PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRAK

Ukuran: px
Mulai penontonan dengan halaman:

Download "PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRAK"

Transkripsi

1 PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRAK Tujuan dari penelitian ini adalah mengetahui pengaruh green marketing mix yang terdiri dari produk, promosi, harga dan tempat terhadap keputusan pembelian produk hijau Teh Kotak. Penelitian ini menggunakan riset kuantitatif yaitu dengan menggunakan skuesioner terhadap 105 responden Mahasiswa di Universitas Kristen Maranatha. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Ditemukan hasil bahwa variabel produk, promosi, harga dan tempat memiliki pengaruh secara simultan terhadap keputusan pembelian produk hijau Teh Kotak serta variabel produk, promosi, harga dan tempat memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian produk hijau Teh Kotak. Kata-kata kunci: Green marketing mix, dan keputusan pembelian vii

2 PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRACT The purpose of this study was to determine the effect of green marketing mix consists of product, promotion, price and place of the green product purchasing decisions Teh Kotak. This study used a quantitative research using questionnaires to 105 college student Maranatha Chistian University. The data analysis technique used in this study is multiple linear regression analysis. It was found that the variable product, promotion, price and place simultaneously influence the purchasing decision of Teh Kotak green products and variable product, promotion, price and place to have a positive and significant effect partially on Teh Kotak green product purchasing decisions. Keywords: Green marketing mix, and purchase decision viii

3 DAFTAR ISI Halaman HALAMAN JUDUL... LEMBAR PENGESAHAN... SURAT PERNYATAAN KEASLIAN SKRIPSI... KATA PENGANTAR... i ii iii iv ABSTRAK... vii ABSTRACT... viiii DAFTAR ISI... ix DAFTAR GAMBAR... xiii DAFTAR TABEL... xiv BAB I PENDAHULUAN 1.1 Latar Belakang Masalah Identifikasi Masalah Rumusan Masalah Tujuan Penelitian Batasan Masalah Manfaat Penelitian... 7 BAB II KAJIAN DAN PENGEMBANGAN HIPOTESIS 2.1 Kajian Pustaka Manajemen Pemasaran ix

4 2.1.3 Manajemen Pemasaran Green Marketing Pengertian Green Marketing Green Product Green Price Green Place Green Promotion Keputusan Pembelian Kerangka Teoritis Kerangka Pemikiran Penelitian Terdahulu Model Penelitian BAB III METODE PENELITIAN 3.1 Jenis Penelitian Definisi Operasional Variabel Populasi, Sampel dan Metode Menentukan Ukuran Sampel Populasi Sampel Metode Menentukan Ukuran Sampel Jenis dan Sumber Data Metode Pengumpulan Data Instrumen Penelitian Metode Pengujian Data x

5 3.7.1 Uji Validitas Uji Reliabilitas Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heteroskedastisitas Metode Analisis Data Uji Regresi Berganda Pengujian Hipotesis Uji t (Parsial) Uji F (Simultan) Koefisien Determinasi BAB IV HASIL PENELITIAN DAN PEMBAHASAN 4.1 Hasil Penelitian Uji Validitas Uji Realibilitas Profil Responden Jenis Kelamin Responden Usia Responden Rata-rata Pengeluaran Bulanan Responden Hasil Tanggapan Responden Tanggapan Responden Tentang Green Product Tanggapan Responden Tentang Green Price xi

6 Tanggapan Responden Tentang Green Place Tanggapan Responden Tentang Green Promotion Tanggapan Responden Tentang Keputusan Pembelian Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heteroskedastisitas Metode Analisis Data Uji Regresi Linier Berganda Uji Hipotesis Uji t Uji F Koefisien Determinasi Pembahasann BAB V SIMPULAN DAN SARAN 5.1. Simpulan Implikasi Manajerial Saran DAFTAR PUSTAKA xii

7 DAFTAR GAMBAR Halaman Gambar 4.1 Hasil Uji Heteroskedastisitas xiii

8 DAFTAR TABEL Halaman Tabel I Penelitian Terdahulu Tabel II Definisi Operasional Variabel Tabel III Alternatif Jawaban Tabel IV Skor Penilaian Kuesioner Tabel V Hasil Uji Validitas Variabel Green Product Tabel VI Hasil Uji Validitas Variabel Green Price Tabel VII Hasil Uji Validitas Variabel Green Place Tabel VIII Hasil Uji Validitas Variabel Green Promotion Tabel IX Hasil Uji Validitas Variabel Keputusan Pembelian Tabel X Hasil Uji Reliabilitas Kuesioner Penelitian Tabel XI Jenis Kelamin Responden Tabel XII Usia Responden Tabel XIII Rata-Rata Pengeluaran Bulanan Responden Tabel XIV Tanggapan Responden Tentang Item Pertanyaan Tabel XV Tanggapan Responden Tentang Item Pertanyaan Tabel XVI Tanggapan Responden Tentang Item Pertanyaan Tabel XVII Tanggapan Responden Tentang Item Pertanyaan Tabel XVIII Penilaian Tanggapan Responden Tentang Green Product Tabel XIX Tanggapan Responden Tentang Item Pertanyaan Tabel XX Tanggapan Responden Tentang Item Pertanyaan Tabel XXI Tanggapan Responden Tentang Item Pertanyaan Tabel XXII Penilaian Tanggapan Responden Tentang Green Price xiv

9 Tabel XXIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXIV Tanggapan Responden Tentang Item Pertanyaan Tabel XXV Tanggapan Responden Tentang Item Pertanyaan Tabel XXVI Penilaian Tanggapan Responden Tentang Green Place Tabel XXVII Tanggapan Responden Tentang Item Pertanyaan Tabel XXVIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXIX Tanggapan Responden Tentang Item Pertanyaan Tabel XXX Penilaian Tanggapan Responden Tentang Green Promotion Tabel XXXI Tanggapan Responden Tentang Item Pertanyaan Tabel XXXII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXIV Tanggapan Responden Tentang Item Pertanyaan Tabel XXXV Tanggapan Responden Tentang Item Pertanyaan Tabel XXXVI Tanggapan Responden Tentang Item Pertanyaan Tabel XXXVII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXVIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXIX Penilaian Tanggapan Responden Tentang Keputusan Pembelian Tabel XL Hasil Uji Normalitas Tabel XLI Hasil Uji Multikolinearitas Tabel XLII Hasil Regresi Berganda Tabel XLIII Hasil Statistik Uji t Tabel XLIV Hasil Statistik Uji F Tabel XLV Nilai Koefisien Determinasi xv

ABSTRACT. Keywords: Service quality, customer loyalty, tangible, realibility, responsiveness, assurance, empathy. viii Universitas Kristen Maranatha

