LAMPIRAN 118
Lampiran 1. Hasil Uji Validitas Kepuasan dan Loyalitas Pengunjung Taman Rekreasi Kampoeng Wisata Cinangneng No Variabel Indikator Notasi Hasil Uji Validitas Ketarangan r hitung r tabel Valid 1 Kondisi fasilitas X11 0,788 0,632 Valid 2 Areal parkir X12 0,844 0,632 Valid 3 Penataan lokasi, taman, dan fasilitas 4 Keasrian, kenyamanan, dan kebersihan X13 0,675 0,632 Valid X14 0,650 0,632 Valid 5 Paket wisata beragam X15 0,765 0,632 Valid 6 Kemudahan mencapai lokasi X16 0,721 0,632 Valid 7 Manfaat kegiatan wisata X21 0,771 0,632 Valid 8 Keterlibatan masyarakat sekitar 9 Kesesuaian harga dengan kualitas dan pelayanan 10 Kesediaan memberikan bantuan dan penjelasan 11 Kecepatan dan ketanggapan melayani pengunjung X22 0,816 0,632 Valid X23 0,802 0,632 Valid X31 0,810 0,632 Valid X32 0,760 0,632 Valid 12 Tingkat keamanan X41 0,681 0,632 Valid 13 Bersikap ramah dan sopan X42 0,795 0,632 Valid 14 Pengetahuan yang baik X43 0,662 0,632 Valid 15 Respon terhadap keluhan pengunjung 16 Memberikan perhatian secara personal X51 0,851 0,632 Valid X51 0,795 0,632 Valid 17 Kepuasan berkunjung Y11 0,788 0,632 Valid 18 Kunjungan ulang Y21 0,778 0,632 Valid 19 Sikap terhadap kenaikan harga Y22 0,745 0,632 Valid 20 Rekomendasi kepada orang lain Y23 0,801 0,632 Valid 119
Lampiran 2. Paket Wisata yang Ditawarkan oleh Taman Rekreasi Kampoeng Wisata Cinangeng 120
Lampiran 3. Struktur Organisasi HB Garden Guest House Pimpinan Humas Sekretaris Kabag Administrasi dan Keuangan Kabag Personalia Kabag Produksi Jasa Kabag Maintenance, Transportasi, dan Logistik Reservasi Akuntansi House Keeping Kebun Program Paket Wisata Food and Beverage Listrik Pergu dangan Trans portasi Jakarta Bogor Jakarta Bogor 121
Lampiran 4. Ukuran Goodness of Fit Statistics Model Awal Goodness of Fit Statistics Degrees of Freedom = 154 Minimum Fit Function Chi-Square = 517.68 (P = 0.0) Normal Theory Weighted Least Squares Chi-Square = 392.09 (P = 0.0) Estimated Non-centrality Parameter (NCP) = 238.09 90 Percent Confidence Interval for NCP = (183.50 ; 300.37) Minimum Fit Function Value = 5.23 Population Discrepancy Function Value (F0) = 2.40 90 Percent Confidence Interval for F0 = (1.85 ; 3.03) Root Mean Square Error of Approximation (RMSEA) = 0.12 90 Percent Confidence Interval for RMSEA = (0.11 ; 0.14) P-Value for Test of Close Fit (RMSEA < 0.05) = 0.00 Expected Cross-Validation Index (ECVI) = 5.09 90 Percent Confidence Interval for ECVI = (4.54 ; 5.72) ECVI for Saturated Model = 4.24 ECVI for Independence Model = 31.65 Chi-Square for Independence Model with 190 Degrees of Freedom = 3093.50 Independence AIC = 3133.50 Model AIC = 504.09 Saturated AIC = 420.00 Independence CAIC = 3205.60 Model CAIC = 705.98 