ABSTRACT. Keywords: Brand Image, Purchase Interest. i Universitas Kristen Maranatha
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- Bambang Tanudjaja
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1 ABSTRACT In an era of increasingly tight competition this brand image is needed by companies in shaping their identities on consumers and to differentiate from its competitors. And, the image of the brand to be one brand performance measures that are important today. Especially when the fight is so intense brand, brand image is used as a way to attract consumers to buy and help the company to survive in the long run. One of the existing car tire industry today. The number of competitors - a new competitor emerging to transform the existing pesaingan before her. Buying interest and purchasing decisions and product choices often been affected by the impulses of a psychological nature. The products supplied tire manufacturers the car was not designed to meet the functional needs, but also social and psychological needs. In connection with this, the researchers wanted to try to identify the variables that affect interest in buying the brand image BRIDGESTONE tires. From the results of the overall study and the results of the hypothesis suggests that brand image BRIDGESTONE tires determine consumer buying interest by 0.51%. because not all consumers are car riders and most of the female consumer. Keywords: Brand Image, Purchase Interest i
2 ABSTRAK Pada era persaingan yang semakin ketat ini citra merek sangat diperlukan oleh perusahaan dalam membentuk identitas diri mereka pada konsumen dan untuk membedakan dari para pesaingnya. Dan, citra merek menjadi salah satu ukuran kinerja merek yang penting dewasa ini. Apalagi pada saat pertarungan merek sudah demikian ketatnya, citra merek dipakai sebagai salah satu cara untuk menarik minat beli konsumen serta membantu perusahaan untuk bertahan dalam waktu jangka panjang. Salah satu industri ban mobil yang ada sekarang ini. Banyaknya pesaing pesaing baru yang bermunculan untuk mengeser pesaingan yang sudah ada sebelum nya. Minat beli serta keputusan pembelian dan pilihan produk seringkali dipegaruhi oleh dorongan-dorongan yang sifatnya psikologis. Produk-produk yang disediakan produsen ban mobil tersebut memang tidak dirancang untuk memenuhi kebutuhan fungsionalnya saja namun juga memenuhi kebutuhan sosial dan psikologi. Sehubungan dengan hal tersebut, maka peneliti ingin mencoba untuk mengidentifikasi variable yang mempengaruhi minat beli terhadap citra merek ban BRIDGESTONE. Dari hasil penelitian secara keseluruhan dan dari hasil hipotesis menunjukkan bahwa citra merek ban BRIDGESTONE menentukan minat beli konsumen sebesar 0.51%. karena tidak semua konsumen merupakan pengendara mobilnya dan kebanyakan konsumen wanita. Kata kunci: Citra Merek, Minat Beli ii
3 DAFTAR ISI Abstrak... Kata Pengantar... Daftar Isi... Daftar Gambar... Daftar Tabel... i iii vi xiii xiv Bab 1 Pendahuluan 1.1 Latar Belakang Masalah Identifikasi Masalah Maksud dan Tujuan Penelitian Kegunaan Penelitian Bab II Kajian Pustaka, Kerangka Pemikiran, dan Pengembangan Hipotesis 2.1 Pemasaran Pengertian Pemasaran Bauran Pemasaran Pengertian Bauran Pemasaran Unsur Unsur Bauran Pemasaran Produk (Product) Harga (Price) Distribusi (Place) vi
