ABSTRACT. Keywords : experiential marketing, repeat purchase. Universitas Kristen Maranatha
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- Shinta Oesman
- 6 tahun lalu
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Transkripsi
1 ABSTRACT Bandung coffee house is one of the coffee shop located in the city of Bandung. Bandung Coffee House serves the variants of the local coffee (toraja, Aceh, Gayo land, Kintamani, Lintong, roared, Ciwidey). Bandung Coffee House as well as a toaster and coffee bean retailer. And Bandung Coffee House as well as sales of coffee processing machines The purpose of this study was to determine the influence of experiential marketing for repurchase in Bandung Coffee House. There are 130 respondents who contributed to this study. Analysis tool used is descriptive analysis and multiple linear analysis. The results indicate that the experiential marketing significantly influence consumer repurchase Bandung Coffee House. Components of sense experience and think experience significantly influence in re-purchase, but to experience the feel and act components experience no effect on re-purchase. Keywords : experiential marketing, repeat purchase ix
2 ABSTRAK Bandung coffee house adalah salah satu kedai kopi yang terdapat di kota bandung. Bandung Coffee House menyajikan beberapa varian dari kopi lokal (toraja, aceh, tanah gayo, kintamani, lintong, raung, ciwidey). Bandung Coffee House juga sebagai pemanggang dan pengecer biji kopi. Dan Bandung Coffee House juga sebagai penjualan mesin pengolahan kopi. Tujuan penelitian ini adalah untuk mengetahui adanya pengaruh experiential marketing terhadap pembelian ulang di Bandung Coffee House. Ada 130 responden yang berkontribusi dalam penelitian ini. Alat analisa yang digunakan adalah analisis deskriptif dan analisis linear berganda. Hasil penelitian ini menunjukkan bahwa experiential marketing berpengaruh signifikan terhadap pembelian ulang konsumen Bandung Coffee House. Dalam komponen sense experience dan think experience, berpengaruh signifikan terhadap pembelian ulang namun untuk komponen feel experience dan act experience tidak berpengaruh signifikan terhadap pembelian ulang. Kata kunci: Experiential Marketing, Pebelian Ulang x
3 DAFTAR ISI Halaman HALAMAN JUDUL... i HALAMAN PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii SURAT PERNYATAAN PENELITIAN TIDAK MENGGUNAKAN PERUSAHAAN... iv KATA PENGANTAR... v ABSTRACT... ix ABSTRAK... x DAFTAR ISI... xi DAFTAR GAMBAR... xiv DAFTAR TABEL... xv BAB I PENDAHULUAN Latar Belakang Rumusan Masalah Maksud dan Tujuan Penelitian Kegunaan Penelitian... 5 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN xi
4 PENGEMBANGAN HIPOTESIS Pemasaran Experiential Marketing Karakterisitk Experiential Marketing Manfaat Experiential Marketing Alat Ukur dari Experiential Marketing Pengertian Pembelian Ulang Faktor Pendukung Pembelian Ulang Penelitian Terdahulu Kerangka teoritis Kerangka Pemikiran Model Penelitian Hipotesis BAB III METODE PENELITIAN Jenis Penelitian Populasi dan Sampel Populasi Sampel Teknik Pengambilan Sampel Besar Sampel Definisi Operasional Variabel Teknik Pengumpulan Data Data Primer Teknik Analisis Data Analisis Regresi Linear Berganda xii
5 3.4.2 Analisa Koefisien Determinasi R Pengujian Hipotesis Uji Instrumen Penelitian Uji Validitas Uji Reliabilitas Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heteroskedasitas BAB IV HASIL PENELITIAN DAN PEMBAHASAN Karakteristik Responden Tanggapan Responden Tanggapan Responden Mengenai Experiential Marketing Hasil Penelitian Hasil Uji Validitas Hasil UJi Reliabilitas Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heteroskedasitas Uji Hipotesis Data Uji T xiii
6 Uji F BAB V KESIMPULAN DAN SARAN Kesimpulan Saran DAFTAR PUSTAKA LAMPIRAN DARTAR GAMBAR Gambar 1 Kerangka Teoritis Gambar 2 Kerangka Pemikiran Gambar 3 Model Penelitian xiv
7 DAFTAR TABEL Tabel I Penelitian Terdahulu Tabel II Definisi Operasional Variabel Tabel III Karakteristik Responden Berdasarkan Usia Tabel IV Karakteristik Responden Berdasarkan Jenis Kelamin Tabel V Karakteristik Responden Berdasarkan Jumlah Kunjungan Tabel VI Tanggapan Responden Terhadap Sense Tabel VII Tanggapan Responden Terhadap Sense Tabel VIIITanggapan Responden Mengenai Sense Tabel IX Tanggapan Responden Mengenai Sense Tabel X Tanggapan Responden Mengenai Sense Tabel XI Tanggapan Responden Mengenai Sense Tabel XII Tanggapan Responden Mengenai Sense Tabel XIII Tanggapan Responden Mengenai Sense Tabel XIV Tanggapan Responden Mengenai Sense Tabel XV Tanggapan Responden Mengenai Feel Tabel XVI Tanggapan Responden Mengenai Feel Tabel XVII Tanggapan Responden Mengenai Feel Tabel XVIII Tanggapan Responden Mengenai Feel Tabel XIX Tanggapan Responden Mengenai Feel Tabel XX Tanggapan Responden Mengenai Think Tabel XXI Tanggapan Responden Mengenai Think Tabel XXII Tanggapan Responden Mengenai Think Tabel XXIII Tanggapan Responden Mengenai Think Tabel XXIV Tanggapan Responden Mengenai Act Tabel XXV Tanggapan Responden Mengenai Act xv
