ABSTRAK. Kata Kunci: Berbasis Komputer dan Online, Bauran Pemasaran, CRM, ASP.Net, SQL Server 2008.

Transkripsi

1 ABSTRAK Lily Shop adalah perusahaan yang bergerak di bidang kosmetik dan kesehatan. Perusahaan ini melakukan pemasaran produk, penjualan produk, pembelian produk dan pengarsipan data-data pelanggan. Lily Shop masih bekerja secara manual dan ingin memperluas kawasan penjualannya. Sekarang ini penjualannya masih di daerah Bandung saja. Oleh karena itu Lily Shop dituntut untuk menggunakan sistem berbasis komputer dan online. Tujuan pembuatan aplikasi ini ini adalah untuk membuat suatu aplikasi yang dapat dipakai oleh semua orang dan memudahkan pemakai untuk mencari produk-produk kosmetik dan kesehatan yang langka tanpa harus keluar dari rumah.sehingga aplikasi ini harus diterapkan metode CRM. Metode CRM yang digunakan dengan memberikan testimoni, perencanaan pemasaran, diskon poin dan menampilkan produk secara mendetail. Aplikasi ini dibuat menggunakan bahasa pemrograman asp.net dan basis data SQL Server Hasil penelitian menunjukan bahwa aplikasi ini dapat menangani pemasaran,penjualan, pembelian, dan pencatatan data-data pelanggan secara online. Kata Kunci: Berbasis Komputer dan Online, Bauran Pemasaran, CRM, ASP.Net, SQL Server vi

2 ABSTRACT Lily Shop is a company that engages in the sale of cosmetics and health products. The company undertakes product marketing, product sales, product purchase and customer data archiving. Lily Shop still conducts business process manually and wants to expand its sales area. Now the sales are still conducted in Bandung. Therefore, Lily Shop would like to a computerbased system and online. The purpose of making this application is create an application that can be used by everyone and allows the user to search for rare cosmetic products and rare health product without having to get out of the house. So this application should be implemented CRM method. CRM methods are used to provide testimonials, marketing planning, discount points and display the product in detail. This application is built u sing asp.net and SQL Server 2008 database. The results showed that the application can handle the marketing, sales, purchasing, and recording of customer data online. Keywords: Computer-Based and Online, Marketing Mix, CRM, ASP.Net, SQL Server vii

3 DAFTAR ISI LEMBAR PENGESAHAN... i PERNYATAAN ORISINALITAS LAPORAN PENELITIAN... ii PERNYATAAN PUBLIKASI LAPORAN PENELITIAN...iii PRAKATA... iv ABSTRAK... vi ABSTRACT...vii DAFTAR ISI... viii DAFTAR GAMBAR... xiii DAFTAR TABEL... xx BAB I PENDAHULUAN Latar Belakang Masalah Rumusan Masalah Tujuan Pembahasan Ruang Lingkup Kajian Sumber Data Sistematika Penyajian... 6 BAB II KAJIAN TEORI Pengertian Sistem Informasi Definisi Sistem Informasi Kemampuan Utama Sistem Informasi Informasi Definisi Informasi Karakteristik Informasi Flowchart ERD (Entity Relation Diagram) UML (Unified Modeling Language) Use Case Diagram Activity Diagram viii

4 2.8 Sequence Diagram Class Diagram Asp.Net Net Framework Microsoft VisualStudio Microsoft SQL Server 2008 R2 Express C# (C Sharp) Elemen-Elemen Bahasa C# Black Box Testing Sistem Informasi Pemasaran CRM (Customer Relationship Management) Tipe-Tipe CRM Operasi CRM BAB III ANALISIS DAN RANCANGAN SISTEM Proses Bisnis Proses Bisnis Penawaran Produk Proses Bisnis Pemesanan dan Penjualan Produk Proses Bisnis Pembelian Produk ERD (Entity Relationship Diagram) Skema Relasi Use Case Sub Sistem View Product Sub Sistem Kelola Information Sharing (Member) Sub Sistem Kelola Testimony Sub Sistem Kelola Confirm Product Sub Sistem Kelola Cart Sub Sistem Kelola Payment Sub Sistem Kelola Discount Point Sub Sistem Kelola Message (Member) Sub Sistem Kelola Member Sub Sistem Kelola Product ix

5 Sub Sistem Kelola Purchase Sub Sistem Kelola Message(Admin) Sub Sistem Kelola Employee Sub Sistem Kelola Information Sharing (Admin) Activity Diagram Class Diagram Rancangan Antarmuka Rancangan Antarmuka Non Member Rancangan Antarmuka Member Rancangan Antarmuka Admin BAB IV HASIL PENELITIAN Form Home (Non Member) Log In (Member) Form Registration Form Product List Form Product Detail Form Information Sharing (Non Member) Form Testimony Form Marketing Plan Form Home (Member) Form Information Sharing(Member) Form Setting Member Form Add Testimony Form Confrim Product Cart Form Shipping Form Payment Form View Discount Point Form Home (Admin) Form Member Form Product (Admin) x

