By : Derli Fahlevi (2015)

By : Derli Fahlevi (2015)

CULTURE AS ORGANIZATION BINDER Unify the employee to achieve business goals Culture as a glue Organization identity Enforcing the organization structure and control Forming standard of behavior Strengtening employee sense of belonging/ ownership

STRATEGIC CULTURE Vision/ Mission Strategy INFLUENCER Values Goals Leaders behavior Employee Selection Business Environment External Culture Practices Tasks Behaviors Real Results

Culture Transformation a story of transformation journey PT. Trans Retail Indonesia Why Change? What to Change? How to Change?

Why Change? 2010 PT. Carrefour Indonesia + 2013 PT. Trans Retail Indonesia 1998 PT. Carrefour Indonesia

What to Change? Our History Our Dream Business Process Hypermarket Same as business with group System from Carrefour Group Self Service Multi format Conglomerate business group New system Customer Service New Business Strategy Customer Segment Employee mindset Middle - Low Replenishment Excellence Oriented Task Oriented Middle - Up Customer Oriented Intrapreunership New Culture

Demographic 66% 34%

How to Change? 8 Steps Transformation Process *) 1. ESTABLISHING A SENSE OF URGENCY 2. CREATING OUR TEAM 3. DEVELOPING OUR VISION AND STRATEGY 4. COMMUNICATING THE CHANGE VISION 5. EMPOWERING ACTIONS TO OUR LEADERS 6. GENERATING SHORT-TERM WINS 7. CONSOLIDATING GAINS AND PRODUCING MORE CHANGE 8. ANCHORING NEW APPROACHES IN THE CULTURE (*) John Kotter: Our Iceberg is Melting, 2005)

Culture Transformation Road Map Hunger Games as a tool Culture Internalization 2013 2014 2015 2016 Audition Continue the Games Consolidation & Culture Internalization New Structure Starts Transformation produce more change Improvement Monitoring Build Change Agents - Brand Communicate,Communicate Align people to practice Start the Games - Technology & Communicate - The best Sales & Ebit Program Merdeka Building good leader & Angkasa Program people involvement

Trans Retail Journey HUNGER (Kemauan) PROFESSIONAL (Kemampuan) TRUST (Kepercayaan) Values Character

1.KEMAUAN Mau terus mengembangkan potensi dan memotivasi diri bersama rekan kerja dengan bekerja keras dan disiplin guna memberi manfaat dan kebahagiaan bagi perusahaan, masyarakat dan bangsa indonesia, selain bagi keluarga dan pribadi 3. KEPERCAYAAN Percaya kepada Tuhan Yang Maha Esa, maju bersama perusahaan dengan selalu berkontribusi positif sebagai role model. Percaya kepada para pemimpin dan semua anggota tim dalam mengatasi berbagai tantangan dan terus melangkah maju mencapai tujuan 1. Disiplin 2. Kerja Keras 8. Integritas 9. Jujur & Bersih 10. Rasa memiliki 3. Komitmen / Nationality 4. Ulet/ tangguh 2. KEMAMPUAN Mampu meningkatkan kompetensi diri dengan terus belajar, terus menciptakan inovasi sesuai dengan prinsip kewirausahaan terhadap setiap tantangan dan peluang dengan turun ke bawah guna mencapai tujuan dan kepentingan bersama 5. Innovation 6. Professional 7. Enterpreneurship

Trans Retail Journey 1. ESTABLISHING A SENSE OF URGENCY 2. CREATING OUR TEAM 3. DEVELOPING OUR VISION AND STRATEGY 4. COMMUNICATING THE CHANGE VISION 5. EMPOWERING ACTIONS TO OUR LEADERS 6. GENERATING SHORT-TERM WINS 7. CONSOLIDATING GAINS AND PRODUCING MORE CHANGE 8. ANCHORING NEW APPROACHES IN THE CULTURE Hunger Game The Audition Hunger Game The Announcement Leaders Foot Step Jejak Langkah Pemimpin Change Agent Program Program MERDEKA Hunger Game The Result SALES ACHIEVEMENT 2013: Unprecedented double digit 5K1P, TREM, New EVP, ANGKASA,

Trans Retail Journey 1. ESTABLISHING A SENSE OF URGENCY Audition 1. 146 participants selected by Committee for the Audition 2. Audition process: Individual invitation, No clues 7 days and Night, start in midnite, 20 hours/day, 1 hours/ participants Top Management Commitment HR prepare all the data Break the predictable routine Break the comfort zone Create alertness and readiness Prepare mindset for new ways Alignment Personal & Professional aspiration What is your mission and passion in life? What are your achievements at work and How do you achieve them? How would you use your achievement to bring future success in PT. Trans Retail Indonesia?

