ABSTRACT. Keywords: Service quality, customer loyalty, tangible, realibility, responsiveness, assurance, empathy. viii Universitas Kristen Maranatha
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- Vera Budiaman
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1 ABSTRACT The purpose of this research is to examine and analyze the influence of service quality which consists of tangible, realibility, responsiveness, assurance, and empathy toward customer loyalty on the Bank BCA and Bank Mandiri as compared to. The research used causal explanatory. Customer s sample used the Maranatha Christian University with a sample of 150 customers. Collecting data using questionnaires and analyzed by multiple regression. Based on the results of research using the F test, at bank BCA, variables Tangible (X1), Realibility (X2), Responsiveness (X3), Assurance (X4), and Empaty (X5) simultaneous impact (together) amounted to 74.5% of the Customer Loyalty (Y), while the remaining 25.4% is influenced by other factors that are not observed in this study, while the results of research using the F test at bank Mandiri, variables Tangible (X1), Realibility (X2), Responsiveness (X3), Assurance (X4), and Empaty (X5) simultaneous impact (together) amounted to 63.7% of the Customer Loyalty (Y), while the remaining 36.3% is influenced by other factors that are not observed in this study. Keywords: Service quality, customer loyalty, tangible, realibility, responsiveness, assurance, empathy. viii
2 ABSTRAK Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh kualitas pelayanan yang terdiri dari tangible, realibility, responsiveness, assurance, dan empaty terhadap loylitas nasabah pada bank BCA dan dibandingkan dengan bank Mandiri. Jenis penelitian yang digunakan causal explanatory. Sampel yang digunakan adalah para Nasabah bank BCA dan bank Mandiri di Universitas Kristen Maranatha dengan sampel 150 nasabah. Pengumpulan data menggunakan kuesioner dan dianalisis dengan regresi berganda. Berdasarkan hasil penelitian menggunakan uji f, pada bank BCA secara simultan terdapat pengaruh antara Tangibles (X 1 ), Realibility (X 2 ), Responsiveness (X 3 ), Assurance (X 4 ) dan Empathy (X 5 ) terhadap loyalitas nasabah (Y 1 ) sebesar 74,5% sedangkan sisanya 25,5% dijelaskan oleh faktor-faktor lain yang tidak diteliti, dan dibandingkan dengan hasil penelitian menggunakan uji f pada bank Mandiri, terdapat pengaruh antara Tangibles (X 1 ), Realibility (X 2 ), Responsiveness (X 3 ), Assurance (X 4 ) dan Empaty (X 5 ) terhadap loyalitas nasabah (Y 2 ) sebesar 63,7% sedangkan sisanya 36,3% dijelaskan oleh faktor-faktor lain yang tidak diteliti. Kata-kata kunci: Kualitas pelayanan, loyalitas nasabah, tangible, realibility, responsiveness, assurance, empaty. ix
3 DAFTAR ISI Halaman HALAMAN JUDUL... LEMBAR PENGESAHAN... PERNYATAAN KEASLIAN KARYA TULIS SKRIPSI... SURAT PERNYATAAN PENELITIAN... KATA PENGANTAR... ABSTRACT... ABSTRAK... DAFTAR ISI... DAFTAR GAMBAR... DAFTAR TABEL... DAFTAR LAMPIRAN... i ii iii iv v viii ix x xvi xvii xxi BAB I PENDAHULUAN 1.1 Latar Belakang Masalah Identifikasi Masalah Tujuan Penelitian kegunaan Penelitian... 9 BAB II KAJIAN PUSTAKA, RERANGKA PEMIKIRAN, DAN PENGEMBANGAN HIPOTESIS 2.1 Kajian Pustaka Pengertian Pemasaran x
4 Pemasaran Bank Bauran Pemasaran Pengertian Jasa Sifat dan Karakteristik Jasa Bank Tipe-tipe Bank Jasa-jasa Pelayanan Yang Diberikan Bank Pengertian Kualitas Pelayanan Pengertian Kepuasan Nasabah Pengertian Loyalitas Nasabah Model Penelitian Rerangka Pemikiran Pengembangan Hipotesis BAB III METODE PENELITIAN 3.1 Lokasi Penelitian Jenis Penelitian Sumber Data Populasi dan Sampel Populasi Sampel Definisi Operasional variable Teknik Pengumpulan Data Metode Analisis Data xi
