]]] ]]] ] LAMPIRAN-LAMPIRAN KUESIONER Analisis Pengaruh Penayangan Iklan simpati freedom di Televisi Terhadap Keputusan Pembelian Pada Siswa SMA Santo Thomas 1 Medan 1. Identitas Responden Sampel Nama : No. Induk/Urut Siswa : Kelas : Jurusan : Usia : Jenis Kelamin : 2. Isilah kuesioner ini dengan memberikan tanda checklist ( ) pada kolom jawaban yang tersedia dengan kriteria penilaian sebagai berikut: No. Kriteria Penilaian Skor 1 Sangat Setuju ( SS ) 5 2 Setuju ( S ) 4 3 Kurang Setuju ( KS ) 3 4 Tidak Setuju ( TS ) 2 5 Sangat Tidak Setuju ( STS ) 1
VARIABEL IKLAN (X) No. Pernyataan STS TS KS S SS 1 Gaya iklan simpati freedom menarik 2 Gaya iklan simpati freedom ceria 3 Gaya iklan simpati freedom mencerminkan gaya hidup modern 4 Gaya iklan simpati freedom bervariasi 5 Logo iklan simpati freedom berwarna 6 Logo iklan simpati freedom menarik 7 Logo iklan simpati freedom unik 8 Logo iklan simpati freedom mudah diingat 9 Bahasa iklan simpati freedom mudah dimengerti 10 Bahasa iklan simpati freedom komunikatif 11 Model iklan simpati freedom disukai konsumen (model iklan adalah Sherina)
VARIABEL KEPUTUSAN PEMBELIAN (Y) No Pernyataan STS TS KS S SS 1 Pesan iklan simpati freedom membuat konsumen semakin nyaman dalam menikmati komunikasi tanpa batas 2 Pesan iklan simpati freedom membuat konsumen semakin bebas dalam menikmati komunikasi tanpa batas 3 SimPATI freedom merupakan bagian produk dari merek terkenal 4 SimPATI freedom disajikan dalam kemasan yang menarik 5 SimPATI freedom disajikan dalam bentuk kalimat sederhana 6 Iklan simpati freedom membuat Anda mencari tahu informasi mengenai simpati freedom 7 Iklan simpati freedom membuat Anda melakukan evaluasi terhadap informasi tersebut 8 Anda percaya 100% terhadap iklan simpati freedom 9 Anda tertarik memakai produk simpati freedom setelah melihat iklan simpati freedom di televisi 10 Anda memutuskan membeli produk simpati freedom setelah melihat iklan simpati freedom di televisi 11 Anda memutuskan menggunakan produk simpati freedom setelah melihat iklan simpati freedom di televisi
Reliability-1 Scale: ALL VARIABLES Case Processing Summary N % Cases Valid 30 100.0 Excluded(a) 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Alpha N of Items.923 27 Item Statistics Mean Std. Deviation N VAR00001 4.1667.74664 30 VAR00002 4.2667.82768 30 VAR00003 4.1333.68145 30 VAR00004 3.9667.76489 30 VAR00005 4.2333 1.00630 30 VAR00006 3.9667.92786 30 VAR00007 3.9333.69149 30 VAR00008 3.8333 1.01992 30 VAR00009 3.9333.90719 30 VAR00010 4.0000.78784 30 VAR00011 4.3333.71116 30 VAR00012 4.2333.67891 30 VAR00013 4.2333.72793 30 VAR00014 4.1667.53067 30 VAR00015 4.0667.63968 30 VAR00016 4.0333.66868 30 VAR00017 4.0667.73968 30 VAR00018 4.4333.67891 30 VAR00019 3.9333.78492 30 VAR00020 3.9000.80301 30 VAR00021 4.1667.59209 30 VAR00022 3.7667.97143 30 VAR00023 3.8000.80516 30 VAR00024 3.7333.94443 30 VAR00025 4.0000.74278 30 VAR00026 4.0333.71840 30 VAR00027 4.0667.86834 30