ABSTRACT. Keywords: Service quality, customer loyalty, tangible, realibility, responsiveness, assurance, empathy. viii Universitas Kristen Maranatha ABSTRACT The purpose of this research is to examine and analyze the influence of service quality which consists of tangible, realibility, responsiveness, assurance, and empathy toward customer loyalty

Lebih terperinci

ABSTRACT. ix Universitas Kristen Maranatha

ABSTRACT. ix Universitas Kristen Maranatha ABSTRACT Promotion through advertisements for the purpose of product introductions in the community one brand Indomie instant noodle products. In this case Indomie is the brand of the product that has

Lebih terperinci

ABSTRACT. Keywords: Marketing mix, and purchase decision process. viii Universitas Kristen Maranatha

ABSTRACT. Keywords: Marketing mix, and purchase decision process. viii Universitas Kristen Maranatha ABSTRACT This research is motivated by the marketing mix is commonly called 4P, namely product, price, place, and promotion. The purpose of this study was to analyze the effect of the marketing mix to

Lebih terperinci

Abstrak. Kata kunci : Nilai ekonomis, psikologis, sosial, fungsional, loyalitas. vii. Universitas Kristen Maranatha

Abstrak. Kata kunci : Nilai ekonomis, psikologis, sosial, fungsional, loyalitas. vii. Universitas Kristen Maranatha Abstrak Pemasaran pada dasarnya adalah membangun merek di benak konsumen agar mendapatkan loyalitas yang kuat. Untuk menciptakan loyalitas yang kuat maka harus dibangun hambatan-hambatan untuk mencegah

Lebih terperinci

ABSTRACT. Keywords: Motivation, Tax Knowledge, Taxpayer compliance. vii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Motivation, Tax Knowledge, Taxpayer compliance. vii. Universitas Kristen Maranatha ABSTRACT The purpose of this research is to examine whether there is influence between motivation and knowledge of taxation on tax compliance. In this study, researchers divided the problem into three

Lebih terperinci

ABSTRACT. Keywords: Motivation, Interest, Understanding of Taxation Laws

ABSTRACT. Keywords: Motivation, Interest, Understanding of Taxation Laws ABSTRACT This study is aimed to determine what level of is a significant effect of motivation and interest student of accounting in pursuing brevet education toward their understanding of taxation laws

Lebih terperinci

ABSTRACT. Keywords: Product quality, price, purchasing decisions. ix Universitas Kristen Maranatha

ABSTRACT. Keywords: Product quality, price, purchasing decisions. ix Universitas Kristen Maranatha ABSTRACT The era of globalization are promising sweeping the world a new business opportunities and challenges for companies operating in indonesia. Consciousness producers will progress information technology

Lebih terperinci

ABSTRACT. Key words: product attributes, Blackberry and customer loyalty. viii. Universitas Kristen Maranatha

ABSTRACT. Key words: product attributes, Blackberry and customer loyalty. viii. Universitas Kristen Maranatha ABSTRACT Through the product attributes a company can differentiate its products with competitors' products that can also becoming an important element in the life cycle of a product in order to create

Lebih terperinci

ABSTRACT. The Effect of Total Quality Management (TQM) Implementation on the Internal Audit Function at PT. Pos Indonesia (Persero)

ABSTRACT. The Effect of Total Quality Management (TQM) Implementation on the Internal Audit Function at PT. Pos Indonesia (Persero) ABSTRACT The Effect of Total Quality Management (TQM) Implementation on the Internal Audit Function at PT. Pos Indonesia (Persero) This research aim to know the applying TQM that have an effect on significant

Lebih terperinci

C. Subjek Penelitian D. Penentuan Jumlah Sampel dan Teknik Pengumpulan Sampel E. Data dan Teknik Pengumpulan Data F.

C. Subjek Penelitian D. Penentuan Jumlah Sampel dan Teknik Pengumpulan Sampel E. Data dan Teknik Pengumpulan Data F. DAFTAR ISI HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN PERSEMBAHAN... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR TABEL... x DAFTAR GAMBAR... xii DAFTAR LAMPIRAN...

Lebih terperinci

Abstract. The development of the mobile telecommunications world increasingly marked by the

Abstract. The development of the mobile telecommunications world increasingly marked by the Abstract The development of the mobile telecommunications world increasingly marked by the emergence of fast-growing mobile operators competing. And mobile operators are competing to satisfy the customers

Lebih terperinci

ABSTRACT. Keywords: Point of Purchase, purchase decision. viii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Point of Purchase, purchase decision. viii. Universitas Kristen Maranatha ABSTRACT Many companies that produces products for which meet the market, resulting in the company in creating a communication that unique. For it griya supermarket bandung 're enterprising increase promotion

Lebih terperinci

ABSTRAK. Kata kunci: green marketing mix, minat beli. viii. Universitas Kristen Maranatha

ABSTRAK. Kata kunci: green marketing mix, minat beli. viii. Universitas Kristen Maranatha ABSTRAK Sejak beberapa dekade terakhir kesadaran masyarakat dunia akan pentingnya pelestarian lingkungan semakin meningkat, peningkatan ini dicetuskan oleh adanya kekhawatiran besar kemungkinan terjadinya

Lebih terperinci

ABSTRACT. Key words: differentiation, positioning, and purchasing decisions. xi Universitas Kristen Maranatha

ABSTRACT. Key words: differentiation, positioning, and purchasing decisions. xi Universitas Kristen Maranatha ABSTRACT A growing number of competitors makes a lot of customers have a choice anyway to get the product in accordance with expectations. In a competitive market the product with the goal of creating

Lebih terperinci

ABSTRACT. vii. Universitas Kristen Maranatha

ABSTRACT. vii. Universitas Kristen Maranatha ABSTRACT This study aimed to test whether the discipline of work affecting the performance of the Regional Water Company employees Tirtawening Bandung. The study was conducted on the distribution of clean

Lebih terperinci

ABSTRAK. Kata-kata kunci:electronic word of mouth,brand image,purchase intention.