4 Promosi (Promotion) Produk Bauran Produk Unsur Unsur Produk Kualitas Produk Klasifikasi Produk Barang Konsumen Barang Industri Merek Pengertian Merek Tingkatan Merek Manfaat Merek Karakteristik Merek Tujuan Merek Citra Merek (brand image) Pengukuran Brand Image Faktor Faktor Pembentuk Citra Merek (Brand Image) Komponen Brand Image (Citra Merek) Keuntungan Brand Image yang Kuat Minat Beli Pengertian Minat Beli Studi Pendahuluan vii
5 2.8 Kerangka Pemikiran Teoritis Rerangka Pemikiran Model Penelitian Perumusan Hipotesa Bab III Metodologi Penelitian 3.1 Jenis Penelitian Objek Penelitian Definisi Operasi Variabel Populasi dan Sampel Populasi Sampel Teknik Pengambilan Data Teknik Pengumpulan dan Pengolahan Data Uji Instrumen Penelitian Uji Validitas Uji Reliabilitas Uji Asumsi Klasik Uji Outlier Uji Normalitas Uji Heteroskedastisitas Uji Hipotesis Korelasi viii
6 Koefisien Korelasi Koefisien Determinasi Metode Analisis Data Bab IV Hasil Penelitian dan Pembahasan 4.1 Objek Penelitian Profil Responden Profil Responden Berdasarkan Jenis Kelamin Profil Responden Berdasarkan Jenis Usia Profil Responden Berdasarkan Jenis Pendapatan Per Bulan Tanggapan Responden Variabel X (Citra Merek) Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek ix
7 4.3.6 Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek x
8 Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Mengenai Pertanyaan Citra Merek Tanggapan Responden Variabel Y (Minat Beli) Tanggapan Responden Terhadap Minat Beli Tanggapan Responden Terhadap Minat Beli Tanggapan Responden Terhadap Minat Beli Tanggapan Responden Terhadap Minat Beli Tanggapan Responden Terhadap Minat Beli Uji Instrumen Penelitian Uji Validitas KMO (Kaiser-Meyer-Olkin) Awal Rotated Component Matrix Awal KMO (Kaiser-Meyer-Olkin) Akhir Rotated Component Matrix Akhir Uji Reliabilitas Indikator Pertanyaan Citra Merek Indikator Pertanyaan Minat Beli xi
9 4.6 Uji Asumsi Klasik Uji Normalitas Uji Outlier Uji Regresi Uji Hipotesis Uji Koefisien Determinasi Analisis BAB V Kesimpulan dan Saran 5.1 Kesimpulan Saran Keterbatasan Penelitian Daftar Pusaka... xvii Lampiran xii
10 DAFTAR GAMBAR Gambar 1 4P Dalam Bauran Pemasaran Gambar 2 Kerangka Pemikiran Teoritis Gambar 3 Rerangka Pemikiran Gambar 4 Model Penelitian xiii
11 DAFTAR TABEL Tabel 1 Top Brand Index Ban Mobil... 6 Tabel II Market Share Ban Mobil... 6 Tabel III Studi Pendahuluan Tabel IV Operasional Variabel Tabel V Skala Ordinal Tabel VI Profile Responden Berdasarkan Jenis Kelamin Tabel VII Profile Responden Berdasarkan Usia Tabel VIII Profile Responden Berdasarkan Pendapatan Per Bulan Tabel IX Mudah Mengenali Logo Ban BRIDGESTONE Tabel X Bentuk Logo Ban BRIDGESTONE Dapat dengan Mudah Dikenal dan Diingat Tabel XI Warna dari Ban BRIDGESTONE Dapat dengan Mudah Dikenali dan Diingat Tabel XII Huruf yang Digunakan Dalam Penamaan Ban BRIDGESTONE Mudah Dikenali dan Diingat Tabel XIII Tag Line/Slogan dari Ban BRIDGESTONE Mudah Dikenali dan Diingat Tabel XIV Persepsi Konsumen pada Perusahaan Ban BRIDGESTONE di Benak Konsumen Tabel XV Kualitas Produk Ban BRIDGESTONE yang Ada di Benak Konsumen Tabel XVI Pelayanan yang Diberikan Oleh Ban BRIDGESTONE yang Ada di Benak Konsumen xiv
