ABSTRACT. viii Universitas Kristen Maranatha
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- Hamdani Budiono
- 6 tahun lalu
- Tontonan:
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1 ABSTRACT The bread is a source of foods rich in carbohydrates consumed by the potential and practical. But the bread has a very short expiry, then the physical distribution must be done properly. Activities that are part of the physical distribution are the order processing, inventory control, goods handling, warehousing, transportation, and services to customers. This research was conducted to determine if there is a positive influence of physical distribution activities of repurchase intention of ANITA Bakery customers. This type of research is causation which aims to identify and analyse causal variables activities of physical distribution with the customer purchase intention variable. Sample selection is saturation sampling method. Number of samples taken are as many 15 respondents. The data in this study, obtained by distributing questionnaires to the 15 customers' ANITA Bakery "in Tasikmalaya. The results of this study show the sequence of processing variables and handling of goods in the physical distribution activities has a positive effect on customer repurchase intention. Keywords: Physical distribution, repurchase intention, physical distribution influence viii
2 ABSTRAK Roti merupakan salah satu bahan makanan sumber karbohidrat yang sangat potensial dan praktis dikonsumsi. Tetapi roti memiliki masa kadaluarsa yang sangat singkat, maka distribusi fisik yang dilakukan harus tepat. Kegiatan yang merupakan bagian dari distribusi fisik adalah pemrosesan pesanan, pengendalian persediaan, penanganan barang, pergudangan, pengangkutan barang, pelayanan terhadap pelanggan. Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh positif kegiatan distribusi fisik terhadap niat beli ulang pelanggan ANITA Bakery. Tipe penelitian ini adalah kausalitas karena bertujuan untuk mengetahui dan menganalisis adanya hubungan sebab-akibat variabel kegiatan distribusi fisik dengan variabel niat beli ulang pelanggan. Pemilihan sampel menggunakan metode saturation sampling. Jumlah sampel yang diambil adalah sebanyak 15 responden. Pengumpulan data diperoleh dengan cara membagikan kuesioner pada 15 pelanggan ANITA Bakery di Tasikmalaya. Hasil dari Penelitian ini menunjukkan variabel pemrosesan pesanan dan penanganan barang dalam kegiatan distribusi fisik memiliki pengaruh positif pada niat beli ulang pelanggan. Kata Kunci : Distribusi fisik, niat beli ulang, pengaruh distribusi fisik ix
3 DAFTAR ISI Halaman. HALAMAN JUDUL...i HALAMAN PENGESAHAN...ii SURAT PERNYATAAN KEASLIAN SKRIPSI...iii SURAT PERNYATAAN MENGADAKAN PENELITIAN TIDAK MENGGUNAKAN PERUSAHAAN...iv KATA PENGANTAR...v ABSTRACT...viii ABSTRAK...ix DAFTAR ISI...x DAFTAR GAMBAR...xiv DAFTAR TABEL...xv DAFTAR LAMPIRAN...xix BAB 1. PENDAHULUAN Latar Belakang Penelitian Identifikasi Masalah Maksud dan Tujuan Penelitian Maksud Penelitian Maksud dan Tujuan Penelitian Kegunaan Penelitian...5 BAB 2. TINJAUAN PUSTAKA Kajian Pustaka Pengertian Pemasaran Pengertian Bauran Pemasaran Fungsi dari Distribusi Fisik Pentingnya Manajemen Distribusi Fisik...15 x
4 2.1.5 Kegiatan-kegiatan Distribusi Fisik Pemrosesan Pesanan Pengendalian Persediaan Penanganan Barang Pergudangan Transportasi Pelayanan Terhadap Pelanggan Persepsi Pelanggan Proses Niat Beli Ulang Proses Pembuatan Keputusan Niat beli Niat Beli Ulang Mengukur Niat Beli Ulang Pengaruh Kegiatan Distribusi Fisik dengan Niat Beli Ulang Kerangka Pemikiran Pengembangan Hipotesis...43 BAB 3. METODE DAN OBJEK PENELITIAN Jenis Penelitian Definisi Operasional Variabel Pemilihan Sampel Teknik Pengumpulan Data Teknik Analisis Data Uji Validitas Uji Reliabilitas Menguji Asumsi Regresi Berganda Normalitas Heteroskedastisitas Multikolinearitas Analisis Regresi Linier Berganda...56 xi