8 Tabel XXVI Tanggapan Responden Mengenai Act Tabel XXVII Tanggapan Responden Terhadap Pembelian Ulang Tabel XXVIII Tanggapan Responden Terhadap Pembelian Ulang Tabel XXIX Tanggapan Responden Terhadap Pembelian Ulang Tabel XXX Uji Validitas Untuk Variabel X (Experiential Marketing) Tabel XXXI Uji Validitas Untuk Variabel Y (Pembelian Ulang) Tabel XXXII Uji Reliabilitas Untuk Variabel X Tabel XXXIII Uji Reliabilitas Untuk Variabel Y Tabel XXXIV Uji Normalitas Tabel XXXV Uji Multikolinearitas Tabel XXXVI Uji Heteroskedasitas Tabel XXXVII Hasil Uji T Tabel XXXVIII Hasil Uji F Tabel XXXIX Hasil Koefisien Determinasi Simultan xvi
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DAFTAR ISI Halaman HALAMAN JUDUL... i HALAMAN PERSETUJUAN PEMBIMBING... ii HALAMAN PENGESAHAN... iii HALAMAN MOTTO... iv ABSTRAK... v KATA PENGANTAR... vi DAFTAR ISI... ix DAFTAR TABEL... xiv DAFTAR GRAFIK...
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DAFTAR ISI HALAMAN JUDUL... i HALAMAN PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii SURAT PERNYATAAN TIDAK MENGADAKAN PENELITIAN MENGGUNAKAN PERUSAHAAN... iv PERNYATAAN PUBLIKASI LAPORAN PENELITIAN...
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ABSTRAK PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ( Studi Kasus pada Travel Andi s di Kota Bandung ) Disusun oleh: Lie Yosi Dibawah bimbingan: Dr. Anny Nurbasari, S.E., M.P. Tujuan dari penelitian
ABSTRAK. Kata-kata kunci: hedonic shopping value, shopping lifestyle, dan impulse buying
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh hedonic shopping value terhadap impulse buying, hedonic shopping value terhadap shopping lifestyle, shopping lifestyle terhadap impulse buying,
ABSTRACT. Keywords: brand, price, service quality, consumer purchasing decisions, J.CO Donuts and Coffee. viii
ABSTRACT J.CO Donuts and Coffee is one of the cafes that have products such as donuts, coffee or tea, and frozen yoghurt which was founded by Johny Andrean. Brand J.CO Donuts and Coffee of course already
ABSTRACT. Total Quality Management (TQM), Managerial Performance. vii Universitas Kristen Maranatha
ABSTRACT The use of Total Quality Management (TQM) as a tool for measuring managerial performance improvements are now more widely used in enterprises in Indonesia. This caused by the successful of the
ABSTRACT. Keywords: sensitivity, response, brand extension
ABSTRACT Brand plays a role in a company to run the competition in the business world. Competition situation in the business world in today s changing very drastically that it become increasingly competitive.
ABSTRAK. Kata kunci : Partisipasi Anggaran, Komitmen Organisasi, Kinerja Karyawan
ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh partisipasi anggaran dan komitmen organisasi secara parsial terhadap kinerja karyawan. Sampel dalam penelitian ini adalah 50 responden
LEMBAR PERNYATAAN... II LEMBAR PENGESAHAN... III REKOMENDASI PEMBIMBING... IV ABSTRAK... VI ABSTRACT... VII HALAMAN PERSEMBAHAN... VIII MOTTO...
LEMBAR PERNYATAAN... II LEMBAR PENGESAHAN... III REKOMENDASI PEMBIMBING... IV ABSTRAK... VI ABSTRACT... VII HALAMAN PERSEMBAHAN... VIII MOTTO... IX KATA PENGANTAR... X PEDOMAN TRANSLITERASI ARAB LATIN...
ABSTRACT. perseptions taxpayer, knowledge taxpayer, sanctions land and building tax, and obedience to pay in land and building tax.
ABSTRACT This study aims to analyze the factors that affect the taxpayer awareness of land and building tax towards obedience to pay in land and building tax at Nyengseret Village. Samples in this study
ABSTRAK. Kata-kata kunci:electronic word of mouth,brand image,purchase intention.
ABSTRAK Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh electronic word of mouth dan brand image terhadap purchase intention mahasiswa Universitas Kristen Maranatha pada situs Lazada
Universitas Kristen Maranatha
ABSTRACT Conditions of business competition forces company should be able to take advantage of all the opportunities and challenges of the business, particularly in the retail field. Modern retail business
DAFTAR ISI... HALAMAN MOTTO DAN PERSEMBAHAN...
