selalu berkontribusi pada peningkatan kualitas hidup masyarakat sejalan dengan pertumbuhan bisnisnya

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1 FLY HIGH TOWARDS THE FUTURE TERBANG TINGGI MENYONGSONG MASA DEPAN TANGGUNG JAWAB SOSIAL PERUSAHAAN CORPORATE SOCIAL RESPONSIBILITY Antony Colin Turner president director BANK EKONOMI selalu berkontribusi pada peningkatan kualitas hidup masyarakat sejalan dengan pertumbuhan bisnisnya Bank Ekonomi consistently contributes to the life improvement of society along with its business growth Sebagai bentuk ungkapan terima kasih kepada seluruh pemangku kepentingan, Bank Ekonomi pada tahun 2013 terus melanjutkan kegiatan tanggung jawab sosial perusahaan atau Corporate Social Responsibility (CSR)-nya. Hal ini sekaligus sebagai ungkapan terima kasih atas dukungan pemangku kepentingan kepada Bank selama lebih dari 23 tahun. Lebih jauh lagi, dengan adanya kegiatan CSR, Bank diharapkan dapat lebih mendekatkan diri dengan masyarakat Indonesia. Melalui aktivitas tanggung jawab sosial, Bank berusaha berkontribusi dan berpartisipasi aktif menyelesaikan berbagai permasalahan yang terjadi di masyarakat. Bank menyelenggarakan program pengembangan komunitas, tidak hanya terpusat di lokasi operasional kantor cabang, melainkan juga untuk berbagai lokasi dari Sabang sampai Merauke. Sepanjang tahun 2013, Bank melaksanakan serangkaian kegiatan yang lebih fokus pada program pengembangan sosial dan kemasyarakatan (community investment) dengan pilar utama pendidikan, lingkungan, dan kesejahteraan sosial. As an expression of gratitude to all stakeholders, in the year of 2013, Bank Ekonomi has continued its Corporate Social Responsibility (CSR) activities. It was also part of appreciation for more than 23 years having full support from the stakeholders. Furthermore, through CSR activities, the Bank desires to get closer to the Indonesian society. By doing social responsibility activities, the Bank seeks to actively contribute and participate in solving various problems in society. The Bank has established community development programs, which were not only implemented in the location of branch offices, but also covered diverse locations from Sabang to Merauke. Throughout the year of 2013, the Bank undertook a series of activities that focused on social and community programs as part of its social investment initiative. The programs covered three main pillars which were education, environment, and social welfare. 262

2 PT Bank Ekonomi Raharja, Tbk. laporan tahunan ANNUAL REPORT 2013 Penerapan program CSR Bank selama tahun 2013 didasarkan pada hal-hal berikut: The implementation of CSR was conducted based on the following several items: 1 1 Program-program yang telah dilaksanakan diharapkan dapat menjadi investasi jangka panjang yang akan memberikan kontribusi positif bagi pembangunan berkelanjutan di Indonesia. Hal ini mengacu kepada strategi pilar kesinambungan (Corporate Sustainability) yang dicanangkan oleh Grup HSBC. 2 2 Program One Day To Make A Difference atau Satu Hari Untuk Perubahan diharapkan dapat membentuk wadah kegiatan berbasis keterlibatan aktif para karyawan Bank sebagai relawan (volunteering) dalam program CSR. Wadah ini penting untuk menyalurkan berbagai aspirasi dan keahlian para karyawan agar dapat memberikan kontribusi positif bagi pengembangan masyarakat. Manajemen menghimbau seluruh karyawan terlibat aktif dalam kegiatan CSR melalui Program One Day to Make A Difference ini, minimal satu hari dalam setahun. Jika program ini melibatkan seluruh karyawan, dalam satu tahun program ini akan mampu melibatkan 6 karyawan per hari sebagai sukarelawan. The programs were expected to be a long term investment that positively contributes to the sustainable development of Indonesia. This is referring to corporate sustainability strategy of the HSBC Group. Employee program named One Day To Make A Difference was expected to form a set of activities based on employee engagement in which employees were actively involved or volunteering in the CSR program. This was important to channeling employees aspirations and skills while contributing positively to community development. The Management encouraged all employees to actively involve in the One Day to Make A Difference program, at least a day a year. Within one year, the program should be able to involve six employees per day as a volunteer. 