ABSTRAK. Kata-kata kunci:electronic word of mouth,brand image,purchase intention. ABSTRAK Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh electronic word of mouth dan brand image terhadap purchase intention mahasiswa Universitas Kristen Maranatha pada situs Lazada

Lebih terperinci

ABSTRACT. Keywords: Television advertising, customer interest in purchasing. Universitas Kristen Maranatha

ABSTRACT. Keywords: Television advertising, customer interest in purchasing. Universitas Kristen Maranatha ABSTRACT Campaign on television today much in demand to introduce and promote products to the public. Media advertising campaign on television is considered the most effective way to increase sales of

Lebih terperinci

ABSTRACT. Keywords: Nokia, Product Quality, Loyalty. viii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Nokia, Product Quality, Loyalty. viii. Universitas Kristen Maranatha ABSTRACT In the present era, the development of technology in the world is progressing very rapidly, it also led to competition in the world of business and technology increasingly stringent. This is what

Lebih terperinci

ABSTRACT. Keyword: Quality Of Service, Customer Loyalty. viii. Universitas Kristen Maranatha

ABSTRACT. Keyword: Quality Of Service, Customer Loyalty. viii. Universitas Kristen Maranatha ABSTRACT In the food industry, customer loyalty is a measure of success in business service. Customer will feel much more satisfied when service providers can meet the customer needs far exceed what was

Lebih terperinci

ABSTRACT. Keywords: DER, ROA, ROE, EPS, and Stock Price. viii Universitas Kristen Maranatha

ABSTRACT. Keywords: DER, ROA, ROE, EPS, and Stock Price. viii Universitas Kristen Maranatha ABSTRACT Along with the progress of mining industry, there is a capital needed for business expansion. An effort to obtain using go public process that makes investor investment in stock. Observer intends

Lebih terperinci

ABSTRAK. Kata-kata kunci: perceived ewom, minat beli. Universitas Kristen Maranatha

ABSTRAK. Kata-kata kunci: perceived ewom, minat beli. Universitas Kristen Maranatha ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived ewom yang meliputi kredibilitas, kualitas, dan kuantitas ewom terhadap minat beli baik secara parsial maupun simultan.

Lebih terperinci

Key Word: Stimulus Advertising, Sound, Musik, Picture, Brand Awareness

Key Word: Stimulus Advertising, Sound, Musik, Picture, Brand Awareness ABSTRAC Brand has an important role for a company's survival because brand put a value. In order to face competition in the market, it is very important for companies to develop sustainable competitive

Lebih terperinci

Keywords: management control systems, leadership style, performance company

Keywords: management control systems, leadership style, performance company ABSTRACT Management control system is a series of actions and activities that occur in all activities of the organization and running continuously. Management control is not a separate system within an

Lebih terperinci

DAFTAR ISI. HALAMAN JUDUL...i. HALAMAN PENGESAHAN...ii. PERNYATAAN KEASLIAN KARYA TULIS SKRIPSI...iii. KATA PENGANTAR... iv. ABSTRACT...

DAFTAR ISI. HALAMAN JUDUL...i. HALAMAN PENGESAHAN...ii. PERNYATAAN KEASLIAN KARYA TULIS SKRIPSI...iii. KATA PENGANTAR... iv. ABSTRACT... ABSTRACT Directorat Geneal of Tax provides e-spt to facilitate WP in meeting repoting SPT, thereby increasing the amount of achievement. The purpose of this study was to determine the effect of the benefits

Lebih terperinci

ABSTRAK. Kata-kata kunci : perceived value, brand association, brand loyalty, dan keputusan pembelian. Universitas Kristen Maranatha

ABSTRAK. Kata-kata kunci : perceived value, brand association, brand loyalty, dan keputusan pembelian. Universitas Kristen Maranatha ABSTRAK Seiring dengan perkembangan zaman saat ini, industri otomotif merupakan pasar industri yang dibutuhkan oleh masyarakat. Berdasarkan sebuah survey yang menunjukkan bahwa industri otomotif merek

Lebih terperinci

ABSTRACT. THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT.

ABSTRACT. THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT. ABSTRACT THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT. Bank X) Internal Audit is an appraisal function within an organization

Lebih terperinci

ABSTRACT. Keywords: television advertising, brand awareness, purchase decisions. Universitas Kristen Maranatha

ABSTRACT. Keywords: television advertising, brand awareness, purchase decisions. Universitas Kristen Maranatha ABSTRACT As more and more competition in the market, each market (mainly manufacturers) must have a strategy and create a better awareness in order to compete with each other. For that we needed discussion

Lebih terperinci

DAFTAR ISI HALAMAN JUDUL... HALAMAN PENGESAHAN. PERNYATAAN.. MOTTO DAN PERSEMBAHAN.. KATA PENGANTAR. DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR...

DAFTAR ISI HALAMAN JUDUL... HALAMAN PENGESAHAN. PERNYATAAN.. MOTTO DAN PERSEMBAHAN.. KATA PENGANTAR. DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR ISI Halaman HALAMAN JUDUL... HALAMAN PENGESAHAN. HALAMAN PENGESAHAN. PERNYATAAN.. ABSTRAKSI ABSTRACT. MOTTO DAN PERSEMBAHAN.. KATA PENGANTAR. DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR

Lebih terperinci

ABSTRACT. Universitas Kristen Maranatha

ABSTRACT. Universitas Kristen Maranatha ABSTRACT The survival ofthe company is required to conductits operation seffectively and efficiently. Effectivenessas the basis forthe success and efficiency as the minimum conditionfor the survival ofthe

Lebih terperinci

ABSTRAK. Kata kunci : Logo, citra perusahaan, identitas merek, manajemen merek.

ABSTRAK. Kata kunci : Logo, citra perusahaan, identitas merek, manajemen merek. ABSTRAK Penelitian ini dimaksudkan untuk mengetahui sejauh mana logo baru XL memberikan pengaruh terhadap citra perusahaan XL berdasarkan persepsi masyarakat kota Bandung. Penelitian ini menggunakan pendekatan

Lebih terperinci

LEMBAR PENGESAHAN LEMBAR PERNYATAAN MOTTO ABSTRAC

LEMBAR PENGESAHAN LEMBAR PERNYATAAN MOTTO ABSTRAC DAFTAR ISI LEMBAR JILID... i LEMBAR PENGESAHAN LEMBAR PERNYATAAN MOTTO ABSTRACT... i ABSTRAK... ii KATA PENGANTAR... iii DAFTAR ISI... vii DAFTAR TABEL... xii DAFTAR GAMBAR... xv BAB I PENDAHULUAN... 1

Lebih terperinci

ABSTRACT. Keywords : The Role of Internal Audit, Good Corporate Governance. vii. Universitas Kristen Maranatha

ABSTRACT. Keywords : The Role of Internal Audit, Good Corporate Governance. vii. Universitas Kristen Maranatha ABSTRACT Corporate Governance has become an interesting issue since the last decade.world organizations like the World Bank and the Organization For Economic Cooperation and Development (OECD) participated

Lebih terperinci

Keywords: Goal-Setting Process, System Award, Achievement

Keywords: Goal-Setting Process, System Award, Achievement ABSTRACT Process in achieving corporate goals is the responsibility of every individual in the company. There are three factors that help limit the development of the concept of goal setting. First, the

Lebih terperinci

ABSTRAK. Kata kunci : Periklanan Televisi, Citra Merek. Universitas Kristen Maranatha

ABSTRAK. Kata kunci : Periklanan Televisi, Citra Merek. Universitas Kristen Maranatha ABSTRAK Periklanan televisi diakui sebagai media iklan paling berpengaruh dan menjangkau spektrum konsumen. Dari perspektif pembangunan merek, iklan televisi mempunyai dua kekuatan yang sangat penting

Lebih terperinci

DAFTAR ISI BAB I PENDAHULUAN Latar Belakang Masalah Rumusan Masalah Tujuan Penelitian Manfaat Penelitian...

