PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRAK
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- Yulia Hardja
- 7 tahun lalu
- Tontonan:
Transkripsi
1 PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRAK Tujuan dari penelitian ini adalah mengetahui pengaruh green marketing mix yang terdiri dari produk, promosi, harga dan tempat terhadap keputusan pembelian produk hijau Teh Kotak. Penelitian ini menggunakan riset kuantitatif yaitu dengan menggunakan skuesioner terhadap 105 responden Mahasiswa di Universitas Kristen Maranatha. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Ditemukan hasil bahwa variabel produk, promosi, harga dan tempat memiliki pengaruh secara simultan terhadap keputusan pembelian produk hijau Teh Kotak serta variabel produk, promosi, harga dan tempat memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian produk hijau Teh Kotak. Kata-kata kunci: Green marketing mix, dan keputusan pembelian vii
2 PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRACT The purpose of this study was to determine the effect of green marketing mix consists of product, promotion, price and place of the green product purchasing decisions Teh Kotak. This study used a quantitative research using questionnaires to 105 college student Maranatha Chistian University. The data analysis technique used in this study is multiple linear regression analysis. It was found that the variable product, promotion, price and place simultaneously influence the purchasing decision of Teh Kotak green products and variable product, promotion, price and place to have a positive and significant effect partially on Teh Kotak green product purchasing decisions. Keywords: Green marketing mix, and purchase decision viii
3 DAFTAR ISI Halaman HALAMAN JUDUL... LEMBAR PENGESAHAN... SURAT PERNYATAAN KEASLIAN SKRIPSI... KATA PENGANTAR... i ii iii iv ABSTRAK... vii ABSTRACT... viiii DAFTAR ISI... ix DAFTAR GAMBAR... xiii DAFTAR TABEL... xiv BAB I PENDAHULUAN 1.1 Latar Belakang Masalah Identifikasi Masalah Rumusan Masalah Tujuan Penelitian Batasan Masalah Manfaat Penelitian... 7 BAB II KAJIAN DAN PENGEMBANGAN HIPOTESIS 2.1 Kajian Pustaka Manajemen Pemasaran ix
4 2.1.3 Manajemen Pemasaran Green Marketing Pengertian Green Marketing Green Product Green Price Green Place Green Promotion Keputusan Pembelian Kerangka Teoritis Kerangka Pemikiran Penelitian Terdahulu Model Penelitian BAB III METODE PENELITIAN 3.1 Jenis Penelitian Definisi Operasional Variabel Populasi, Sampel dan Metode Menentukan Ukuran Sampel Populasi Sampel Metode Menentukan Ukuran Sampel Jenis dan Sumber Data Metode Pengumpulan Data Instrumen Penelitian Metode Pengujian Data x
5 3.7.1 Uji Validitas Uji Reliabilitas Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heteroskedastisitas Metode Analisis Data Uji Regresi Berganda Pengujian Hipotesis Uji t (Parsial) Uji F (Simultan) Koefisien Determinasi BAB IV HASIL PENELITIAN DAN PEMBAHASAN 4.1 Hasil Penelitian Uji Validitas Uji Realibilitas Profil Responden Jenis Kelamin Responden Usia Responden Rata-rata Pengeluaran Bulanan Responden Hasil Tanggapan Responden Tanggapan Responden Tentang Green Product Tanggapan Responden Tentang Green Price xi
6 Tanggapan Responden Tentang Green Place Tanggapan Responden Tentang Green Promotion Tanggapan Responden Tentang Keputusan Pembelian Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heteroskedastisitas Metode Analisis Data Uji Regresi Linier Berganda Uji Hipotesis Uji t Uji F Koefisien Determinasi Pembahasann BAB V SIMPULAN DAN SARAN 5.1. Simpulan Implikasi Manajerial Saran DAFTAR PUSTAKA xii
7 DAFTAR GAMBAR Halaman Gambar 4.1 Hasil Uji Heteroskedastisitas xiii
