variabel Populasi dan Sampel Teknik Pengambilan Sampel Teknik Pengumpulan Data Kuesioner dan Pengambilan Data Teknik Analisis Data Validitas Reliabilitas Analisis Regresi Berganda Kriteria Pengujian Hipotesis Analisis Uji Validitas dan Reliabilitas Uji Validitas Dengan Menggunakan Korelasi Bivariate Analisis Uji Reliabilitas BAB IV HASIL PENELITIAN DAN PEMBAHASAN 4.1 Profil Perusahaan Gambaran Umum Responden Analisis Pengujian Hipotesis... 51
5 4.4 Analisis Besarnya Pengaruh Store Atmosphere (Exterior, Interior, Store layout dan Display interior) Terhadap Minat Beli Konsumen Implikasi Manajerial BAB V SIMPULAN DAN SARAN 5.1 Simpulan Keterbatasan Penelitian Saran DAFTAR PUSTAKA LAMPIRAN DAFTAR RIWAYAT HIDUP PENULIS (CURRICULUM VITAE)... 73
6 Gambar 1 Gambar 2 DAFTAR GAMBAR Halaman Diagram elemen elemen atmosphere...9 Kerangka Pemikiran 27
7 DAFTAR TABEL Halaman Tabel I Tabel Operasional Variabel Tabel II Kuesioner Penelitian Store Atmosphere dan minat beli konsumen Tabel III Korelasi Bivariate (pengujian validitas eksterior) Tabel IV Korelasi Bivariate (pengujian validitas interior) Tabel V Korelasi Bivariate (pengujian validitas layout ) Tabel VI Korelasi Bivariate (pengujian validitas display) Tabel VII Korelasi Bivariate (pengujian validitas minat beli) Tabel VIII Croanbach Alpha Tabel IX Karakteristik Responden Berdasarkan Jenis Kelamin Tabel X Karakteristik Responden Berdasarkan Usia Tabel XI Tabel XII Tabel XIII Tabel XIV Tabel XV Karakteristik Responden Berdasarkan Status Pekerjaan Karakteristik Responden Berdasarkan Pengeluaran PerBulan Karakteristik Responden Berdasarkan Kunjungan ke Fashion Store Skaters Dalam 1 Bulan Uji anova Exterior, Interior, Store layout, dan Display interior Uji coefficients Exterior, Interior, Store layout, dan Display interior Tabel XVI Uji coefficients Store Atmosphere Tabel XVII Uji model summary... 56
8 DAFTAR LAMPIRAN Halaman Lampiran A Kuesioner Lampiran B Korelasi bivariate (pengujian validitas eksterior) Lampiran B Korelasi bivariate (pengujian validitas interior) Lampiran B Korelasi bivariate (pengujian validitas layout ) Lampiran B Korelasi bivariate (pengujian validitas display) Lampiran B Korelasi bivariate (pengujian validitas minat beli) Lampiran C Croanbach alpha Lampiran D Karakteristik responden berdasarkan jenis kelamin Lampiran D Karakteristik responden berdasarkan usia Lampiran D Karakteristik responden berdasarkan status pekerjaan Lampiran D Karakteristik responden berdasarkan pengeluaran perbulan Lampiran D Karakteristik responden berdasarkan Kunjungan ke Fashion Store Skaters Dalam 1 Bulan Lampiran E Uji anova Exterior, Interior, Store layout, dan Display interior Lampiran E Uji coefficients Exterior, Interior, Store layout, dan Display interior Lampiran E Uji coefficients Store Atmosphere Lampiran E Uji model summary Exterior, Interior, Store layout, dan Display Interior... 72
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PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING BEHAVIOUR PELANGGAN TOKO THE EXECUTIVE SURABAYA SKRIPSI Diajukan kepada FAKULTAS BISNIS UNIVERSITAS KATOLIK
ABSTRACT. employee motivation. Keywords: management control systems, human resources (compensation) and. Universitas Kristen Maranatha
ABSTRACT Each company, of course, expect that the resulting products and services in accordance with the goals which they expect by way of combining all available resources. The most important asset that
PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG KONSUMEN (STUDI KASUS DI RESTORAN NASI BANCAKAN)
PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG KONSUMEN (STUDI KASUS DI RESTORAN NASI BANCAKAN) The Influence of Store Atmosphere on Consumer Repurchase Intention (Study Case in Restaurant Nasi Bancakan