DAFTAR ISI BAB I PENDAHULUAN Latar Belakang Masalah Rumusan Masalah Tujuan Penelitian Manfaat Penelitian... DAFTAR ISI Halaman HALAMAN JUDUL... i HALAMAN PERSETUJUAN PEMBIMBING... ii HALAMAN PENGESAHAN... iii HALAMAN MOTTO... iv ABSTRAK... v KATA PENGANTAR... vi DAFTAR ISI... ix DAFTAR TABEL... xiv DAFTAR GRAFIK...

Lebih terperinci

DAFTAR ISI KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, HIPOTESIS

DAFTAR ISI KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, HIPOTESIS DAFTAR ISI Halaman JUDUL i PERSETUJUAN ii PENGESAHAN.. iii KATA PENGANTAR iv ABSTRACT.vi DAFTAR ISI..viii DAFTAR TABEL..xii DAFTAR GAMBAR. xiv DAFTAR LAMPIRAN.. xv BAB I PENDAHULUAN 1.1 Latar Belakang

Lebih terperinci

ABSTRACT. Key words: Total Quality Management and Effectiveness Operating Revenues. viii. Universitas Kristen Maranatha

ABSTRACT. Key words: Total Quality Management and Effectiveness Operating Revenues. viii. Universitas Kristen Maranatha ABSTRACT PT.Telkom,Inc is a provider of information and telecommunication companies and providers of telecommunication services and a largest complete network in Indonesia that provides telephone moving

Lebih terperinci

ABSTRAK. Kata-kata kunci: Gaya kepemimpinan, motivasi, disiplin kerja, dan kinerja manajerial. vii. Universitas Kristen Maranatha

ABSTRAK. Kata-kata kunci: Gaya kepemimpinan, motivasi, disiplin kerja, dan kinerja manajerial. vii. Universitas Kristen Maranatha ABSTRAK Dalam menjalankan suatu usaha, diperlukan sumber daya manusia sebagai peran aktif di dalam menjalankan proses manajemen. Maka dari itu diperlukannya seorang pemimpin yang handal, guna untuk mengendalikan

Lebih terperinci

ABSTRAK. Kata Kunci:Green Marketing Mix, Keputusan Pembelian. Universitas Kristen Maranatha

ABSTRAK. Kata Kunci:Green Marketing Mix, Keputusan Pembelian. Universitas Kristen Maranatha ABSTRAK Green Marketing adalah upaya perusahaan untuk menyediakan produk yang ramah lingkungan bagi konsumen targetnya. Produk yang menggunakan bahan alami merupakan salah satu contoh produk yang ramah

Lebih terperinci

ABSTRACT. Keywords: Customer Loyalty, Product Quality, Service Quality, Customer trust. vii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Customer Loyalty, Product Quality, Service Quality, Customer trust. vii. Universitas Kristen Maranatha ABSTRACT This study aims to determine the influence of Product quality, Service quality and Customer trust on Customer loyalty. Where is the independent variable consist of Product quality variable, Service

Lebih terperinci

ABSTRACT. Keywords: Quality Service, Customer Satisfaction, Tangibles, Reliability, Responsiveness, Assurance, Empathy. Universitas Kristen Maranatha

ABSTRACT. Keywords: Quality Service, Customer Satisfaction, Tangibles, Reliability, Responsiveness, Assurance, Empathy. Universitas Kristen Maranatha ABSTRACT Due to the intense competition and encouraged by the advancement in technology, information and communication systems, the companies engaged in the service sector must be able to achieve competitive

Lebih terperinci

DAFTAR ISI. KATA PENGANTAR... i. DAFTAR ISI... vi. DAFTAR TABEL... xii. DAFTAR GAMBAR... xvi. DAFTAR LAMPIRAN... xvii

DAFTAR ISI. KATA PENGANTAR... i. DAFTAR ISI... vi. DAFTAR TABEL... xii. DAFTAR GAMBAR... xvi. DAFTAR LAMPIRAN... xvii DAFTAR ISI LEMBAR JUDUL LEMBAR PENGESAHAN MOTTO ABSTRAK JUDUL HALAMAN KATA PENGANTAR... i DAFTAR ISI... vi DAFTAR TABEL... xii DAFTAR GAMBAR... xvi DAFTAR LAMPIRAN... xvii BAB I PENDAHULUAN 1.1 Latar Belakang

Lebih terperinci

ABSTRAK. Universitas Kristen Maranatha

ABSTRAK. Universitas Kristen Maranatha ABSTRAK Laptop sudah menjadi kebutuhan yang tidak terpisahkan dari masyarakat di jaman sekarang ini. Apapun pekerjaan yang dijalani, namun kebutuhan terhadap laptop semakin berkembang. Hewlett-Packard

Lebih terperinci

ABSTRACT. Key words: promotion, word of mouth, purchasing decisions.

ABSTRACT. Key words: promotion, word of mouth, purchasing decisions. ABSTRACT Word of mouth communication is one form of promotion that is considered to be very effective in expediting the process of marketing and can provide benefits to the company. In that regard, this

Lebih terperinci

ABSTRACT. Keywords: Accounting Information Systems sales of merchandise, sales activity. Universitas Kristen Maranatha

ABSTRACT. Keywords: Accounting Information Systems sales of merchandise, sales activity. Universitas Kristen Maranatha ABSTRACT All companies carry out the sales process, implemented by the sales activity, to gain profit reply in accordance with company objectives. The sale must be imported in large quantities. The number

Lebih terperinci

DAFTAR ISI. HALAMAN SAMPUL... i. HALAMAN JUDUL... ii. HALAMAN PENGESAHAN... iii. HALAMAN PERNYATAAN ORISINALITAS... iv. PERSETUJUAN AKADEMISI...