5 Uji Signifikansi Model Regresi Berganda Uji Koefisien Regresi Parsial Adjusted R BAB 4. HASIL PENELITIAN DAN PEMBAHASAN Hasil Uji Validitas dan Reliabilitas Uji Validitas Uji Reliabilitas Analisis Deskriptif Profil Responden Variabel Pemrosesan Pesanan Variabel Pengendalian Persediaan Variabel Penanganan Barang Variabel Transportasi Variabel Pelayanan terhadap Pelanggan Variabel Niat Beli Ulang Analisis Asumsi Regresi Berganda Normalitas Heteroskedastisitas Multikolinearitas Analisis Regresi Linier Berganda Pengujian Hipotesis Uji Signifikansi Secara Keseluruhan (Uji ANOVA) Uji Signifikansi Masing-masing Variabel Independen (X 1, X 2, X 3, X 4, X 5 ) Terhadap Niat Beli (Y) dalam Model Regresi Berganda Linier Pengujian Koefisien Determinasi Berganda Hasil dan Pembahasan BAB 5. KESIMPULAN DAN SARAN Kesimpulan Saran xii
6 DAFTAR PUSTAKA LAMPIRAN Lampiran A Lampiran B Lampiran C Lampiran D Lampiran E RIWAYAT HIDUP PENULIS xiii
7 DAFTAR GAMBAR Halaman Gambar 1 Perceptual Process Model Gambar 2 Five Stage Model of The Consumer Buying Process Gambar 3 Bagan Kerangka Teoritis Gambar 4 Bagan Kerangka Pemikiran Gambar 5 Uji Normalitas dengan Regression Standardized Residual Gambar 6 Uji Normalitas dengan Normal P-P Plot of Regression Standardized Residual Gambar 7 Hasil Pengujian Heteroskedastisitas xiv
8 DAFTAR TABEL Halaman Tabel I Operasional Variabel Tabel II Skala Likert Tabel III Anova Berganda Tabel IV Hasil Uji Validitas untuk Variabel Pemrosesan Pesanan Tabel V Hasil Uji Validitas untuk Variabel Pengendalian Persediaan Tabel VI Hasil Uji Validitas untuk Variabel Penanganan Barang Tabel VII Hasil Uji Validitas untuk Variabel Transportasi Tabel VIII Hasil Uji Validitas untuk Pelayanan terhadap Pelanggan Tabel IX Hasil Uji Validitas Untuk Variabel Niat Beli Tabel X Hasil Uji Reliabilitas Tabel XI Klasifikasi Responden Berdasarkan Tingkat Pendapatan Toko Per Bulan 69 Tabel XII Analisis Pernyataan Responden terhadap Item Pernyataan Penyampaian Informasi Mengenai Produk yang Ditawarkan Sangat Jelas Tabel XIII Analisis Pernyataan Responden terhadap Item Pernyataan Penanganan Pesanan yang Dilakukan oleh ANITA Bakery Sangat Cepat Tabel XIV Analisis Pernyataan Responden terhadap Item Pernyataan Pesanan Barang yang Dikirim oleh ANITA Bakery Sangat Sesuai dengan Permintaan Anda xv
9 Tabel XV Analisis Pernyataan Responden terhadap Item Pernyataan Selama ini ANITA Bakery Bersedia untuk Menyesuaikan Produk dengan Karakteristik Permintaan Anda 72 Tabel XVI Analisis Pernyataan Responden terhadap Item Pernyataan Produk ANITA Bakery di Awasi Secara Efektif...73 Tabel XVII Analisis Pernyataan Responden terhadap Item Pernyataan Penanganan Barang yang Dilakukan ANITA Bakery Tidak Rusak Sesuai dengan Keinginan Konsumen Tabel XVIII Analisis Pernyataan Responden terhadap Item Pernyataan Kemasan yang Digunakan oleh ANITA Bakery Sangat Menarik Tabel XIX Analisis Pernyataan Responden terhadap Item Pernyataan Transportasi yang Digunakan oleh ANITA Bakery Sesuai dengan Harapan Anda..75 Tabel XX Analisis Pernyataan Responden terhadap Item Pernyataan Transportasi yang Digunakan Dapat Melindungi Kondisi Fisik Produk Saat Pengiriman Tabel XXI Analisis Pernyataan Responden terhadap Item Pernyataan Penetapan Harga yang Dilakukan ANITA Bakery Sesuai dengan Harapan Anda Tabel XXII Analisis Pernyataan Responden terhadap Item Pernyataan KualitasProduk ANITA Bakery Dapat Memenuhi Kriteria Pesanan Anda xvi