ABSTRAK. viii. Kata-kata kunci: Wajib Pajak Badan, Pemeriksaan Pajak, Tingkat Kepatuhan Wajib Pajak. Universitas Kristen Maranatha
ABSTRAK Tujuan penelitian yang berjudul Pengaruh Pemeriksaan Pajak Terhadap Tingkat Kepatuhan Wajib Pajak Badan di KPP Pratama Soreang adalah untuk mengetahui pelaksanaan pemeriksaan pajak dan mengetahui
ABSTRACT. Perception Influences of Managers Regarding Internal Audit on Performance of the Internal Auditor (Case Studies on PT. X in Bandung City )
ABSTRACT Perception Influences of Managers Regarding Internal Audit on Performance of the Internal Auditor (Case Studies on PT. X in Bandung City ) This study aims to determine how perceptions of managers
ABSTRAK Y = 3, ,092 0, ,140
ABSTRAK Kondisi dunia pariwisata saat ini telah berkembang dengan sangat cepat sehingga kepariwisataan dapat digunakan sebagai lahan bisnis yang menguntungkan, selain itu kepariwisataan telah turut mendorong
ABSTRACT. Key words : Job duties and responsibilities, advancement training and supervisor, and personal concern. viii. Universitas Kristen Maranatha
ABSTRACT As the great number of cases happening to the profession of public accountants cause the decreasing trust of the public to the profession of an auditor. This research discusses about how the influence
ABSTRACT. viii. Universitas Kristen Maranatha
ABSTRACT Consumers are increasingly confused by advertising the existence of manipulation and deceit of the delivery of news consumers prefer to listen to traditional marketing methods, namely the promotion
ABSTRAK. Kata Kunci : Pengawasan Atasan, Disiplin Kerja. vii
ABSTRAK Salah satu upaya instansi dalam mempertahankan kinerja pegawainya adalah dengan cara memberikan pengawasan terhadap pegawai yang merupakan salah satu faktor penting untuk mendapatkan hasil kerja
Keywords : Advertising, Internet Marketing, Sales Promotion, Buying Decision
ABSTRACT This study, entitled "Effects of Promotional Advertising, Internet Marketing, and Sales Promotion on Consumer Purchase Decision Starbucks PVJ Bandung", with a goal to know the contribution of
ABSTRAK. Kata Kunci : Perilaku Konsumen, E-Commerce, Desain Web, Pilihan Konsumen. Universitas Kristen Maranatha
ABSTRAK Konsumen memiliki perilaku yang berbeda setiap individunya dalam melakukan suatu keputusan pembelian. Hal tersebut merupakan tuntutan bagi para pelaku usaha untuk terus selalu berinovasi dalam
INTISARI. Ilmu mengenai perilaku konsumen diharapkan mendapat lebih banyak
INTISARI Ilmu mengenai perilaku konsumen diharapkan mendapat lebih banyak perhatian dari sisi akademik untuk diselidiki. Aspek penting dalam perilaku konsumen adalah loyalitas konsumen. Loyalitas konsumen
OLEH: GRACIA ABIGAIL SALIM
PENGARUH FAKTOR INTRINSIK DAN EKSTRINSIK TERHADAP PURCHASE INTENTION MELALUI MEDIASI CONSUMERS ATTITUDE PADA PRODUK PRIVATE BRAND DI HYPERMART SURABAYA OLEH: GRACIA ABIGAIL SALIM 3103011106 JURUSAN MANAJEMEN
ABSTRACT. Keywords: Management Control System, Intellectual Capital, Simple regression Method. vi Universitas Kristen Maranatha
ABSTRACT This study was conducted to determine how is the process of control management system, intellectual capital existence the relationship between the implementation of management control systems
ABSTRACT. viii. Universitas Kristen Maranatha
ABSTRACT Increasing competition in each company should be able to win the competition by displaying the best products to meet consumer tastes and the ever-evolving and changing (Kotler, 2000). Along with
ABSTRACT. viii. Universitas Kristen Maranatha
ABSTRACT Seeing the rapid economic development of distinction in Indonesia, especially in this market will demand goods and services follow up. That can not be precluded from competition in Indonesia.
