LAMPIRA 1 KUESIOER PEELITIA Saudara/saudari yang saya hormati, Saya mahasiswa Fakultas Ekonomi, Universitas Islam Indonesia yang tengah melaksanakan tugas akhir dengan judul Analisis Pengaruh Kebutuhan mencari Variasi, Ketidakpuasan Konsumen dan, Harga terhadap Perilaku Perpindahan Merek darismartphone Berbasis Blackberry ke Android. Sehubungan dengan hal tersebut, saya sangat mengharapkan ketersediaan Saudara/i untuk mengisi kuesioner ini. Saya menyadari bahwa waktu Saudara/i sangat berharga, untuk itu saya sangat berterima kasih atas kesediaan dan perhatian Saudara/i yang telah meluangkan waktu untuk kuesioner ini. Partisipasi Saudara/i sangat berguna dalam memberikan kontribusi dalam penelitian ini. Seluruh jawaban dalam kuesioner ini akan dijamin kerahasiaannya. Hormat saya, Moch. Ardi Fagumi 10311503 Identitas responden 1. ama : 2. Usia : Tahun 3. Jenis Kelamin : (L/P) 4. Pekerjaan : 5. Penghasilan per bulan : a. Kurang dari Rp1.000.000,00 b. 1.000.001,00 - Rp2.000.000,00 c. Rp 2.000.001,00- Rp3.000.000,00 d. Lebih dari Rp3.000.001,00 68
Berdasarkan jawaban Saudara/i di atas, isilah kolom sebelah kanan di bawah ini dengan tanda check list ( ) sesuai dengan kondisi yang Saudara/i rasakan saat ini. Berikut adalah penjelasan tiap kode yang ada. Keterangan : STS Sangat Tidak Setuju Skor 1 TS Tidak Setuju Skor 2 CS Cukup Setuju Skor 3 S Setuju Skor 4 SS Sangat Setuju Skor 5 KEBUTUHA MECARI VARIASI O. PERYATAA STS TS CS S SS 1. Saya merasa tertarik mencoba Smartphone selain Smartphone BlackBerry 2. Saya merasa bosan / jenuh menggunakan Smartphone Blackberry 3. Saya merasa tertantang menggunakan system operasi berbasis Android 4. Saya merasa bosan menggunakan fitur fitur dan aplikasi di Smartphone Blackberry 5. Saya merasa berkeinginan memiliki Smartphone Android yang memiliki fitur dan teknologi yang lebih baik KETIDAKPUASA KOSUME 6. Smartphone berbasis sering mengalami freeze dan lambat merespon perintah 7. Smartphone berbasis Blackberry memiliki kecepatan mengakses internet yang lambat dan tidak stabil. 69
8. Fitur yang dimiliki Smartphone Blackberry tidak memberikan banyak manfaat 9. Aplikasi yang disediakan Blackberry sulit untuk diakses dikarenakan aplikasi berbayar. 10. 11. 12 13 14 15 Fitur yang diberikan oleh Smartphone Blackberry tidak sesuai dengan yang saya harapkan. Fitur BBM yang diunggulkan Blackberry yang diunggulkan, tidak diutamakan lagi karena dapat diakses oleh Smartphone merek lain. HARGA Dengan harga yang sama atau lebih murah dari Smartphone Blackberrry, saya dapat meiliki Smartphone yang fitur fitur dan aplikasi nya lebih canggih Dengan harga yang sama atau lebih murah dari Smartphone Blackberrry saya dapat memiliki smartphone yang lebih bermanfaat Dengan harga yang sama atau lebih murah dari Smartphone Blackberrry, saya dapat memiliki smartphone dengan kualitas kamera yang lebih baik. Dengan harga yang sama atau lebih murah dari Smartphone Blackberrry saya dapat memiliki smartphone dengan aplikasi yang lebih lengkap dan gratis. PERPIDAHA MEREK 16 17 Saya berpindah menggunakan Smartphone Blackberry ke Android karena Smartphone Blackbeery sering mengalami Hang Saya berpindah menggunakan Smartphone Blackberry ke Android karena teknologi yang disuguhkan Android lebih canggih. 18 Saya berpindah menggunakan Smartphone Blackberry ke Android karena Android memiliki 70
