No: DAFTAR KUESIONER A. Umum Dengan rasa hormat, penulis memohon kesediaannya untuk mengisi daftar kuesioner yang diberikan kepada anda. Jawaban yang anda berikan adalah informasi bagi penulis sebagai data penelitian dalam rangka penulisan skripsi dengan judul Pengaruh Iklan Televisi Coca-Cola Versi Buka Coca-Cola Buka Semangat Baru Terhadap Brand Awareness Konsumen Mahasiswa Fakultas Kedokteran. Penulis mengharapkan kesediaan anda untuk menjawabnya dengan baik. Terima kasih atas kerjasamanya. Beri tanda ) ( untuk mengisi beberapa informasi yang terdapat pada bagian identitas responden. B. Identitas Responden Nama : Jenis Kelamin : 1) Laki-laki 2) Perempuan Durasi menonton televisi per hari: a) 1-3 jam b) 4-5 jam c) > 5 jam
C. Keterangan STS = Sangat Tidak Setuju TS KS S SS = Tidak Setuju = Kurang Setuju = Setuju = Sangat Setuju Isilah kuesioner ini dengan memberi tanda ( ) pada kolom jawaban yang tersedia. 1. Variabel Music (X 1 ) No Variabel Music STS TS KS S SS 1 Lagu yang digunakan sebagai pengiring iklan Buka Semangat Baru menarik untuk didengar 2 Lirik yang digunakan pada Music sesuai dengan tema iklan 3 Aransemen lagu yang dipakai pada iklan Buka Semangat Baru Menarik 4 Perpaduan beberapa jenis musik pada iklan Buka Semangat Baru menarik 5 Music yang dipakai dalam iklan Buka Semangat Baru sangat mudah diingat
2. Variabel Figure (X 2 ) No Variabel Figure STS TS KS S SS 1 Bintang Iklan Coca-Cola Buka Semangat Baru berpenampilan menarik 2 Artis yang menjadi bintang iklan Coca-Cola Buka Semangat Baru sesuai dengan temanya 3 Artis yang terdapat pada iklan memiliki kecocokan (chemistry) satu sama lain 4 Artis yang menjadi iklan Coca-Cola Buka Semangat Baru merupakan artis yang sedang populer 5 Artis yang terdapat pada iklan Coca-Cola Buka Semangat Baru mudah untuk diingat 3. Variabel Picture (X 3 ) No Variabel Picture STS TS KS S SS 1 Warna yang digunakan pada Iklan Coca-Cola Buka Semangat baru sesuai dengan temanya 2 Background iklan Coca-Cola Buka Semangat Baru menarik 3 Penggunaan animasi serta efek pada iklan ini menarik
4 Desain iklan Coca-Cola Buka Semangat Baru sesuai dengan temanya 5 Desain iklan Coca-Cola Buka Semangat Baru mudah untuk diingat 4. Variabel Brand Awareness (Y) No Variabel Brand Awareness STS TS KS S SS 1 Saya dapat mengingat iklan Coca-Cola Buka Semangat Baru 2 Iklan Coca-Cola Buka Semangat Baru menarik perhatian 3 Ketika Saya mendengar music Iklan Buka Semangat Baru saya tahu itu adalah iklan Coca- Cola 4 Ketika melihat artis yang tampil pada iklan Buka Semangat Baru saya mengingat Coca- Cola 5 Ketika mendengar Music iklan Buka Semangat Baru saya mengingat Coca-Cola 6 Ketika melihat warna atau desain yang mirip dengan yang terdapat pada iklan Buka Semangat Baru saya ingat Coca-Cola Terima kasih atas Waktu dan Perhatian yang anda berikan
OUTPUT UJI VALIDITAS DAN RELIABLITAS I Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.837 20 Item Statistics Mean Std. Deviation N 01 4.2667.44978 30 02 3.9667.61495 30 03 4.2000.48423 30 04 4.0667.69149 30 05 3.9000.66176 30 06 3.9333.73968 30 07 3.5667.72793 30 08 3.3333.84418 30 09 3.4333 1.00630 30 10 3.4667.93710 30 11 4.0000.64327 30 12 3.9333.82768 30 13 3.9333.69149 30 14 3.7000.83666 30 15 3.7333.78492 30 16 3.8333.74664 30 17 3.6333.76489 30