10 Tabel XXIII Analisis Pernyataan Responden terhadap Item Pernyataan Anda Puas dengan Diskon yang Diberikan ANITA Bakery Tabel XXIV Analisis Pernyataan Responden terhadap Item Pernyataan Pengiriman Pesanan ANITA Bakery Tiba Tepat Waktu Tabel XXV Analisis Pernyataan Responden terhadap Item Pernyataan Barang Pesanan yang Rusak Dapat Diganti ANITA Bakery Tabel XXVI Analisis Pernyataan Responden terhadap Item Pernyataan Karyawan ANITA Bakery Sangat Baik Dalam Menghadapi Keluhan Anda...80 Tabel XXVII Analisis Pernyataan Responden terhadap Item Pernyataan Pelayanan yang Diberikan ANITA Bakery Sangat Ramah Tabel XXVIII Analisis Pernyataan Responden terhadap Item Pernyataan ANITA Bakery Bersedia untuk Memenuhi Kebutuhan Pesanan Anda yang Mendesak Tabel XXIX Analisis Pernyataan Responden terhadap Item Pernyataan Setelah Selama ini Melakukan Pemesanan pada ANITA Bakery, Anda Terdorong untuk Melakukan Pembelian Ulang 83 Tabel XXX Analisis Pernyataan Responden terhadap Item Pernyataan Penilaian Anda pada ANITA Bakery Sangat Baik 83 Tabel XXXI Analisis Pernyataan Responden terhadap Item Pernyataan Anda Akan Merekomendasikan ANITA Bakery...84 xvii
11 Tabel XXXII Analisis Pernyataan Responden terhadap Item Pernyataan Anda Percaya pada Kualitas ANITA Bakery Sepenuhnya 85 Tabel XXXIII Analisis Pernyataan Responden terhadap Item Pernyataan Kualitas Produk ANITA Bakery Dapat Memenuhi Kriteria Pesanan Anda...85 Tabel XXXIV Hasil Penguji Multikolinearitas Tabel XXXV Hasil Analisis Regresi Berganda Tabel XXXVI Hasil Pengujian ANOVA...92 Tabel XXXVII Hasil Uji Signifikansi Tabel XXXVIII Hasil Uji Koefisien Determinasi xviii
12 DAFTAR LAMPIRAN Halaman Lampiran A Kuesioner Penelitian Lampiran B Data Kuesioner Lampiran C Hasil Uji Validitas Lampiran D Hasil Uji Reliabiltas Lampiran E Hasil Olah Data SPSS 15, xix
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C. Subjek Penelitian D. Penentuan Jumlah Sampel dan Teknik Pengumpulan Sampel E. Data dan Teknik Pengumpulan Data F.
DAFTAR ISI HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN PERSEMBAHAN... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR TABEL... x DAFTAR GAMBAR... xii DAFTAR LAMPIRAN...
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ABSTRACT Business development in the field of his special services in the delivery of goods is growing very rapidly. It is characterized by many companies - companies in the field of freight forwarding
ABSTRACT. Keywords: Product quality, price, purchasing decisions. ix Universitas Kristen Maranatha
ABSTRACT The era of globalization are promising sweeping the world a new business opportunities and challenges for companies operating in indonesia. Consciousness producers will progress information technology
ABSTRAK. Kata Kunci : branded product, kemasan, minat beli. vi Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui berapa besar pengaruh branded product terhadap minat beli konsumen di Cianjur Jawa Barat. Serta mengetahui dimensi dari branded product apakah yang paling
Keywords : Advertising, Internet Marketing, Sales Promotion, Buying Decision
ABSTRACT This study, entitled "Effects of Promotional Advertising, Internet Marketing, and Sales Promotion on Consumer Purchase Decision Starbucks PVJ Bandung", with a goal to know the contribution of
Abstract-Abstrak ABSTRACT
Abstract-Abstrak ABSTRACT Globalization is the case today, providing significant impact on various aspects of human life, especially the economic aspects. One example is Indonesia will face the ASEAN Free
ABSTRACT. Universitas Kristen Maranatha
ABSTRACT This study aimed to test the influence of Bank Indonesia Interest Rate and Inflation to Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), operating eficiency (BOPO), Return on Assets
Kata kunci: citra merek, kualitas produk, dan keputusan pembelian
ABSTRAK Keputusan pembelian merupakan kegiatan individu yang secara langsung terlibat dalam pengambilan keputusan untuk melakukan pembelian terhadap produk yang ditawarkan oleh penjual. Citra merek adalah
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing terhadap kepuasan
ABSTRAK. Kata-kata kunci: motivasi kerja, kepemimpinan, budaya organisasi, kepuasan kerja. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepemimpinan, dan budaya organisasi terhadap kepuasan kerja karyawan di HARRIS Hotel & Conventions Ciumbuleuit Bandung. Data penelitian
ABSTRAK. Kata kunci : Logo, citra perusahaan, identitas merek, manajemen merek.
