ABSTRACT. Nurmalasari, 2009, The Influence of Sales Promotion to Customer Loyalty, under supervision of Faisal Afif
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1 ABSTRACT Nurmalasari, 2009, The Influence of Sales Promotion to Customer Loyalty, under supervision of Faisal Afif Based on the observation, indetified that Pearson correlation number between the sales promotion and the customer loyalty of IM2 Broom on PT. Indosat Mega Media (IM2) branch in Bandung is 0,470 then obtained that determination coefficient number is 22,09% which means that 22,09%of customer loyalty effected by sales promotion, and 77,91% means that customer loyalty effected by other variables. Subvariables of sales promotion tools of IM2 Broom are: price packs, free trials, cross promotion, product, price, place/distribution, and promotion. Observation method that been employed by writer are descriptive and verificative methods. And these kind of observation are correlational causalytas. The unit of analysis on this observation is individual type, comprise of customer IM2 Broom of PT. IM2 branch which the Student of FE-UKM Management Major that observation on internet access service by IM2 Broom. Based on the time of collecting data (time horizon) this observation is typically cross section. Key words: Sales Promotion, Customer Loyalty vii
2 ABSTRAK Nurmalasari, 2009, Pengaruh Promosi Penjualan terhadap Loyalitas Pelanggan dibawah bimbingan Faisal Afif Dari penelitian diketahui besarnya korelasi Pearson antara promosi penjualan dengan loyalitas pelanggan IM2 Broom pada cabang PT. Indosat Mega Media (IM2) di Bandung adalah 0,470 dan diperoleh besaran koefisien determinasi sebesar 22,09% yang artinya 22,09% dari loyalitas pelanggan dipengaruhi oleh promosi penjualan, sisanya 77,91% mempunyai arti bahwa loyalitas pelanggan dipengaruhi oleh variabel-variabel lain. Subvariabel alat promosi penjualan pada IM2 Broom meliputi: kemasan harga, uji coba gratis, promosi silang, produk, harga, saluran distribusi, dan promosi. Metode penelitian yang digunakan oleh penulis adalah metode deskriptif dan verikatif. Dan tipe penelitian ini adalah tipe penelitian kausalitas korelasional. Unit analisis penelitian ini adalah tipe individual, yakni para Mahasiswa Jurusan Manajemen FE-UKM Pelanggan IM2 Broom pada cabang PT. IM2 yang dilakukan penelitian atas layanan akses internet oleh IM2 Broom. Dilihat dari waktu pengumpulan datanya (time horizon) penelitian ini bersifat cross section. Kata-kata kunci: Promosi Penjualan, Loyalitas Pelanggan viii
3 DAFTAR ISI Halaman HALAMAN JUDUL... i LEMBAR PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii KATA PENGANTAR... iv ABSTRACT... vii ABSTRAK... viii DAFTAR ISI... ix DAFTAR GAMBAR... xiv DAFTAR TABEL... xv DAFTAR GRAFIK... xviii DAFTAR LAMPIRAN... xix BAB I PENDAHULUAN Latar Belakang Identifikasi Masalah Tujuan Penelitian ix
4 1.4 Kegunaan Penelitian BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN PENGEMBANGAN HIPOTESIS Kajian Pustaka Konsep Promosi Pengertian Promosi Tujuan Promosi Strategi Efektifitas Promosi Bauran Promosi Pengertian Promosi Penjualan Sifat-sifat Promosi Penjualan Alat Promosi Penjualan Keputusan Utama Promosi Penjualan Cara melakukan Promosi Penjualan Loyalitas Pelanggan Tahap-tahap Loyalitas Prinsip-prinsip dalam Loyalitas x