Item-Total Statistics Scale Mean if Scale Variance if Corrected Item-Total Correlation Alpha if Item Deleted VAR00001 105.2333 142.254.418.922 VAR00002 105.1333 140.395.467.921 VAR00003 105.2667 141.513.510.921 VAR00004 105.4333 139.909.539.920 VAR00005 105.1667 134.420.635.919 VAR00006 105.4333 135.564.640.919 VAR00007 105.4667 141.913.477.921 VAR00008 105.5667 134.116.639.919 VAR00009 105.4667 134.671.701.917 VAR00010 105.4000 136.662.704.918 VAR00011 105.0667 143.237.382.923 VAR00012 105.1667 143.661.376.923 VAR00013 105.1667 141.247.490.921 VAR00014 105.2333 149.633.026.926 VAR00015 105.3333 145.678.269.924 VAR00016 105.3667 138.447.722.918 VAR00017 105.3333 137.540.701.918 VAR00018 104.9667 142.033.479.921 VAR00019 105.4667 137.982.632.919 VAR00020 105.5000 140.466.480.921 VAR00021 105.2333 144.254.397.922 VAR00022 105.6333 132.447.754.916 VAR00023 105.6000 140.524.475.921 VAR00024 105.6667 132.713.765.916 VAR00025 105.4000 138.455.643.919 VAR00026 105.3667 143.068.388.922 VAR00027 105.3333 140.092.457.922 Scale Statistics Mean Variance Std. Deviation N of Items 109.4000 150.248 12.25758 27
Reliability-2 Scale: ALL VARIABLES Case Processing Summary N % Cases Valid 30 100.0 Excluded(a) 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Alpha N of Items.927 25 Item Statistics Mean Std. Deviation N VAR00001 4.1667.74664 30 VAR00002 4.2667.82768 30 VAR00003 4.1333.68145 30 VAR00004 3.9667.76489 30 VAR00005 4.2333 1.00630 30 VAR00006 3.9667.92786 30 VAR00007 3.9333.69149 30 VAR00008 3.8333 1.01992 30 VAR00009 3.9333.90719 30 VAR00010 4.0000.78784 30 VAR00011 4.3333.71116 30 VAR00012 4.2333.67891 30 VAR00013 4.2333.72793 30 VAR00014 4.0333.66868 30 VAR00015 4.0667.73968 30 VAR00016 4.4333.67891 30 VAR00017 3.9333.78492 30 VAR00018 3.9000.80301 30 VAR00019 4.1667.59209 30 VAR00020 3.7667.97143 30 VAR00021 3.8000.80516 30 VAR00022 3.7333.94443 30 VAR00023 4.0000.74278 30 VAR00024 4.0333.71840 30 VAR00025 4.0667.86834 30
Item-Total Statistics Scale Mean if Scale Variance if Corrected Item-Total Correlation Alpha if Item Deleted VAR00001 97.0000 137.931.405.927 VAR00002 96.9000 136.024.460.926 VAR00003 97.0333 136.930.514.925 VAR00004 97.2000 135.269.547.925 VAR00005 96.9333 129.857.642.923 VAR00006 97.2000 130.579.667.923 VAR00007 97.2333 137.289.483.926 VAR00008 97.3333 129.264.659.923 VAR00009 97.2333 130.116.708.922 VAR00010 97.1667 132.144.708.922 VAR00011 96.8333 139.040.360.927 VAR00012 96.9333 139.444.355.927 VAR00013 96.9333 137.030.471.926 VAR00014 97.1333 134.189.707.923 VAR00015 97.1000 132.714.724.922 VAR00016 96.7333 137.513.478.926 VAR00017 97.2333 133.840.613.924 VAR00018 97.2667 136.409.455.926 VAR00019 97.0000 140.276.354.927 VAR00020 97.4000 127.766.769.921 VAR00021 97.3667 135.206.520.925 VAR00022 97.4333 128.185.772.921 VAR00023 97.1667 133.868.650.923 VAR00024 97.1333 138.395.395.927 VAR00025 97.1000 135.334.470.926 Scale Statistics Mean Variance Std. Deviation N of Items 101.1667 145.592 12.06615 25