fitur fitur yang lebih berkualitas 19 Saya tidak akan menggunakan Smartphone Blackberry lagi karena Smartphone Android menyediakan aplikasi yang lengkap dan gratis. 71
LAMPIRA 2 DATA TABULASI RESPODE 75 DA 150 72
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150 RESPODE 74
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Lampiran 3 : Uji Validitas dan Reliabilitas 75, 150 Correlations Correlations X1.1 X1.2 X1.3 X1.4 X1.5 X1 X1.1 1,461**,641**,718**,234*,797**,000,000,000,043,000 75 75 75 75 75 75 X1.2,461** 1,674**,429**,375**,787**,000,000,000,001,000 75 75 75 75 75 75 X1.3,641**,674** 1,700**,245*,848**,000,000,000,034,000 75 75 75 75 75 75 X1.4,718**,429**,700** 1,162,775**,000,000,000,164,000 75 75 75 75 75 75 X1.5,234*,375**,245*,162 1,569**,043,001,034,164,000 75 75 75 75 75 75 X1,797**,787**,848**,775**,569** 1,000 75 75 75 75 75 75 **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed). Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 75 100,0 0,0 75 100,0 Reliability Statistics Cronbach's Alpha of Items,800 5 77
Correlations X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2 **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed). Correlations X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2 1,330**,220,245*,434**,231*,611**,004,058,034,000,046,000 75 75 75 75 75 75 75,330** 1,409**,214,246*,196,594**,004,000,065,033,092,000 75 75 75 75 75 75 75,220,409** 1,515**,575**,336**,758**,058,000,000,000,003,000 75 75 75 75 75 75 75,245*,214,515** 1,622**,261*,703**,034,065,000,000,024,000 75 75 75 75 75 75 75,434**,246*,575**,622** 1,371**,806**,000,033,000,000,001,000 75 75 75 75 75 75 75,231*,196,336**,261*,371** 1,578**,046,092,003,024,001,000 75 75 75 75 75 75 75,611**,594**,758**,703**,806**,578** 1,000,000 75 75 75 75 75 75 75 Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 75 100,0 0,0 75 100,0 Reliability Statistics Cronbach's Alpha of Items,763 6 78
Correlations X3.1 X3.2 X3.3 X3.4 X3 Correlations **. Correlation is significant at the 0.01 level (2-tailed). X3.1 X3.2 X3.3 X3.4 X3 1,596**,610**,313**,842**,000,000,006,000 75 75 75 75 75,596** 1,609**,340**,840**,000,000,003,000 75 75 75 75 75,610**,609** 1,396**,819** 75 75 75 75 75,313**,340**,396** 1,607**,006,003,000,000 75 75 75 75 75,842**,840**,819**,607** 1 75 75 75 75 75 Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 75 100,0 0,0 75 100,0 Reliability Statistics Cronbach's Alpha of Items,779 4 79
Correlations Y1.1 Y1.2 Y1.3 Y1.4 Y Correlations **. Correlation is significant at the 0.01 level (2-tailed). Y1.1 Y1.2 Y1.3 Y1.4 Y 1,701**,826**,834**,942** 75 75 75 75 75,701** 1,625**,597**,808** 75 75 75 75 75,826**,625** 1,837**,919** 75 75 75 75 75,834**,597**,837** 1,914** 75 75 75 75 75,942**,808**,919**,914** 1 75 75 75 75 75 Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 75 100,0 0,0 75 100,0 Reliability Statistics Cronbach's Alpha of Items,919 4 80