8 DAFTAR TABEL Halaman Tabel I Penelitian Terdahulu Tabel II Definisi Operasional Variabel Tabel III Alternatif Jawaban Tabel IV Skor Penilaian Kuesioner Tabel V Hasil Uji Validitas Variabel Green Product Tabel VI Hasil Uji Validitas Variabel Green Price Tabel VII Hasil Uji Validitas Variabel Green Place Tabel VIII Hasil Uji Validitas Variabel Green Promotion Tabel IX Hasil Uji Validitas Variabel Keputusan Pembelian Tabel X Hasil Uji Reliabilitas Kuesioner Penelitian Tabel XI Jenis Kelamin Responden Tabel XII Usia Responden Tabel XIII Rata-Rata Pengeluaran Bulanan Responden Tabel XIV Tanggapan Responden Tentang Item Pertanyaan Tabel XV Tanggapan Responden Tentang Item Pertanyaan Tabel XVI Tanggapan Responden Tentang Item Pertanyaan Tabel XVII Tanggapan Responden Tentang Item Pertanyaan Tabel XVIII Penilaian Tanggapan Responden Tentang Green Product Tabel XIX Tanggapan Responden Tentang Item Pertanyaan Tabel XX Tanggapan Responden Tentang Item Pertanyaan Tabel XXI Tanggapan Responden Tentang Item Pertanyaan Tabel XXII Penilaian Tanggapan Responden Tentang Green Price xiv
9 Tabel XXIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXIV Tanggapan Responden Tentang Item Pertanyaan Tabel XXV Tanggapan Responden Tentang Item Pertanyaan Tabel XXVI Penilaian Tanggapan Responden Tentang Green Place Tabel XXVII Tanggapan Responden Tentang Item Pertanyaan Tabel XXVIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXIX Tanggapan Responden Tentang Item Pertanyaan Tabel XXX Penilaian Tanggapan Responden Tentang Green Promotion Tabel XXXI Tanggapan Responden Tentang Item Pertanyaan Tabel XXXII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXIV Tanggapan Responden Tentang Item Pertanyaan Tabel XXXV Tanggapan Responden Tentang Item Pertanyaan Tabel XXXVI Tanggapan Responden Tentang Item Pertanyaan Tabel XXXVII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXVIII Tanggapan Responden Tentang Item Pertanyaan Tabel XXXIX Penilaian Tanggapan Responden Tentang Keputusan Pembelian Tabel XL Hasil Uji Normalitas Tabel XLI Hasil Uji Multikolinearitas Tabel XLII Hasil Regresi Berganda Tabel XLIII Hasil Statistik Uji t Tabel XLIV Hasil Statistik Uji F Tabel XLV Nilai Koefisien Determinasi xv
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C. Subjek Penelitian D. Penentuan Jumlah Sampel dan Teknik Pengumpulan Sampel E. Data dan Teknik Pengumpulan Data F.
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ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kompensasi finansial dan kompensasi non finansial terhadap pencapaian target penjualan pada CV. Rejeki Putra Mandiri Cihampelas
DAMPAK ONLINE SHOPPING FASHION
DAMPAK ONLINE SHOPPING FASHION TERHADAP GAYA HIDUP KONSUMTIF MAHASISWI ( Studi Kasus: Mahasiswi S1 Transfer Angkatan Tahun 2014 2015 Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret Surakarta ) SKRIPSI
ABSTRAK. Kata kunci : sistem penilaian kinerja, sistem penghargaan, kinerja karyawan.
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh sistem penilaian kinerja dan sistem penghargaan terhadap kinerja karyawan. Data penelitian ini adalah data primer yang dikumpulkan dengan cara
ABSTRAK. Kata kunci : Periklanan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Periklanan televisi diakui sebagai media iklan paling berpengaruh dan menjangkau spektrum konsumen. Dari perspektif pembangunan merek, iklan televisi mempunyai dua kekuatan yang sangat penting
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing terhadap kepuasan
ABSTRAK. Kata-kata kunci: gaji, insentif, kinerja karyawan. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Gaji dan Insentif terhadap Kinerja Karyawan. Data diperolah dengan menyebarkan kuesioner pada 207 karyawan PT. Pos Indonesia (PERSERO)
DAFTAR ISI BAB I PENDAHULUAN Latar Belakang Masalah Rumusan Masalah Tujuan Penelitian Manfaat Penelitian...
