COVER LETTER Kepada Yth. Bpk / Ibu/ Sdr./ i. Di Tempat Dengan Hormat, Nama Saya Pingkan Isabella Wantah, mahasiswi Bina Nusantara Internasional jurusan marketing. Berkenaan dengan pengerjaan skripsi saya yang berjudul Analyzing the relationship between shopping orientation (hedonism and utilitarianism) and perceived value, store loyalty, and purchase amount: the case of MAP fashion stores in Jakarta. Kesediaan waktu anda untuk mengisi angket ini saat di harapkan untuk membantu mengisi riset saya. Seluruh informasi yang anda berikan bersifat konfidensial dan hanya akan digunakan untuk kebutuhan akademis. Terima kasih atas waktu dan perhatian anda. Hormat Saya, Pingkan Isabella Wantah
RESPONDENT S PROFILE. Pernahkah Anda berbelanja di Zara, Pull and Bear, Bershka? A. Ya B. Tidak 2. Jenis Kelamin: A. Pria B. Wanita 3. Usia: a. < 7 tahun b. 7-25 tahun c. 26 35 tahun d. 36-45 tahun e. 46-50 tahun f. > 50 tahun 4. Pendidikan terakhir: A. SD B. SMP C. SMA D. Diploma E. S F. S2 G. Lainnya, sebutkan 5. Pekerjaan: A. Karyawan Swasta B. Pegawai Negeri C. Wiraswasta D. Ibu rumah tangga E. Profesional F. Pelajar/Mahasiswa G. Lainnya, sebutkan
6. Pengeluaran Anda Sebulan: a. < Rp 2.500.000 b. Rp 2.500.00 Rp 7.500.000 c. Rp 7.500.00 Rp 2.500.000 d. Rp 2.500.00 Rp 7.500.000 e. Rp 7.500.00 Rp 20.000.000 f. > Rp 20.000.000 7. Dari ketiga toko ini, manakah yang terakhir anda kunjungi? A. Zara B. Bershka C. Pull and Bear 8. Kapan terakhir anda berkunjung di toko tersebut? a. < minggu b. 2 6 minggu c. 7 minggu d. 2 6 minggu e. > 6 minggu
Jawablah pertanyaan dibawah ini berdasarkan jawaban anda pertanyaan nomor 7 Sangat Tidak Setuju Tidak Setuju Netral Setuju Sangat setuju Aktivitas belanja di toko ini menyenangkan Saya suka kegiatan belanja di toko ini, bukan hanya karena barang yang saya beli Saya belanja di toko ini bukan karena saya harus, tetapi karena saya mau Saya menikmati aktivitas berbelanja ini karena saya bisa membeli secara spontan Saya mendapatkan barang yang saya mau pada saat belanja di toko ini Saya hanya mendapatkan barang yang saya cari di toko ini Saya kecewa karena masih harus ke toko lain untuk melengkapi belanja Saya akan datang lagi ke toko ini Saya akan mengunjungi toko lainnya sebelum saya datang ke toko ini Lain kali bila saya akan ke toko fashion, saya akan mengunjungi toko ini Harga barang di toko ini sesuai untuk saya Secara kesuluruhan, aktivitas belanja ini memuaskan Saya belanja dengan baik di toko ini Saya telah membeli barang-barang mahal di toko ini
Berapa banyak barang yang Anda beli di toko ini pada kunjungan terakhir? a. 0- unit b. 2-3 unit c. 4-5 unit d. 6-7 unit e. >8 unit Berapa banyak uang yang anda keluarkan di toko ini pada kunjungan terakhir? A. < Rp 250.000 B. Rp 250.000 Rp 850.000 C. Rp 850.00 Rp.500.000 D. Rp.500.00 - Rp 2.000.000 E. > Rp 2.000.000