Uji Validitas Dan Realibilitas 150 Correlations X1.1 X1.2 X1.3 X1.4 X1.5 X1 Correlations **. Correlation is significant at the 0.01 level (2-tailed). X1.1 X1.2 X1.3 X1.4 X1.5 X1 1,479**,618**,718**,215**,764**,000,000,000,008,000 150 150 150 150 150 150,479** 1,685**,475**,327**,756**,000 150 150 150 150 150 150,618**,685** 1,733**,371**,860**,000 150 150 150 150 150 150,718**,475**,733** 1,371**,838**,000 150 150 150 150 150 150,215**,327**,371**,371** 1,644**,008 150 150 150 150 150 150,764**,756**,860**,838**,644** 1,000 150 150 150 150 150 150 Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 150 100,0 0,0 150 100,0 Reliability Statistics Cronbach's Alpha of Items,812 5 81
Correlations X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2 **. Correlation is significant at the 0.01 level (2-tailed). Correlations X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2 1,397**,307**,346**,514**,385**,684**,000,000 150 150 150 150 150 150 150,397** 1,532**,286**,416**,219**,659**,007,000 150 150 150 150 150 150 150,307**,532** 1,536**,586**,398**,778**,000,000 150 150 150 150 150 150 150,346**,286**,536** 1,677**,250**,711**,002,000 150 150 150 150 150 150 150,514**,416**,586**,677** 1,485**,852**,000,000 150 150 150 150 150 150 150,385**,219**,398**,250**,485** 1,636**,000,007,000,002,000,000 150 150 150 150 150 150 150,684**,659**,778**,711**,852**,636** 1,000,000 150 150 150 150 150 150 150 Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 150 100,0 0,0 150 100,0 Reliability Statistics Cronbach's Alpha of Items,815 6 82
Correlations X3.1 X3.2 X3.3 X3.4 X3 Correlations **. Correlation is significant at the 0.01 level (2-tailed). X3.1 X3.2 X3.3 X3.4 X3 1,595**,669**,291**,826** 150 150 150 150 150,595** 1,624**,421**,856** 150 150 150 150 150,669**,624** 1,410**,834** 150 150 150 150 150,291**,421**,410** 1,642** 150 150 150 150 150,826**,856**,834**,642** 1 150 150 150 150 150 Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 150 100,0 0,0 150 100,0 Reliability Statistics Cronbach's Alpha of Items,792 4 83
Correlations Y1.1 Y1.2 Y1.3 Y1.4 Y Correlations **. Correlation is significant at the 0.01 level (2-tailed). Y1.1 Y1.2 Y1.3 Y1.4 Y 1,730**,855**,837**,937** 150 150 150 150 150,730** 1,711**,677**,856** 150 150 150 150 150,855**,711** 1,851**,934** 150 150 150 150 150,837**,677**,851** 1,922** 150 150 150 150 150,937**,856**,934**,922** 1 150 150 150 150 150 Reliability Cases Case Processing Summary Valid Excluded a a. Listwise deletion based on all variables in the procedure. % 150 100,0 0,0 150 100,0 Reliability Statistics Cronbach's Alpha of Items,932 4 84
Lampiran 4 : Frekuensi Karakteristik Responden Frequencies JK Valid Laki-laki Perempuan Cumulative Frequency Percent Valid Percent Percent 86 57,3 57,3 57,3 64 42,7 42,7 100,0 150 100,0 100,0 Umur Valid 19 20 22 23 24 25 26 27 29 32 36 Cumulative Frequency Percent Valid Percent Percent 23 15,3 15,3 15,3 22 14,7 14,7 30,0 22 14,7 14,7 44,7 7 4,7 4,7 49,3 13 8,7 8,7 58,0 13 8,7 8,7 66,7 10 6,7 6,7 73,3 11 7,3 7,3 80,7 12 8,0 8,0 88,7 4 2,7 2,7 91,3 13 8,7 8,7 100,0 150 100,0 100,0 Pekerjaan Valid Belum Karyawan Mahasisw Musisi Perawat PS Cumulative Frequency Percent Valid Percent Percent 11 7,3 7,3 7,3 12 8,0 8,0 15,3 106 70,7 70,7 86,0 1,7,7 86,7 4 2,7 2,7 89,3 16 10,7 10,7 100,0 150 100,0 100,0 85
