Lampiran KUESIONER Analisis Penayangan Iklan Pond s Di Televisi Terhadap Minat Beli Mahasiswa S1- Extensi Manajemen Fakultas Ekonomi I. Identitas Responden Stambuk : Jurusan : Jenis Kelamin : II Pilihlan jawaban dengan memberi tanda silang (X) pada salah satu jawaban yang paling sesuai menurut Saudara. Adapun makna tanda tersebut adalah sebagai berikut: No Pertanyaan Skor 1 Sangat Setuju (SS) 5 2 Setuju (ST) 4 3 Kurang Setuju (KS) 3 4 Tidak Setuju (TS) 2 5 Sangat Tidak Setuju (STS) 1
2 VARIABEL X A Variabel Pesan Iklan SS ST KS TS STS 1 Pesan iklan pond s melalui televisi mencerminkan gaya hidup modern 2 Pesan iklan Pond s melalui televisi memberi kesan alami 3. Pesan iklan Pond s melalui televisi tidak terlalu lama B Variabel Pengenalan Merek SS ST KS TS STS 1 Pengenalan merek Pond s melalui televisi mencerminkan gaya hidup yang sehat 2 Pengenalan merek Pond s melalui televisi memberi kesan alami 3. Pengenalan merek Pond s melalui televisi durasi penayangan iklannya tidak terlalu lama C Variabel Sikap Konsumen SS S KS TS STS 1 anda suka Pond s yang mencerminkan hidup yang sehat 2 anda suka Pond s yang pesan iklannya mudah diingat 3. anda suka Pond s yang durasi penayangan iklannya tidak terlalu lama D Varibel Kepercayaan Konsumen SS S KS TS STS 1 anda percaya pada Pond s yang mencerminkan gaya hidup modern 2 anda percaya pada Pond s yang mencerminkan gaya hidup sehat 3 anda percaya pada Pond s yang durasi penayangan iklannya tidak terlalu lama
3 VARIABEL Y E Variabel Minat Beli SS S KS TS STS 1. 2. 3. 4. anda berniat membeli Pond s yang mencerminkan gaya hidup modern anda berniat membeli Pond s yang mencerminkan gaya hidup sehat Saya anda berniat membeli Pond s yang memberi kesan alami Saya berniat membeli ponds anda berniat membeli Pond s yang durasi penayangan iklannya tidak terlalu lama TERIMAKASIH ATAS PARTISIPASI SAUDARA.
Lampiran Reliability 1 Case Processing Summary N % Cases Valid 30 100,0 Excluded a 0,0 Total 30 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items,850 25 Item Statistics B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B22 B23 B24 B25 Mean Std. Deviation N 3,8333,69893 30 4,0333,31984 30 3,8000,55086 30 3,7000,70221 30 3,8000,55086 30 3,8000,71438 30 3,9667,41384 30 3,9333,52083 30 3,7333,44978 30 3,9667,41384 30 3,2333,93526 30 2,7667,93526 30 3,3000,87691 30 4,2333,56832 30 4,0333,49013 30 4,1667,53067 30 4,0333,18257 30 3,9333,25371 30 4,0667,36515 30 4,1000,30513 30 4,0667,44978 30 4,0333,49013 30 4,1333,43417 30 4,2333,50401 30 3,9667,49013 30
Item-Total Statistics B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B22 B23 B24 B25 Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted 93,0333 35,895,742,830 92,8333 41,592,220,850 93,0667 39,168,454,843 93,1667 41,316,088,858 93,0667 38,616,538,840 93,0667 42,409 -,034,863 92,9000 39,472,569,841 92,9333 39,375,452,843 93,1333 42,051,060,854 92,9000 39,472,569,841 93,6333 37,826,339,852 94,1000 36,783,436,846 93,5667 39,220,238,856 92,6333 38,033,606,838 92,8333 37,868,745,834 92,7000 39,183,472,842 92,8333 41,523,445,848 92,9333 41,375,356,848 92,8000 41,062,301,848 92,7667 40,047,638,842 92,8000 39,614,492,843 92,8333 38,075,709,835 92,7333 39,513,532,842 92,6333 40,723,253,849 92,9000 37,472,815,832 Scale Statistics Mean Variance Std. Deviation N of Items 96,8667 42,602 6,52704 25