Trans Retail Journey 2. CREATING THE TEAM Anouncement Competency Enhancement Competency Enhancement Empowerm ent Comencem ent Start the Game Individual letter Rotation Promotion - Stay Training Soft & Functional Competency Budget & Strategy Preparation Ceremony, Signing Commitment Letter Starts the Games Create Team

Trans Retail Journey 3. DEVELOPING OUR VISION AND STRATEGY Jejak Langkah Pemimpin 1. Top Leader (Local & Expat) 2. One Day Journey: Start 03:30 AM 23:30 PM 6 Destinations 45 km Walk, Kopaja, Bajaj, Angkot, Alphard Break the routine & Comfort Zone Feel and experience the daily struggle of our Associate Create bonding for New Management team 3. Agenda: Game Biz Quiz Store Visit Define Mission & Strategy Know each other Surprise Party

4. COMMUNICATING THE CHANGE VISION Change Agent Programs

5. EMPOWERING ACTIONS TO OUR LEADERS 4th Wave Leadership : L1 Fear Based - Output L2 Reward Based - Outcome L3 Value Based - Impact L4 Transformation Based - Legacy Program Merdeka LEGACY FOR BETTER INDONESIA

6. GENERATING SHORT-TERM WINS Celebrate HG Winner Winner

7. CONSOLIDATING GAINS AND PRODUCING MORE CHANGE 8. ANCHORING NEW APPROACHES IN THE CULTURE Operational Priorities 5K1P TREM (TRANS RETAIL ENTREPRENEURSHIP MODEL)

8. ANCHORING NEW APPROACHES IN THE CULTURE May Day Activity May Day dengan Kemauan, Kemampuan, dan Kepercayaan Di hari Mayday kita manfaatkan dengan acara kebersamaan dengan sarapan Nasi Goreng dan Telur dengan bentuk hati (Love),yang merupakan perlambang Cinta Kasih kita kepada associate yang telah memilih untuk bekerja bersama dengan Trans Retail dan seluruh keluarga yang selalu memberikan dukungan kepada seluruh associate.

8. ANCHORING NEW APPROACHES IN THE CULTURE Independence Day Upacara & Perlombaan Perayaan 17 Agustus PT Trans Retail mengadakan upacara bendera dan perlombaan dalam rangka merayakan kemerdekaan Indonesia pada tanggal 17 Agustus di semua gerai Carrefour. Dan sebelumnya selama 15 tahun tidak mengenal upacara bendera kemerdekaan Indonesia.

8. ANCHORING NEW APPROACHES IN THE CULTURE a quest to build future Intrapreneur for better Indonesia Process Focus Recruit for Competence / Skill Revamp Employee Value Proposition & Talent Branding, Expand Sourcing Channel, Improve Process from Acquisition to On Boarding Strengthen Cooperation with Major Universities Culture Fit Focus Recruit for Passion & Legacy Care for Indonesia Freedom spirit Entrepreneurial mindset

8. ANCHORING NEW APPROACHES IN THE CULTURE Angkasa Program Our Commitment in Angkasa Program 2014 100 Difable 2015 1,5% of total employee YTD August 154 Person = 1.25 % 2020 5% of total employee ( at least 1000 Person)

8. ANCHORING NEW APPROACHES IN THE CULTURE Guiding - Culture Internalization Change Top Leader Top Leader : 29 CHANGE TOP LEADERS Top Management as Change Top Leader Change Leader GM : 102 Store Mgr : 34 Total : 136 CHANGE MANAGEMENT TEAM - Store Manager and GM as Change Leader - HR - Corporate Culture Change Agents Manager : 394 Staff : 1074 Total : 1.468 CHANGE AGENTS Chosen Associates (Staff, TL and Manager level) Total Change Agents : 1.633 TARGET PERUBAHAN All Associate

CHANGE AGENTS WINNER AND REWARDS

Lesson Learn HR people role in Culture Transformation : be a First Believers be an Endorser be a Role Model be Creative

Thank You!