5 Menjaga Loyalitas Pelanggan Penggolongan Loyalitas Pelanggan Pengaruh Program Promosi Penjualan terhadap Loyalitas Pelanggan Kerangka Pemikiran Hipotesis Penelitian BAB III METODE PENELITIAN Objek Penelitian Metode Penelitian Definisi Operasional Variabel Metode Pengambilan Sampel Teknik Pengumpulan Data Validitas dan Reliabilitas Uji Validitas Uji Reliabilitas Analisis Data Korelasi Pearson xi
6 Koefisien Determinasi Pengujian Hipotesis BAB IV HASIL PENELITIAN DAN PEMBAHASAN Hasil Penelitian Sejarah Singkat PT. IM Profil Responden Analisis Deskriptif Tanggapan Responden mengenai Promosi Penjualan yang dilakukan IM2 Broom Loyalitas Pelanggan Analisis Pengaruh Promosi Penjualan Terhadap Loyalitas Pelanggan Validitas dan Reliabilitas Uji Validitas Uji Reliabilitas Analisis Regresi Pengujian Hipotesis Analisis Regresi xii
7 4.4.4 Analisis Koefisien Korelasi Pengujian Hipotesis Koefisien Korelasi Analisis Koefisien Determinasi BAB V SIMPULAN DAN SARAN Simpulan Saran DAFTAR PUSTAKA LAMPIRAN DAFTAR RIWAYAT HIDUP PENULIS xiii
8 DAFTAR GAMBAR Halaman Gambar 1 Empat Komponen P dalam Bauran Pemasaran... 5 Gambar 2 Unsur-unsur dalam Proses Komunikasi Gambar 3 Tahap-tahap Loyalitas Gambar 4 Profit Generator System (PGS) Gambar 5 The Four Type of Loyalty Gambar 6 Kerangka Pemikiran xiv
9 DAFTAR TABEL Halaman Tabel I Daftar Harga IM2 Broom... 6 Tabel II Daftar Gerai Area IM2 Broom di Kota Bandung... 7 Tabel III Jenis Konsumen dan Tujuan Promosi Penjualan Tabel IV Definisi Operasional Variabel Tabel V Tingkat Keeratan Hubungan Korelasi Tabel VI Jenis Kelamin Responden Tabel VII Angkatan Responden Tabel VIII Tingkat Uang Saku Per Bulan Responden Tabel IX Lama Berlangganan Responden Tabel X Sumber Informasi Responden Tabel XI Paket Bundling Modem plus Kartu Perdana IM2 Broom sesuai bagi Anda Tabel XII Anda merasa nyaman dengan uji coba gratis oleh IM2 Broom Tabel XIII Anda cocok menggunakan Modem MEREK HUAWEI dan ZTE pada paket IM2 Broom Tabel XIV Kemasan Kartu Perdana IM2 Broom menarik minat Anda xv
10 Tabel XV Akses internet berkecepatan tinggi IM2 Broom sesuai dengan kebutuhan Anda Tabel XVI Anda tertarik dengan layanan IM2 Broom Tabel XVII Paket Bundling seharga Rp terjangkau oleh Anda Tabel XVIII Anda mendapatkan kemudahan pembayaran Tabel XIX Informasi IM2 Broom diakses dengan cepat melalui klik 77 Tabel XX Anda mendapat kemudahan memperoleh pelayanan di geraigerai IM2 Broom Tabel XXI Iklan IM2 Broom di media menarik perhatian Anda Tabel XXII Brosur IM2 Broom jelas dan mudah dimengerti Tabel XXIII Iklan IM2 Broom melalui radio sudah tepat dilakukan Tabel XXIV Setelah menggunakan IM2 Broom, apakah Anda akan tetap menggunakan IM2 Broom jika ada jasa sejenis lain yang ditawarkan pesaing Tabel XXV Anda akan tetap menggunakan IM2 Broom walaupun harga yang ditawarkan lebih mahal Tabel XXVI Anda akan mengatakan kepada orang lain mengenai keunggulan IM2 Broom xvi
11 Tabel XXVII Anda akan merasa senang jika orang lain membeli/ menggunakan Kartu Perdana yang ditawarkan oleh IM2 Broom Tabel XXVIII Anda akan meyakinkan orang lain agar membeli Kartu Perdana dan menggunakan jasa IM2 Broom Tabel XXIX IM2 Broom adalah akses layanan internet yang terbaik Tabel XXX Anda tidak akan mencoba jasa sejenis lainnya yang ditawarkan oleh pesaing IM2 Broom Tabel XXXI Analisis Validitas KMO and Bartlett's Test Tabel XXXII Hasil Uji Validitas Rotated Component Matrix a Tabel XXXIII Reliability Statistics (X) Tabel XXXIV Item-Total Statistics (X) Tabel XXXV Reliability Statistics (Y) Tabel XXXVI Item-Total Statistics (Y) Tabel XXXVII Hasil Regresi Promosi Penjualan terhadap Loyalitas Pelanggan Coefficients a Tabel XXXVIII ANOVA b Tabel XXXIX Hasil Correlations xvii