12 Tabel XVII Kemudahan Dalam Mendapatan Produk Ban BRIDGESTONE yang Ada di Benak Konsumen Tabel XVIII Kepuasan yang Membuat Konsumen Menyukai Produk Ban BRIDGESTONE Tabel XIX Gaya Hidup yang Membuat Konsumen Menyukai Produk Ban BRIDGESTONE Tabel XX Tabel XXI Tabel XXII Daya Tahan Produk Ban BRIDGESTONE yang Membuat Konsumen Menyukai Produk Ban BRIDGESTONE Pemahaman Produk Ban BRIDGESTONE yang Membuat Konsumen Menyukai Produk Ban BRIDGESTONE Ketertarikan yang Membuat Konsumen Menyukai Produk Ban BRIDGESTONE Tabel XXIII Cakupan Penggunaan Produk Ban BRIDGESTONE Tabel XXIV Jenis Produk yang Menggunakan Ban BRIDGESTONE Tabel XXV Keunikan Merek yang Dimiliki Ban BRIDGESTONE Tabel XXVI Alternatif yang Ditawarkan Ban BRIDGESTONE Bila Produknya Kosong Tabel XXVII Keunggulan yang Dimiliki Ban BRIDGESTONE Daripada Produk Pesaing Tabel XXVIII Konsumen Dapat Melihat Contoh ban BRIDGESTONE yang Cocok Buat Mobilnya Di PD.Selamet Tabel XXIX Tingkat Niat Untuk Membeli Keberagaman Produk Ban BRIDGESTONE yang Ada Di PD.Selamet Tabel XXX Kompetitif Harga Ban BRIDGESTONE yang Ada Di PD.Selamet Tabel XXXI Ukuran ( kecil, sedang, besar ) Dari Ban BRIDGESTONE yang Ditawarkan Di PD.Selamet xv
13 Tabel XXXII Pilihan Merchandise Pelengkap atau Pengganti Dari ban BRIDGESTONE yang Ditawarkan Di PD.Selamet Tabel XXXIII Hasil KMO Awal Tabel XXXIV Hasil Rotated Component Matrix Awal Tabel XXXV Hasil KMO Akhir Tabel XXXVI Hasil Rotated Component Matrix Akhir Tabel XXXVII Hasil Uji Reliabilitas Citra Merek (Reliability Statistic) Tabel XXXVIII Hasil Uji Reliabilitas Citra Merek (Item Total Statistic) Tabel XXXIX Hasil Uji Reliabilitas Minat Beli (Reliability Statistic) Tabel XL Hasil Uji Reliabilitas Minat Beli (Item Total Statistic) Tabel XLI Hasil Uji Normalitas Tabel XLII Hasil Uji Outlier Tabel XLIII Hasil Uji Regresi (Anova) Tabel XLIV Hasil Uji Regresi (Coefficients) Tabel XLV Hasil Uji Hipotesis Tabel XLVI Hasil Uji Koefisien Determinasi xvi
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C. Subjek Penelitian D. Penentuan Jumlah Sampel dan Teknik Pengumpulan Sampel E. Data dan Teknik Pengumpulan Data F.
DAFTAR ISI HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN PERSEMBAHAN... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR TABEL... x DAFTAR GAMBAR... xii DAFTAR LAMPIRAN...
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ABSTRAK Globalisasi telah memberikan perubahan terhadap cara perusahaan untuk berkompetisi. Perkembangan industri yang begitu pesat, perdagangan bisa terjadi lintas negara serta membuka pasar tenaga kerja
ABSTRACT. Keywords: Internal Audit, Sales Internal Control. vii Universitas Kristen Maranatha
ABSTRACT The purpose of this research was to determine the internal audit adopted by the PT. PINDAD (PERSERO) has adequate and internal audit significantly influence the effectiveness of sales internal
ABSTRACT The Relation Between Applying Internal Audit Profession Standard With Realization of Good Corporate Governance PT. POS Indonesia (Persero)
ABSTRACT The Relation Between Applying Internal Audit Profession Standard With Realization of Good Corporate Governance at PT. POS Indonesia (Persero) This research owns target to find out whether applying
ABSTRACT. Keywords: Participation Budgeting, Managerial Performance, style of leadership, quality of human resources.