5 3.6.1 Analisis Statistik Deskriptif Profil Responden Uji Validitas Uji Reliabilitas Analisis Dekriptif Data Penelitian Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heteroskedastisitas Uji Outlier Analisis Regresi Berganda Analisis Korelasi Product Moment Analisis Koefisien Determinasi Pengujiam Hipotesis Uji Simultan (Uji F) Uji Parsial (Uji t) BAB IV HASIL PENELTIAN DAN PEMBAHASAN 4.1 Analisis Statistik Deskriptif Profil Responden Bank BCA Hasil Pengujian Validitas Dan Reliabilitas Bank BCA Uji Validitas Uji Reliabilitas Instrumen Penelitian Analisis Data Penelitian Bank BCA Kualitas Pelayanan (X) Variabel Tangible (X 1 ) xii
6 4.3.3 Sub Realibility (X 2 ) Sub Variabel Responsiveness (X 3 ) Sub Variabel Assurance (X 4 ) Sub Variabel Empaty (X 5 ) Variabel Loyalitas Nasabah (Y) Analisis Regresi Bank BCA Pengujian Normalitas Pengujian Heteroskedastisitas Pengujian Multikolinearitas Uji Regresi Berganda Kualitas Pelayanan terhadap Loyalitas Nasabah BCA Hubungan X 1 (Tangible), X 2 (Realibility), X 3 (Responsiveness), X 4 (Assurance) dan X 5 (Empaty) dan Y (Loyalitas Nasabah) Pengaruh X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance) dan X5 (Empaty) dan Y (Loyalitas Nasabah) Pengujian Hipotesis Secara Simultan Pengujian Hipotesis Secara Parsial Pembahasan Analisis Statistik Deskriptif Profil Responden Bank Mandiri Hasil Pengujian Validitas Dan Reliabilitas Bank Mandiri Uji Validitas Uji Reliabilitas Instrumen Penelitian Analisis Data Penelitian Bank Mandiri xiii
7 4.8.1 Kualitas Pelayanan (X) Variabel Tangible (X 1 ) Sub Realibility (X 2 ) Sub Variabel Responsiveness (X 3 ) Sub Variabel Assurance (X 4 ) Sub Variabel Empaty (X 5 ) Variabel Loyalitas Nasabah (Y) Analisis Regresi Bank Mandiri Pengujian Normalitas Pengujian Heteroskedastisitas Pengujian Multikolinieritas Uji Regresi Berganda Kualitas Pelayanan terhadap Loyalitas Nasabah Mandiri Hubungan X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance) dan X5 (Empaty) dan Y (Loyalitas Nasabah) Pengaruh X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance) dan X5 (Empaty) dan Y (Loyalitas Nasabah) Pengujian Hipotesis Secara Parsial Pembahasan BAB V SIMPULAN DAN SARAN 5.1 Simpulan Keterbatasan Penelitian Saran xiv
8 DAFTAR PUSTAKA LAMPIRAN DAFTAR RIWAYAT HIDUP PENULIS (CURRICULUM VITAE) xv
9 DAFTAR GAMBAR Halaman Gambar 1 Model Penelitian Gambar 2 Rerangka Pemikiran Gambar 3 Gambaran Banyaknya Responden Berdasarkan Jenis Kelamin 53 Gambar 4 Gambaran Banyaknya Responden Berdasarkan Lama Menabung Gambar 5 Diagram Persepsi Responden tentang kualitas pelayanan Gambar 6 Diagram Persepsi Responden tentang Loyalitas Nasabah Gambar 7 Heteroskedastisitas Gambar 8 Gambaran Banyaknya Responden Berdasarkan Jenis Kelamin 85 Gambar 9 Gambaran Banyaknya Responden Berdasarkan Lama Menabung Gambar 10 Diagram Persepsi Responden tentang kualitas pelayanan Gambar 11 Diagram Persepsi Responden tentang Loyalitas Nasabah Bank Mandiri Gambar 12 Heteroskedastisitas xvi
10 DAFTAR TABEL Halaman Tabel I Penghargaan Indonesian Bank Loyalty Award (IBLA) Tabel II Operasional Variabel Tabel III Gambaran Banyaknya Responden Berdasarkan Jenis Kelamin 52 Tabel IV Gambaran Banyaknya Responden Berdasarkan Jenis Kelamin 53 Tabel V Uji Validitas KMO and Bartlett s Test Tabel VI Uji Validitas Rotated Component Matrix Tabel VII Uji Reliabilitas Instrumen Penelitian Tabel VIII Persepsi Responden Kualitas Pelayanan (X) Tabel IX Persepsi Responden Tentang tangible (X1) Tabel X Sebaran Jawaban Responden Tentang Item-item Pernyataan Pada Sub Variabel Tangible Tabel XI Persepsi Responden Tentang Realibility (X2) Tabel XII Sebaran Jawaban Responden Tentang Item-item Pernyataan Pada Sub Variabel Realibility Tabel XIII Persepsi Responden Tentang responsiveness (X3) Tabel XIV Sebaran Jawaban Responden Tentang Item-item Pernyataan Pada Sub Variabel Responsiveness Tabel XV Persepsi Responden Tentang Assurance (X4) Tabel XVI Sebaran Jawaban Responden Tentang Item-item Pertanyaan Pada Variabel Assurance Tabel XVII Persepsi Responden Tentang Empaty (X4) Tabel XVIII Sebaran Jawaban Responden Tentang Item-item Pertanyaan xvii