3 3 Program-program CSR dapat memberi manfaat bagi masyarakat dan sekaligus menunjukkan kepedulian serta pentingnya kehadiran Bank dalam industri perbankan Indonesia jangka panjang. Dengan demikian, Bank dapat membangun dan membina hubungan baik dengan banyak pihak, termasuk pemerintah, media massa, dan organisasi-organisasi nirlaba yang terkait dengan pilar-pilar kesinambungan usaha perusahaan. While the programs proved to bring substantial benefits to the communities, implementation of CSR programs also demonstrated the concern and importance of Bank s presence in Indonesia in the long run. Thus, the Bank could build and maintain good relationships with many parties, including the Government, the media group, and the non-profit organisations associated with the pillars of the company s sustainability. 263

3 FLY HIGH TOWARDS THE FUTURE TERBANG TINGGI MENYONGSONG MASA DEPAN AKTIVITAS DAN ACTIVITIES AND PROGRAMS PROGRAM Program pengembangan sosial dan kemasyarakatan (community investment) yang dijalankan Bank pada tahun 2013 memiliki tiga fokus utama, yakni pendidikan, lingkungan, dan kesejahteraan sosial. Setiap program dilaksanakan secara profesional dalam bentuk kemitraan. Implementasi setiap program ini diharapkan juga lebih terukur dan transparan. Selain dalam bentuk kemitraan, program pengembangan sosial dan kemasyarakatan juga dijalankan secara profesional dalam bentuk kegiatan amal. Social and community development programs (or community investment) performed in 2013 had three main focuses which were education, environment, and social welfare. Each program was executed in a professional manner in the form of partnerships while the implementation was expected to be measurable and transparent. In addition to the partnership scheme, the program was also professionally organised in charity events. bidang pendidikan Education Pendidikan menjadi salah satu pondasi utama membentuk karakter luhur masyarakat Indonesia. Tujuan utama dari program kegiatan CSR bidang pendidikan yang telah dijalankan adalah memberikan akses dan meningkatkan kualitas pendidikan di Indonesia. Selain itu, sebagai institusi keuangan, Bank juga berupaya berperan aktif dalam mendidik masyarakat mengenai literasi keuangan, sebagaimana yang telah dicanangkan oleh Otoritas Jasa Keuangan (OJK). Kegiatan CSR Bank dalam bidang pendidikan sebagai berikut: Education is one of the core foundations to build a noble Indonesian character. The main objective of the CSR programs in education is to provide access in education as well as to improve the quality of education in Indonesia. On the other hand, as a financial institution, the Bank is also sought to actively contribute on financial literacy education for public as proclaimed by the Financial Services Authority of Indonesia (OJK). In the field of education, the CSR activities conducted by the Bank were as follows: 1. Program Pendidikan Literasi Keuangan 1. Financial Literacy Education Program Bank sebagai lembaga keuangan berusaha berperan serta menciptakan masyarakat Indonesia yang melek dunia keuangan melalui program pendidikan literasi keuangan. Program yang bernama Pelatihan Keuangan Bagi Perempuan Dewasa ini dijalankan melalui kerja sama dengan Pusat Pengembangan Sumber Daya Wanita (PPSW), melibatkan 120 ibu rumah tangga dari Koperasi Sahabat Perempuan dan 3 RW di kawasan Tambora, Jakarta Barat. Tujuan program pelatihan ini adalah mendidik para peserta mengenai cara mengelola keuangan keluarga yang lebih baik. Program Pendidikan Literasi Keuangan telah dimulai secara resmi pada 25 Oktober Program ini melanjutkan inisiatif Jemari Dalam Karya yang merupakan salah satu fokus utama program pemberdayaan ekonomi dari Strategi Nasional Literasi Keuangan Indonesia, yang diprakarsai oleh OJK pada tahun As