MATA KULIAH : BUDAYA KONSUMEN KODE : SKS : 3 PS : BATIK SMT : V DOSEN : Dr. Guntur, M.Hum SILABUS I. DESKRIPSI MATA KULIAH Mata kuliah ini membahas tentang budaya konsumen, sejarah budaya konsumen, komoditas, konsumsi, masyarakat konsumen, perilaku konsumen, dan teori budaya konsumen. II. KOMPETENSI YANG DIKEMBANGKAN 1. Mahasiswa mampu menjelaskan budaya konsumen. 2. Mahasiswa mampu menjelaskan kedudukan seni dalam budaya konsumen 3. Mahasiswa mampu menerapkan prinsip-prinsip budaya konsumen III. dalam menghasilkan produk seni. INDIKATOR PENCAPAIAN KOMPETENSI A. Aspek Kognitif Mahasiswa mampu menjelaskan budaya konsumen dan perilaku konsumen. B. Aspek Psikomotor 1. Mahasiswa mampu menerapkan prinsip-prinsip budaya konsumen dalam berkarya seni C. Aspek Affektif 1. Mahasiswa mampu menganalisis produk seni dari perspektif budaya konsumen IV. SUMBER BACAAN 1. Baudrillard, Jean. The Consumer Society: Myths and Structures, London, Thousand Oaks, New Delhi: Sage Publications, 1998. 2. Campbell, Colin. The Craft Consumer: Culture, craft and consumption in a postmodern society. Journal of Consumer Culture. Vol 5(1), 2005: 23 42. 3. Firat, Aytekin, et al. Consumption, Consumer Culture and Consumer Society. Journal of Community Positive Pratices, XIII (1), 2013, pp: 182-203. 4. Goodman, Douglas J. and Cohen, Mirelle. Consumer Culture: A Reference Handbook. Santa Barbara et al.: ABC-CLIO, Inc., 2004.
5. Humphreys, Ashlee and Grayson, Kent. The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption. Journal Compilation, 2008: 1-18. 6. Joy, Annamma & Eric P. H. Li. Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory. Journal of Business Anthropology, Spring, 1 (1), 2012: 141-173. 7. Kotler, Philip and Pfoertsch, Waldemar. Ingredient Branding: Making the Invisible Visible. Berlin: Springer, 2010. 8. Sassatelli, Roberta. Consumer Culture: History, Theory and Politics. Los Angeles: Sage Publications, 2007. 9. Sherry, John F. & Fischer, Eileen. Explorations in Consumer Culture Theory Routledge Interpretive Marketing Research Series, London and New York: Taylor & Francis Routledge,2008. 10. Singh, P.R., Consumer Culture and Postmodernism. Postmodern Openings, Year 2, No. 5, Vol. 5, March, Year 2011, pp:55-88 11. Trentmann, Frank. Crossing Divides : Consumption and V. PENILAIAN Butir-butir penilaian terdiri dari : A. Mandiri (20%) B. Partisipasi Kehadiran Kuliah (10%) C. Studi Kasus (40%) D. Presentasi Studi Kasus (30%) VI. MATERI PERKULIAHAN MG KOMPETENSI DASAR 1 Perkenalan Penjelasan umum perkuliahan 2 Budaya Konsumsi, budaya konsumen, dan masyarakat konsumen 3 Produsen dan versus produsen MATERI STRATEGI REFERENSI Produksi untuk kegunaan Produksi untuk pertukaran 4 Konsumsi Konsumsi sebagai kebudayaan Konsumsi tradisional Firat, 2013: 182-203. Humphreys and Grayson, 2008: 1-18. Goodman and Cohen, 2004: 1-21.
5 Sejarah Budaya Kapitalisme dan Revolusi Produksi Budaya Nilai Ekonomi 6 Politik Konsumsi Representasi dan Konsumerisme Komoditas dan Konteks Konsumsi 7 Logika Konsumsi Logika sosial konsumsi 8 UTS/PRESENTASI TUGAS STUDI LAPANGAN 9 Perilaku lokal global Pengaruh budaya terhadap konsumen 10 Brand dan Konsumsi Brand, loyalitas lpnsimen, dan Kemasan 11 Konsumsi Fashion Sejarah Fashion Industri fashion Konsumsi fashion 12 Konsumsi Kerajinan Koleksi sebagai konsumsi kerajinan DISKUSI KELOMPOK Diskusi, Diskusi, Diskusi, Sassatelli, 2007: 9-50 Trentmann, 2009: 187- Goodman and Cohen, 2004: 1-21. Sassatelli, 2007: 113-190. Baudrillard, 1998: 49-69. Kotle and Pfoertsch, 2010: 1-45 Campbell, 2005: 23 42. 13 16 SEMINAR PRESENTASI STUDI KASUS DISKUSI KELOMPOK VII. KEPUSTAKAAN 1. Baudrillard, Jean. The Consumer Society: Myths and Structures, London, Thousand Oaks, New Delhi: Sage Publications, 1998. 2. Campbell, Colin. The Craft Consumer: Culture, craft and consumption in a postmodern society. Journal of Consumer Culture. Vol 5(1), 2005: 23 42. 3. Firat, Aytekin, et al. Consumption, Consumer Culture and Consumer Society. Journal of Community Positive Pratices, XIII (1), 2013, pp: 182-203. 4. Goodman, Douglas J. and Cohen, Mirelle. Consumer Culture: A Reference Handbook. Santa Barbara et al.: ABC-CLIO, Inc., 2004.
5. Humphreys, Ashlee and Grayson, Kent. The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption. Journal Compilation, 2008: 1-18. 6. Joy, Annamma & Eric P. H. Li. Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory. Journal of Business Anthropology, Spring, 1 (1), 2012: 141-173. 7. Kotler, Philip and Pfoertsch, Waldemar. Ingredient Branding: Making the Invisible Visible. Berlin: Springer, 2010. 8. Sassatelli, Roberta. Consumer Culture: History, Theory and Politics. Los Angeles: Sage Publications, 2007. 9. Sherry, John F. & Fischer, Eileen. Explorations in Consumer Culture Theory Routledge Interpretive Marketing Research 10. Trentmann, Frank. Crossing Divides : Consumption and 11. Series, London and New York: Taylor & Francis Routledge,2008. 12. Singh, P.R., Consumer Culture and Postmodernism. Postmodern Openings, Year 2, No. 5, Vol. 5, March, Year 2011, pp:55-88 13. Trentmann, Frank. Crossing Divides : Consumption and Emergence and History of Consumer Culture and how it differs from other cultures. Economic System of Consumer Culture. Acts of Consumption Commodification of Everything. What is and is not for sale. Consuming Culture. Popular Culture as a Commodity. Culture of Advertising and Shopping. Fashion and Advertising. Politics in Consumer Culture. Controlling Consumers. Identity and Rebellion. Materialism, Morality and Religion in Consumer Culture. Community and Clustering. Inequality in Consumer Culture. Spread of Consumer Culture: Children and Globalization Alternatives to Consumer Culture.