18 3.6000.89443 30 19 2.9333.86834 30 20 3.2000.88668 30 Item-Total Statistics Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Deleted Deleted Correlation Item Deleted 01 70.3667 54.930.352.833 02 70.6667 57.126 -.002.845 03 70.4333 54.599.370.832 04 70.5667 53.633.333.833 05 70.7333 56.685.036.844 06 70.7000 49.252.740.815 07 71.0667 49.995.676.818 08 71.3000 54.838.154.842 09 71.2000 48.924.536.823 10 71.1667 50.764.437.829 11 70.6333 55.757.136.840 12 70.7000 50.010.580.821 13 70.7000 50.838.625.821 14 70.9333 54.340.198.840 15 70.9000 50.369.583.821 16 70.8000 50.993.556.823 17 71.0000 50.483.590.821 18 71.0333 51.275.422.829 19 71.7000 49.803.565.822 20 71.4333 51.840.380.832
Scale Statistics Mean Variance Std. Deviation N of Items 74.6333 57.482 7.58166 20 OUTPUT UJI VALIDITAS DAN RELIABLITAS II Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.872 13 Item Statistics Mean Std. Deviation N 03 4.2000.48423 30 06 3.9333.73968 30 07 3.5667.72793 30 09 3.4333 1.00630 30 10 3.4667.93710 30 12 3.9333.82768 30 13 3.9333.69149 30 15 3.7333.78492 30 16 3.8333.74664 30 17 3.6333.76489 30
18 3.6000.89443 30 19 2.9333.86834 30 20 3.2000.88668 30 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted 03 43.2000 40.717.400.870 06 43.4667 36.464.717.854 07 43.8333 37.178.644.858 09 43.9667 35.620.565.863 10 43.9333 37.375.451.869 12 43.4667 36.809.590.860 13 43.4667 37.292.669.857 15 43.6667 36.713.640.858 16 43.5667 37.495.587.861 17 43.7667 36.875.642.858 18 43.8000 37.890.430.870 19 44.4667 36.257.613.859 20 44.2000 39.407.290.878 Scale Statistics Mean Variance Std. Deviation N of Items 47.4000 43.421 6.58944 13
OUTPUT UJI VALIDITAS DAN RELIABLITAS III Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.878 12 Item Statistics Mean Std. Deviation N 03 4.2000.48423 30 06 3.9333.73968 30 07 3.5667.72793 30 09 3.4333 1.00630 30 10 3.4667.93710 30 12 3.9333.82768 30 13 3.9333.69149 30 15 3.7333.78492 30 16 3.8333.74664 30 17 3.6333.76489 30 18 3.6000.89443 30 19 2.9333.86834 30
Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted 03 40.0000 36.690.423.877 06 40.2667 32.961.695.862 07 40.6333 33.620.623.866 09 40.7667 31.978.564.871 10 40.7333 33.720.442.878 12 40.2667 33.168.583.868 13 40.2667 33.651.658.865 15 40.4667 32.809.665.863 16 40.3667 33.413.630.866 17 40.5667 33.082.652.864 18 40.6000 34.041.437.878 19 41.2667 32.616.609.866 Scale Statistics Mean Variance Std. Deviation N of Items 44.2000 39.407 6.27749 12
OUTPUT ANALISIS DESKRIPTIF N Valid Missi ng 0 1 02 03 04 05 Statistics 06 07 08 09 10 11 12 94 94 94 94 94 94 94 94 94 94 94 94 74 74 74 74 74 74 74 74 74 74 74 74 Frequency Table 01 Frequency Valid Valid 3 2 1.2 2.1 2.1 4 73 43.5 77.7 79.8 5 19 11.3 20.2 100.0 02 Frequency Valid Valid 2 2 1.2 2.1 2.1 3 20 11.9 21.3 23.4 4 62 36.9 66.0 89.4 5 10 6.0 10.6 100.0
03 Frequency Valid Valid 1 1.6 1.1 1.1 2 3 1.8 3.2 4.3 3 28 16.7 29.8 34.0 4 51 30.4 54.3 88.3 5 11 6.5 11.7 100.0 04 Frequency Valid Valid 1 2 1.2 2.1 2.1 2 6 3.6 6.4 8.5 3 41 24.4 43.6 52.1 4 37 22.0 39.4 91.5 5 8 4.8 8.5 100.0 05 Frequency Valid Valid 1 2 1.2 2.1 2.1 2 5 3.0 5.3 7.4 3 38 22.6 40.4 47.9 4 40 23.8 42.6 90.4 5 9 5.4 9.6 100.0
06 Frequency Valid Valid 1 1.6 1.1 1.1 2 2 1.2 2.1 3.2 3 7 4.2 7.4 10.6 4 63 37.5 67.0 77.7 5 21 12.5 22.3 100.0 07 Frequency Valid Valid 2 2 1.2 2.1 2.1 3 20 11.9 21.3 23.4 4 57 33.9 60.6 84.0 5 15 8.9 16.0 100.0 08 Frequency Valid Valid 1 1.6 1.1 1.1 2 2 1.2 2.1 3.2 3 17 10.1 18.1 21.3 4 61 36.3 64.9 86.2 5 13 7.7 13.8 100.0
09 Frequency Valid Valid 2 2 1.2 2.1 2.1 3 16 9.5 17.0 19.1 4 69 41.1 73.4 92.6 5 7 4.2 7.4 100.0 10 Frequency Valid Valid 2 5 3.0 5.3 5.3 3 19 11.3 20.2 25.5 4 64 38.1 68.1 93.6 5 6 3.6 6.4 100.0 11 Frequency Valid Valid 2 8 4.8 8.5 8.5 3 18 10.7 19.1 27.7 4 51 30.4 54.3 81.9 5 17 10.1 18.1 100.0
