Kepada Yth, Bapak/Ibu/Sdr/Sdri Distributor PT K-Link usantara Cabang Stokist Plaju Di Palembang KUESIOER Kami berharap Bapak/Ibu/Sdr/Sdri bersedia mengisi secara lengkap semua pertanyaan yang ada, karena jika ada satu pernyataan yang tidak terjawab, maka akan berdampak terhadap hasil analisis yang akan dilakukan. Daftar pertanyaan ini dibuat dengan maksud untuk mengumpulkan data dalam rangka penelitian yang berjudul: Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Suplemen Kesehatan K-Omega Squa (Studi Kasus pada Stokis PT K-Link usantara Cabang Plaju Palembang). Kami mengucapkan terima kasih atas kesediaan Bapak/Ibu/Sdr/Sdri untuk menjawab pertanyaan yang diajukan. Semua informasi yang Saudara berikan, akan terjaga dengan aman dan tidak akan dipublikasikan. Hormat kami, Peneliti A. Identitas Responden Jenis kelamin : Laki-laki Perempuan Umur : a. <20 tahun b. 21-30 tahun c. 31-40 tahun d. > 41 tahun pekerjaan : a. PS b. Karyawan Swasta c. Wiraswasta d. Pelajar/Mahasiswa e. Lainnya

II. Jawablah pertanyaan berikut dengan memberi tanda ( ) pada jawaban yang sesuai dengan Saudara. Adapun bobot penilaian sebagai berikut: STS (Sangat Tidak Setuju) TS (Tidak Setuju) KS (Kurang Setuju) S (Setuju) SS (Sangat Setuju) Daftar Pertanyaan Variabel Harga o. Pernyataan STS TS KS S SS 1. Harga K-Omega Squa sesuai dengan daya beli anda. 2. Harga K-Omega Squa mampu bersaing dengan harga minyak ikan lainnya. 3. Potongan harga yang diberikan kepada distributor mempengaruhi anda membeli K-Omega Squa. 4. Harga K-Omega Squa sesuai dengan kualitas produk. 5. Harga K-Omega Squa sesuai dengan manfaat yang didapatkan. Variabel Kualitas Produk 1. K-Omega Squa bekerja cepat dalam mengatasi masalah kesehatan anda. 2. K-Omega Squa memiliki features produk yang beraneka ragam. 3. Komposisi K-Omega Squa dari bahan-bahan yang aman dan memenuhi standar kualitas produk. 4. K-Omega Squa memiliki masa kadaluarsa yang cukup lama. 5. Design kemasan K-Omega Squa menarik dan sesuai dengan keinginan anda. 6. K-Omega Squa telah banyak digunakan dan dipercaya masyarakat. Variabel Keputusan Pembelian 1. Anda membeli K-Omega Squa untuk mengatasi masalah kesehatan anda. 2. Anda membeli K-Omega Squa setelah mencari informasi dari keluarga, teman dan media masa. 3. Anda membeli K-Omega Squa setelah melakukan evaluasi alternatif terhadap produk merek lain. 4. Anda membeli K-Omega Squa karena sesuai dengan keinginan dan kebutuhan anda. 5. Anda puas membeli K-Omega Squa dan akan membelinya kembali.

Reliability ****** Method 1 (space saver) will be used for this analysis ****** _ R E L I A B I L I T Y A A L Y S I S - S C A L E (A L P H A) Mean Std Dev Cases 1. X1.1 4,2449,6590 98,0 2. X1.2 4,3367,5551 98,0 3. X1.3 4,3673,6484 98,0 4. X1.4 4,4286,4974 98,0 5. X1.5 4,4694,5016 98,0 of Statistics for Mean Variance Std Dev Variables SCALE 21,8469 5,0382 2,2446 5 Item-total Statistics Item Deleted Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Deleted Deleted Correlation X1.1 17,6020 3,0049,6999,7887 X1.2 17,5102 3,0978,8353,7507 X1.3 17,4796 2,9944,7235,7806 X1.4 17,4184 3,6891,5765,8222 X1.5 17,3776 3,9900,3975,8621 Reliability Coefficients of Cases = 98,0 of Items = 5 Alpha =,8377

Reliability ****** Method 1 (space saver) will be used for this analysis ****** _ R E L I A B I L I T Y A A L Y S I S - S C A L E (A L P H A) Mean Std Dev Cases 1. X2.1 4,6020,4920 98,0 2. X2.2 4,4184,7451 98,0 3. X2.3 4,3878,5493 98,0 4. X2.4 4,4082,6555 98,0 5. X2.5 4,3061,6487 98,0 6. X2.6 4,4592,6287 98,0 of Statistics for Mean Variance Std Dev Variables SCALE 26,5816 5,9984 2,4492 6 Item-total Statistics Item Deleted Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Deleted Deleted Correlation X2.1 21,9796 5,4635,1273,7690 X2.2 22,1633 3,4988,6976,6107 X2.3 22,1939 4,6734,4309,7036 X2.4 22,1735 3,8768,6555,6326 X2.5 22,2755 4,0986,5631,6633 X2.6 22,1224 4,7271,3205,7345 Reliability Coefficients of Cases = 98,0 of Items = 6 Alpha =,7310