a financial institution, the Bank strives to participate in creating a financial literacy for public through its education program. The program which was called Financial Education for mature women was executed through a partnership with Women Resource Development Center (Pusat Pengembangan Sumber Daya Wanita PPSW) and involved 120 housewives from Koperasi Sahabat Perempuan (in English, the Women s Friend Cooperative ) and three neighborhoods in Tambora, West Jakarta. The ultimate goal of the program was to educate the participants about the appropriate financial management for families. Financial Literacy Education Program officially began on October 25, The program was a continuation of Jemari Dalam Karya initiative that became one of the main focuses of the economic development program as part of the Indonesia National Strategy of Financial Literacy initiated by the Financial Services Authority (OJK) in

4 PT Bank Ekonomi Raharja, Tbk. laporan tahunan ANNUAL REPORT PERAYAAN ULANG TAHUN BANK 2. The Bank Anniversary Celebration Berbagai kegiatan amal dilakukan dalam rangkaian peringatan Hari Ulang Tahun (HUT) Ke-23 Bank pada Maret 2013 lalu. Serangkaian aktivitas bidang pendidikan bertema One Day To Make A Difference, dilakukan unit bisnis dan kantor cabang dengan rincian sebagai berikut: Various charity programs were performed in the interest of the Bank s 23th anniversary celebration in March A series of education related activities with a theme of One Day To Make A Difference were held by the Bank s business units and branch offices, with details are as follows: Unit Bisnis/Cabang Business units/branch offices aktivitas Activities Business Banking & RAU Business Banking & RAU Perbaikan Perpustakaan SDN Leuwibatu 01, Bogor. Library refurbishment of SDN Leuwibatu 01, Bogor Business Services Business Services Bantuan kompor gas untuk modal usaha dan sosialisasi Panduan Praktis Memasarkan & Meningkatkan Keuntungan Usaha di Yayasan Prima Unggul Rawamangun. Gas stove donations for capital and socialization of The Practical Guide to Market and Increase Business Profits in Prima Unggul Foundation, Rawamangun GPU & TSE-Planning GPU & TSE-Planning Sumbangan buku untuk Taman Bacaan Masyarakat melalui Yayasan 1001buku Jakarta. Book drive program for community library (TBM) through 1001Books Foundation, Jakarta. Malang Malang Donasi komputer dan peralatan kebutuhan sekolah di KB TA Impianku Malang Computers and school equipments donation for KB TA Impianku, Malang 265

5 FLY HIGH TOWARDS THE FUTURE TERBANG TINGGI MENYONGSONG MASA DEPAN bidang LINGKUNGAN HIDUP Environment Bank berupaya turut serta dalam upaya mencegah perubahan iklim serta secara aktif mengkampanyekan pola hidup ramah lingkungan dengan konsep reduce, reuse, recycle (3R), baik di lingkungan internal maupun eksternal Bank melalui payung besar Program BEgreen (Bank Ekonomi Goes Green). The Bank seeks to contribute in the climate change prevention activities. The Bank actively promoted the campaign of eco-friendly lifestyle through the implementation of 3R concept (reduce, reuse, recycle concept) internally and externally. The initiatives were piloted under the Bank s BEgreen initiative(bank Ekonomi Goes Green). Program BEgreen Internal Internal BEgreen Program Berlandaskan semangat kepedulian akan dampak sampah yang buruk bagi bumi dan generasi penerus kita, Bank menggalakkan kembali konsep 3R. Berbagai inisiatif BEgreen telah dilakukan, antara lain berupa penghematan penggunaan kertas, tisu, dan air, serta mematikan listrik selama jam istirahat kantor. Pada tahun 2013, pelaksanaan program BEgreen internal Bank difokuskan pada Kantor Pusat, Jakarta, yang memiliki jumlah karyawan terbanyak. Driven by the concern of negative effect of waste for the earth and our future generations, the Bank has promoted the 3R concept. Various BEgreen initiatives have been carried out including saving in paper, tissues, and water, as well as in electricity during office breaks. In 2013, the implementation of BEgreen program was mainly on the Headquarters Office, Jakarta, which has