12 Frequency Valid Valid 1 5 3.0 5.3 5.3 2 14 8.3 14.9 20.2 3 44 26.2 46.8 67.0 4 27 16.1 28.7 95.7 5 4 2.4 4.3 100.0 OUTPUT ANALISIS LINEAR BERGANDA Regression Variables Model Entered 1 picture, music, figure a Variables Entered/Removed b a. All requested variables entered. Variables Removed b. Dependent Variable: brand awareness. Enter Method Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1.570 a.325.302 1.82364 a. Predictors: (Constant), picture, music, figure ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 143.926 3 47.975 14.426.000 a Residual 299.308 90 3.326 Total 443.234 93 a. Predictors: (Constant), picture, music, figure
ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 143.926 3 47.975 14.426.000 a Residual 299.308 90 3.326 Total 443.234 93 b. Dependent Variable: brand awareness Coefficients a Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 4.699 2.062 2.278.025 music -.001.456.000 -.003.998 figure.171.098.178 1.738.086 picture.621.145.455 4.287.000 a. Dependent Variable: brand awareness
Coefficient Correlations a Model picture music figure 1 Correlations picture 1.000 -.260 -.503 music -.260 1.000 -.045 figure -.503 -.045 1.000 Covariances picture.021 -.017 -.007 music -.017.208 -.002 figure -.007 -.002.010 a. Dependent Variable: brand awareness Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value 10.1321 17.4337 14.5532 1.24402 94 Std. Predicted Value -3.554 2.315.000 1.000 94 Standard Error of Predicted Value.212.736.352.133 94 Adjusted Predicted Value 9.9081 17.3727 14.5588 1.26568 94 Residual -5.40787 4.45521.00000 1.79398 94 Std. Residual -2.965 2.443.000.984 94 Stud. Residual -3.121 2.461 -.002 1.011 94 Deleted Residual -5.99033 4.51921 -.00565 1.89789 94 Stud. Deleted Residual -3.287 2.534 -.005 1.029 94 Mahal. Distance.264 14.178 2.968 3.088 94 Cook's Distance.000.262.015.039 94 Centered Leverage Value.003.152.032.033 94 a. Dependent Variable: brand awareness
OUTPUT UJI ASUMSI KLASIK NPar Tests Kolmogorov-Smirnov Test Unstandardized Residual N 94 Normal Parameters a Mean.0000000 Std. Deviation 1.79398091 Most Extreme Differences Absolute.105 Positive.067 Negative -.105 Kolmogorov-Smirnov Z 1.015 Asymp. Sig. (2-tailed).255
UJI GLEJSER Variables Entered/Removed b Model Variables Entered 1 picture, music, figure a a. All requested variables entered. Variables Removed. Enter Method b. Dependent Variable: absut Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate 1.162 a.026 -.006 1.13601 a. Predictors: (Constant), picture, music, figure b. Dependent Variable: absut ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 3.129 3 1.043.808.493 a Residual 116.147 90 1.291 Total 119.275 93 a. Predictors: (Constant), picture, music, figure b. Dependent Variable: absut Coefficients a Model Unstandardized Coefficients Standardized Coefficients Collinearity Statistics B Std. Error Beta t Sig. Tolerance VIF 1 (Constant) 2.044 1.285 1.591.115 music.176.284.068.619.538.891 1.122 figure -.067.061 -.134-1.088.280.714 1.400 picture -.036.090 -.050 -.396.693.667 1.499 a. Dependent Variable: absut
Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value.9433 2.0297 1.3839.18342 94 Std. Predicted Value -2.402 3.521.000 1.000 94 Standard Error of Predicted Value.132.459.219.083 94 Adjusted Predicted Value.9079 2.0808 1.3800.20886 94 Residual -1.72935 3.95532.00000 1.11754 94 Std. Residual -1.522 3.482.000.984 94 Stud. Residual -1.599 3.664.002 1.014 94 Deleted Residual -1.90884 4.38133.00396 1.18799 94 Stud. Deleted Residual -1.614 3.951.010 1.040 94 Mahal. Distance.264 14.178 2.968 3.088 94 Cook's Distance.000.362.016.051 94 Centered Leverage Value.003.152.032.033 94 a. Dependent Variable: absut