11 Pada Variabel Empaty Tabel XIX Persepsi Responden Tentang Loyalitas Nasabah (Y) Tabel XX Sebaran Jawaban Responden Tentang Item-item Pertanyaan Pada Variabel Loyalitas Nasabah Tabel XXI Uji Normalitas Tabel XXII Matrik Korelasi Antar Variabel Bebas Pada Model Penelitian 74 Tabel XXIII Koefisien Regresi Kualitas Pelayanan, Loyalitas Nasabah. 75 Tabel XXIV Korelasi antara X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance), X5 (Empaty), dan Y (Loyalitas Nasabah) Tabel XXV Koefisien Determinansi Kualitas Pelayanan Terhadap Loyalitas Nasabah Tabel XXVI Pengujian Secara Simultan antara variabel X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4( Assurance) dan X5 (Empaty) terhadap Loyalitas Nasabah (Y) Tabel XXVII Hasil Uji-t Sub Variabel X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance) dan X5 (Empaty) terhadap Loyalitas Nasabah (Y) Tabel XXVIII Gambaran Banyaknya Responden Berdasarkan Jenis Kelamin 84 Tabel XXIX Gambaran Banyaknya Responden Berdasarkan Jenis Kelamin 85 Tabel XXX Uji Validitas KMO and Bartlett s Test Tabel XXXI Uji Validitas Rotated Component Matrix Tabel XXXII Uji Reliabilitas Instrumen Penelitian Tabel XXXIII PersepsiRespondenTentang Kualitas Pelayanan (X) xviii
12 Tabel XXXIV Persepsi Responden Tentang Tangible (X1) Tabel XXXV Sebaran Jawaban Responden Tentang Item-item Pernyataan Pada Sub Variabel Tangible Tabel XXXVI Persepsi Responden Tentang Realibility (X2) Tabel XXXVII Sebaran Jawaban Responden Tentang Item-item Pernyataan Pada Sub Variabel Realibility Tabel XXXVIII Persepsi Responden Tentang responsiveness (X3) Tabel XXXIX Sebaran Jawaban Responden Tentang Item-item Pernyataan Pada Sub Variabel Responsiveness Tabel XL Persepsi Responden Tentang Assurance (X4) Tabel XLI Sebaran Jawaban Responden Tentang Item-item Pertanyaan Pada Variabel Assurance Tabel XLII Persepsi Responden Tentang Empaty (X4) Tabel XLIII Sebaran Jawaban Responden Tentang Item-item Pertanyaan Pada Variabel Empaty Tabel XLIV Persepsi Responden Tentang Loyalitas Nasabah (Y) Tabel XLV Sebaran Jawaban Responden Tentang Item-item Pertanyaan Pada Variabel Loyalitas Nasabah Tabel XLVI Uji Normalitas Tabel XLVII Matrik Korelasi Antar Variabel Bebas Pada Model Penelitian 105 Tabel XLVIII Koefisien Regresi Kualitas Pelayanan, Loyalitas Nasabah. 106 Tabel XLIX Korelasi antara X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance), X5 (Empaty), dan Y (Loyalitas Nasabah) xix
13 Tabel L Koefisien Determinansi Kualitas Pelayanan Terhadap Loyalitas Nasabah Tabel LI Pengujian Secara Simultan antara variabel X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance) dan X5 (Empaty) terhadap Loyalitas Nasabah (Y) Tabel LII Hasil Uji-t Sub Variabel X1 (Tangible), X2 (Realibility), X3 (Responsiveness), X4 (Assurance) dan X5 (Empaty) terhadap Loyalitas Nasabah (Y) xx
14 DAFTAR LAMPIRAN Lampiran A Lampiran B Lampiran C Kuesioner Penelitian Karakteristik Responden Pengujian Instrumen Penelitian xxi
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C. Subjek Penelitian D. Penentuan Jumlah Sampel dan Teknik Pengumpulan Sampel E. Data dan Teknik Pengumpulan Data F.