the largest portion of employees. Program BEgreen Eksternal External BEgreen Program 1. program pengolahan sampah 1. Waste Management Program Bekerja sama dengan Pos Keadilan Peduli Umat (PKPU), Bank meluncurkan Program Pengolahan Sampah pada Desember 2013 lalu, di Desa Marindal II, Kabupten Deli Serdang, Sumatera Utara. Rangkaian program meliputi pelatihan pengolahan sampah, pembentukan komunitas ramah lingkungan, kampanye zero waste, serta penyelenggaraan lokakarya/workshop. Melalui komunitas yang mayoritas beranggotakan ibu-ibu rumah tangga, Bank berharap dapat mengurangani jumlah sampah di lingkungan masyarakat. Selain itu, program daur ulang juga diselenggarakan dengan harapan agar masyarakat dapat meningkatkan sumber penghasilan. In December 2013, The Bank launched waste management program in Marindal II Village, Deli Serdang District, North Sumatera, in collaboration with Center for Justice and the Care of Society (PKPU). A series of program were performed and consisted of waste management training, the development of eco-friendly community, zero waste campaign, and workshop management. Through the involvement of the community that the majority was the housewives, the Bank encouraged waste reduction in the society. Moreover, the implementation of recycle program was expected to provide additional income generation for society. 266

6 PT Bank Ekonomi Raharja, Tbk. laporan tahunan ANNUAL REPORT program penghijauan 1. Greening Program Unit bisnis dan cabang-cabang Bank melakukan kegiatan penghijauan sebagai bagian dari rangkaian kegiatan amal. Kegiatan ini dilaksanakan sekaligus dalam rangka memperingati Ulang Tahun Ke-23 Bank pada Maret 2013 lalu. Kegiatan CSR di Unit/Cabang Bank As part of the Bank s charity initiatives, some business units and branch offices voluntarily carried out greening activities. The activities were held simultaneously to the 23rd Bank s Anniversary commemoration in March CSR activities in business units/branch offices Unit Bisnis/Cabang Business units/branch offices aktivitas Activities Car Pool Greening movement in Muara Gembong, Pantri Village, Sederhana, Bekasi... Pangeran Jayakarta Penghijauan di Muara Gembong, Desa Pantri, Sederhana Bekasi Penghijauan di Pengasinan Sawangan Depok Greening movement in Pengasinan, Sawangan, Depok 267

7 FLY HIGH TOWARDS THE FUTURE TERBANG TINGGI MENYONGSONG MASA DEPAN bidang kesejahteraan sosial Social Welfare Selain menyelenggarakan kegiatan CSR di bidang pendidikan dan lingkungan hidup, Bank juga melakukan beberapa program kesehatan dan pengembangan komunitas. Tujuan utama kegiatan ini adalah meningkatkan kesejahteraan sosial masyarakat, terutama masyarakat di lingkungan operasional Bank. Berikut adalah program CSR Bank dalam bidang kesehatan dan pengembangan komunitas. In addition to education and environment CSR programs, the Bank also took on several health and community development programs. These programs aimed to improve social welfare of society especially those who susbsisted around the operational area of the Bank. The Bank s health and community development programs. 1 kegiatan donor darah 1 Blood Donation Program Setiap 3 bulan sekali, Bank rutin menyelenggarakan kegiatan donor darah di Graha Ekonomi bekerja sama dengan Palang Merah Indonesia (PMI). Sepanjang tahun 2013, kegiatan ini telah berhasil mengumpulkan lebih dari 200 kantong darah. The Bank regularly organises a blood donation program every 3 months. The program was held in Graha Ekonomi jointly with the Indonesian Red Cross (PMI). Throughout the year of 2013, the program has collected more than 200 bags of blood. 2 Program Prosmiling (Program Kesehatan Masyarakat Keliling) 2 Mobile Community Health Program (Prosmiling) Melalui kerja sama dengan Pos Keadilan Peduli Umat, Bank menyelenggarakan pemerikasaan keseatan untuk lebih dari 300 warga RW 05, di Kantor Pusat Bank, di Karet, Setiabudi, Jakarta Selatan. Program ini diselenggarakan pada Maret 2013 lalu, bertepatan dengan Hari Ulang Tahun Ke-23 Bank. In collaboration with Center for Justice and the Care of Society (PKPU), the Bank organised a health check-up and health treatment for more than 300 residents of RW 05 that were domiciled around the Bank s Headquarter, Karet, Setiabudi, Central Jakarta. The program was held in March 2013 as part of commemoration of the Bank s anniversary. 268