ABSTRACT The budget is an element in the management control system that serves as a planning tool, a tool of work coordinating and monitoring tools for the job of top managers to improve managerial performance
Universitas Kristen Maranatha
ABSTRAK Saat ini persaingan yang dihadapi perusahaan-perusahaan baik perusahaan industri maupun non industri sangat tinggi. Jenis sabun sudah banyak beredar di pasaran, seiring dengan meningkatnya perusahaan
ABSTRACT. Keywords : Television Advertising and Purchasing Decision. vii. Universitas Kristen Maranatha
ABSTRACT This study discusses the general idea of how the influence of television advertising on purchasing decision (case study advertising Pocari Sweat "Youth Sweat and Beautiful"). The sample in this
ABSTRAK. Kata kunci : brand image dan minat beli konsumen. UNIVERSITAS KRISTEN MARANATHA
ABSTRAK Perkembangan dunia bisnis pada saat ini tumbuh dan berkembang sangat pesat khususnya pada bidang retail fashion surfing. Hal ini dapat dilihat dari persaingan yang tumbuh di antara perusahaan-perusahaan
ABSTRACT. employee motivation. Keywords: management control systems, human resources (compensation) and. Universitas Kristen Maranatha
ABSTRACT Each company, of course, expect that the resulting products and services in accordance with the goals which they expect by way of combining all available resources. The most important asset that
ABSTRAK. Kata kunci: kesadaran merek, persepsi kualitas, keputusan pembelian. iii Universitas Kristen Maranatha
ABSTRAK Samsung Galaxy Note II merupakan ponsel Android yang banyak digemari oleh mahasiswa, khusunya di, Fakultas Ekonomi, Jurusan Manajemen. Ponsel ini sangat digemari di kalangan ini, karena merek ponsel
ABSTRACT. Key words: green marketing, brand image. Universitas Kristen Maranatha
ABSTRACT Since some time now, people in the world already "aware" of the environment around them. This happens because most people in the world's consciousness is still low about environment especially
ABSTRACT. Keywords: Variable Costing Method, Full costing Method,Cost of product,and Profit. viii. Universitas Kristen Maranatha
ABSTRACT This study discusses the cost comparison method, namely the full costing method and variable costing method for the basic price and selling price. Research method used in descriptive analytical
ABSTRACT. THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT.
ABSTRACT THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT. Bank X) Internal Audit is an appraisal function within an organization
ABSTRAK. Kata Kunci: Promosi Penjualan, Kebijakan Harga, Keputusan Pembelian. Universitas Kristen Maranatha. viii
ABSTRAK Penelitian ini memiliki tujuan untuk untuk menguji pengaruh kegiatan promosi kebijakan harga terhadap keputusan pembelian pada Mouton Slice and Grill. Mouton Slice and Grill yang berlokasi di jalan
Lampiran 1. Kuesioner Responden KUESIONER PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN
Lampiran 1 Kuesioner Responden KUESIONER PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN PADA CV. CYNTHIA BOX KUDUS Petunjuk Umum Saudara dimohon kesediaanya untuk
Kata Kunci: Internet, Perceived Service Quality, Perceived Product Quality, Perceived Price Fairness, Kepuasan Konsumen
ABSTRAK Kualitas pelayanan merupakan salah satu faktor kunci dalam penilaian pelanggan tentang keunggulan perusahaan secara keseluruhan. Hal ini menunjukkan bahwa persepsi kualitas mirip dengan sikap umum
ALLEN JONATHAN SAMPURNO
SKRIPSI ALLEN JONATHAN SAMPURNO ANALISIS PENGARUH CITRA MEREK DAN HARGA DISKON TERHADAP MINAT BELI KONSUMEN PADA PRODUK NIKE DI SPORTS STATION TUNJUNGAN PLAZA SURABAYA FAKULTAS BISNIS UNIVERSITAS KATOLIK
DAFTAR ISI HALAMAN JUDUL LEMBAR PENGESAHAN SURAT PERNYATAAN ABSTRAK...
DAFTAR ISI HALAMAN JUDUL LEMBAR PENGESAHAN SURAT PERNYATAAN ABSTRAK... ABSTRACT... KATA PENGANTAR... UCAPAN TERIMA KASIH... DAFTAR ISI... DAFTAR BAGAN... DAFTAR GAMBAR... DAFTAR TABEL... DAFTAR LAMPIRAN...
ABSTRACT. Keywords: Buavita, Celebrity Endorser, TEARS Model, Buying Decisions
ABSTRACT Buavita is one of the leading bottled juice beverage products in Indonesia, which was formed by PT.Unilever. Buavita realize that the effects of globalization have led to higher market competition.
