APPENDIX. 1. Do you agree that one or even more of the word or phrase in this tagline refer to

Transkripsi

1 APPENDIX Question for Theory Reference Name : Position : Please give in the field given to be your answer of the following question. Do you agree that one or even more of the word or phrase in this tagline refer to certain things which evoke your memory to the image of the product? No ITEM A ADVERTISING TAGLINE BEVERAGE PRODUCT Sport is what you make it. refers to POWERADE SPORT DRINK Life s a sport. Drink it up. refers to GATORADE Approved refers to your body as source of youth. refers to Evian Spring Water Healthy inside fresh outside. refers to You C 000 The natural detox drink. refers to Jiguja. Balanced life is started from balanced water. refers to HDO Balanced Water Always Coca-Cola. refers to Coca Cola Music in your mouth, blows fanta. refers to Fanta Be young, have fun, drink Pepsi. refers to Pepsi Cola Red bull gives you wings. refers to Red Bull Vitalizes body and mind. refers to Red Bull The real energy drink. refers to Kratingdaeng Don t you feel good about 7-up. refers to 7-Up The un-cola. refers to 7-Up Lipton s gets into more hot water than anything. refers to Lipton Tea ANSWER AGREE BETWEEN DISAGREE

2 B FOOD PRODUCT Eat, drink, and be marry. refers to Dairy Queen Restaurant? Eat and laugh and share. refers to Pizza Hut Restaurant Life tastes better with KFC. refers to Kentucky Fried Chicken Fast Food Restaurant Where the food s as good as the root beer. refers to A&W Root Beer Restaurant I m Lovin it. refers to McDonnald s Restaurant There is no substitute for quality. refers to Tim Tam Have a break, have a kit kat. refers to Kit Kat Life is never flat. refers to Chitato Popcorn really satisfies. refers to Popcorn You can t resist the twist. refers to Twister Once you pop the fun doesn t stop. refers to Pringles Potato Chips Get your smile. refers to Lay s Potato Chips It ain t easy bein cheesy. refers to Cheetos Melts in your mouth not in your hands. refers to M&Ms Mentos the freshmaker. refers to Mentos

3 Question for Theory Implicature Name : Position : Please answer the following question by filling in the box given. Do you understand (the advertising tagline) or not, or confused? 2. Is it (the advertising tagline s context) true or not, or confused? 3. Is it (the advertising tagline) relate to product or not, or confused? 4. Is it (the advertising tagline) clear or not, or confused? No BRAND ADVERTISING TAGLINE Powerade Sport Drink Sport is what you make it ANSWER Gatorade Life s a sport. Drink it up 3 Evian Spring Water Approved refers to your body as source of youth 4 You C 000 Healthy inside fresh outside 5 Jiguja The natural detox drink 6 HDO Balanced Water Balanced life is started from balanced water 7 Coca Cola Always Coca-Cola 8 Fanta Music in your mouth, blows fanta 9 Pepsi Cola Be young, have fun, drink Pepsi 0 Red Bull Red bull gives you wings Red Bull Vitalizes body and mind 2 Kratingdaeng The real energy drink 3 7-Up Don t you feel good about 7-up 4 7-Up The un-cola 5 Lipton Tea Lipton s gets into more hot water than anything 6 Dairy Queen Eat, drink, and be marry 7 Pizza Hut Eat and laugh and share

4 8 Kentucky Fried Chicken 9 A&W Root Beer Life tastes better with KFC Where the food s as good as the root beer 20 McDonnald s I m Lovin it 2 Tim Tam There is no substitute for quality 22 Kit Kat Have a break, have a kit kat 23 Chitato Life is never flat 24 Popcorn Popcorn really satisfies 25 Twister You can t resist the twist 26 Pringles Potato Chips 27 Lay s Potato Chip Once you pop the fun doesn t stop Get your smile 28 Cheetos It ain t easy bein cheesy 29 M&Ms Melts in your mouth not in your hands 30 Mentos Mentos the freshmaker

5 Kepada Yth. Bapak/Ibu Di Tempat Perihal: Permohonan kesediaan untuk berpartisipasi dalam penelitian sebagai salah syarat untuk kelengkapan penyusunan tugas akhir Sarjana Strata I Fakultas Ilmu Budaya dan Humaniora-Jurusan Sastra Inggris. Universitas Bina Nusantara (BINUS) Dengan hormat, Melalui surat ini, saya memohon kesedian Bapak/Ibu untuk berpartisipasi dalam penelitian ini sebagai salah satu syarat untuk kelengkapan penyusunan Tugas Akhir Sarjana Strata I, Fakultas Ilmu Budaya dan Humaniora-Jurusan Sastra Inggris, Universitas Bina Nusantara (BINUS) Jakarta dengan judul The Application of Reference and Implicature Theory in Food and Beverage Advertisement Taglines by Coin s Hotel s Employees. Adapun data pernyataan yang disampaikan Bapak/Ibu tidak akan mempengaruhi Bapak/Ibu. Dan juga, kami akan menjaga segala halnya sebagai kode etik suatu penelitian ilmiah. Demikian surat permohonan ini saya sampaikan. Dan tidak lupa saya mengucapkan terima kasih atas kesediaan Bapak/Ibu berpartisipasi dalam penelitian ini. Jakarta, 28 Juli 202 Hormat Peneliti