8 PT Bank Ekonomi Raharja, Tbk. laporan tahunan ANNUAL REPORT 2013 Housing Improvement Program 3 3 Housing Improvement Program Melalui kerja sama dengan Habitat for Humanity Indonesia, Bank membangun 2 rumah sederhana di Desa Bojong Koneng, Sentul, Bogor. Program yang juga merupakan bagian dari offsite meeting ini diselenggarakan pada April 2013, dan melibatkan seluruh jajaran senior manajemen sebagai relawan. Held in April 2013, the Bank supported the construction of two modest houses in Bojong Koneng Village, Sentul, Bogor in cooperation with Habitat for Humanity Indonesia. This much celebrated kind of activity involved all levels of top management as volunteers and become part of yearly offsite meeting regularly held every year. 269

9 FLY HIGH TOWARDS THE FUTURE TERBANG TINGGI MENYONGSONG MASA DEPAN 4 Bakti Sosial Perayaan Hari Besar 4 Keagamaan Social Service for Religious Day Celebration Sebagai bagian dari anggota masyarakat, Bank selalu berpartisipasi dalam perayaan acara keagamaan oleh masyarakat, seperti Ramadan, Hari Raya Kurban, dan Natal. Pada Bulan Suci Ramadan 1434 H, Bank mengadakan acara Buka Puasa Bersama dengan mengundang 250 anak yatim piatu dari Panti Asuhan Masjid Sunda Kelapa, Jakarta. Selain itu, Bank juga mengadakan bakti sosial di Madrasah Ibtidaiyah Al Istiqomah Pulo Gadung, Jakarta. Tidak ketinggalan pula, Sahur on the Road yang diselenggarakan oleh Bank Ekonomi Road Bikers (BERODERs). Acara ini diselenggarakan untuk menyalurkan bantuan hasil pengumpulan donasi karyawan, bertempat di Panti Asuhan Min Fadli Robby, Bekasi. Pemotongan hewan kurban dilakukan dalam rangka Hari Raya Kurban 1434 H di Kantor Pusat Graha Ekonomi. Hasil dari pemotongan hewan kurban ini didistribusikan kepada mereka yang membutuhkan di RW 05, Karet, Setiabudi. Di penghujung tahun, Bakti Sosial kembali diadakan di Panti Asuhan Pondok Taruna Cipayung, Jakarta Timur. Selain membawa bantuan dari manajemen, dalam acara ini Bank juga kembali menyalurkan hadiah Natal hasil pengumpulan karyawan melalui Program Box of Hopes. The Bank also concerns to the celebration of religious days including the holy month of Ramadhan, the Feast of Sacrifice, and Christmas. To commemorate Ramadhan 2013, the Bank organised buka puasa bersama together with 250 orphans from Masjid Sunda Kelapa Orphanage, Jakarta The Bank also held social service in Madrasah Ibtidaiyah Al Istiqomah Pulo Gadung, Jakarta and held Sahur on The Road that was organised by the Bank Road Bikers club (BERODERs). Apart from having early meal with the underprivileged communities, the event distributed donations from employees to Min Fadli Robby Orphanage, Bekasi. During the Eid al-adha 1434 H, the Bank bestowed and sacrificed animals in Graha Ekonomi Headquarter Office. The meat was then distributed to the unfortunate residents in RW 05, Karet, Setiabudi. In the end of the year, social service was performed in Pondok Taruna Orphanage, Cipayung, East Jakarta. The Bank distributed donations from management and granted Christmas presents, which were collected from employees through the Box of Hopes program, to the orphans. 5 Perayaan Ulang Tahun Bank Ekonomi 5 Anniversary Celebration Bersamaan dengan peringatan Hari Ulang Tahunnya, Bank mengadakan berbagai kegiatan amal pada Maret lalu sebagai berikut: Along with anniversary celebration, the Bank performed several charity events, which details can be found in the below table. 270