DAFTAR ISI. HALAMAN SAMPUL... i. HALAMAN JUDUL... ii. HALAMAN PENGESAHAN... iii. HALAMAN PERNYATAAN ORISINALITAS... iv. PERSETUJUAN AKADEMISI... DAFTAR ISI HALAMAN SAMPUL... i HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN ORISINALITAS... iv PERSETUJUAN AKADEMISI...v KATA PENGANTAR... vi ABSTRAK... viii DAFTAR ISI... ix DAFTAR

Lebih terperinci

ABSTRACT. Total Quality Management (TQM), Managerial Performance. vii Universitas Kristen Maranatha

ABSTRACT. Total Quality Management (TQM), Managerial Performance. vii Universitas Kristen Maranatha ABSTRACT The use of Total Quality Management (TQM) as a tool for measuring managerial performance improvements are now more widely used in enterprises in Indonesia. This caused by the successful of the

Lebih terperinci

ABSTRACT. Keywords: audit fee, internal control, Good Corporate Governance

ABSTRACT. Keywords: audit fee, internal control, Good Corporate Governance ABSTRACT The objective of this research is to investigate the influence of the internal control and the Good Corporate Governance toward the audit fee. Sampling method that used in this research is purposive

Lebih terperinci

ABSTRACT. Keywords: sensitivity, response, brand extension

ABSTRACT. Keywords: sensitivity, response, brand extension ABSTRACT Brand plays a role in a company to run the competition in the business world. Competition situation in the business world in today s changing very drastically that it become increasingly competitive.

Lebih terperinci

ABSTRACT. Keyword: operational audit, effectiveness and employee performance. vii. Universitas Kristen Maranatha

ABSTRACT. Keyword: operational audit, effectiveness and employee performance. vii. Universitas Kristen Maranatha ABSTRACT Operational audit was quality controlling for activity of employee which hoped can support reached company objective in a comprehensive manner. Operational audit done by independent and competent

Lebih terperinci

ABSTRAK. Kata-kata kunci: Pemberdayaan, Kepuasan Kerja, Turnover Intention. i Universitas Kristen Maranatha

ABSTRAK. Kata-kata kunci: Pemberdayaan, Kepuasan Kerja, Turnover Intention. i Universitas Kristen Maranatha ABSTRAK Pengelolaan sumber daya manusia merupakan hal penting untuk menghindari permasalahan turnover intention. Banyak faktor yang menyebabkan karyawan ingin keluar dari perusahaan antara lain pemberdayaan

Lebih terperinci

Abstract-Abstrak ABSTRACT

Abstract-Abstrak ABSTRACT Abstract-Abstrak ABSTRACT Globalization is the case today, providing significant impact on various aspects of human life, especially the economic aspects. One example is Indonesia will face the ASEAN Free

Lebih terperinci

DAFTAR ISI. repository.unisba.ac.id

DAFTAR ISI. repository.unisba.ac.id DAFTAR ISI HALAMAN JUDUL... i PERSETUJUAN SKRIPSI UNTUK DISIDANGKAN... ii SURAT PERNYATAAN...iii MOTTO... vi KATA PENGANTAR... vii DAFTAR ISI... x DAFTAR TABEL...xiii DAFTAR GAMBAR... xv DAFTAR LAMPIRAN...

Lebih terperinci

ABSTRAK. Kata kunci: total quality management, sistem pengukuran kinerja, sistem penghargaan, dan kinerja manajerial

ABSTRAK. Kata kunci: total quality management, sistem pengukuran kinerja, sistem penghargaan, dan kinerja manajerial ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh penerapan Total Quality Management (TQM), sistem pengukuran kinerja serta sistem penghargaan (reward) terhadap kinerja manajerial. Sampel yang

Lebih terperinci

ABSTRAK. kecerdasan emosi dan kepuasan kerja. Penelitian ini hendak mengetahui serta

ABSTRAK. kecerdasan emosi dan kepuasan kerja. Penelitian ini hendak mengetahui serta ABSTRAK Kinerja merupakan suatu indikator yang dilihat dalam menilai keberhasilan dari sebuah organisasi. Apabila kinerja tinggi, maka cenderung sebuah perusahaan dinilai berhasil. Faktor yang dapat mempengaruhi

Lebih terperinci

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Smartphone Nokia di Kota Denpasar

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Smartphone Nokia di Kota Denpasar 845 Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Smartphone Nokia di Kota Denpasar I Putu Agus Purnama Adi Putra 1 I Wayan Santika 2 1 Fakultas Ekonomi Universitas Udayana (Unud), Bali, Indonesia

Lebih terperinci

ABSTRACT. Keywords: Management Control Systems, Organizational Culture, and Innovation Work. vii Universitas Kristen Maranatha

ABSTRACT. Keywords: Management Control Systems, Organizational Culture, and Innovation Work. vii Universitas Kristen Maranatha ABSTRACT Implementation of the new control system and effective management will lead to the improvement of organizational innovation and achievement of organizational goals. Therefore we need an innovative

Lebih terperinci

ABSTRACT. Keywords: Brand community, word of mouth behavior, community, Vespa.

ABSTRACT. Keywords: Brand community, word of mouth behavior, community, Vespa. ABSTRACT Basically, the more choices of products in the market, the more options for consumers to choose products that match their expectations. In this situation, the role of consumer who have used a

Lebih terperinci

ABSTRACT. employee motivation. Keywords: management control systems, human resources (compensation) and. Universitas Kristen Maranatha

ABSTRACT. employee motivation. Keywords: management control systems, human resources (compensation) and. Universitas Kristen Maranatha ABSTRACT Each company, of course, expect that the resulting products and services in accordance with the goals which they expect by way of combining all available resources. The most important asset that

Lebih terperinci

ABSTRACT. Keywords: Good Corporate Governance, Internal control, Internal audit, Fraud. viii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Good Corporate Governance, Internal control, Internal audit, Fraud. viii. Universitas Kristen Maranatha ABSTRACT The purpose of this research is to examine the effect of Good Corporate Governance, Internal Control, and Internal Audit on the Fraud. This research conducted at located on PT. Telekomunikasi

Lebih terperinci

Universitas Kristen Maranatha

Universitas Kristen Maranatha ABSTRACT Conditions of business competition forces company should be able to take advantage of all the opportunities and challenges of the business, particularly in the retail field. Modern retail business

Lebih terperinci

ANALISIS PENGARUH IKLAN, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER XL PASCABAYAR DI WILAYAH SURABAYA TIMUR

ANALISIS PENGARUH IKLAN, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER XL PASCABAYAR DI WILAYAH SURABAYA TIMUR ANALISIS PENGARUH IKLAN, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER XL PASCABAYAR DI WILAYAH SURABAYA TIMUR SKRIPSI Diajukan untuk Memenuhi Salah Satu Syarat Penyelesaian

Lebih terperinci

ABSTRACT ABSTRACT. Keywords : Price factor, packaging, apetite, consumer loyality.

