ABSTRAK. Kata-kata kunci: Laba kotor, dan kinerja keuangan. vii. Universitas Kristen Maranatha

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1 ABSTRAK Salah satu alat penilaian kinerja keuangan perusahaan adalah dengan menggunakan analisis laba kotor. Adapun tujuan dari penyusunan skripsi ini ialah untuk mengetahui penyebab terjadinya perubahan laba kotor dan besarnya pengaruh analisis laba kotor sebagai alat bantu manajemen dalam mengukur kinerja keuangan perusahaan. Metode penelitian yang digunakan penulis adalah metode deskriptif dengan pendekatan kuantitatif dan menggunakan teknik pengumpulan data berupa pengamatan langsung, wawancara, dan pengkajian dokumen. Menurut hasil penelitian diketahui perusahaan belum melakukan analisis perubahan laba kotor. Oleh karena itu, dalam melakukan analisis ini penulis membandingkan laba kotor tahun 2011 sampai dengan laba kotor tahun 2014, sebagai periode analisis dari penelitian ini. Hasil penelitian menunjukan bahwa perusahaan memiliki kinerja keuangan yang baik tetapi terjadi penurunan laba kotor pada tahun 2013 yang disebabkan oleh peningkatan penjualan tidak sebanding dengan peningkatan harga pokok penjualan. Kata-kata kunci: Laba kotor, dan kinerja keuangan. vii

2 ABSTRACT One of assessment tools regarding company financial performance is gross profit analysis. The purpose of this thesis is to inquire the cause of gross profit change and the significance of gross profit analysis as a management assessment tool to measure financial performance of a company. The research method applied by the author in this thesis is descriptive method, with quantitative approach and data collection technique, which includes direct observations, interviews, and document appraisals. According to the previous research outcome, the company has yet to commit a gross profit change analysis. Therefore, in conducting the analysis, the author compared the gross profit of 2011 to 2014, as the period of analysis in this thesis. The result showed a satisfactory financial performance throughout the period of analysis, although, a decline in gross profit occurred in 2013, which was induced by a disproportional increase of sales and cost of good sold. Keywords: Gross profit, and financial performance viii

3 DAFTAR ISI HALAMAN JUDUL... i HALAMAN PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii SURAT PERNYATAAN PUBLIKASI SKRIPSI... iv KATA PENGANTAR... v ABSTRAK... vii ABSTRACT... viii DAFTAR ISI... ix DAFTAR GAMBAR... xi DAFTAR TABEL... xii DAFTAR LAMPIRAN... xiii BAB I PENDAHULUAN Latar belakang Rumusan Masalah Tujuan Penelitian Manfaat Penelitian Waktu dan Tempat Penelitian Jadwal Kegiatan... 7 BAB II KAJIAN PUSTAKA DAN KERANGKA PEMIKIRAN Kajian Pustaka Analisis Laba Kotor Laba Kotor Analisis Laba Kotor Faktor Yang Mempengaruhi Analisis Laba Kotor Pengukuran Kinerja Keuangan Perusahaan Pengukuran Kinerja Pengukuran Kinerja Keuangan Manfaat Pengukuran Kinerja Keuangan Perusahaan Alat Pengukuran Kinerja Keuangan Perusahaan ROA (Return on Asset) Keunggulan ROA (Return on Asset) Kelemahan ROA (Return on Asset) Laporan Keuangan Pengertian Laporan Keuangan Tujuan Laporan Keuangan Karakteristik Laporan Keuangan Analisis Laporan Keuangan Penelitian Terdahulu Perbedaan Penelitian Terdahulu Dengan Penelitian Penulis Kerangka Penelitian ix

4 BAB III Metode Penelitian Jenis Penelitian Populasi Dan Sampel Penelitian Definisi Operasionalisasi Variabel (DOV) Teknik Pengumpulan Data Teknik Analisis Data Perhitungan Rasio BAB IV HASIL PENELITIAN DAN PEMBAHASAN Hasil Penelitian Gambaran Umum Perusahaan Visi, Misi Dan Kebijakan Mutu Perusahaan Struktur Organisasi Perusahaan Pembahasan Analisis Laba Kotor Penyebab Perubahan Menurut Hasil Penelitian Pemecahan Masalah Return on Asset (ROA) Analisis Laba Kotor Sebagai Alat Pengukuran Kinerja Keuangan BAB V KESIMPULAN DAN SARAN Kesimpulan Saran DAFTAR PUSTAKA LAMPIRAN DAFTAR RIWAYAT HIDUP (CURRICULUM VITAE) x

5 DAFTAR GAMBAR GAMBAR 2.1 Kerangka Pemikiran GAMBAR 4.1 Struktur Organisasi PT.X xi

6 DAFTAR TABEL TABEL 1.1 Jadwal Penelitian... 7 TABEL 2.1 Penelitian Terdahulu TABEL 2.2 Penelitian Penulis TABEL 3.1 Definisi Operasionalisasi Variabel TABEL 4.1 Laporan Laba Kotor TABEL 4.2 Laporan Selisih Laba Kotor TABEL 4.3 Perhitungan ROA xii

7 DAFTAR LAMPIRAN Lampiran A Laporan Rugi Laba PT Lampiran B Balance Sheet PT.X Lampiran C Surat Keterangan Penelitian xiii

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