10 PT Bank Ekonomi Raharja, Tbk. laporan tahunan ANNUAL REPORT 2013 Unit Bisnis/Cabang Business units/branch offices aktivitas Activities Area Jakarta 5 (Hang Lekir, Jatinegara, Kemang, Kuningan, Menara DEA, Pondok Indah, Tebet) Artha Gading Bandung (Dago, Pajajaran and Setiabudi) Banjarmasin Batam Cibitung Cirebon Corporate Real Estate Denpasar Pangkal Pinang Pekanbaru-Riau & Sudirman Pontianak & Pontianak Mall Puri Indah Kantor Regional B / Region B Office Roxy Mas Semarang Surabaya - Coklat & Kantor Regional D / Surabaya - Coklat & Region D Office Surabaya - Kapas Krampung Surabaya Kertajaya Surabaya - Mayjen Sungkono Tangerang & Alam Sutera Bakti Sosial di Panti Asuhan Vincentius Putra Jakarta Social service activities in Vincentius Putra Orphanage, Jakarta Bakti sosial untuk warga kurang mampu yang tinggal di bantaran kali (Kampung Kandang) Social service activities for disadvantages residents in the side of the river (Kampung Kandang) Bakti Sosial di Rumah Kasih Bandung Social service activities in Rumah Kasih Bandung Bakti Sosial di Panti Asuhan Harapan Ibu Banjarmasin Social service activities Harapan Ibu Orphanage, Banjarmasin. Bakti Sosial di Panti Asuhan ELEOS Batam Social service activities in ELEOS Orphanage Batam. Bakti Sosial di Panti Asuhan Bekasi Timur Social service activities in Orphanage in Bekasi Timur. Donor Darah Blood donation Bakti Sosial di Panti Asuhan Cacat Ganda Sayap Ibu Bintaro Social service activities in Cacat Ganda Sayap Ibu Orphanage Bintaro. Bakti Sosial di Panti Asuhan Salam Denpasar Social service activities Salam Orphanage Denpasar. Bakti Sosial di Panti Asuhan Anak Baiturrahman Annur Pangkal Pinang Social service activities in Baiturrahman Annur Kids Orphanage, Pangkal Pinang Donor Darah Blood Donation Bakti sosial untuk korban kebakaran di Jl. Tanjung Raya Pontianak Timur Social service activities for fire victims in Tanjung Raya Street, East Pontianak Bakti Sosial di Panti Asuhan Permata Hati Bogor Social service activities in Permata Hati Orphanage, Bogor. Bakti sosial untuk para petugas pembersih sampah di Daerah Galur, Cempaka Putih Social service activities for janitors in Galur, Cempaka Putih Bakti Sosial di Yayasan Masjid Jami Al-Uswah Social service activities in Masjid Jami Al-Uswah Foundation Bakti Sosial di Panti Asuhan El-Roi Social service activities in El-Roi Orphanage Bakti Sosial di Yayasan Widya Dharma Social service activities in Widya Dharma Foundation Bakti Sosial di Panti Asuhan Kombes M Duriat Social service activities in Kombes M Duriat Foundation Perayaan Hari Ulang Tahun di Cabang Kertajaya dengan mengundang para warga lanjut usia (lansia) di lingkungan sekitar. Anniversary celebration Kertajaya branch office invited neighborhood elderly Bakti Sosial untuk anak jalanan di daerah Jembatan Merah Surabaya Social service activities for street children in Jembatan Merah, Surabaya Bakti Sosial di Panti Jompo Marfati Tangerang Social service activities di Marfati Nursing Home, Tangerang Sebagai bentuk tanggung jawabnya menjadi bagian dari masyarakat, Bank secara kuantitatif telah mengalokasikan anggaran dalam jumlah yang cukup signifikan pada sepanjang tahun Secara kualitatif, jenis program dan jangkauan penerima manfaat dari program CSR Bank juga makin meluas. Selain itu, Bank juga akan terus berupaya meningkatkan kontribusi dan keterlibatannya pada masyarakat melalui program CSR yang lebih berkualitas. The Bank is an important part of the community. Hence, along the year of 2013, the Bank had quantitatively allocated significant amounts of fund to support CSR programs. Qualitatively, the types and the range of beneficiaries of the CSR programs were extensively improved. In addition to expanding the range of CSR implementation, this year the Bank will also be intensifying its contribution and involvement with society through implementation of more qualified CSR programs. 271