Saturated CAIC = 1177.09 Normed Fit Index (NFI) = 0.83 Non-Normed Fit Index (NNFI) = 0.85 Parsimony Normed Fit Index (PNFI) = 0.67 Comparative Fit Index (CFI) = 0.87 Incremental Fit Index (IFI) = 0.88 Relative Fit Index (RFI) = 0.79 Critical N (CN) = 38.82 Root Mean Square Residual (RMR) = 0.096 Standardized RMR = 0.096 Goodness of Fit Index (GFI) = 0.72 Adjusted Goodness of Fit Index (AGFI) = 0.61 Parsimony Goodness of Fit Index (PGFI) = 0.53 122
Lampiran 5. Ukuran Goodness of Fit Statistics Setelah Model Direspesifikasi Goodness of Fit Statistics Degrees of Freedom = 104 Minimum Fit Function Chi-Square = 285.90 (P = 0.0) Normal Theory Weighted Least Squares Chi-Square = 219.16 (P = 0.00) Estimated Non-centrality Parameter (NCP) = 115.16 90 Percent Confidence Interval for NCP = (76.45 ; 161.62) Minimum Fit Function Value = 2.89 Population Discrepancy Function Value (F0) = 1.16 90 Percent Confidence Interval for F0 = (0.77 ; 1.63) Root Mean Square Error of Approximation (RMSEA) = 0.11 90 Percent Confidence Interval for RMSEA = (0.086 ; 0.13) P-Value for Test of Close Fit (RMSEA < 0.05) = 0.00 Expected Cross-Validation Index (ECVI) = 3.20 90 Percent Confidence Interval for ECVI = (2.81 ; 3.67) ECVI for Saturated Model = 3.09 ECVI for Independence Model = 20.83 Chi-Square for Independence Model with 136 Degrees of Freedom = 2028.05 Independence AIC = 2062.05 Model AIC = 317.16 Saturated AIC = 306.00 Independence CAIC = 2123.34 Model CAIC = 493.81 Saturated CAIC = 857.59 Normed Fit Index (NFI) = 0.86 Non-Normed Fit Index (NNFI) = 0.87 Parsimony Normed Fit Index (PNFI) = 0.66 Comparative Fit Index (CFI) = 0.90 Incremental Fit Index (IFI) = 0.91 Relative Fit Index (RFI) = 0.82 Critical N (CN) = 49.64 Root Mean Square Residual (RMR) = 0.088 Standardized RMR = 0.088 Goodness of Fit Index (GFI) = 0.79 Adjusted Goodness of Fit Index (AGFI) = 0.70 Parsimony Goodness of Fit Index (PGFI) = 0.54 123
Lampiran 6. Output Hasil Analisis SEM pada model Setelah Respesifikasi TIME: 15:07 L I S R E L 8.72 BY Karl G. Jöreskog & Dag Sörbom This program is published exclusively by Scientific Software International, Inc. 7383 N. Lincoln Avenue, Suite 100 Lincolnwood, IL 60712, U.S.A. Phone: (800)247-6113, (847)675-0720, Fax: (847)675-2140 Copyright by Scientific Software International, Inc., 1981-2005 Use of this program is subject to the terms specified in the Universal Copyright Convention. Website: www.ssicentral.com The following lines were read from file C:\ANGGI\DATA.spl: Observed Variables X11 X12 X13 X14 X21 X23 X31 X32 X41 X42 X43 X51 X52 Y11 Y21 Y22 Y23 Correlation Matrix From File C:\ANGGI\DATA.COR Sample Size = 100 Latent Variables Tangibles Reliabili Responsiv Assurance