DAFTAR ISI Halaman HALAMAN JUDUL... i HALAMAN PERSETUJUAN PEMBIMBING... ii HALAMAN PENGESAHAN... iii HALAMAN MOTTO... iv ABSTRAK... v KATA PENGANTAR... vi DAFTAR ISI... ix DAFTAR TABEL... xiv DAFTAR GRAFIK...
DAFTAR ISI KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, HIPOTESIS
DAFTAR ISI Halaman JUDUL i PERSETUJUAN ii PENGESAHAN.. iii KATA PENGANTAR iv ABSTRACT.vi DAFTAR ISI..viii DAFTAR TABEL..xii DAFTAR GAMBAR. xiv DAFTAR LAMPIRAN.. xv BAB I PENDAHULUAN 1.1 Latar Belakang
Keywords : Earnings Per Share, Return On Investment, Price to Book Value, Price Earnings Ratio, and Stock Price. vii. Universitas Kristen Maranatha
ABSTRACT The Influence of Earnings Per Share ( EPS ), Return On Investment (ROI), Price To Book Value (PBV) and Price Earnings Ratio (PER) To Share Price: An Empirical Study of Food and Beverage Sector
ABSTRACT. Keywords: service quality, relationship marketing, customer satisfaction. viii. Universitas Kristen Maranatha
ABSTRACT This study aimed to determine the effect of service quality and relationship marketing to customer satisfaction either partially or simultaneously (together). This study is a causality by using
ABSTRACT. Key words: Total Quality Management and Effectiveness Operating Revenues. viii. Universitas Kristen Maranatha
ABSTRACT PT.Telkom,Inc is a provider of information and telecommunication companies and providers of telecommunication services and a largest complete network in Indonesia that provides telephone moving
ABSTRAK. Kata-kata kunci: Gaya kepemimpinan, motivasi, disiplin kerja, dan kinerja manajerial. vii. Universitas Kristen Maranatha
ABSTRAK Dalam menjalankan suatu usaha, diperlukan sumber daya manusia sebagai peran aktif di dalam menjalankan proses manajemen. Maka dari itu diperlukannya seorang pemimpin yang handal, guna untuk mengendalikan
LEMBAR PERNYATAAN... II LEMBAR PENGESAHAN... III REKOMENDASI PEMBIMBING... IV ABSTRAK... VI ABSTRACT... VII HALAMAN PERSEMBAHAN... VIII MOTTO...
LEMBAR PERNYATAAN... II LEMBAR PENGESAHAN... III REKOMENDASI PEMBIMBING... IV ABSTRAK... VI ABSTRACT... VII HALAMAN PERSEMBAHAN... VIII MOTTO... IX KATA PENGANTAR... X PEDOMAN TRANSLITERASI ARAB LATIN...
ABSTRACT. Universitas Kristen Maranatha
ABSTRACT This study aimed to test the influence of Bank Indonesia Interest Rate and Inflation to Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), operating eficiency (BOPO), Return on Assets
HALAMAN PERSETUJUAN PEMBIMBING...
DAFTAR ISI HALAMAN JUDUL... i HALAMAN PERSETUJUAN PEMBIMBING... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN MOTTO... v HALAMAN PERSEMBAHAN... vi KATA PENGANTAR... vii ABSTRAK... x DAFTAR
DAFTAR ISI. B... Auditor internal C... Kepatuh an syariah (syariah compliance) D... Good Corporate Governance... 28
DAFTAR ISI HALAMAN SAMPUL HALAMAN JUDUL PERNYATAAN KEASLIAN TULISAN... i PERSETUJUAN... ii PENGESAHAN TIM PENGUJI... iii PEDOMAN TRANSLITERASI... iv ABSTRAK... vi KATA PENGANTAR... vii HALAMAN PERSEMBAHAN...