DAFTAR ISI HALAMAN JUDUL... i HALAMAN Pengesahan Draft SKRIPSI... ii HALAMAN PERSETUJUAN... iii HALAMAN PERNYATAAN... iv HALAMAN MOTTO DAN PERSEMBAHAN... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR
ABSTRACT. Keywords : The Role of Internal Audit, Good Corporate Governance. vii. Universitas Kristen Maranatha
ABSTRACT Corporate Governance has become an interesting issue since the last decade.world organizations like the World Bank and the Organization For Economic Cooperation and Development (OECD) participated
ABSTRACT. Keywords: Buavita, Celebrity Endorser, TEARS Model, Buying Decisions
ABSTRACT Buavita is one of the leading bottled juice beverage products in Indonesia, which was formed by PT.Unilever. Buavita realize that the effects of globalization have led to higher market competition.
ABSTRACT. Keyword: operational audit, effectiveness and employee performance. vii. Universitas Kristen Maranatha
ABSTRACT Operational audit was quality controlling for activity of employee which hoped can support reached company objective in a comprehensive manner. Operational audit done by independent and competent
ABSTRACT. Keywords: Quality Service, Customer Satisfaction, Tangibles, Reliability, Responsiveness, Assurance, Empathy. Universitas Kristen Maranatha
ABSTRACT Due to the intense competition and encouraged by the advancement in technology, information and communication systems, the companies engaged in the service sector must be able to achieve competitive
DAFTAR ISI HALAMAN JUDUL... PERSETUJUAN SKRIPSI... PERNYATAAN ORISINALITAS... ABSTRACT... ABSTRAK... MOTTO... KATA PENGANTAR... DAFTAR ISI...
DAFTAR ISI Halaman HALAMAN JUDUL... PERSETUJUAN SKRIPSI... PERNYATAAN ORISINALITAS... ABSTRACT... ABSTRAK... MOTTO... KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN...
PENGARUH FAKTOR FAKTOR PENENTU KEPUTUSAN KONSUMEN DALAM MEMILIH JASA PERBANKAN SYARIAH DI KABUPATEN JEMBER SKRIPSI
PENGARUH FAKTOR FAKTOR PENENTU KEPUTUSAN KONSUMEN DALAM MEMILIH JASA PERBANKAN SYARIAH DI KABUPATEN JEMBER SKRIPSI Oleh : Dian Rahadi Kusuma NIM : 020810291061 UNIVERSITAS JEMBER FAKULTAS EKONOMI 2008
ABSTRAK. Kata kunci: kesadaran merek, persepsi kualitas, keputusan pembelian. iii Universitas Kristen Maranatha
ABSTRAK Samsung Galaxy Note II merupakan ponsel Android yang banyak digemari oleh mahasiswa, khusunya di, Fakultas Ekonomi, Jurusan Manajemen. Ponsel ini sangat digemari di kalangan ini, karena merek ponsel
ABSTRAK. Salah satu hal yang dapat mempengaruhi opini atau persepsi di benak konsumen
ABSTRAK Salah satu hal yang dapat mempengaruhi opini atau persepsi di benak konsumen adalah atmosphere toko. Pendapat atau pesepsi negatif akan datang dari konsumen jika konsumen kurang menyukai suasana
DAFTAR ISI. HALAMAN JUDUL... i. HALAMAN LEMBARAN PENGESAHAN... ii. HALAMAN PERNYATAAN KEASLIAN SKRIPSI... iii. MOTTO... iv. ABSTRACT...
DAFTAR ISI HALAMAN HALAMAN JUDUL... i HALAMAN LEMBARAN PENGESAHAN... ii HALAMAN PERNYATAAN KEASLIAN SKRIPSI... iii MOTTO... iv ABSTRACT... v ABSTRAK... vi KATA PENGANTAR... vii DAFTAR ISI... x DAFTAR TABEL...
ABSTRACT. Keywords: brand image, country of origin, and buying interest
ABSTRACT The purpose of this study was to see whether the brand image and the country of origin affect consumer buying interest on Toyota, Kia and Ford. This research uses explanatory causal research.
ABSTRACT. Key words: Error in Charging (SPT), Income Tax Filing 21. vii. Universitas Kristen Maranatha
ABSTRACT (SPT) is a letter that is used by the taxpayer to report the calculation and payment of tax payable under the provisions of the tax laws. In practice, there are still taxpayers who make mistakes
DAFTAR ISI HALAMAN JUDUL... HALAMAN PENGESAHAN... PERNYATAAN KEASLIAN KARYA TULIS SKRIPSI... MOTTO DAN PERSEMBAHAN... ABSTRAKSI... INTISARI...
xi DAFTAR ISI HALAMAN JUDUL... HALAMAN PENGESAHAN... PERNYATAAN KEASLIAN KARYA TULIS SKRIPSI... MOTTO DAN PERSEMBAHAN... ABSTRAKSI... INTISARI... KATA PENGANTAR... DAFTAR ISI... DAFTAR GAMBAR... DAFTAR