ABSTRACT ABSTRACT. Keywords : Price factor, packaging, apetite, consumer loyality. ABSTRACT ABSTRACT The purpose of this research is to know how consumer behave to make buying decission to isotonic drink product, Mizone, to learn wheter packaging factor, price and apetite effect consument

Lebih terperinci

ABSTRAK. Kata Kunci : Modul barang, pemasok, pembelian, penjualan, jurnal, laporan laba rugi, metode average, metode AHP.

ABSTRAK. Kata Kunci : Modul barang, pemasok, pembelian, penjualan, jurnal, laporan laba rugi, metode average, metode AHP. ABSTRAK Pembuatan aplikasi yang mencakup analisa perancangan dan dokumentasi ini, dibuat berdasarkan permintaan dari pihak toko Union Electronic. Pembuatan aplikasi ini bertujuan untuk membantu proses

Lebih terperinci

Daftar Isi Standarisasi Harga dan Standarisasi Sarana dan Prasarana Kerja Pemerintah Provinsi Kalimantan Timur

Daftar Isi Standarisasi Harga dan Standarisasi Sarana dan Prasarana Kerja Pemerintah Provinsi Kalimantan Timur Daftar Isi 2014 1 Kata Pengantar 2014 KATA PENGANTAR Puji syukur kita panjatkan kehadirat Tuhan Yang Maha Esa, karena berkat Rahmat dan Hidayah-Nya, maka Buku Standarisasi Harga dan Standarisasi Sarana

Lebih terperinci

DAFTAR ISI DAFTAR ISI... DAFTAR GAMBAR... DAFTAR TABEL...

DAFTAR ISI DAFTAR ISI... DAFTAR GAMBAR... DAFTAR TABEL... DAFTAR ISI HALAMAN SAMPUL... HALAMAN JUDUL... HALAMAN PENGESAHAN... HALAMAN PERNYATAAN ORISINALITAS... KATA PENGANTAR... HALAMAN PERNYATAAN PERSETUJUAN... ABSTRAK... DAFTAR ISI... DAFTAR GAMBAR... DAFTAR

Lebih terperinci

DAFTAR ISI KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN Latar Belakang Penelitian... 1

DAFTAR ISI KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN Latar Belakang Penelitian... 1 DAFTAR ISI LEMBAR PENGESAHAN LEMBAR PERNYATAAN MOTTO ABSTRAK KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... i v xii xv xvi BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian...

Lebih terperinci

BAB II TINJAUAN PUSTAKA DAN LINGKUP PENELITIAN

BAB II TINJAUAN PUSTAKA DAN LINGKUP PENELITIAN DAFTAR ISI HALAMAN SAMPUL... i HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN PERSETUJUAN AKADEMIS... v KATA PENGANTAR... vi ABSTRAK...viii DAFTAR ISI... ix DAFTAR GAMBAR...

Lebih terperinci

SKRIPSI PENGARUH HARGA KOMPETITIF, KELENGKAPAN PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SEPATU DAVIN PAJAK USU MEDAN OLEH

SKRIPSI PENGARUH HARGA KOMPETITIF, KELENGKAPAN PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SEPATU DAVIN PAJAK USU MEDAN OLEH SKRIPSI PENGARUH HARGA KOMPETITIF, KELENGKAPAN PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SEPATU DAVIN PAJAK USU MEDAN OLEH RINA ARFIANTI 110502044 PROGRAM STUDI S-1 MANAJEMEN DEPARTEMEN MANAJEMEN

Lebih terperinci

DAFTAR ISI Untuk Pengembangan Ilmu Untuk Kegunaan Operasional...9 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESIS...

DAFTAR ISI Untuk Pengembangan Ilmu Untuk Kegunaan Operasional...9 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESIS... DAFTAR ISI LEMBAR PENGESAHAN PERNYATAAN KEASLIAN NASKAH HAK CIPTA ABSTRAK ABSTRACT KATA PENGANTAR i UCAPAN TERIMAKASIH ii DAFTAR ISI...v DAFTAR TABEL...ix DAFTAR GAMBAR...xii DAFTAR LAMPIRAN xiii BAB I

Lebih terperinci

ABSTRACT. Keywords: brand image, country of origin, and buying interest

ABSTRACT. Keywords: brand image, country of origin, and buying interest ABSTRACT The purpose of this study was to see whether the brand image and the country of origin affect consumer buying interest on Toyota, Kia and Ford. This research uses explanatory causal research.

Lebih terperinci

ABSTRACT. Keywords: Blackberry, quality, features, design, branding, trends, purchasing decisions. viii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Blackberry, quality, features, design, branding, trends, purchasing decisions. viii. Universitas Kristen Maranatha ABSTRACT Blackberry smartphone is one product that has a difference with products from other companies. Taking into account the elements of product attributes such as product quality, product features,

Lebih terperinci

ABSTRAK. merencanakan niat beli. Niat beli konsumen akan tumbuh jika konsumen sudah mengetahui

ABSTRAK. merencanakan niat beli. Niat beli konsumen akan tumbuh jika konsumen sudah mengetahui ABSTRAK Salah satu proses keputusan pembelian yang dilakukan konsumen adalah dengan merencanakan niat beli. Niat beli konsumen akan tumbuh jika konsumen sudah mengetahui citra merek dari suatu produk.

Lebih terperinci

DAFTAR ISI. HALAMAN JUDUL...i. HALAMAN PENGESAHAN...ii. ABSTRAKSI...iii. MOTTO...iv. PERSEMBAHAN...v. KATA PENGANTAR...vi. DAFTAR ISI...

DAFTAR ISI. HALAMAN JUDUL...i. HALAMAN PENGESAHAN...ii. ABSTRAKSI...iii. MOTTO...iv. PERSEMBAHAN...v. KATA PENGANTAR...vi. DAFTAR ISI... DAFTAR ISI HALAMAN JUDUL...i HALAMAN PENGESAHAN...ii ABSTRAKSI...iii MOTTO...iv PERSEMBAHAN...v KATA PENGANTAR...vi DAFTAR ISI...vii DAFTAR TABEL...xiii DAFTAR GAMBAR...xvi DAFTAR LAMPIRAN...xvii BAB I

Lebih terperinci

ABSTRACT. Keywords: Variable Costing Method, Full costing Method,Cost of product,and Profit. viii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Variable Costing Method, Full costing Method,Cost of product,and Profit. viii. Universitas Kristen Maranatha ABSTRACT This study discusses the cost comparison method, namely the full costing method and variable costing method for the basic price and selling price. Research method used in descriptive analytical