CURRICULUM VITAE Personal Information Name: Pingkan Isabella Wantah Gender: Female Date of Birth: 20 September 99 Country of Birth: Indonesia Contact Number: +628294037643 Email: pingkan.isabella@hotmail.com Address: Jl. Anggrek Rosliana blok F no. 6, West Jakarta, Indonesia Language Spoken: English (Fluent), Mandarin Chinese (Fluent), Bahasa Indonesia (Fluent), German (Basic) Qualifications The ability to work in high pressure job setting Skilled communicator and negotiator Good interpersonal skill Developing/maintaining business to business/business to customer relationship Able to adjust with the ever changing business situations Able to give high level of hospitality Good appearance Good networking and high capability to socialize well Active an independent Achievements & Certificates Cambridge International Certificate for O Level John Robert Powers Certificate
Result of Demographic Data N Jenis Kelamin Statistics Usia Pendidikan Pekerjaan Pengeluaran Valid 50 50 50 50 50 Missing 0 0 0 0 0 Valid Jenis Kelamin Frequency Percent Valid Percent Percent Pria 75 50.0 50.0 50.0 Wanita 75 50.0 50.0 00.0 Total 50 00.0 00.0 Valid Usia Frequency Percent Valid Percent Percent < 7 tahun 9 6.0 6.0 6.0 8-25 tahun 73 48.7 48.7 54.7 26-35 tahun 39 26.0 26.0 80.7 36-45 tahun 7.3.3 92.0 46-50 tahun 7 4.7 4.7 96.7 > 50 tahun 5 3.3 3.3 00.0 Total 50 00.0 00.0 Pendidikan Frequency Percent Valid Percent Percent SMP 6 4.0 4.0 4.0 SMA 48 32.0 32.0 36.0 Valid Diploma 22 4.7 4.7 50.7 S 60 40.0 40.0 90.7 S2 4 9.3 9.3 00.0 Total 50 00.0 00.0 Pekerjaan
Valid Frequency Percent Valid Percent Percent Karyawan Swasta 46 30.7 30.7 30.7 Pegawai Negeri 6 4.0 4.0 34.7 Wiraswasta 2 4.0 4.0 48.7 Ibu Rumah tangga 7.3 7.3 56.0 Profesional 7.3 7.3 63.3 Pelajar/Mahasiswa 54 36.0 36.0 99.3 Lainnya.7.7 00.0 Total 50 00.0 00.0 Valid Pengeluaran Frequency Percent Valid Percent Percent < Rp 2.500.000 2 4.0 4.0 4.0 Rp 2.500.00-Rp 7.500.000 Rp 7.500.00-Rp 2.500.000 Rp 2.500.00-Rp 7.500.000 Rp 7.500.00 - Rp 20.000.000 55 36.7 36.7 50.7 39 26.0 26.0 76.7 6 0.7 0.7 87.3 4 2.7 2.7 90.0 > Rp 20.000.000 5 0.0 0.0 00.0 Total 50 00.0 00.0
Filtered Question N Statistics Toko Terakhir Kunjungan Valid 50 50 Missing 0 0 Valid Toko Frequency Percent Valid Percent Percent Zara 07 7.3 7.3 7.3 Bershka 9 2.7 2.7 84.0 Pull and Bear 24 6.0 6.0 00.0 Total 50 00.0 00.0 Valid Terakhir Kunjungan Frequency Percent Valid Percent Percent < minggu 69 46.0 46.0 46.0 2-6 minggu 47 3.3 3.3 77.3 7- minggu 20 3.3 3.3 90.7 2-6 minggu 0 6.7 6.7 97.3 > 6 minggu 4 2.7 2.7 00.0 Total 50 00.0 00.0
Pre Test Reliability HEDONISM Reliability Statistics Cronbach's Alpha N of Items.897 4 UTILITARIANISM Reliability Statistics Cronbach's Alpha N of Items.785 3 Perceived Value Reliability Statistics Cronbach's Alpha N of Items.90 3 Store Loyalty Reliability Statistics Cronbach's Alpha N of Items.650 3 Purchased Amount Reliability Statistics Cronbach's Alpha N of Items.796 3
Pre Test Validity HEDONISM KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..86 Approx. Chi-Square 68.694 Bartlett's Test of Sphericity df 6 Sig..000 Communalities Initial Extraction Hedonism.000.828 Hedonism2.000.769 Hedonism3.000.747 Hedonism4.000.746 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of 3.090 77.25 77.25 3.090 77.25 77.25 2.374 9.344 86.595 3.338 8.460 95.055 4.98 4.945 00.000 Extraction Method: Principal Component Analysis.
