Telkomsel NextDev case study

Transkripsi

1 Integrate CSR to Company s Strategy and Branding Telkomsel NextDev case study Presented by Adita Irawati VP Corporate Communications

2 Industry Landscape

3

4 Mobile Internet Smartphone Usage in Indonesia 129 min / day 10.7 aplikasi installed/ month source: emarketer 2016

5 Company Profile

6 Corporate Positioning Vision Be a world class, trusted provider of mobile digital lifestyle services and solutions. Adding value and innovate for the existing condition Real contribution for the nation s development Economic Development To tackle the impossible with technology Digital Lifestyle & Solutions Create Value A company that innovates through technology, whereby its products and services can give positive impact to tackle socio economic problems, as well as creating value for Indonesia Mission Deliver mobile digital service & solutions that exceed customer s expectation, create value for our stakeholder, and support the economic development of the nation

7 No. 1 in Indonesia No.6 in the world 152 mio subs 100,000 BTS 413 GraPARI 663 Mobile COMBAT 392 Mobile GraPARI 4G LTE services 33% revenues come from Digital and Broadband Business

8 Telkomsel CSR Pillars EDUCATION COMMUNITY EMPOWERMENT & WELLBEING DIGITAL CITIZENSHIP Backbone Optical Transport 2015 Improving and supporting access to quality education within the formal, informal and vocational subjects for youths (10-30 years old) Supporting the learning system for youths (10-30 years old) to understand human, cultural and social issues related to the ethical practice and safe behavior in the digital world Providing means to support sustainability of community initiatives, by providing key infrastructure, strengthening skills and resources, improving access to markets and capital, and improving local value chains PHYLANTHROPY Donation for local communities mainly in the context of building good relationship with stakeholders or related to Hari Raya or Natal.

9 NextDev A Case Study

10 Creative + Productive Karya Anak Bangsa untuk Solusi Indonesia The NextDev is a flag ship CSR program in the area of Crea8ve Digital. NextDev focus on the digital applicapons that bring social impact to the community. NextDev building blocks are : EducaPons, CompePPon, Community and Volunteering

11 Three Main Roles To build sustainable Digital Ecosystem in Indonesia Sebagai Smart Innovation Nextdev akan memberikan dampak positif dengan pemecahan masalah di Indonesia secara kreatif Sebagai Smart Community Nextdev akan menjadi roda penggerak masyarakat Indonesia dalam melakukan inovasi di bidang teknologi aplikasi Sebagai Smart Solution Nextdev akan menghasilkan teknologi aplikasi yang mampu menyelesaikan masalah perkotaan di Indonesia

12 Digital Initiatives Accelerating Smart City NextDev Area of Interest Towards Sustainable Smart City Smart Economy Smart Governance Smart Environment Smart Living Mendorong roda perekonomian kota secara sustainable Pengelolaan kota yang terintegrasi dan saling bersinergi Memiliki lingkungan kota yang sehat dan asri Menyediakan kemudahan dan kenyamanan dalam hidup di kota SMART RURAL INITIATIVES E-Agriculture E-Maritime E-UKM E-Government E-Energy E-Health E-Education E-Transportation E-Tourism

13 #1 NextDev Program Structure & Timeline #2 ROADSHOW Solialisasi dilakukan melalui roadshow di beberapa kota untuk memperkenalkan konsep dan mekanisme karya finalis #3 REGIONAL PITCHING Kegiatan pitching secara regional dari top 20 di masingmasing region sebagai penilaian penentuan finalis #5 GRAND FINAL Malam penganugerahan 3 pemenang dan mengapresiasi aplikasi terbaik dalam pengembangan daerah rural Mei 2016 Mei September 2016 Oktober 2016 November 2016 KICK-OFF Sosialisasi NextDev 2016 akan dimulai bulan April dengan sebuah pertemuan untuk mengikat komitmen NextDev 2016 # 4 BOOTCAMP Selama 5 hari, finalis berkesempatan dibekali mematangkan aplikasi yang telah dipersiapkan oleh para finalis

14 Best of the Best Criteria INDIKATOR DESKRIPSI BOBOT PROBLEM WHY: Aspek ini akan menilai konteks permasalahan yang ingin diselesaikan beserta ide aplikasi yang ditawarkan untuk penyelesaiannya 35% SOLUTION WHAT: Aspek ini akan menilai fitur-fitur dari aplikasi dalam menyelesaikan permasalahan yang telah ditentukan 35% UX / UI HOW: Aspek ini akan menilai seberapa praktikal dan efektif aplikasi yang dibuat oleh peserta untuk digunakan oleh user secara nyata 30%

15

16

17

18 3 Best of the Best will win ->>>> 6M MARKET ACCESS MARKETING PUBLICITY MENTORING MANAGEMENT TRIP MONEY MONETIZATION

19 How NextDev sustain?

20 NextDev Winner Exhibition Lean Start Up Seminar NextDev Winner sharing session Start Up Workshop and Coaching Clinic with mentors and winners

21 Telkomsel support the best of best by providing : 1. Market Access 2. Stakeholders relationship 3. Promotion 4. Endorsement 5. Scaling up

22 Program Communications

23 Utilizing Mainly Digital Channel and Partly Mainstream media Digital Channel

24 The Results

25 As a big corporation in Indonesia, Telkomsel has highest TOM recall and spontaneous awareness after Pertamina, while at total level, Telkomsel is still the highest

26 Telkomsel is perceived highest as digital company

27 Telkomsel scored higher than average equity index. As compared to other companies, Telkomsel is the highest

28

29