6 4.21Form View Order Form View Shipping Form Purchase Form Message (Admin) Form Employee BAB V PEMBAHASAN DAN UJI COBA HASIL PENELITIAN Form Home (Non Member) Log In (Member) Form Registration Form Product List Form Product Detail Form Information Sharing (Non Member) Form Testimony Form Marketing Plan Form Help / FAQ Form Home (Member) Form Information Sharing (Member) Form Setting Member Form Add Testimony Confirm Product Cart Form Shipping Form Payment Form View Discount Point Form Donation Form Prize FormLog In (Admin) Form Home (Admin) Form Member Form Product (Admin) Form View Order xi

7 5.26 Form View Shipping Form View Selling Form Purchase Form Message (Admin) Form Employee Form Information Sharing (Admin) BAB VI SIMPULAN DAN SARAN Simpulan Saran DAFTAR PUSTAKA xii

8 DAFTAR GAMBAR Gambar 1 Contoh pengguna dependensi include Gambar 2 Contoh pengguna dependensi extend Gambar 3 Use Case Diagram (Schmuller, Joseph, 2004) Gambar 4 Contoh Activity Diagram Gambar 5 Sequence Diagram Gambar 6 Contoh Struktur Class Diagram Gambar 7 Contoh Generalization dan Inheritence Class Diagram Gambar 8 Contoh Association Class Diagram Gambar 9 Contoh Aggregation Class Diagram Gambar 10 Contoh Composition Class Diagram Gambar 11 Contoh Dependency Class Diagram Gambar 12 Contoh Realization Class Diagram Gambar 13 Contoh Class Diagram Gambar 14 Daur Hidup Asp.Net (Spaanjaars, 2010) Gambar 15 CLR (Common Language Runtime)(Kurniawan, 2010) Gambar 16 BCL (Base Class Library)(Kurniawan, 2010) Gambar 17 Contoh IF ELSE Gambar 18 Contoh IF ELSE Bersarang Gambar 19 Contoh SWITCH CASE Gambar 20 Contoh WHILE Gambar 21 Contoh DO WHILE Gambar 22 Contoh FOR Gambar 23 Sistem Informasi Pemasaran menurut Kotler Gambar 25 Proses bisnis penawaran produk di Lily Shop Gambar 26 Proses bisnis pemesanan dan penjualan produk di Lily Shop Gambar 27 proses pembelian produk di Lily Shop Gambar 28 ERD (Entity Relationship Diagram) Lily Shop Gambar 29 Sistem pengelolaan Lily Shop non member dan member Gambar 30 Sistem pengelolaan Lily Shop admin xiii

9 Gambar 31 Sub sistem view product Gambar 32 Sub sistem kelola information sharing (member) Gambar 33 Sub sistem kelola testimony Gambar 34 Sub sistem kelola confirm product Gambar 35 Sub sistem kelola cart Gambar 36 Sub sistem kelola payment Gambar 37 Sub sistem discount point Gambar 38 Sub sistem kelola message (member) Gambar 39 Sub sistem kelola member Gambar 40 Sub sistem kelola product Gambar 41 Sub sistem kelola purchase Gambar 42 Sub sistem kelola message (admin) Gambar 43 Sub sistem kelola employee Gambar 44 Sub sistem kelola information sharing (admin) Gambar 45Activity Diagram Log In (Member) Gambar 46Activity Diagram Register Gambar 47Activity Diagram View List Product Gambar 48Activity Diagram View Product Detail Gambar 49Activity Diagram Search Product (Member dan Non Member) Gambar 50Activity Diagram View Main Information Sharing (Member dan Non Member) Gambar 51Activity Diagram View Other Member Information Sharing Gambar 52Activity Diagram Share Information Gambar 53Activity Diagram Setting Profile Member Gambar 54Activity Diagram Delete Information (Member) Gambar 55Activity Diagram Search Member (Member dan Non Member) Gambar 56Activity Diagram View Testimony (Member dan Non Member) Gambar 57Activity Diagram Add Testimony Gambar 58Activity Diagram View Marketing Plan Gambar 59Activity Diagram View Main Data Confirm Product Gambar 60View Detail Data Confirm Product Gambar 61Activity Diagram Confirm Product xiv