Valid < Rp.500.000,- Rp.1.000.100,-Rp.2.000.000,- Rp.2.000.100-Rp.3.000.000,- > Rp. 3.000.000,- Pdptn Cumulative Frequency Percent Valid Percent Percent 7 4,7 4,7 4,7 47 31,3 31,3 36,0 90 60,0 60,0 96,0 6 4,0 4,0 100,0 150 100,0 100,0 Lampiran 5 : Frekuensi Variabel Interval Skala Interval Kategori 1,00 s/d 1,79 Sangat Tidak Setuju 1,80 s/d 2,59 Tidak Setuju 2,60 s/d 3,39 Cukup Setuju 3,40 s/d 4,19 Setuju 4,20 s/d 5,00 Sangat Setuju 86
Descriptives Descriptive Statistics Minimum Maximum Mean Std. Deviation X1.1 150 2,00 5,00 3,9400,77051 X1.2 150 2,00 5,00 4,0667,77431 X1.3 150 2,00 5,00 3,9200,68070 X1.4 150 2,00 5,00 3,9867,75072 X1.5 150 2,00 5,00 3,3133 1,00426 X1 150 2,00 5,00 3,8453,60696 X2.1 150 1,00 3,00 2,2600,59562 X2.2 150 1,00 3,00 2,3200,58298 X2.3 150 1,00 3,00 2,4000,60201 X2.4 150 1,00 3,00 2,2533,55788 X2.5 150 1,00 3,00 2,4200,60501 X2.6 150 1,00 3,00 2,1000,58791 X2 150 1,00 3,00 2,2927,42411 X3.1 150 1,00 5,00 3,6000,91226 X3.2 150 1,00 5,00 3,5000,93944 X3.3 150 2,00 5,00 3,9200,62948 X3.4 150 2,00 5,00 4,1200,71344 X3 150 1,75 5,00 3,7850,63525 Y1.1 150 2,00 5,00 3,6400,92888 Y1.2 150 2,00 5,00 3,2000,94833 Y1.3 150 2,00 5,00 3,4400,89353 Y1.4 150 2,00 5,00 3,4533,94540 Y 150 2,00 5,00 3,4333,84726 Valid (listwise) 150 87
Lampiran 6 : Regresi Linier Berganda Regression Model 1 Variables Entered/Removed b Variables Variables Entered Removed Method X3, X2, X1 a. Enter a. All requested variables entered. b. Dependent Variable: Y Model 1 Model Summary b Adjusted Std. Error of R R Square R Square the Estimate,537 a,288,273,72225 a. Predictors: (Constant), X3, X2, X1 b. Dependent Variable: Y Model 1 Regression Residual AOVA b Sum of Squares df Mean Square F Sig. 30,798 3 10,266 19,680,000 a 76,160 146,522 106,958 149 a. Predictors: (Constant), X3, X2, X1 b. Dependent Variable: Y Model 1 (Constant X1 X2 X3 Unstandardized Coefficients a. Dependent Variable: Y Coefficients a Standardized Coefficients Collinearity Statistics B Std. Error Beta t Sig. Tolerance VIF 1,461,587 2,491,014,226,106,162 2,129,035,846 1,182,375,147,188 2,543,012,896 1,116,519,104,389 4,972,000,797 1,255 88
Predicted Value Std. Predicted Value Standard Error of Predicted Value Adjusted Predicted Value Residual Std. Residual Stud. Residual Deleted Residual Stud. Deleted Residual Mahal. Distance Cook's Distance Centered Leverage Value a. Dependent Variable: Y Residuals Statistics a Minimum Maximum Mean Std. Deviation 2,1277 4,4591 3,4333,45464 150-2,872 2,256,000 1,000 150,066,288,109,045 150 2,1390 4,4553 3,4368,45626 150-1,81382 1,88704,00000,71494 150-2,511 2,613,000,990 150-2,622 2,631 -,002 1,003 150-1,97788 1,91359 -,00344,73400 150-2,677 2,686,000 1,014 150,233 22,757 2,980 3,973 150,000,156,007,018 150,002,153,020,027 150 89
Lampiran 7 : Uji Asumsi Par Tests One-Sample Kolmogorov-Smirnov Test ormal Parameters a,b Most Extreme Differences Kolmogorov-Smirnov Z Asymp. Mean Std. Deviation Absolute Positive egative a. Test distribution is ormal. b. Calculated from data. Unstandardiz ed Residual 150,0000000,66668400,100,100 -,085 1,004,266 Means Case Processing Summary Y * X1 Y * X2 Y * X3 Cases Included Excluded Percent Percent Percent 150 100,0% 0,0% 150 100,0% 150 100,0% 0,0% 150 100,0% 150 100,0% 0,0% 150 100,0% 90