Pre Test Validity UTILITARIANISM KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..638 Approx. Chi-Square 30.23 Bartlett's Test of Sphericity df 3 Sig..000 Communalities Initial Extraction Utilitarianism.000.82 Utilitarianism2.000.787 Utilitarianism3.000.52 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of 2.20 70.670 70.670 2.20 70.670 70.670 2.636 2.209 9.879 3.244 8.2 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Utilitarianism.90 Utilitarianism2.887 Utilitarianism3.722 Extraction Method: Principal Component Analysis. a. components extracted.
Pre Test Validity Perceived Value KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..730 Approx. Chi-Square 59.749 Bartlett's Test of Sphericity df 3 Sig..000 Communalities Initial Extraction Perceived Value.000.786 Perceived Value2.000.872 Perceived Value3.000.89 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of 2.549 84.982 84.982 2.549 84.982 84.982 2.30 0.348 95.330 3.40 4.670 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Perceived Value.887 Perceived Value2.934 Perceived Value3.944 Extraction Method: Principal Component Analysis. a. components extracted.
Pre Test Validity Store Loyalty KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..58 Approx. Chi-Square 3.378 Bartlett's Test of Sphericity df 3 Sig..004 Communalities Initial Extraction Store Loyalty.000.740 Store Loyalty2.000.462 Store Loyalty3.000.579 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of.780 59.347 59.347.780 59.347 59.347 2.779 25.963 85.30 3.44 4.690 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Store Loyalty.860 Store Loyalty2.679 Store Loyalty3.76 Extraction Method: Principal Component Analysis. a. components extracted.
Pre Test Validity Purchased Amount KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..644 Approx. Chi-Square 3.973 Bartlett's Test of Sphericity df 3 Sig..000 Communalities Initial Extraction Purchased Amount.000.655 Purchased Amount2.000.842 Purchased Amount3.000.698 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of 2.94 73.46 73.46 2.94 73.46 73.46 2.550 8.347 9.494 3.255 8.506 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Purchased Amount.809 Purchased Amount2.97 Purchased Amount3.835 Extraction Method: Principal Component Analysis. a. components extracted.
50 Respondents Validity Hedonism KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..797 Approx. Chi-Square 29.749 Bartlett's Test of Sphericity df 6 Sig..000 Communalities Initial Extraction Hedonism.000.74 Hedonism2.000.73 Hedonism3.000.635 Hedonism4.000.535 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of 2.64 66.025 66.025 2.64 66.025 66.025 2.609 5.230 8.256 3.42 0.302 9.558 4.338 8.442 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Hedonism.86 Hedonism2.855 Hedonism3.797 Hedonism4.73 Extraction Method: Principal Component Analysis. a. components extracted.
50 respondents Validity Utilitarianism KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..627 Approx. Chi-Square 52.476 Bartlett's Test of Sphericity df 3 Sig..000 Communalities Initial Extraction Utilitarianism.000.500 Utilitarianism2.000.647 Utilitarianism3.000.563 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of.70 56.989 56.989.70 56.989 56.989 2.727 24.246 8.235 3.563 8.765 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Utilitarianism.707 Utilitarianism2.805 Utilitarianism3.750 Extraction Method: Principal Component Analysis. a. components extracted.
50 Respondents Validity Store Loyalty KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..637 Approx. Chi-Square 68.85 Bartlett's Test of Sphericity df 3 Sig..000 Communalities Initial Extraction Store Loyalty.000.666 Store Loyalty2.000.488 Store Loyalty3.000.649 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of.803 60.092 60.092.803 60.092 60.092 2.703 23.435 83.527 3.494 6.473 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Store Loyalty.86 Store Loyalty2.698 Store Loyalty3.805 Extraction Method: Principal Component Analysis. a. components extracted.