10 Gambar 62Activity Diagram View Cart Gambar 63Activity Diagram Add to Cart Gambar 64Activity Diagram Delete Item from Cart Gambar 65Activity Diagram Update Qty in Cart Gambar 66Activity Diagram Order Gambar 67Activity Diagram Use Discount Point Gambar 68Activity Diagram Payment Gambar 69Activity Diagram View Discount Point Gambar 70Activity Diagram Donation Gambar 71Activity Diagram View Prize Gambar 72Activity Diagram Get Prize Gambar 73Activity Diagram View Message(Member) Gambar 74Activity Diagram Send Message (Member) Gambar 75Activity Diagram View About Gambar 76Activity Diagram View Rule for Buying Gambar 77Activity Diagram View FAQ Gambar 78Activity Diagram View Help Gambar 79Activity Diagram Log In (Admin) Gambar 80Activity Diagram Search Member(Admin) Gambar 81Activity Diagram Block Member Gambar 82Activity Diagram View Testimony (Admin) Gambar 83Activity Diagram Aktivasi Testimony Member Gambar 84Activity Diagram Search Product(Admin) Gambar 85Activity Diagram Add Photo Gambar 86Activity Diagram Select Header Photo Gambar 87Activity Diagram Add Description Product Gambar 88Activity Diagram Update Data Product Gambar 89Activity Diagram View Order Gambar 90Activity Diagram View Shipping Gambar 91Activity Diagram View Selling Gambar 92Activity Diagram Search Pembelian Master Gambar 93Activity Diagram View Pembelian Master xv

11 Gambar 94Activity Diagram View Pembelian Detail Gambar 95Activity Diagram Add Supplier Gambar 96Activity Diagram Add Product Gambar 97Activity Diagram Add Pembelian Detail Gambar 98Activity Diagram Add Pembelian Master Gambar 99Activity Diagram View Message (Admin) Gambar 100Activity Diagram Send Message (Admin) Gambar 101Activity Diagram Search Employee Gambar 102Activity Diagram Add Employee Gambar 103Activity Diagram Update Employee Gambar 104Activity Diagram Delete Employee Gambar 105Activity Diagram View Information Sharing (Admin) Gambar 106Activity Diagram Delete Employee (Admin) Gambar 107Class Diagram Lily Shop Gambar 108 Rancangan Antarmuka Home (Member dan Non Member) Gambar 109 Rancangan Antarmuka Log In (Member) Gambar 110 Rancangan Antarmuka Registration Gambar 111 Rancangan Antarmuka View Product List Gambar 112 Rancangan Antarmuka View Product Detail Gambar 113 Rancangan Antarmuka Information Sharing Gambar 114 Rancangan Antarmuka Testimony Merk Gambar 115 Rancangan Antarmuka Testimony dari Merk tertentu Gambar 116 Rancangan Antarmuka Marketing Plan Merk Gambar 117 Rancangan Antarmuka Marketing Plan dari Merk tertentu Gambar 118 Rancangan Antarmuka About Gambar 119 Rancangan Antarmuka Rule for Buying Gambar 120 Rancangan Diagram Help / FAQ Gambar 121 Rancangan Diagram Help / FAQ Answer Gambar 122 Rancangan Antarmuka Information Sharing (setelah Log In) Gambar 123 Rancangan Antarmuka My Information Sharing Gambar 124 Rancangan Antarmuka Setting Profile Gambar 125 Rancangan Antarmuka View Message xvi

12 Gambar 126 Rancangan Antarmuka View Message Gambar 127 Rancangan Antarmuka Reply Message Gambar 128 Rancangan Antarmuka New Message Gambar 129 Rancangan Antarmuka Add Testimony Gambar 130 Rancangan Antarmuka Confirm Product Gambar 131 Rancangan Antarmuka Confrim Product Gambar 132 Rancangan Antarmuka Cart Gambar 133 Rancangan Antarmuka Shipping Gambar 134 Rancangan Antarmuka Payment Gambar 135 Rancangan Antarmuka View Discount Point Gambar 136 Rancangan Antarmuka Donation Gambar 137 Rancangan Antarmuka View Prize Gambar 138 Rancangan Antarmuka Shipping Prize Gambar 139 Rancangan Antarmuka Log In (Admin) Gambar 140 Rancangan Antarmuka Home (Admin) Gambar 141 Rancangan Antarmuka Halaman Member Gambar 142 Rancangan Antarmuka View Product (Admin) Gambar 143 Rancangan Antarmuka Product Edit Gambar 144 Rancangan Antarmuka Update Product Gambar 145 Rancangan Antarmuka Setting Category Product Gambar 146 Rancangan Antarmuka ViewOrder Gambar 147Rancangan Antarmuka View Shipping Gambar 148 Rancangan Antarmuka View Selling Gambar 149 Rancangan Antarmuka View Purchase Master dan Detail Purchase Gambar 150 Rancangan Antarmuka Add Purchase Gambar 151 Rancangan Antarmuka Add Supplier Gambar 152 Rancangan Antarmuka View Product, Add Detail Purchase, Add Purchase Master dan Change Price Gambar 153 Rancangan Antarmuka Add Product Gambar 154 Rancangan Antarmuka View Message Gambar 155 Rancangan Antarmuka Reply Message Gambar 156 Rancangan Diagram New Message xvii