Lebih terperinci

ABSTRACT. Keywords: Store Atmosphere, Exterior, General Interior, Store Layout, Interior Design, Interests Buy, and Circle K

ABSTRACT. Keywords: Store Atmosphere, Exterior, General Interior, Store Layout, Interior Design, Interests Buy, and Circle K ABSTRAK Circle K adalah sebuah convenience store yang beroperasi 24 jam penuh. Circle K menjadi trend-setter bagi banyak minimarket sejenis yang muncul saat ini. Saat ini Circle K populer di kota besar

Lebih terperinci

ABSTRACT. Keywords: Junior auditor, job satisfaction, and supervision measures. viii. Universitas Kristen Maranatha

ABSTRACT. Keywords: Junior auditor, job satisfaction, and supervision measures. viii. Universitas Kristen Maranatha ABSTRACT Junior auditor job satisfaction is strongly influenced by the actions of supervision. Good supervision course of action will produce a good job satisfaction, where it can cope with things that

Lebih terperinci

ABSTRACT. Keywords : Brand Awareness, Private Label, Purchasing Decision

ABSTRACT. Keywords : Brand Awareness, Private Label, Purchasing Decision ABSTRACT Indomaret a store owned and managed by a private company incorporated under the notarial deed that is being developed at this time. Minimarket concept is a concept which was created by retail

Lebih terperinci

PENGARUH MARKETING MIX TEHADAP KEPUTUSAN KONSUMEN MEMBELI PADA PT. INDOMARCO PRISMATAMA ( Studi Kasus Indomaret Rungkut Madya 199 Surabaya) SKRIPSI

PENGARUH MARKETING MIX TEHADAP KEPUTUSAN KONSUMEN MEMBELI PADA PT. INDOMARCO PRISMATAMA ( Studi Kasus Indomaret Rungkut Madya 199 Surabaya) SKRIPSI PENGARUH MARKETING MIX TEHADAP KEPUTUSAN KONSUMEN MEMBELI PADA PT. INDOMARCO PRISMATAMA ( Studi Kasus Indomaret Rungkut Madya 199 Surabaya) SKRIPSI Diajukan Untuk Memenuhi Persyaratan Dalam Memperoleh

Lebih terperinci

ABSTRAK. Kata-kata kunci: Promosi penjualan, dan keputusan pembelian. vii. Universitas Kristen Maranatha

ABSTRAK. Kata-kata kunci: Promosi penjualan, dan keputusan pembelian. vii. Universitas Kristen Maranatha ABSTRAK Promosi penjualan yang baik menjadi faktor penting dalam kegiatan pemasaran untuk mempertahankan kelangsungan hidup perusahaan dan menjangkau konsumen sebanyak-banyaknya. Dengan pengaruh dan dampak

Lebih terperinci

DAFTAR ISI. ABSTRAK...i. KATA PENGANTAR... ii. DAFTAR ISI... vi. DAFTAR TABEL... vii. DAFTAR GAMBAR... xviii. DAFTAR LAMPIRAN...

DAFTAR ISI. ABSTRAK...i. KATA PENGANTAR... ii. DAFTAR ISI... vi. DAFTAR TABEL... vii. DAFTAR GAMBAR... xviii. DAFTAR LAMPIRAN... DAFTAR ISI LEMBAR PENGESAHAN MOTO ABSTRAK...i KATA PENGANTAR... ii DAFTAR ISI... vi DAFTAR TABEL... vii DAFTAR GAMBAR... xviii DAFTAR LAMPIRAN... xx BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian... 1

Lebih terperinci

ABSTRACT. Keywords: marketing costs, advertising costs, promotion costs, document delivery costs, other costs, and sales volume.

ABSTRACT. Keywords: marketing costs, advertising costs, promotion costs, document delivery costs, other costs, and sales volume. ABSTRACT The purpose of this research is to identify the influence of marketing costs on sales volume at PT. Exodus Tours&Travel. The hypothesis of this research is that the marketing costs have positive

Lebih terperinci

DAFTAR ISI. ABSTRAK... iii. ABSTRACT... iv. KATA PENGANTAR... v. DAFTAR ISI... viii. DAFTAR TABEL... xiii. DAFTAR GAMBAR... xvi

DAFTAR ISI. ABSTRAK... iii. ABSTRACT... iv. KATA PENGANTAR... v. DAFTAR ISI... viii. DAFTAR TABEL... xiii. DAFTAR GAMBAR... xvi DAFTAR ISI LEMBAR PENGESAHAN SURAT PERNYATAAN ABSTRAK... iii ABSTRACT... iv KATA PENGANTAR... v DAFTAR ISI... viii DAFTAR TABEL... xiii DAFTAR GAMBAR... xvi DAFTAR LAMPIRAN... xvii BAB I PENDAHULUAN 1.1

Lebih terperinci

LEMBAR PENGESAHAN PERNYATAAN BERITA ACARA KATA MUTIARA ABSTRAK...

LEMBAR PENGESAHAN PERNYATAAN BERITA ACARA KATA MUTIARA ABSTRAK... DAFTAR ISI LEMBAR PENGESAHAN PERNYATAAN BERITA ACARA KATA MUTIARA ABSTRAK... i KATA PENGANTAR. ii UCAPAN TERIMAKASIH iii DAFTAR ISI. v DAFTAR TABEL x DAFTAR GAMBAR xii BAB I PENDAHULUAN 1.1 Latar Belakang...

Lebih terperinci

ABSTRACT. Keywords: Location, Price, Buying Decision. Universitas Kristen Maranatha

ABSTRACT. Keywords: Location, Price, Buying Decision. Universitas Kristen Maranatha ABSTRACT Culinary business has become a very promising business and preferred by many people because of the food and drink is a product that is needed at once sought by the people every time. Emerging

Lebih terperinci

LEMBAR HAK CIPTA... LEMBAR PENGESAHAN... LEMBAR PERNYATAAN... ABSTRAK...

LEMBAR HAK CIPTA... LEMBAR PENGESAHAN... LEMBAR PERNYATAAN... ABSTRAK... DAFTAR ISI LEMBAR HAK CIPTA... LEMBAR PENGESAHAN... LEMBAR PERNYATAAN... ABSTRAK... i ABSTRACT... ii KATA PENGANTAR... iii DAFTAR ISI... vii DAFTAR TABEL... x DAFTAR GAMBAR... xiv DAFTAR LAMPIRAN... xv

Lebih terperinci

DAFTAR ISI... HALAMAN PERNYATAAN BEBAS PLAGIARISME...