Reliability 2 Case Processing Summary N % Cases Valid 30 100,0 Excluded a 0,0 Total 30 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items,891 16 Item Statistics B1 B3 B5 B7 B8 B10 B12 B14 B15 B16 B17 B20 B21 B22 B23 B25 Mean Std. Deviation N 3,8333,69893 30 3,8000,55086 30 3,8000,55086 30 3,9667,41384 30 3,9333,52083 30 3,9667,41384 30 2,7667,93526 30 4,2333,56832 30 4,0333,49013 30 4,1667,53067 30 4,0333,18257 30 4,1000,30513 30 4,0667,44978 30 4,0333,49013 30 4,1333,43417 30 3,9667,49013 30
Item-Total Statistics B1 B3 B5 B7 B8 B10 B12 B14 B15 B16 B17 B20 B21 B22 B23 B25 Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted 59,0000 21,862,696,878 59,0333 23,895,502,887 59,0333 23,964,488,887 58,8667 24,395,571,885 58,9000 24,300,454,888 58,8667 24,395,571,885 60,0667 22,202,434,900 58,6000 23,352,588,883 58,8000 23,131,749,878 58,6667 24,023,499,887 58,8000 25,890,527,890 58,7333 24,754,677,884 58,7667 24,323,536,885 58,8000 23,338,702,879 58,7000 24,286,567,884 58,8667 22,947,791,876 Scale Statistics Mean Variance Std. Deviation N of Items 62,8333 26,902 5,18674 16
1. Normalitas a. Analisis Grafik Normal P-P Plot of Regression Standardized Residual 1.0 Dependent Variable: MinatBeli 0.8 Expected Cum Prob 0.6 0.4 0.2 0.0 0.0 0.2 0.4 0.6 0.8 1.0 Observed Cum Prob b. Analisis statistik One-Sample Kolmogorov-Smirnov Test N Normal Parameters a,b Mean Std. Deviation Most Extreme Absolute Differences Positive Negative Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a. Test distribution is Normal. b. Calculated from data. Unstandardiz ed Residual 68,0000000 1,10084555,112,106 -,112,920,366
2. Multikolinieritas Model 1 (Constant) PesanIklan PengenalanMerek SikapKonsumen KepercayaanKonsu a. Dependent Variable: MinatBeli Unstandardized a Standardized Collinearity Statistics B Std. Error Beta t Sig. Tolerance VIF -3,203 2,755-1,163,249,122,147,075,831,409,803 1,245 -,135,163 -,069 -,829,410,951 1,052,522,139,334 3,750,000,829 1,206 1,111,158,602 7,034,000,898 1,113 3. Heteroskedastisitas a. Analisis Grafik Scatterplot Dependent Variable: MinatBeli 3 Regression Studentized Residual 2 1 0-1 -2-3 -4-3 -2-1 0 1 2 3 Regression Standardized Predicted Value
b. Analisis Statistik a Model 1 (Constant) PesanIklan PengenalanMerek SikapKonsumen KepercayaanKonsumen a. Dependent Variable: absut Unstandardized Standardized B Std. Error Beta t Sig. 3,338 1,829 1,825,073 -,023,098 -,032 -,240,811 -,180,108 -,206-1,665,101,129,092,185 1,397,167 -,132,105 -,160-1,259,213 4. Autokorelasi Model 1 Model Summary b Adjusted Std. Error of Durbin- R R Square R Square the Estimate Watson,765 a,585,559 1,13526 2,025 a. Predictors: (Constant), KepercayaanKonsumen, PengenalanMerek, SikapKonsumen, PesanIklan b. Dependent Variable: MinatBeli 5. Determinansi Model 1 Model Summary Adjusted Std. Error of R R Square R Square the Estimate,765 a,585,559 1,13526 a. Predictors: (Constant), KepercayaanKonsumen, PengenalanMerek, SikapKonsumen, PesanIklan 6. Regresi Linier Berganda dan t hitung a Model 1 (Constant) PesanIklan PengenalanMerek SikapKonsumen KepercayaanKonsumen a. Dependent Variable: MinatBeli Unstandardized Standardized B Std. Error Beta t Sig. -3,203 2,755-1,163,249,122,147,075,831,409 -,135,163 -,069 -,829,410,522,139,334 3,750,000 1,111,158,602 7,034,000
