Corporate Responsibility 15 September 2014 S1 PRASETIYA MULYA BUSINESS SCHOOL,

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1 Corporate Responsibility 15 September 2014 S1 PRASETIYA MULYA BUSINESS SCHOOL,

2 CSR DEFINITION

3 DEFINISI CSR Tanggung jawab sosial suatu organisasi adalah memaksimumkan pengaruh-pengaruh positif dan meminimumkan pengaruh negatif terhadap masyarakat. Social responsibility is an organization s obligation to maximize its positive impacts and minimize it s negative impacts in the society. (Ferrell et al)

4 CSR B u s i n e s s E t h i c s P r e s e n t a t i o n CSR definition: Corporate social responsibility is the duty a corporation has to create wealth by using means that avoid harm to, protect or enhance societal assets Company Society

5 CSR DEFINITION Social responsibility: the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by its stakeholders Ferrell, et al, Social responsibility and Business, 2011, p.7

6 PERKEMBANGAN DARI TANGGUNG JAWAB SOSIAL ORGANISASI

7 THE CLASSICAL MODEL OF CORPORATION SOCIAL RESPONSIBILITY Pandangan ini berakar pada teori ekonomi pasar bebas. Milton Friedman, Pemenang hadiah Nobel Ekonomi: [In a free economy], there is one and only one social responsibility of business to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game Stock holders are entitled to their profit as a result of a contract among corporate stakeholders Copyright 2014 by McGraw-Hill Education. All rights reserved. 3-7

8 KRITIK TERHADAP TEORI EKONOMI KLASIK Maksimasi profit tidak bisa dilaksanakan karena ada hukum yang membatasi Maksimasi profit tidak selalu bisa memberikan manfaat kepada semua pihak Pasar bebas tidak selalu dapat memuaskan konsumen Ada situasi market failure seperti faktor eksternalitas, barang2 publik, yang belum dapat dinilai secara uang. Ada individu2 yang mengejar kepentingan pribadi yang dapat mencelakakan orang lain.

9 THE MORAL MINIMUM Normal Bowie: mengejar keuntungan dibatasi oleh kewajiban mentaati suatu moral minimum Semata mata tunduk hukum tidak cukup bagi bisnis yang secara ethis bertanggung jawab. Copyright 2014 by McGraw-Hill Education. All rights reserved. 3-9

10 THE STAKEHOLDER THEORY Setiap bisnis mempengaruhi ber-macam2 orang/kelompok dapat menguntungkan dan juga dapat menimbulkan biaya bagi yang Teori Stakeholder menolak anggapan bahwa investor menjadi perhatian utama dalam keuntungan perusahaan. Copyright 2014 by McGraw-Hill Education. All rights reserved. 3-10

11 THE STAKEHOLDER THEORY William Evans and R. Edward Freeman: Teori Narrow and Broad Stakeholder Sempit/ Narrowly: Suatu pemangku kepentingan adalah setiap kelompok yang vital bagi keberlangsungan hidup dan sukses suatu organisasi. Luas/Broadly: Suatu pemangku kepentingan adalah setiap kelompok atau individu yang dapat mempengaruhi dan dipengaruhi oleh organisasi Copyright 2014 by McGraw-Hill Education. All rights reserved. 3-11

12 THE STAKEHOLDER THEORY Teori Stakeholder menuntut manajemen untuk menyeimbangkan kepentingan ethis dari pihak2 terkait Teori Stakeholder menuntut manajemen mempertimbangkan akibat dari keputusannya untuk kebaikan dari semua pemangku kepentingan. Copyright 2014 by McGraw-Hill Education. All rights reserved. 3-12

13 TEORI PEMANGKU KEPENTINGAN TANGGUNG JAWAB SOSIAL SUATU BISNIS: Untuk menyeimbangkan kepentingan2 dari pemangku kepentingan utama dari organisasi Evan & Freeman Treat stakeholder interest as equal Kenneth E. Goodpaster Managers have fiduciary duties to stockholders but only non fiduciary duties to other stakeholders. Fiduciary duties are characterized as the duties that agents have to principals the agent is to act in the best interest of the principle. Basic moral principles should be obeyed