12 DAFTAR GRAFIK Halaman Grafik I Daerah Penentuan Ho pada Uji Analisis Regresi Grafik II Daerah Penentuan Ho pada Uji Signifikansi Korelasi xviii
13 DAFTAR LAMPIRAN Halaman Lampiran A Surat Keterangan Penelitian Lampiran B Berita Acara Bimbingan Lampiran C Kuesioner Penelitian Lampiran D Rekapitulasi Kuesioner Lampiran E Perhitungan SPSS xix
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DAFTAR ISI HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN PERSEMBAHAN... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR TABEL... x DAFTAR GAMBAR... xii DAFTAR LAMPIRAN...
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DAFTAR ISI... ABSTRAK... ABSTRACT... KATA PENGANTAR... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... BAB I PENDAHULUAN... 1
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ABSTRACT. Key words: Error in Charging (SPT), Income Tax Filing 21. vii. Universitas Kristen Maranatha
ABSTRACT (SPT) is a letter that is used by the taxpayer to report the calculation and payment of tax payable under the provisions of the tax laws. In practice, there are still taxpayers who make mistakes
ABSTRACT. Keywords: Performance Audit, Performance Accountability
ABSTRACT The purpose of this research to identify, describe and explain the influence of Performance Audit Application on Local Government Performance Accountability. This research uses descriptive method
ABSTRACT. Key words: management control system, knowledge management, resource-based view theory. vii
ABSTRACT Knowledge has become one of the most important asset in organization in this information era, because knowledge has tremendous influence in determining the progress of an organization. This is
DAFTAR ISI. BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian Identifikasi Masalah Tujuan Penelitian Kegunaan Penelitian...
Abstrak ABSTRAK Boy Irawan, 2007, Pengaruh Kualitas Pelayanan Call Center Terhadap Loyalitas Pelanggan TELKOMFlexi di Kota Bandung, di bawah bimbingan Drs. Dharsono Yusli, MS., Ak. Penilaian Kualitas Pelayanan
ABSTRAK. Kata Kunci : Iklan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Salah satu bentuk komunikasi yang paling efektif untuk menyampaikan pesan produk perusahaan adalah dengan menggunakan promosi iklan. Promosi yang sering digunakan oleh perusahaan adalah promosi
DAFTAR ISI Yunik Trianti, 2013
DAFTAR ISI ABSTRAK... i ABSTRACT... ii KATA PENGANTAR... iii UCAPAN TERIMA KASIH... iv DAFTAR ISI... ix DAFTAR TABEL... xiii DAFTAR GAMBAR... xv DAFTAR LAMPIRAN... xvi BAB I PENDAHULUAN... 1 1.1. Latar
ABSTRACT. Keywords: Management Control Systems, Organizational Culture, and Innovation Work. vii Universitas Kristen Maranatha
ABSTRACT Implementation of the new control system and effective management will lead to the improvement of organizational innovation and achievement of organizational goals. Therefore we need an innovative
DAFTAR ISI. ABSTRAK... iv. ABSTRACT... v. KATA PENGANTAR... vi DAFTAR ISI... DAFTAR TABEL... xv. DAFTAR GAMBAR... xvii. DAFTAR LAMPIRAN...