DAFTAR ISI... HALAMAN PERNYATAAN BEBAS PLAGIARISME... 14 DAFTAR ISI HALAMAN SAMPUL DEPAN... HALAMAN JUDUL... HALAMAN PERNYATAAN BEBAS PLAGIARISME... HALAMAN PENGESAHAN SKRIPSI... BERITA ACARA SKRIPSI... HALAMAN MOTTO... HALAMAN PERSEMBAHAN... ABSTRAK... KATA

Lebih terperinci

DAFTAR ISI. LEMBAR PENGESAHAAN Hal ABSTRAK... KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR...

DAFTAR ISI. LEMBAR PENGESAHAAN Hal ABSTRAK... KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR ISI LEMBAR PENGESAHAAN Hal ABSTRAK... KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... i ii iii vi x BAB I PENDAHULUAN 1.1 Latar Belakang Masalah... 1 1.2 Rumusan Masalah... 7 1.3

Lebih terperinci

DAFTAR ISI BAB I PENDAHULUAN... 1

DAFTAR ISI BAB I PENDAHULUAN... 1 DAFTAR ISI HALAMAN JUDUL... i HALAMAN PERSETUJUAN PEMBIMBING... ii HALAMAN PENGESAHAN... iii HALAMAN MOTTO... iv ABSTRAK... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR TABEL... xii DAFTAR GRAFIK...

Lebih terperinci

ABSTRACT. Keywords: exchange rate, JCI, NYSE, Nikkei, Hang Seng, STI and Telkom's share price. Universitas Kristen Maranatha. viii

ABSTRACT. Keywords: exchange rate, JCI, NYSE, Nikkei, Hang Seng, STI and Telkom's share price. Universitas Kristen Maranatha. viii ABSTRACT This study aims to determine whether the exchange rate, Jakarta Composite Index (JCI/JSX Composite), the NYSE index, Nikkei, Hang Seng and STI indices significantly affect the stock price of PT.

Lebih terperinci

ABSTRACT. Keywords: Income Tax Act No. 36 In 2008, Income Tax Act No. 17 In 2000, income tax payable. vii Universitas Kristen Maranatha

ABSTRACT. Keywords: Income Tax Act No. 36 In 2008, Income Tax Act No. 17 In 2000, income tax payable. vii Universitas Kristen Maranatha ABSTRACT Tax is one important source of state revenue to advance the state revenue. The company is recognized as a business entity required to withhold income tax of Article 21 of its employees. The purpose

Lebih terperinci

ABSTRACT. Keywords: profitability, liquidity, timelines. viii

ABSTRACT. Keywords: profitability, liquidity, timelines. viii ABSTRACT The purpose of this study to determine empirically the effect of profitability and liquidity to timeliness of audited financial statements according to the perception of auditors. This study was

Lebih terperinci

ABSTRACT. Keywords : Auditor, Time Budget Pressure, Audit Complexity, Quality Audit. vii Universitas Kristen Maranatha

ABSTRACT. Keywords : Auditor, Time Budget Pressure, Audit Complexity, Quality Audit. vii Universitas Kristen Maranatha ABSTRACT The purpose of this research is to analyze the factors which affect the quality of audit s result in Public Accounting Firm. This research is important to be done because the increase of financial

Lebih terperinci

ABSTRAKSI. Keywords: Aplikasi Web, Keuangan, Sistem Akuntansi. Universitas Kristen Maranatha

ABSTRAKSI. Keywords: Aplikasi Web, Keuangan, Sistem Akuntansi. Universitas Kristen Maranatha ABSTRAKSI Dalam dunia bisnis, suatu perusahaan, baik perusahaan besar atau kecil pasti membutuhkan sebuah sistem untuk memperlancar proses bisnis perusahaan tersebut. Sistem tersebut berfungsi untuk mengatur

Lebih terperinci

DAFTAR ISI HALAMAN SAMPUL... HALAMAN JUDUL... HALAMAN PENGESAHAN... HALAMAN PERNYATAAN ORISINALITAS... HALAMAN PERNYATAAN PERSETUJUAN AKADEMIS...

DAFTAR ISI HALAMAN SAMPUL... HALAMAN JUDUL... HALAMAN PENGESAHAN... HALAMAN PERNYATAAN ORISINALITAS... HALAMAN PERNYATAAN PERSETUJUAN AKADEMIS... DAFTAR ISI HALAMAN SAMPUL... HALAMAN JUDUL... HALAMAN PENGESAHAN... HALAMAN PERNYATAAN ORISINALITAS... HALAMAN PERNYATAAN PERSETUJUAN AKADEMIS... KATA PENGANTAR... ABSTRAK/ABSTRACT... DAFTAR ISI... DAFTAR

Lebih terperinci

ABSTRACT. vii. Universitas Kristen Maranatha

ABSTRACT. vii. Universitas Kristen Maranatha ABSTRACT The study was conducted at PT. Semangat Sejahtera Bersama located in Tangerang. The purpose of this study was to determine the adequacy and application of Management Control Systems to determine

Lebih terperinci

ABSTRACT. Keywords: ROE, Sales Increase, Export Growth, Fundamental Analysis, and Return on Shares. viii. Universitas Kristen Maranatha

ABSTRACT. Keywords: ROE, Sales Increase, Export Growth, Fundamental Analysis, and Return on Shares. viii. Universitas Kristen Maranatha ABSTRACT In line with the development of business in mine sector, companies are conducting expansion that need some capital. One of the measures that companies pursue in gaining their capital is by a going

Lebih terperinci

DAFTAR ISI Yunik Trianti, 2013

DAFTAR ISI Yunik Trianti, 2013 DAFTAR ISI ABSTRAK... i ABSTRACT... ii KATA PENGANTAR... iii UCAPAN TERIMA KASIH... iv DAFTAR ISI... ix DAFTAR TABEL... xiii DAFTAR GAMBAR... xv DAFTAR LAMPIRAN... xvi BAB I PENDAHULUAN... 1 1.1. Latar

Lebih terperinci

DAFTAR ISI HALAMAN JUDUL

DAFTAR ISI HALAMAN JUDUL DAFTAR ISI HALAMAN JUDUL... i SURAT PERNYATAAN KEASLIAN... ii NOTA PEMBIMBING... iii PENGESAHAN... iv PEDOMAN TRANSLITERASI... v PERSEMBAHAN... viii MOTTO... ix ABSTRAK... x KATA PENGANTAR... xii DAFTAR

Lebih terperinci

ABSTRACT. Keywords: Leadership style, financial compensantion, and employee performance. viii

ABSTRACT. Keywords: Leadership style, financial compensantion, and employee performance. viii ABSTRACT Employee performance variable (Y) is an important aspect in an organization, because it can determine the capability, productivity and service levels that can in target them. Leadership style

Lebih terperinci