DAFTAR ISI HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN PERSEMBAHAN... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR TABEL... x DAFTAR GAMBAR... xii DAFTAR LAMPIRAN...
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ABSTRACT. Keywords: Good Corporate Governance, Internal control, Internal audit, Fraud. viii. Universitas Kristen Maranatha
ABSTRACT The purpose of this research is to examine the effect of Good Corporate Governance, Internal Control, and Internal Audit on the Fraud. This research conducted at located on PT. Telekomunikasi
ABSTRAK. Kata-kata kunci : perceived value, brand association, brand loyalty, dan keputusan pembelian. Universitas Kristen Maranatha
ABSTRAK Seiring dengan perkembangan zaman saat ini, industri otomotif merupakan pasar industri yang dibutuhkan oleh masyarakat. Berdasarkan sebuah survey yang menunjukkan bahwa industri otomotif merek
ABSTRACT The Relation Between Applying Internal Audit Profession Standard With Realization of Good Corporate Governance PT. POS Indonesia (Persero)
ABSTRACT The Relation Between Applying Internal Audit Profession Standard With Realization of Good Corporate Governance at PT. POS Indonesia (Persero) This research owns target to find out whether applying
ABSTRAK. Kata kunci : brand image, loyalitas konsumen. viii
ABSTRAK Loyalitas merupakan suatu sikap positif konsumen terhadap suatu produk atau jasa yang disertai dengan perilaku pembelian secara berulang dan bersikap konsisten, yang selanjutnya konsumen merekomendasikan
ABSTRAK. Kata Kunci: motivasi, disiplin kerja dan kinerja karyawan.
ABSTRAK Pada saat sekarang ini, persaingan bisnis merupakan tantangan yang harus dihadapi oleh setiap perusahaan terutama dealer mobil. Salah satu aspek yang paling penting adalah sumber daya manusia.
Abstrak. Kata kunci: proyek pendidikan,simulasi nilai mutu, simulasi ipk, simulasi pembiayaan. Universitas Kristen Maranatha
Abstrak Mahasiswa yang sedang menempuh pembelajaran di Universitas memiliki hak untuk mendapatkan hasil dari pembelajarannya berupa nilai. Untuk mendapatkan suatu nilai sebelumnya mahasiswa harus mengambil
ABSTRACT. Key words: Total Quality Management and Effectiveness Operating Revenues. viii. Universitas Kristen Maranatha
ABSTRACT PT.Telkom,Inc is a provider of information and telecommunication companies and providers of telecommunication services and a largest complete network in Indonesia that provides telephone moving
ABSTRAK. Kata Kunci : Kompensasi Langsung, Kompensasi Tidak Langsung, Kinerja.
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi finansial terhadap kinerja karyawan. Hipotesis pertama menguji bagaimana kompensasi langsung dan kompensasi tidak langsung di Toko
DAFTAR ISI. 2.1 Analisis Peluang Universitas Kristen Maranatha
DAFTAR ISI HALAMAN JUDUL... i HALAMAN PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii SURAT PERNYATAAN TIDAK MENGADAKAN PENELITIAN MENGGUNAKAN PERUSAHAAN... iv PERNYATAAN PUBLIKASI LAPORAN PENELITIAN...
ABSTRAK. Kata-kata kunci: Gaya kepemimpinan, motivasi, disiplin kerja, dan kinerja manajerial. vii. Universitas Kristen Maranatha
ABSTRAK Dalam menjalankan suatu usaha, diperlukan sumber daya manusia sebagai peran aktif di dalam menjalankan proses manajemen. Maka dari itu diperlukannya seorang pemimpin yang handal, guna untuk mengendalikan
ABSTRACT. Keywords : The Role of Internal Audit, Good Corporate Governance. vii. Universitas Kristen Maranatha
ABSTRACT Corporate Governance has become an interesting issue since the last decade.world organizations like the World Bank and the Organization For Economic Cooperation and Development (OECD) participated
ABSTRAK. Kata kunci : sistem penilaian kinerja, sistem penghargaan, kinerja karyawan.