50 Respondents Validity Perceived Value KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..688 Approx. Chi-Square 0.02 Bartlett's Test of Sphericity Communalities Initial df 3 Sig..000 Extraction Perceived Value.000.693 Perceived Value2.000.708 Perceived Value3.000.626 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of 2.027 67.564 67.564 2.027 67.564 67.564 2.542 8.074 85.638 3.43 4.362 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Perceived Value.832 Perceived Value2.842 Perceived Value3.79 Extraction Method: Principal Component Analysis. a. components extracted.
50 Respondents Validity Purchased Amount KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..673 Approx. Chi-Square 87.539 Bartlett's Test of Sphericity df 3 Sig..000 Communalities Initial Extraction Purchased Amount.000.60 Purchased Amount2.000.624 Purchased Amount3.000.689 Extraction Method: Principal Component Analysis. Total Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total of Total of.924 64.7 64.7.924 64.7 64.7 2.592 9.738 83.856 3.484 6.44 00.000 Extraction Method: Principal Component Analysis. Component Matrix a Component Purchased Amount.78 Purchased Amount2.790 Purchased Amount3.830 Extraction Method: Principal Component Analysis. a. components extracted.
50 Respondent Reliability Hedonism Reliability Statistics Cronbach's N of Items Alpha.823 4 Utilitarianism Reliability Statistics Cronbach's N of Items Alpha.62 3 Store Loyalty Reliability Statistics Cronbach's N of Items Alpha.66 3 Perceived Value Reliability Statistics Cronbach's N of Items Alpha.757 3 Purchased Amount Reliability Statistics Cronbach's N of Items Alpha.73 3
Multiple Regression Hedonism, Utilitarianism Perceived Value Variables Entered/Removed a Model Variables Entered Variables Removed utilitarianism, hedonism b a. Dependent Variable: perceivedvalue b. All requested variables entered.. Enter Method Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate.457 a.209.98.58866 a. Predictors: (Constant), utilitarianism, hedonism ANOVA a Model Sum of Squares df Mean Square F Sig. Regression 3.438 2 6.79 9.390.000 b Residual 50.939 47.347 Total 64.377 49 a. Dependent Variable: perceivedvalue b. Predictors: (Constant), utilitarianism, hedonism Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta (Constant).7.408 2.87.005 hedonism.28.068.237 3.29.002 utilitarianism.396.078.373 5.07.000 a. Dependent Variable: perceivedvalue
Multiple Regression Hedonism, Utilitarianism, Perceived Value Store Loyalty Model Variables Entered/Removed a Variables Entered perceivedvalue, hedonism, utilitarianism b Variables Removed a. Dependent Variable: storeloyalty b. All requested variables entered. Method. Enter Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate.788 a.62.63.3464 a. Predictors: (Constant), perceivedvalue, hedonism, utilitarianism ANOVA a Model Sum of Squares df Mean Square F Sig. Regression 23.676 3 7.892 79.77.000 b Residual 4.454 46.099 Total 38.30 49 a. Dependent Variable: storeloyalty b. Predictors: (Constant), perceivedvalue, hedonism, utilitarianism Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta (Constant).974.224 4.347.000 hedonism.547.037.773 4.626.000 utilitarianism -.04.045 -.07 -.30.757 perceivedvalue.042.044.055.954.342 a. Dependent Variable: storeloyalty
Multiple Regression Hedonism, Utilitarianism, Perceived Value, Purchased Amount Model Variables Entered/Removed a Variables Entered perceivedvalue, hedonism, utilitarianism b Variables Removed a. Dependent Variable: purchasedamount b. All requested variables entered. Method. Enter Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate.346 a.20.02.70579 a. Predictors: (Constant), perceivedvalue, hedonism, utilitarianism ANOVA a Model Sum of Squares df Mean Square F Sig. Regression 9.920 3 3.307 6.638.000 b Residual 72.729 46.498 Total 82.649 49 a. Dependent Variable: purchasedamount b. Predictors: (Constant), perceivedvalue, hedonism, utilitarianism Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta (Constant).60.503.95.234 hedonism.304.084.292 3.629.000 utilitarianism.04.0.034.408.684 perceivedvalue.24.099.09.253.22 a. Dependent Variable: purchasedamount