11 FLY HIGH TOWARDS THE FUTURE TERBANG TINGGI MENYONGSONG MASA DEPAN Strategi Pelaksanaan CSR 2014 CSR Strategy 2014 Pada pelaksanaan kegiatan CSR pada tahun 2014 Bank akan terus berkomitmen pada program pengembangan sosial dan kemasyarakatan (community investment) dengan tiga fokus utama yaitu pendidikan, lingkungan dan kesejahteraan sosial. Melalui kerjasama dengan mitramitra strategis, diharapkan dapat menjadi investasi jangka panjang, sehingga akan memberikan kontribusi positif bagi pembangunan berkelanjutan di Indonesia. As an integrated part of Bank s business development, in the year of 2014, the Bank will continually commit to implementing social and community development program. This is part of community investment that focuses on three main areas, which are education, environment, and social welfare. Through collaboration with strategic partners, the programs are expected to be a long term investment that will provide positive contribution to the sustainable development of Indonesia. Beberapa rencana kegiatan yang akan dijalankan di tahun 2014 adalah sebagai berikut: There are several plans to be implemented in 2014, which are: 1 1 Di bidang pendidikan, Bank berencana untuk memberikan bantuan dengan fokus pengembangan kapasitas sekolah, tenaga pengajar dan anak murid sehingga diharapkan dapat terus memberikan akses dan meningkatkan keualitas pendidikan di Indonesia. Selain itu, Bank akan melanjutkan inisiatif untuk memberikan edukasi keuangan kepada siswa-siswi SD, wanita dewasa dan UMKM seperti tertera di dalam cetak biru Strategi Nasional Literasi Keuangan Indonesia yang dikeluarkan oleh Otoritas Jasa Keuangan (OJK). In the area of education, the Bank plans to provide capacity development assistance for schools, teachers, and students in order to improve the access and the quality of education in Indonesia. Moreover, the Bank will continue its initiatives to provide financial education for elementary school students, women, and Small and Mediumsized Enterprises (SMEs), aligned with the National Strategy of Financial Literacy Blueprint published by the Financial Services Authority of Indonesia (OJK). 272

12 PT Bank Ekonomi Raharja, Tbk. laporan tahunan ANNUAL REPORT Di bidang lingkungan, Bank akan melakukan edukasi dengan tujuan meningkatkan kepedulian pentingnya menjaga kelestarian lingkungan baik melalui payung besar program BEgreen Edukasi ini dilaksanakan secara internal maupun eskternal dengan melibatkan beberapa komunitas lokal dan murid-murid Sekolah Dasar. 2 In the area of environment, the Bank will perform an education initiative aiming to increase awareness on the importance of environmental protection. The program will be conducted under the BEgreen campaign (umbrella of the program). The education will be conducted both internally and externally involving local communities and elementary school students. 3 Di bidang kesejahteraan sosial, Bank akan melanjutkan pelaksanaan kegiatan rutin donor darah yang diadakan di Kantor Pusat, memberikan bantuan untuk kegiatan amal di perayaan hari-hari besar keagamaan, serta memberikan bantuan kepada para korban bencana alam. 3 In the area of social welfare, the Bank will continue its regular blood donation program, to support social services on the religious days celebration, and to provide assistance to natural disaster victims. 4 Membangun serta membina hubungan baik dengan pihak pemerintah, media, dan organisasi-organisasi nirlaba sehingga keberadaan Bank dapat dirasakan manfaatnya oleh masyarakat sekitarnya. 4 To build and maintain good relationships with governments, media group, and nonprofit organisations so that the surrounding community will earn benefits from the Bank existence. Seluruh inisiatif di atas, akan dirangkaikan dengan aktifitas volunteering dengan melibatkan para karyawan sebagai relawan. Kegiatan One Day To Make A Difference juga akan kembali diadakan agar seluruh karyawan dapat menyalurkan aspirasi dan terlibat langsung dalam berbagai inisiatif yang akan dijalankan oleh Bank. All the previously mentioned initiatives will be organised simultaneously with employee volunteering activities. The One Day To Make A Difference program will be set up and enables all employees to present their aspirations as well as actively get involved in various initiatives arranged by the Bank. we enable businesses to thrive and economies to prosper, helping people fulfill their ambitions and realise their ambitions. this is our role and purpose. kami membantu bisnis-bisnis berkembang dan ekonomi tumbuh makmur, membantu masyarakat menggapai harapan serta mewujudkan ambisiambisi mereka. inilah peran dan tujuan kami. 273