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh sistem penilaian kinerja dan sistem penghargaan terhadap kinerja karyawan. Data penelitian ini adalah data primer yang dikumpulkan dengan cara
ABSTRAK. Keywords: Quality of Service and Customer Loyalty. viii Universitas Kristen Maranatha
ABSTRAK This study aimed to examine the effect of the dimensions of service quality on customer loyalty where Reiability, responsiveness, assurance, empathy, and a tangible component (X) and loyalty is
Lampiran 1. Kuesioner Responden KUESIONER PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN
Lampiran 1 Kuesioner Responden KUESIONER PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN PADA CV. CYNTHIA BOX KUDUS Petunjuk Umum Saudara dimohon kesediaanya untuk
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing terhadap kepuasan
ABSTRAK. Kata-kata kunci : ketersediaan fasilitas, pemberian insentif, kinerja karyawan. vii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh ketersediaan fasilitas dan pemberian insentif terhadap kinerja karyawan baik secara parsial maupun simultan. Data penelitian berupa data primer
ABSTRACT. Keywords: brand image, country of origin, and buying interest
ABSTRACT The purpose of this study was to see whether the brand image and the country of origin affect consumer buying interest on Toyota, Kia and Ford. This research uses explanatory causal research.
ABSTRACT. Keywords: Participation Budgeting, Managerial Performance, style of leadership, quality of human resources.
ABSTRACT The budget is an element in the management control system that serves as a planning tool, a tool of work coordinating and monitoring tools for the job of top managers to improve managerial performance
ABSTRACT. Keywords: Quality Service, Tangible, Reliability, responsiveness, Confidence, Empathy, and Loyalty. viii. Universitas Kristen Maranatha
ABSTRACT Business development in the field of his special services in the delivery of goods is growing very rapidly. It is characterized by many companies - companies in the field of freight forwarding
ABSTRACT. Keywords: Store Atmosphere, Exterior, General Interior, Store Layout, Interior Design, Interests Buy, and Circle K
ABSTRAK Circle K adalah sebuah convenience store yang beroperasi 24 jam penuh. Circle K menjadi trend-setter bagi banyak minimarket sejenis yang muncul saat ini. Saat ini Circle K populer di kota besar
ABSTRAK. Kata-kata kunci: Insentif dan disiplin kerja. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh insentif dan disiplin kerja terhadap kinerja karyawan pada PT. Batik Danar Hadi. Populasi pada penelitian ini adalah 250 karyawan pada bagian produksi.
ABSTRACT. Keywords: Variable Costing Method, Full costing Method,Cost of product,and Profit. viii. Universitas Kristen Maranatha
ABSTRACT This study discusses the cost comparison method, namely the full costing method and variable costing method for the basic price and selling price. Research method used in descriptive analytical
DAFTAR ISI. Halaman Judul...i. Halaman Pengesahan... ii. Lembar Pernyataan... iii. Kata Pengantar...iv. Daftar Isi...vi. Daftar Tabel...
DAFTAR ISI Halaman Judul...i Halaman Pengesahan... ii Lembar Pernyataan... iii Kata Pengantar...iv Daftar Isi...vi Daftar Tabel... x Daftar Gambar... xii Daftar Lampiran... xiii Intisari....xiv Abstract.....
ABSTRACT. keywords: location, brand image, purchase decision. i Universitas Kristen Maranatha
ABSTRACT This study aims to analyze the influence of the location and brand image on purchase decisions at the Starbucks Paris Van Java Bandung, sample in this study is that consumers who never visited
ABSTRACT. Keywords: intrinsic value of work, salary / financial benefits, professional training, work environment, and labor market considerations.
ABSTRACT Factors - Factors that Affect the Career Selection of Certified Public Accountants for Accounting Students at Maranatha Christian University. The purpose of this study was to investigate and analyze
ABSTRAK. Kata kunci: Loyalitas, Disiplin, Kepuasan, Prestasi Kerja. Universitas Kristen Maranatha
ABSTRAK Penelitian ini berjudul Pengaruh Loyalitas, Disiplin dan Kepuasan terhadap Prestasi Kerja Karyawan. Tujuan dari penelitian ini adalah untuk melihat gambaran dan pengaruh secara parsial maupun simultan
ABSTRAK. Kata-kata kunci:electronic word of mouth,brand image,purchase intention.