Reliability- 3 Scale: ALL VARIABLES Case Processing Summary N % Cases Valid 30 100.0 Excluded(a) 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Alpha N of Items.928 22 Item Statistics Mean Std. Deviation N VAR00001 4.1667.74664 30 VAR00002 4.2667.82768 30 VAR00003 4.1333.68145 30 VAR00004 3.9667.76489 30 VAR00005 4.2333 1.00630 30 VAR00006 3.9667.92786 30 VAR00007 3.9333.69149 30 VAR00008 3.8333 1.01992 30 VAR00009 3.9333.90719 30 VAR00010 4.0000.78784 30 VAR00011 4.2333.72793 30 VAR00012 4.0333.66868 30 VAR00013 4.0667.73968 30 VAR00014 4.4333.67891 30 VAR00015 3.9333.78492 30 VAR00016 3.9000.80301 30 VAR00017 3.7667.97143 30 VAR00018 3.8000.80516 30 VAR00019 3.7333.94443 30 VAR00020 4.0000.74278 30 VAR00021 4.0333.71840 30 VAR00022 4.0667.86834 30
Item-Total Statistics Scale Mean if Scale Variance if Corrected Item-Total Correlation Alpha if Item Deleted VAR00001 84.2667 121.168.406.928 VAR00002 84.1667 119.661.444.927 VAR00003 84.3000 119.941.535.926 VAR00004 84.4667 119.016.527.926 VAR00005 84.2000 113.407.652.923 VAR00006 84.4667 113.637.702.922 VAR00007 84.5000 120.052.519.926 VAR00008 84.6000 112.593.682.923 VAR00009 84.5000 113.638.720.922 VAR00010 84.4333 115.702.712.922 VAR00011 84.2000 121.200.416.927 VAR00012 84.4000 117.972.687.923 VAR00013 84.3667 116.378.719.922 VAR00014 84.0000 120.759.481.926 VAR00015 84.5000 117.983.574.925 VAR00016 84.5333 120.395.417.928 VAR00017 84.6667 111.540.775.921 VAR00018 84.6333 118.033.555.925 VAR00019 84.7000 111.734.790.920 VAR00020 84.4333 117.426.647.924 VAR00021 84.4000 121.352.412.927 VAR00022 84.3667 118.930.460.927 Scale Statistics Mean Variance Std. Deviation N of Items 88.4333 128.392 11.33102 22
Regression Descriptive Statistics Mean Std. Deviation N Keputusan Pembelian Konsumen 40.2316 7.27492 95 Iklan 43.5263 5.12367 95 Correlations Pearson Correlation Sig. (1-tailed) N Keputusan Pembelian Konsumen Iklan Keputusan Pembelian Konsumen 1.000.752 Iklan.752 1.000 Keputusan Pembelian Konsumen..000 Iklan.000. Keputusan Pembelian Konsumen 95 95 Iklan 95 95 Variables Entered/Removed b Model Variables Entered Variables Removed Method 1 Iklan a. Enter a. All requested variables entered. b. Dependent Variable: Keputusan Pembelian Konsumen Model Summary b Std. Error Model R R Square Adjusted R Square of the Estimate 1.752 a.565.560 4.82446 a. Predictors: (Constant), Iklan b. Dependent Variable: Keputusan Pembelian Konsumen ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 2810.289 1 2810.289 120.741.000 a Residual 2164.616 93 23.275 Total 4974.905 94 a Predictors: (Constant), Iklan b Dependent Variable: Keputusan Pembelian Konsumen
Model Coefficients a Unstandardized Standardized Coefficients Coefficients t Sig. B Std. Error Beta 1 (Constant) 6.218 4.256 1.461.147 Iklan 1.067.097.752 10.988.000 a. Dependent Variable: Keputusan Pembelian Konsumen Coefficient Correlations a Model Iklan 1 Correlations Iklan 1.000 Covariances Iklan.009 a. Dependent Variable: Keputusan Pembelian Konsumen