DAFTAR ISI LEMBAR PENGESAHAN LEMBAR PERNYATAAN PROGRAM SARJANA ABSTRAK... iv ABSTRACT... v KATA PENGANTAR... vi DAFTAR ISI... xi DAFTAR TABEL... xv DAFTAR GAMBAR... xvii DAFTAR LAMPIRAN... xix BAB I PENDAHULUAN...
Keywords: management control systems, leadership style, performance company
ABSTRACT Management control system is a series of actions and activities that occur in all activities of the organization and running continuously. Management control is not a separate system within an
Universitas Kristen Maranatha
ABSTRACT Conditions of business competition forces company should be able to take advantage of all the opportunities and challenges of the business, particularly in the retail field. Modern retail business
ABSTRACT Influence and Control Service Conducted by the Account Representative (AR) of the Taxpayer Compliance (Case Study on Bojonagara STO)
ABSTRACT Influence and Control Service Conducted by the Account Representative (AR) of the Taxpayer Compliance (Case Study on Bojonagara STO) This study aimed to determine whether there is influence between
ABSTRACT. Keywords: Product quality, price, purchasing decisions. ix Universitas Kristen Maranatha
ABSTRACT The era of globalization are promising sweeping the world a new business opportunities and challenges for companies operating in indonesia. Consciousness producers will progress information technology
ABSTRACT. The paper title is effects of ticket services quality Primajasa Tour to
ABSTRACT The paper title is effects of ticket services quality Primajasa Tour to customer satisfaction on wearing travel service Primajasa Tour Bandung Jakarta. Quality service is on level expected perfection
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT The study was conducted at PT. Semangat Sejahtera Bersama located in Tangerang. The purpose of this study was to determine the adequacy and application of Management Control Systems to determine
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian
Repositori STIE Ekuitas STIE Ekuitas Repository Thesis of Management http://repository.ekuitas.ac.id Marketing Management 2017-02-04 Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Melinda, Mey Mey
Keyword : brand community affect, brand community trust, brand community commitment, customer loyalty.
ABSTRACT Market competition is getting tougher indirectly affects an enterprise in maintaining market share. To be able to survive in an increasingly tight competition, the producers demanded more attention
Keywords: Goal-Setting Process, System Award, Achievement
ABSTRACT Process in achieving corporate goals is the responsibility of every individual in the company. There are three factors that help limit the development of the concept of goal setting. First, the
ABSTRAK. Kata Kunci : Pelaksanaan Penetapan Harga, Metode Penelitian, Volume Penjualan, Pengaruh Pelaksanaan Penetapan Harga Dengan Volume Penjualan
ABSTRAK Dayanka Ryan Kesumah, 2006, Pengaruh Pelaksanaan Penetapan Harga Produk Cokelat Butiran GBP Merah Terhadap Volume Penjualan Pada PT. Gajahmada Buana Perkasa, Gedebage, Bandung, Di bawah Bimbingan
ABSTRACT. Keyword: operational audit, effectiveness and employee performance. vii. Universitas Kristen Maranatha
ABSTRACT Operational audit was quality controlling for activity of employee which hoped can support reached company objective in a comprehensive manner. Operational audit done by independent and competent
Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Brand Equity) Pada Produk Shampo Emeron
Repositori STIE Ekuitas STIE Ekuitas Repository Thesis of Management http://repository.ekuitas.ac.id Marketing Management 2016-08-13 Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Brand
ABSTRACT. Keywords: Hedonic Shopping Motivation. vii. Universitas Kristen Maranatha
ABSTRACT Along with the development of era, the current shopping concept has turned into a reflection of lifestyle and leisure among communities. Humans also have the motivation of a hedonist is a form
ABSTRAK. Kata kunci: kesadaran merek, persepsi kualitas, keputusan pembelian. iii Universitas Kristen Maranatha
ABSTRAK Samsung Galaxy Note II merupakan ponsel Android yang banyak digemari oleh mahasiswa, khusunya di, Fakultas Ekonomi, Jurusan Manajemen. Ponsel ini sangat digemari di kalangan ini, karena merek ponsel
ABSTRACT. Keywords: sensitivity, response, brand extension
ABSTRACT Brand plays a role in a company to run the competition in the business world. Competition situation in the business world in today s changing very drastically that it become increasingly competitive.