ABSTRAK Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh electronic word of mouth dan brand image terhadap purchase intention mahasiswa Universitas Kristen Maranatha pada situs Lazada
Keywords: Goal-Setting Process, System Award, Achievement
ABSTRACT Process in achieving corporate goals is the responsibility of every individual in the company. There are three factors that help limit the development of the concept of goal setting. First, the
ABSTRACT. Keywords: Quality of service. viii Universitas Kristen Maranatha
ABSTRACT This study aims to determine the comparative analysis of service quality between companies KFC and KFC Surya SUMANTRI BTC Pasteur. Where the independent variables of service quality. This research
ABSTRAK. Kata Kunci: Wisata Kuliner, Keputusan berkunjung. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh dari wisata kuliner yang ada di Kota Bandung dari segi produk, harga, dan lokasi terhadap keputusan berkunjung wisata bagi para wisatawan ke Kota
ABSTRAK. Kata kunci : sistem informasi akuntansi, enterprise resource planning, kualitas informasi akuntansi. vii
ABSTRAK Tujuan dari penelitian ini adalah untuk menjelaskan sistem enterprise resource planning yang diterapkan dan kualitas informasi akuntansi di PT Tirta Amarta Bottling Company. Dalam penelitian ini
ABSTRACT. Keywords: television advertising, brand awareness, purchase decisions. Universitas Kristen Maranatha
ABSTRACT As more and more competition in the market, each market (mainly manufacturers) must have a strategy and create a better awareness in order to compete with each other. For that we needed discussion
ABSTRACT. Keywords: sensitivity, response, brand extension
ABSTRACT Brand plays a role in a company to run the competition in the business world. Competition situation in the business world in today s changing very drastically that it become increasingly competitive.
ABSTRAK. Kata kunci : kualitas sistem informasi akuntansi penjualan, E-Ticketing, kepuasan pelanggan. vii. Universitas Kristen Maranatha
ABSTRAK Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh kualitas sistem informasi penjualan E-Ticketing terhadap kepuasan pelanggan jasa penerbangan PT Air Asia Indonesia. Dalam penelitian
ABSTRAK. Kata-kata kunci: kualitas sistem informasi akademik, kepuasan mahasiswa. vii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini berjudul Pengaruh Kualitas Sistem Informasi Akademik Terhadap Kepuasan Mahasiswa. Tujuan penelitian untuk mengetahui apakah sistem informasi akademik yang diterapkan di Universitas
ABSTRACT. Key words: differentiation, positioning, and purchasing decisions. xi Universitas Kristen Maranatha
ABSTRACT A growing number of competitors makes a lot of customers have a choice anyway to get the product in accordance with expectations. In a competitive market the product with the goal of creating
ABSTRAK. Kata kunci: total quality management, sistem pengukuran kinerja, sistem penghargaan, dan kinerja manajerial
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh penerapan Total Quality Management (TQM), sistem pengukuran kinerja serta sistem penghargaan (reward) terhadap kinerja manajerial. Sampel yang
ABSTRAK. Kata kunci : Periklanan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Periklanan televisi diakui sebagai media iklan paling berpengaruh dan menjangkau spektrum konsumen. Dari perspektif pembangunan merek, iklan televisi mempunyai dua kekuatan yang sangat penting
ABSTRAK. Kata-kata kunci: gaya kepemimpinan, motivasi, dan kinerja karyawan. vii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi terhadap kinerja karyawan. Populasi dan sampel dalam penelitian ini adalah karyawan PT. Pos Indonesia (PERSERO)
ABSTRAK. Kata-kata kunci: Kompensasi finansial, dan kompensasi non finansial
ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh kompensasi finansial dan kompensasi non finansial terhadap kinerja karyawan pada CV. Gemar Membangun Bangsa. Populasi dalam penelitian ini adalah
Kata kunci: Pre-Event Brand Equity, Post-Event Brand Equity, Brand Experience, Brand Attitude
ABSTRAK Memasuki era globalisasi ini perusahaan dihadapkan pada persaingan untuk mendominasi merek. Mengembangkan ekuitas merek dalam persaingan di era globalisasi seperti sekarang ini dapat menjadi salah
ABSTRACT. Keywords: Current Ratio, Debt to Equity Ratio, Profit Margin Ratio, Total Asset Turnover, earnings changes. Universitas Kristen Maranatha
ABSTRACT The purpose of this study to obtain empirical evidence on the effect of ratio analysis to changes in earnings. In this case the researchers used data in the form of financial statements Property