ABSTRACT. viii Universitas Kristen Maranatha
ABSTRACT The bread is a source of foods rich in carbohydrates consumed by the potential and practical. But the bread has a very short expiry, then the physical distribution must be done properly. Activities
ABSTRACT. Keywords : facilities, decission to stay. viii
ABSTRACT This research is motivated by the rapid growth of the hotel, so each hotel race to attract customers. One of the way to attract customers is through the facilities offered by the hotel is geared
ABSTRACT. Key Words: Celebrity Endorsers, Expertise, Trustworthiness, and Attractiveness, purchase interest. vi Universitas Kristen Maranatha
ABSTRACT One of creative strategy in advertising to attract more consumers attention is using a celebrity endorser. The company wants consumers look for that particular information that create purchase
PENGARUH MALL ATMOSPHERE, QUALITY OF MERCHANDISE, CONVENIENCE, DAN ENHANCEMENTS TERHADAP SHOPPING ENJOYMENT PADA KONSUMEN GALAXY MALL SURABAYA
PENGARUH MALL ATMOSPHERE, QUALITY OF MERCHANDISE, CONVENIENCE, DAN ENHANCEMENTS TERHADAP SHOPPING ENJOYMENT PADA KONSUMEN GALAXY MALL SURABAYA OLEH : IMELDA 3103011184 JURUSAN MANAJEMEN FAKULTAS BISNIS
ABSTRACT. Key words : consumer behavior, unplanned purchases, compulsive behavior. Universitas Kristen Maranatha
ABSTRACT One of the abnormal consumer behaviors that profitable for one company is compulsive buying. Compulsive buying behavior is influenced by unplanned purchases. Therefore, this research is to analyze
ABSTRAK. Kata Kunci: Wisata Kuliner, Keputusan berkunjung. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh dari wisata kuliner yang ada di Kota Bandung dari segi produk, harga, dan lokasi terhadap keputusan berkunjung wisata bagi para wisatawan ke Kota
Kata-kata kunci: Kualitas pelayanan jasa dan kepuasan konsumen
ABSTRAK Perusahaan yang bergerak di bidang jasa seperti perhotelan memerlukan faktorfaktor pendukung untuk menarik minat para konsumen agar mau menggunakan jasa yang ditawarkan. Kualitas pelayanan jasa
ABSTRACT. Keywords: brand, price, service quality, consumer purchasing decisions, J.CO Donuts and Coffee. viii
ABSTRACT J.CO Donuts and Coffee is one of the cafes that have products such as donuts, coffee or tea, and frozen yoghurt which was founded by Johny Andrean. Brand J.CO Donuts and Coffee of course already
PENGARUH RETAIL MARKETING MIX
TESIS PENGARUH RETAIL MARKETING MIX TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi pada Minimarket Alfamart di Yogyakarta) ALFA SANTOSO BUDIWIDJOJO PUTRA No. Mhs:
PENGARUH BRAND AMBASSADOR
PENGARUH BRAND AMBASSADOR TATJANA SAPHIRA DALAM IKLAN WARDAH LIGHTENING TWO WAY CAKE TERHADAP MINAT BELI KONSUMEN (STUDI PADA MAHASISWI ILMU KOMUNIKASI UNIVERSITAS BAKRIE) TUGAS AKHIR PRITTA MIRANDA 1151923020
ABSTRACT. Key words: Customer Satisfaction, Product Quality, Service Quality, Perceived Service, Price Fairness. Universitas Kristen Maranatha
ABSTRACT Customer satisfaction is an important element in the development of a good company that is engaged in supplying products and services. Specific benefits include customer satisfaction: a positive
ABSTRACT. Key words: consumer behavior, experiential marketing, customer loyalty. Universitas Kristen Maranatha
ABSTRACT Experiential marketing strategy try to create a positive experience for the consumer in consuming products or services that can be used as a reference for marketers to predict future consumer
ABSTRAK. Kata-kata kunci: motivasi kerja, kepemimpinan, budaya organisasi, kepuasan kerja. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepemimpinan, dan budaya organisasi terhadap kepuasan kerja karyawan di HARRIS Hotel & Conventions Ciumbuleuit Bandung. Data penelitian
ABSTRACT. Environmental Management Accounting (EMA), Strategy, Product Innovation.
ABSTRACT Product innovation is one of the important factors in company success through innovative products they created in order to satisfy customers. Therefore, the key to the success of product is product
ABSTRAK. Kata Kunci : Lingkungan Kerja, Motivasi, Kinerja Karyawan.
ABSTRAK Kinerja merupakan salah satu komponen yang harus diperhatikan oleh organisasi untuk dapat mencapai tujuan yang sudah ditetapkan. Kinerja karyawan yang maksimal akan memperlancar proses terwujudnya