ABSTRAK. Kata Kunci : Kualitas Layanan, Kepuasan Pasien, Customer Relationship Management. Universitas Kristen Maranatha
ABSTRAK Kota Bandung merupakan salah satu kota besar yang ada di Indonesia, dengan jumlah populasi penduduk yang terus meningkat dari tahun ke tahun, maka hal tersebut memacu pula laju peningkatan angka
Keywords: management control systems, leadership style, performance company
ABSTRACT Management control system is a series of actions and activities that occur in all activities of the organization and running continuously. Management control is not a separate system within an
ABTRACT. Key Words: Advertising, Brand Attention, Supplement
ABTRACT In general, Otomotif industry in Indonesia now has experiencing growth. Astra Honda Motor company is the one of companies that runs in otomotif field.the product is Honda Beat wich targeting adult
ABSTRACT. Keywords: Internal Auditing, Internal Control Sales. Universitas Kristen Maranatha
ABSTRACT Sales is an element that plays an important role for the company, because of this activity the company earns revenue. Good internal control of sales activity is necessary, for execution of sales
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT Started by the increasing life style of people who frequently visit cafe with any reason as their needs, there are many cafes that compete to attract customers with different ways to achieve economic
ABSTRACT ABSTRACT. Keywords : Price factor, packaging, apetite, consumer loyality.
ABSTRACT ABSTRACT The purpose of this research is to know how consumer behave to make buying decission to isotonic drink product, Mizone, to learn wheter packaging factor, price and apetite effect consument
Kata-kata kunci: Sistem Pengendalian Manajemen, p embelajaran organisasi, dan kinerja
ABSTRAK Perusahaan sebagai salah satu bentuk organisasi pada umumnya memiliki tujuan tertentu yang ingin dicapai dalam usaha untuk memenuhi kepentingan para anggotanya. Keberhasilan dalam mencapai tujuan
ABSTRACT. Keywords: consumer behavior and consumer purchasing decisions, impulsive purchasing, packaging design, Universitas Kristen Maranatha
ABSTRACT Packaging design is interesting to study because unique packaging design can encourage consumer purchases and increase sales for the company. This study aims to examine and analyze the effect
ABSTRAK. Kata-kata kunci : iklan, dan minat beli. vii. Universitas Kristen Maranatha
ABSTRAK Pada era globalisasi saat ini persaingan yang terjadi di pasar semakin luas. Salah satunya terjadi di pasar produk makanan ringan. Persaingan dalam konteks pemasaran produk merupakan keadaan dimana
ABSTRACT. Keywords: Location, Price, Buying Decision. Universitas Kristen Maranatha
ABSTRACT Culinary business has become a very promising business and preferred by many people because of the food and drink is a product that is needed at once sought by the people every time. Emerging
ABSTRAK. Kata Kunci : Iklan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Salah satu bentuk komunikasi yang paling efektif untuk menyampaikan pesan produk perusahaan adalah dengan menggunakan promosi iklan. Promosi yang sering digunakan oleh perusahaan adalah promosi
ABSTRACT. Keywords: Blackberry, quality, features, design, branding, trends, purchasing decisions. viii. Universitas Kristen Maranatha
ABSTRACT Blackberry smartphone is one product that has a difference with products from other companies. Taking into account the elements of product attributes such as product quality, product features,
ABSTRAK. Kata-kata kunci: citra merek, dan loyalitas konsumen
ABSTRAK Di zaman yang serba modern ini perkembangan teknologi semakin maju dengan cepat. Hal ini memberikan angin segar bagi perusahaan dalam usaha pengembangan produknya. Seperti pada industri penyedia
ABSTRAK. Kata Kunci: motivasi, disiplin kerja dan kinerja karyawan.
ABSTRAK Pada saat sekarang ini, persaingan bisnis merupakan tantangan yang harus dihadapi oleh setiap perusahaan terutama dealer mobil. Salah satu aspek yang paling penting adalah sumber daya manusia.
ABSTRAK. Kata kunci: Kredibilitas Endorser, Ekuitas Merek
ABSTRAK Perkembangan perdagangan global, telah membuat semakin banyaknya barang-barang dan jasa yang membanjiri pasar. Para konsumen, ditawari akan pilihan berbagai produk dan jasa dengan beragam. Salah
ABSTRACT. Volume sales of an enterprise is determined by various factors, one of them is an
ABSTRACT Volume sales of an enterprise is determined by various factors, one of them is an interest in purchasing the products offered by the company. In this regard, this research tries to identify the
ABSTRAK Pengaruh Merek (House Brand) Terhadap Minat Beli konsumen di Toserba X
ABSTRACT These days, store retailers development in Indonesia is very fast. Store retailers are the last distribution position before goods are used by consumers. Store reatailers are the place where consumers