7. F hitung Model 1 Regression Residual Total ANOVA b Sum of Squares df Mean Square F Sig. 114,496 4 28,624 22,210,000 a 81,195 63 1,289 195,691 67 a. Predictors: (Constant), KepercayaanKonsumen, PengenalanMerek, SikapKonsumen, PesanIklan b. Dependent Variable: MinatBeli
Tabulalsi Jawaban No B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B1 B12 B13 B14 B15 B16 1 4 4 4 4 4 5 4 4 3 4 4 4 4 4 4 4 2 3 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 3 4 4 4 4 3 4 4 4 3 3 4 4 4 4 4 4 4 4 3 4 5 4 4 4 3 2 4 4 4 4 4 4 4 5 4 4 4 3 4 4 4 4 3 4 4 4 4 4 4 4 6 4 5 5 4 4 4 5 3 4 4 5 5 5 5 5 4 7 3 4 4 4 3 4 3 4 2 4 4 3 3 3 3 3 8 4 4 4 4 4 4 4 4 4 4 5 4 5 4 5 4 9 5 5 5 4 4 4 4 4 4 4 4 4 5 4 4 4 10 4 4 4 3 4 3 4 4 2 4 4 4 4 4 4 4 11 4 4 4 4 4 5 4 4 2 4 4 4 5 4 4 4 12 3 4 3 4 3 4 2 3 4 3 4 3 3 3 2 4 13 4 4 4 4 4 5 4 4 3 3 3 4 4 3 3 2 14 4 4 4 4 4 4 5 5 2 4 4 4 4 4 4 4 15 4 5 5 4 3 3 3 4 2 4 4 4 4 4 4 3 16 4 4 5 3 4 4 4 4 3 4 4 4 4 4 4 4 17 4 4 4 4 4 4 4 4 2 4 4 4 4 4 4 2 18 3 4 4 4 3 4 3 2 4 3 4 4 4 3 2 4 19 4 4 4 4 4 4 4 4 3 4 4 3 4 3 3 4 20 4 4 4 3 4 4 4 4 3 4 4 4 4 4 4 4 21 4 4 4 2 4 4 4 4 2 4 4 4 4 4 4 4 22 3 5 3 4 3 4 2 3 3 3 4 3 3 3 2 2 23 3 3 3 5 2 5 2 3 2 4 3 4 3 3 2 4 24 4 4 4 4 4 5 4 4 3 4 4 4 4 4 4 4 25 4 4 5 4 5 4 4 4 4 4 4 4 4 4 4 4 26 4 5 4 4 4 4 4 4 3 4 4 4 4 4 4 4 27 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 28 4 4 4 4 4 4 4 4 2 4 4 4 4 4 4 3 29 4 4 4 4 4 4 4 4 3 4 4 4 4 4 3 4 30 4 4 4 4 4 4 4 4 2 4 4 3 5 3 3 3 31 4 4 4 4 4 5 4 4 3 4 4 4 4 4 4 4 32 3 4 4 4 5 4 4 4 3 5 4 4 5 5 4 2 33 5 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 34 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 35 4 4 4 4 4 4 4 4 2 4 4 4 4 4 4 4 36 5 4 4 5 4 4 4 4 2 4 5 4 4 4 4 4 37 3 4 3 4 4 4 4 4 2 4 4 4 4 4 4 3 38 4 4 4 4 4 3 4 4 3 4 4 3 4 5 4 3 39 4 4 4 4 4 4 4 4 3 4 4 3 4 4 4 2 40 4 4 4 4 4 4 4 4 3 4 4 3 4 4 4 2 41 4 4 4 4 3 4 3 4 4 4 3 4 3 3 3 2 42 3 4 3 4 5 4 4 4 4 4 3 4 4 4 4 4 43 3 4 3 3 4 4 4 4 3 4 4 3 4 4 4 3 44 4 5 4 4 4 4 4 4 3 4 4 3 4 4 4 3 45 4 4 4 4 4 5 4 3 4 4 4 3 4 4 5 3 46 4 4 4 4 3 4 4 3 4 4 3 5 3 4 4 3 47 3 4 4 4 2 4 4 4 4 4 4 3 4 5 5 4 48 3 4 4 4 4 4 4 4 2 4 3 4 4 4 4 3 49 3 4 4 3 5 5 4 4 3 4 4 4 4 4 4 3 50 4 5 3 4 4 4 4 4 3 4 4 4 4 4 4 3 51 4 5 5 4 4 4 4 5 4 4 5 4 4 4 3 4 52 4 4 4 5 4 4 4 4 3 3 3 3 3 3 3 3
53 4 4 4 4 4 3 4 4 3 4 4 4 4 4 4 4 54 4 4 4 4 4 4 4 4 3 4 3 4 4 4 4 4 55 5 5 4 4 4 4 4 4 3 4 3 4 4 4 4 3 56 4 4 3 3 4 4 5 4 3 4 4 3 4 4 4 3 57 5 4 4 4 4 4 4 4 4 4 4 3 4 4 5 3 58 5 3 4 4 4 4 4 4 5 4 4 3 4 4 4 3 59 4 4 4 4 4 3 4 4 4 4 5 4 4 4 4 4 60 4 4 4 4 5 4 4 5 3 4 5 4 4 4 4 4 61 3 4 4 4 4 4 5 4 3 5 5 4 5 5 4 4 62 4 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 63 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 64 4 5 4 5 4 4 4 4 3 4 4 4 4 4 4 4 65 5 5 4 4 3 3 5 4 3 4 4 3 5 5 4 4 66 3 4 4 4 4 4 4 5 4 3 3 3 3 3 2 4 67 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 5 68 4 4 4 4 5 4 4 4 3 4 4 4 4 4 4 4