13 Gambar 157 Rancangan Antarmuka View Employee Gambar 158 Rancangan Antarmuka Add Employee Gambar 159 Rancangan Antarmuka Information Sharing Gambar 160 FormHome (Non Member) Gambar 161 FormLog In (Member) Gambar 162 Form Registration Gambar 163 Form Product List Gambar 164 Form Product Detail Gambar 165 Form information Sharing Gambar 166 Form Testimony Gambar 167 Form Testimony Gambar 168 Form Marketing Plan Gambar 169 Form Marketing Plan Gambar 170 Form Home (Member) Gambar 171 Form Information Sharing (Member) Gambar 172 Form Setting Member Gambar 173 Form Add Testimony Gambar 174 Form Confirm Product Gambar 175 Form Cart Gambar 176 Form Shipping Gambar 177 Form Payment Gambar 178 Form View Discount Point Gambar 179 Form Home (Admin) Gambar 180 Form View Member Gambar 181 Form View Product (Admin) Gambar 182 Form Add Photo Product Gambar 183 Form Edit Data Product Gambar 184 Form Add Description Product Gambar 185 Form View Order Gambar 186 Form View Shipping Gambar 187 Form View Purchase Detail dan Purchase Master Gambar 188 View Add Purchase xviii

14 Gambar 189 Form Add Supplier Gambar 190 Form Add Purchase Gambar 191 Form Add Product Gambar 192 Halaman Inbox Gambar 193 Isi Inbox Gambar 194 Form New Message Gambar 195 Form View Employee Gambar 196 Form Add Employee xix

15 DAFTAR TABEL Tabel I Karakteristik Data atau Informasi Menurut Alter Tabel II Simbol bagan alir data (Romney dan Paul, 2006) Tabel III Simbol-simbol Entity Relationship Diagram (Kusrini, 2007) Tabel IV Simbol Use Case Diagram Tabel V Simbol Activity Diagram Tabel VI Simbol Multiplisitas Tabel VII Skema Relasi Data Member Tabel VIII Skema Relasi Data Share Information Tabel IX Skema relasi data testimony Tabel X Skema relasi data produk Tabel XI Skema relasi data foto produk Tabel XII Skema relasi data kategori produk Tabel XIII Skema relasi data kategori produk detail Tabel XIV Skema relasi data detail penjualan Tabel XV Skema relasi data penjualan master Tabel XVI Skema relasi data detail pembelian Tabel XVII Skema relasi pembelian master Tabel XVIII Skema relasi data supplier Tabel XIX Skema relasi data pegawai Tabel XX Skema relasi data message Tabel XXI Skema relasi data jasa kirim Tabel XXII Blackbox Testing Form Home Tabel XXIII Blackbox Testing Log In (Member) Tabel XXIV Blackbox Testing Form Registration Tabel XXV Blackbox Testing Form Product List Tabel XXVI Blackbox Testing Form Product Detail Tabel XXVII Blackbox Testing Form Information Sharing (Non Member) Tabel XXVIII Blackbox Testing Form Testimony Tabel XXIX Blackbox Testing Form Marketing Plan xx

16 Tabel XXX Blackbox Testing Form Help / FAQ Tabel XXXI Blackbox Testing Form Home (Member) Tabel XXXII Blackbox Testing Form Information Sharing (Member) Tabel XXXIII Blackbox Testing Form Setting Member Tabel XXXIV Blackbox Testing Form Add Testimony Tabel XXXV Blackbox Testing Confirm Product Tabel XXXVI Blackbox Testing Cart Tabel XXXVII Blackbox Testing Form Shipping Tabel XXXVIII Blackbox Testing Form Payment Tabel XXXIX Blackbox Testing Form View Discount Point Tabel XL Blackbox Testing Form Donation Tabel XLI Blackbox Testing Form Prize Tabel XLII Blackbox Testing Form Log In Tabel XLIII Blackbox Testing Form Home (Admin) Tabel XLIV Blackbox Testing Form Member Tabel XLV Blackbox Testing Form Product (Admin) Tabel XLVI Blackbox Testing Form View Order Tabel XLVII Blackbox Testing Form View Shipping Tabel XLVIII Blackbox Testing Form View Selling Tabel XLIX Blackbox Testing Form Purchase Tabel L Blackbox Testing Form Message (Admin) Tabel LI Blackbox Testing Form Employee Tabel LII Blackbox Testing Form Information Sharing (Admin) xxi