Y * X1 Report Y X1 2,00 2,60 2,80 3,00 3,20 3,40 3,60 3,80 4,00 4,20 4,40 4,60 5,00 Mean Std. Deviation 3,5625 4,87500 2,7500 6,00000 2,0000 2,00000 3,1250 2,17678 2,7500 3,00000 3,1481 27 1,06577 2,8750 12,13056 2,7813 8,41052 3,9274 31,79633 4,0673 26,52229 2,6250 4,75000 3,3913 23,47569 4,0000 2 1,41421 3,4333 150,84726 Y * X1 Between Groups Within Groups (Combined) Linearity Deviation from Linea AOVA Table Sum of Squares df Mean Square F Sig. 39,221 12 3,268 6,610,000 8,268 1 8,268 16,722,000 30,953 11 2,814 5,691,000 67,737 137,494 106,958 149 Measures of Association Y * X1 R R Squared Eta Eta Squared,278,077,606,367 91
Y * X2 Report Y X2 1,00 1,67 2,00 2,17 2,33 2,50 2,67 2,83 3,00 Mean Std. Deviation 3,8333 9,85696 4,5000 3,00000 3,7500 23,84611 3,6400 25,86325 3,4844 16,98518 3,0640 43,69456 3,4211 19,85413 2,9318 11,11677 5,0000 1. 3,4333 150,84726 AOVA Table Y * X2 Between Groups Within Groups (Combined) Linearity Deviation from Lineari Sum of Squares df Mean Square F Sig. 19,360 8 2,420 3,895,000 7,974 1 7,974 12,834,000 11,387 7 1,627 2,618,014 87,598 141,621 106,958 149 Measures of Association Y * X2 R R Squared Eta Eta Squared -,273,075,425,181 92
Y * X3 Report Y X3 1,75 2,00 2,50 3,00 3,25 3,50 3,75 4,00 4,25 4,50 5,00 Mean Std. Deviation 2,0000 1. 2,2500 2,00000 2,2500 5,00000 2,8611 9,39747 3,3800 25 1,06585 2,9318 11,11677 3,0000 23,52764 3,7051 39,72064 4,3125 12,21651 3,7727 11,60678 4,0000 12,90453 3,4333 150,84726 AOVA Table Y * X3 Between Groups Within Groups (Combined) Linearity Deviation from Lineari Sum of Squares df Mean Square F Sig. 39,237 10 3,924 8,053,000 25,998 1 25,998 53,361,000 13,239 9 1,471 3,019,003 67,722 139,487 106,958 149 Measures of Association Y * X3 R R Squared Eta Eta Squared,493,243,606,367 93
Regression Model 1 Variables Entered/Removed b Variables Variables Entered Removed Method X3, X2, X1 a. Enter a. All requested variables entered. b. Dependent Variable: ABS_RES Model 1 Model Summary b Adjusted Std. Error of R R Square R Square the Estimate,208 a,043,023,46785151 a. Predictors: (Constant), X3, X2, X1 b. Dependent Variable: ABS_RES Model 1 Regression Residual AOVA b Sum of Squares df Mean Square F Sig. 1,438 3,479 2,190,092 a 31,957 146,219 33,395 149 a. Predictors: (Constant), X3, X2, X1 b. Dependent Variable: ABS_RES Model 1 (Constant) X1 X2 X3 Unstandardized Coefficients a. Dependent Variable: ABS_RES Coefficients a Standardized Coefficients B Std. Error Beta t Sig. -,028,380 -,073,942,127,069,162 1,844,067 -,056,095 -,050 -,585,560,055,068,074,820,414 94
Predicted Value Std. Predicted Value Standard Error of Predicted Value Adjusted Predicted Value Residual Std. Residual Stud. Residual Deleted Residual Stud. Deleted Residual Mahal. Distance Cook's Distance Centered Leverage Value a. Dependent Variable: ABS_RES Residuals Statistics a Minimum Maximum Mean Std. Deviation,2800112,7479713,5407002,09824286 150-2,654 2,110,000 1,000 150,042,187,071,029 150,2656157,7795485,5410515,09948257 150 -,602209 1,367982,00000000,46311765 150-1,287 2,924,000,990 150-1,336 2,991,000 1,003 150 -,648595 1,461403 -,000351,47597477 150-1,339 3,077,006 1,019 150,233 22,757 2,980 3,973 150,000,202,007,020 150,002,153,020,027 150 95