ABSTRAK Penelitian ini dimaksudkan untuk mengetahui sejauh mana logo baru XL memberikan pengaruh terhadap citra perusahaan XL berdasarkan persepsi masyarakat kota Bandung. Penelitian ini menggunakan pendekatan
ABSTRACT. Keywords: Cost of Goods Manufactured, Sales Price. viii. Universitas Kristen Maranatha
ABSTRACT The purpose of this research is for knowing the role of cost of goods manufactured to determine sales price product in the company which produce a material in producing daily premier needs. The
ABSTRACT. Total Quality Management (TQM), Managerial Performance. vii Universitas Kristen Maranatha
ABSTRACT The use of Total Quality Management (TQM) as a tool for measuring managerial performance improvements are now more widely used in enterprises in Indonesia. This caused by the successful of the
ABSTRAK. Kata Kunci: Promosi Penjualan, Kebijakan Harga, Keputusan Pembelian. Universitas Kristen Maranatha. viii
ABSTRAK Penelitian ini memiliki tujuan untuk untuk menguji pengaruh kegiatan promosi kebijakan harga terhadap keputusan pembelian pada Mouton Slice and Grill. Mouton Slice and Grill yang berlokasi di jalan
ABSTRACT. Keywords: Expansion of the brand, brand knowledge, perceived quality, innovativeness, consumer purchase intention. viii
ABSTRACT This study aims to analyze the influence factors of brand extensions (brand knowledge, perceived quality and innovativeness) on consumer purchase intention Taxi Max Cipaganti at Maranatha Christian
ABSTRACT. Keywords: profitability, liquidity, timelines. viii
ABSTRACT The purpose of this study to determine empirically the effect of profitability and liquidity to timeliness of audited financial statements according to the perception of auditors. This study was
ABSTRACT. Universitas Kristen Maranatha
ABSTRACT The survival ofthe company is required to conductits operation seffectively and efficiently. Effectivenessas the basis forthe success and efficiency as the minimum conditionfor the survival ofthe
ABSTRACT. Keywords: Experience Auditor, Professional Ethics, Materiality
ABSTRACT Research into consideration the materiality level is pretty much done, this research discusses the influence of experience auditor and professional ethics to the level of materiality considerations.