Reliability ****** Method 1 (space saver) will be used for this analysis ****** _ R E L I A B I L I T Y A A L Y S I S - S C A L E (A L P H A) Mean Std Dev Cases 1. Y1 4,3061,5816 98,0 2. Y2 4,3469,5580 98,0 3. Y3 4,3878,5677 98,0 4. Y4 4,4082,5531 98,0 5. Y5 4,4694,5218 98,0 of Statistics for Mean Variance Std Dev Variables SCALE 21,9184 3,9314 1,9828 5 Item-total Statistics Item Deleted Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Deleted Deleted Correlation Y1 17,6122 2,5491,5621,6995 Y2 17,5714 2,5361,6099,6820 Y3 17,5306 2,4991,6184,6782 Y4 17,5102 2,8298,4276,7471 Y5 17,4490 2,9304,4080,7519 Reliability Coefficients of Cases = 98,0 of Items = 5 Alpha =,7571

Correlations Correlati ons X1.1 X1.2 X1.3 X1.4 X1.5 X1 X1.1 Pearson Correlation 1,843**,656**,368**,272**,834**.,000,000,000,007,000 X1.2 Pearson Correlation,843** 1,827**,480**,278**,902**,000.,000,000,006,000 X1.3 Pearson Correlation,656**,827** 1,466**,257*,847**,000,000.,000,011,000 X1.4 Pearson Correlation,368**,480**,466** 1,590**,715**,000,000,000.,000,000 X1.5 Pearson Correlation,272**,278**,257*,590** 1,577**,007,006,011,000.,000 X1 Pearson Correlation,834**,902**,847**,715**,577** 1,000,000,000,000,000. **. Correlation is signif icant at the 0.01 lev el (2-tailed). *. Correlation is signif icant at the 0.05 lev el (2-tailed).

Correlations Correlations X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2 X2.1 Pearson Correlation 1,375**,195,093 -,099 -,136,322**.,000,054,361,333,181,001 98 X2.2 Pearson Correlation,375** 1,582**,597**,415**,224*,837**,000.,000,000,000,027,000 98 X2.3 Pearson Correlation,195,582** 1,444**,213* -,043,605**,054,000.,000,035,672,000 98 X2.4 Pearson Correlation,093,597**,444** 1,552**,316**,795**,361,000,000.,000,002,000 98 X2.5 Pearson Correlation -,099,415**,213*,552** 1,638**,730**,333,000,035,000.,000,000 98 X2.6 Pearson Correlation -,136,224* -,043,316**,638** 1,541**,181,027,672,002,000.,000 98 X2 Pearson Correlation,322**,837**,605**,795**,730**,541** 1,001,000,000,000,000,000. 98 **. Correlation is significant at the 0.01 lev el (2-tailed). *. Correlation is significant at the 0.05 lev el (2-tailed).

Correlations Correlati ons Y1 Y2 Y3 Y4 Y5 Y Y1 Pearson Correlation 1,622**,573**,216*,201*,746**.,000,000,032,047,000 Y2 Pearson Correlation,622** 1,580**,271**,249*,771**,000.,000,007,013,000 Y3 Pearson Correlation,573**,580** 1,312**,284**,779**,000,000.,002,005,000 Y4 Pearson Correlation,216*,271**,312** 1,508**,642**,032,007,002.,000,000 Y5 Pearson Correlation,201*,249*,284**,508** 1,615**,047,013,005,000.,000 Y Pearson Correlation,746**,771**,779**,642**,615** 1,000,000,000,000,000. **. Correlation is signif icant at the 0.01 lev el (2-tailed). *. Correlation is signif icant at the 0.05 lev el (2-tailed). Regression Model 1 Variables Entered/Removed b Variables Variables Entered Remov ed Method X2, X1 a. Enter a. All requested v ariables entered. b. Dependent Variable: Y

Model 1 Model Summary b Adjusted Std. Error of R R Square R Square the Estimate,934 a,872,869,717 a. Predictors: (Constant), X2, X1 b. Dependent Variable: Y Model 1 Regression Residual Total a. Predictors: (Const ant), X2, X1 b. Dependent Variable: Y AOVA b Sum of Squares df Mean Square F Sig. 332,522 2 166,261 323,502,000 a 48,824 95,514 381,347 97 Model 1 (Constant) X1 X2 a. Dependent Variable: Y Unstandardized Coef f icients Coefficients a St andardized Coef f icients B Std. Error Beta t Sig. 2,097,929 2,257,026,783,034,886 22,895,000,102,031,127 3,269,002

Frequency Case umber 69 Casewise Diagnostics a a. Dependent Variable: Y St d. Residual Y -3,388 22 Residuals Statistics a Minimum Maximum Mean Std. Dev iat ion Predicted Value 15,58 24,74 21,92 1,852 98 Residual -2,43 1,70,00,709 98 Std. Predicted Value -3,424 1,522,000 1,000 98 Std. Residual -3,388 2,374,000,990 98 a. Dependent Variable: Y Charts Histogram 30 Dependent Variable: Y 20 10 0 2,50 2,00 1,50 1,00,50 0,00 -,50-1,00-1,50-2,00-2,50-3,00-3,50 Std. Dev =,99 Mean = 0,00 = 98,00 Regression Standardized Residual

Expected Cum Prob ormal P-P Plot of Regression Standardized Residual Dependent Variable: Y 1,0,8,5,3 0,0 0,0,3,5,8 1,0 Observed Cum Prob