Kata kunci : Total Quality Management, Pengukuran Kinerja, Kinerja Manajerial
ABSTRAK Kinerja manajerial merupakan kinerja para individu dalam pengelolaan perusahaan. Keberhasilan suatu organisasi dalam mencapai tujuan dan memenuhi tanggung jawab sosialnya, sebagian besar tergantung
ABSTRACT. Keywords : earnings ratio, cash flow ratio, and stock price. vii. Universitas Kristen Maranatha
ABSTRACT The purpose of this research is to understand the influence of earnings ratio and cash flow ratio partially and simultaneously to the stock price on manufacture companies listed in Bursa Efek
ABSTRAK. Kata kunci: kesadaran merek, persepsi kualitas, keputusan pembelian. iii Universitas Kristen Maranatha
ABSTRAK Samsung Galaxy Note II merupakan ponsel Android yang banyak digemari oleh mahasiswa, khusunya di, Fakultas Ekonomi, Jurusan Manajemen. Ponsel ini sangat digemari di kalangan ini, karena merek ponsel
Kata kunci: Pre-Event Brand Equity, Post-Event Brand Equity, Brand Experience, Brand Attitude
ABSTRAK Memasuki era globalisasi ini perusahaan dihadapkan pada persaingan untuk mendominasi merek. Mengembangkan ekuitas merek dalam persaingan di era globalisasi seperti sekarang ini dapat menjadi salah
ABSTRACT. Keywords: Customer Loyalty, Product Quality, Service Quality, Customer trust. vii. Universitas Kristen Maranatha
ABSTRACT This study aims to determine the influence of Product quality, Service quality and Customer trust on Customer loyalty. Where is the independent variable consist of Product quality variable, Service
ABSTRAK. Universitas Kristen Maranatha
ABSTRAK Laptop sudah menjadi kebutuhan yang tidak terpisahkan dari masyarakat di jaman sekarang ini. Apapun pekerjaan yang dijalani, namun kebutuhan terhadap laptop semakin berkembang. Hewlett-Packard
ABSTRAK. PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ( Studi Kasus pada Travel Andi s di Kota Bandung )
ABSTRAK PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ( Studi Kasus pada Travel Andi s di Kota Bandung ) Disusun oleh: Lie Yosi Dibawah bimbingan: Dr. Anny Nurbasari, S.E., M.P. Tujuan dari penelitian
ABSTRACT. Keywords:Brand image, and consumen loyalty. Universitas Kristen Maranatha
ABSTRACT The importance of understanding consumer behavior has been a concern of various kinds of industrial one culinary industry. This is due to the development of the culinary industry in Bandung raises
DAFTAR ISI. HALAMAN JUDUL... i. PERSETUJUAN SKRIPSI... ii. PERNYATAAN ORISINALITAS... iii. ABSTRACT... iv. KATA PENGANTAR... vii
DAFTAR ISI Halaman HALAMAN JUDUL... i PERSETUJUAN SKRIPSI... ii PERNYATAAN ORISINALITAS... iii ABSTRACT... iv ABSTRAK... v MOTO... vi KATA PENGANTAR... vii DAFTAR ISI... x DAFTAR TABEL... xviii DAFTAR
DAFTAR ISI. KATA PENGANTAR... i. DAFTAR ISI... vi. DAFTAR TABEL... xii. DAFTAR GAMBAR... xvi. DAFTAR LAMPIRAN... xvii
DAFTAR ISI LEMBAR JUDUL LEMBAR PENGESAHAN MOTTO ABSTRAK JUDUL HALAMAN KATA PENGANTAR... i DAFTAR ISI... vi DAFTAR TABEL... xii DAFTAR GAMBAR... xvi DAFTAR LAMPIRAN... xvii BAB I PENDAHULUAN 1.1 Latar Belakang