14 STAKEHOLDER AND ISSUES MANAGEMENT APPROACH Unions Employees Owners Financial Society CUSTOMERS Environment Suppliers Trade Associations Adapted from Weiss, 2009 Foreign Government FIRM Government Competitors Activist Group Society

15 PRIMARY VS SECONDARY STAKEHOLDER GROUPS LOCAL COMMUNITY GROUPS PRIMARY STAKEHOLDERS OWNERS SPECIAL- INTEREST GROUPS CONSUMER GROUPS SUPPLIERS FIRM CUSTOMERS MEDIA SECONDARY STAKEHOLDERS EMPLOYEES SOCIETY AT LARGE GOVERNMENT ENVIRONMENTAL GROUPS Weiss, 2009

16 SOCIAL RESPOSIBILITY CONTINUUM Minimal Strategic Economic and legal considerations focusing on contractual stakeholders Economic, legal, ethical and philanthrophic consideration focusing on all stakeholders Ferrell, et al, Social responsibility and Business, 2011, fig p.14

17 CORPORATE RESPONSIBILITY PYRAMID PHILANTROPIC RESPONSIBILITIES The corporation s active involvement in activities that promote human welfare ETHICAL RESPONSIBILITIES Be ethical, obligation to do what is right and fair. Avoid harm LEGAL RESPONSIBILITIES Carry out its work in accordance with the law and government regulation ECONOMIC RESPONSIBILITIES (making acceptable profit) Trevino, p.29 fr Archie B. Carroll

18 ??? WHY CSR

19 Arguments For Social Responsibility Public Expectations Long run Profits Ethical Obligation Better Environment Discouragement of further government regulation Balance of responsibility and power Stakeholder interest Possession of resources Superiority of prevention over cures

20 CSR in Indonesia

21 CSR in Indonesia Dalam Pasal 15 huruf b UU 25/2007 diatur bahwa ] setiap penanam modal wajib melaksanakan TJSL. Yang dimaksud dengan TJSL adalah tanggung jawab yang melekat pada setiap perusahaan penanaman modal untuk tetap menciptakan hubungan yang serasi, seimbang, dan sesuai dengan lingkungan, nilai, norma, dan budaya masyarakat setempat.

22 Jika penanam modal tidak melakukan kewajibannya untuk melaksanakan TJSL, maka berdasarkan Pasal 34 UU 25/2007, penanam modal dapat dikenai sanksi adminisitatif berupa: a. peringatan tertulis; b. pembatasan kegiatan usaha; c. pembekuan kegiatan usaha dan/atau fasilitas penanaman modal; atau d. pencabutan kegiatan usaha dan/atau fasilitas penanaman modal.

23 Undang-Undang No. 32 Tahun 2009 tentang Perlindungan Dan Pengelolaan Lingkungan Hidup ( UU 32/2009 ) Berdasarkan Pasal 68 UU 32/2009, setiap orang yang melakukan usaha dan/atau kegiatan berkewajiban: a. memberikan informasi yang terkait dengan perlindungan dan pengelolaan lingkungan hidup secara benar, akurat, terbuka, dan tepat waktu; b. menjaga keberlanjutan fungsi lingkungan hidup; dan c. menaati ketentuan tentang baku mutu lingkungan hidup dan/atau kriteria baku kerusakan lingkungan hidup.

24 CSR ISO Guidance standard on social Responsibility Pengembangan masyarakat Konsumen Praktek kegiataninstitusi yang sehat Lingkungan Ketenagakerjaan Hak asasi manusia Organizational governance

25 Principles of CSR In the area of human rights: Support and respect the protection of internationally proclaimed human rights Make sure they are not complicit in human rights abuses.

26 Principles of CSR In area of labor Uphold the freedom of association and the effective recognition of the right to collective bargaining. Eliminate all forms of forced and compulsory labor Work for the effective abolition of child labor. Eliminate discrimination in respect of employment and occupation.

27 Principles of CSR In the area of environment Support of precautionary approach to environmental challenges. Undertake initiatives to promote greater environmental responsibility. Encourage the development and diffusion of environmentally friendly technology.

28 Principles of CSR In the area of consumers Provide good quality products/ services Provide necessary product information Product safety Product warranty Products withdrawal if endangered consumers

29 Principles of CSR In the area of organizational governance Conform to the law, regulation and international norms Transparency Accountability Responsibility Integrity Fairness

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