ABSTRAK. Kata Kunci : Store Atmosphere, Kepuasan, Paris Van Java Mal
ABSTRAK Rico Shendy, 2009, Pengaruh Store Atmosphere Terhadap Kepuasan Pengunjung Paris Van Java Mal. di bawah bimbingan Ir. Zuhriati Zainudin, PhD., MBA. Munculnya sejumlah Mal baru di Bandung semakin
ABSTRACT. Keywords : The Role of Internal Audit, Good Corporate Governance. vii. Universitas Kristen Maranatha
ABSTRACT Corporate Governance has become an interesting issue since the last decade.world organizations like the World Bank and the Organization For Economic Cooperation and Development (OECD) participated
DAFTAR ISI... ABSTRAK... KATA PENGANTAR... UCAPAN TERIMA KASIH... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN...
DAFTAR ISI ABSTRAK... KATA PENGANTAR..... UCAPAN TERIMA KASIH... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... i ii iii vii xii xvii xviii BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian...
Abstract-Abstrak ABSTRACT
Abstract-Abstrak ABSTRACT Globalization is the case today, providing significant impact on various aspects of human life, especially the economic aspects. One example is Indonesia will face the ASEAN Free
Abstrak. Kata Kunci: Service Quality, Loyalitas Pelanggan. Universitas Kristen Maranatha
Abstrak Penelitian ini dilatarbelakangi oleh kondisi persaingan bisnis industri jasa pengiriman barang dari waktu ke waktu yang semakin banyak, sehingga perusahaan harus membuat strategi pemasaran baru
ABSTRAK. Kata Kunci : brand trust, brand reliability, brand intentions, loyalitas konsumen. Universitas Kristen Maranatha
ABSTRAK Dalam penelitian ini, penulis menganalisis brand trust air minum dalam kemasan (AMDK) merek AQUA terhadap loyalitas konsumen di kalangan mahasiswa Universitas Kristen Maranatha Bandung dengan metode
DAFTAR ISI... ABSTRAK... ABSTRACT... KATA PENGANTAR... UCAPAN TERIMA KASIH... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN...
viii DAFTAR ISI ABSTRAK... ABSTRACT... KATA PENGANTAR... UCAPAN TERIMA KASIH... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... i ii iii iv viii xiii xvii xviii BAB I PENDAHULUAN 1.1
ABSTRAK. Universitas Kristen Maranatha
ABSTRAK Dalam penelitian ini, penulis menganalisis kualitas pelayanan Lisung Coffee Station terhadap tingkat kepuasan konsumen dengan metode pengumpulan data yang dilakukan adalah wawancara, menyebarkan
ABSTRACT. Keywords: brand image, consumer purchasing intentions. vii. Universitas Kristen Maranatha
ABSTRACT The number of ATPM (Agen Tunggal Pemegang Merek) in Indonesia make the consumer think to buy the product being offered to the market. A large selection of products offered by ATPM was a little
ABSTRACT. Keywords : Taxpayer compliance, The quality of service Account Representative. vii Universitas Kristen Maranatha
ABSTRACT The research, entitled the influence of the quality of service Account Representative Of Taxpayer Compliance (Survey On Tax Service Office Taxpayer Pratama Bojonagara Bandung). This research aims