ABSTRAK. Kata kunci: kesadaran merek, persepsi kualitas, keputusan pembelian. iii Universitas Kristen Maranatha
ABSTRAK Samsung Galaxy Note II merupakan ponsel Android yang banyak digemari oleh mahasiswa, khusunya di, Fakultas Ekonomi, Jurusan Manajemen. Ponsel ini sangat digemari di kalangan ini, karena merek ponsel
ABSTRAK. Kata Kunci : brand awareness, brand attachment, brand loyalty, perceived quality, compulsive buying. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini berjudul Pengaruh Fenomena Merek (Brand Awareness, Brand Attachment, Brand Loyalty, dan Perceived Quality) terhadap Compulsive Buying. Latar belakang dari penelitian ini adalah terjadinya
ABSTRACT. Keywords : Taxpayer compliance, The quality of service Account Representative. vii Universitas Kristen Maranatha
ABSTRACT The research, entitled the influence of the quality of service Account Representative Of Taxpayer Compliance (Survey On Tax Service Office Taxpayer Pratama Bojonagara Bandung). This research aims
ABSTRACT. Key words: Total Quality Management and Effectiveness Operating Revenues. viii. Universitas Kristen Maranatha
ABSTRACT PT.Telkom,Inc is a provider of information and telecommunication companies and providers of telecommunication services and a largest complete network in Indonesia that provides telephone moving
ABSTRACT. Keywords: Location, Price, Buying Decision. Universitas Kristen Maranatha
ABSTRACT Culinary business has become a very promising business and preferred by many people because of the food and drink is a product that is needed at once sought by the people every time. Emerging
ABSTRACT. Keywords: Hedonic Shopping Motivation. vii. Universitas Kristen Maranatha
ABSTRACT Along with the development of era, the current shopping concept has turned into a reflection of lifestyle and leisure among communities. Humans also have the motivation of a hedonist is a form
Keywords: management control systems, leadership style, performance company
ABSTRACT Management control system is a series of actions and activities that occur in all activities of the organization and running continuously. Management control is not a separate system within an
ABSTRAK. PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ( Studi Kasus pada Travel Andi s di Kota Bandung )
ABSTRAK PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ( Studi Kasus pada Travel Andi s di Kota Bandung ) Disusun oleh: Lie Yosi Dibawah bimbingan: Dr. Anny Nurbasari, S.E., M.P. Tujuan dari penelitian
ABSTRACT. Keywords : User Involvement, Users Capability, Top Management Support, Accounting Information System Performance. viii
ABSTRACT The Influence of the System User Involvement on the Performance of Accounting Information System (Case Studies on PT. Cipaganti Citra Graha Tbk) This study aims to analyze whether there is influence
ABSTRACT. Keywords: Accounting Information Systems sales of merchandise, sales activity. Universitas Kristen Maranatha
ABSTRACT All companies carry out the sales process, implemented by the sales activity, to gain profit reply in accordance with company objectives. The sale must be imported in large quantities. The number
ABSTRACT. Keywords: Sense, feel, think, act, relate and customer satisfaction. ix Universitas Kristen Maranatha
ABSTRACT The study aims to determine the effect of experiential marketing variables include sense, feel, think, act and relate to customer satisfaction at Prudential Life Assurance Company. Given the importance
ABSTRAK. merencanakan niat beli. Niat beli konsumen akan tumbuh jika konsumen sudah mengetahui
ABSTRAK Salah satu proses keputusan pembelian yang dilakukan konsumen adalah dengan merencanakan niat beli. Niat beli konsumen akan tumbuh jika konsumen sudah mengetahui citra merek dari suatu produk.
ABSTRACT. Keywords: consumer s interest buying,location, test data. viii Universitas Kristen Maranatha
ABSTRACT In the Bandung which is currently undergoing development in various fields of business. The companies in Bandung consider the selection of the location in which they prioritize strategic business
ABSTRAK. Kata-kata kunci: Gaya kepemimpinan, motivasi, disiplin kerja, dan kinerja manajerial. vii. Universitas Kristen Maranatha
ABSTRAK Dalam menjalankan suatu usaha, diperlukan sumber daya manusia sebagai peran aktif di dalam menjalankan proses manajemen. Maka dari itu diperlukannya seorang pemimpin yang handal, guna untuk mengendalikan
ABSTRAK. sistem pengendalian internal, efektivitas dan efisiensi, siklus persediaan.
ABSTRAK Penelitian ini bertujuan untuk mengetahui penerapan sistem pengendalian internal, efektivitas dan efisiensi pada siklus persediaan PT. Tobindo Kencana, dan untuk mengetahui pengaruh sistem pengendalian
ABSTRAK. Kata Kunci: motivasi, disiplin kerja dan kinerja karyawan.
ABSTRAK Pada saat sekarang ini, persaingan bisnis merupakan tantangan yang harus dihadapi oleh setiap perusahaan terutama dealer mobil. Salah satu aspek yang paling penting adalah sumber daya manusia.
ABSTRACT. Keywords: debt to equity ratio, firm size, bond rating and yield to maturity. viii. Universitas Kristen Maranatha
ABSTRACT The purpose of this research is to determine the effect of debt to equity ratio, firm size and bond ratings against corporate bond yields in the Indonesia Stock Exchange, which are listings in
ABSTRACT. Keywords: DER, ROA, ROE, EPS, and Stock Price. viii Universitas Kristen Maranatha
ABSTRACT Along with the progress of mining industry, there is a capital needed for business expansion. An effort to obtain using go public process that makes investor investment in stock. Observer intends