Emphaty Kepuasan Loyalitas Relationships X11 X12 X13 X14 = Tangibles X21 X23 = Reliabili X31 X32 = Responsiv X41 X42 X43 = Assurance X51 X52 = Emphaty Y11 = Kepuasan Y21 Y22 Y23 = Loyalitas Kepuasan = Tangibles Reliabili Responsiv Assurance Emphaty Loyalitas = Kepuasan Path Diagram options ME=ML AD=OFF SC EF RS SS IT=500 SET ERROR VARIANCE OF Loyalitas EQUAL TO FREE End of Problem Sample Size = 100 Correlation Matrix Y11 Y21 Y22 Y23 X11 X12 -------- Y11 1.00 Y21 0.63 1.00 Y22 0.58 0.68 1.00 Y23 0.59 0.57 0.60 1.00 X11 0.08 0.20 0.15 0.40 1.00 X12 0.25 0.12 0.03 0.19 0.50 1.00 X13 0.28 0.27 0.10 0.22 0.27 0.47 X14 0.23 0.15 0.00 0.28 0.30 0.47 X21 0.15 0.09 0.18 0.21 0.21 0.31 X23 0.29 0.30 0.13 0.27 0.10 0.37 X31 0.33 0.19 0.29 0.43 0.32 0.05 X32 0.20 0.22 0.34 0.32 0.33 0.11 X41 0.50 0.41 0.56 0.50 0.41 0.26 X42 0.51 0.63 0.52 0.47 0.33 0.32 124
X43 0.55 0.73 0.64 0.53 0.37 0.30 X51 0.48 0.46 0.43 0.46 0.31 0.32 X52 0.64 0.63 0.55 0.58 0.25 0.34 Correlation Matrix X13 X14 X21 X23 X31 X32 -------- X13 1.00 X14 0.67 1.00 X21 0.40 0.39 1.00 X23 0.28 0.31 0.25 1.00 X31 0.35 0.43 0.12 0.21 1.00 X32 0.36 0.39 0.14 0.22 0.63 1.00 X41 0.22 0.09 0.17 0.12 0.44 0.45 X42 0.31 0.35 0.26 0.23 0.26 0.35 X43 0.32 0.31 0.26 0.27 0.32 0.25 X51 0.32 0.37 0.07 0.33 0.32 0.31 X52 0.43 0.41 0.17 0.42 0.33 0.25 Correlation Matrix X41 X42 X43 X51 X52 X41 1.00 X42 0.47 1.00 X43 0.46 0.81 1.00 X51 0.26 0.43 0.58 1.00 X52 0.31 0.61 0.68 0.75 1.00 Number of Iterations = 65 LISREL Estimates (Maximum Likelihood) Measurement Equations Y11 = 0.75*Kepuasan, Errorvar.= 0.44, R² = 0.56 (0.072) 6.14 Y21 = 0.84*Loyalita, Errorvar.= 0.30, R² = 0.70 (0.056) 5.37 Y22 = 0.82*Loyalita, Errorvar.= 0.33, R² = 0.67 (0.086) (0.060) 9.53 5.61 Y23 = 0.72*Loyalita, Errorvar.= 0.48, R² = 0.52 (0.090) (0.077) 7.96 6.29 X11 = 0.44*Tangible, Errorvar.= 0.81, R² = 0.19 (0.10) (0.12) 4.26 6.76 X12 = 0.61*Tangible, Errorvar.= 0.63, R² = 0.37 (0.098) (0.100) 6.21 6.35 X13 = 0.77*Tangible, Errorvar.= 0.40, R² = 0.60 (0.091) (0.077) 8.56 5.18 125
X14 = 0.83*Tangible, Errorvar.= 0.31, R² = 0.69 (0.088) (0.072) 9.39 4.31 X21 = 0.54*Reliabil, Errorvar.= 0.71, R² = 0.29 (0.13) (0.14) 4.15 5.05 X23 = 0.47*Reliabil, Errorvar.= 0.78, R² = 0.22 (0.12) (0.13) 3.79 5.88 X31 = 0.80*Responsi, Errorvar.= 0.36, R² = 0.64 (0.10) (0.11) 7.66 3.24 X32 = 0.79*Responsi, Errorvar.= 0.38, R² = 0.62 (0.10) (0.11) 7.56 3.44 X41 = 0.54*Assuranc, Errorvar.= 0.71, R² = 0.29 (0.096) (0.10) 5.59 6.80 X42 = 0.86*Assuranc, Errorvar.= 0.26, R² = 0.74 (0.082) (0.051) 10.46 5.05 X43 = 0.94*Assuranc, Errorvar.= 0.13, R² = 0.87 (0.079) (0.045) 11.91 2.82 X51 = 0.77*Emphaty, Errorvar.= 0.41, R² = 0.59 (0.088) (0.071) 8.67 5.84 X52 = 0.97*Emphaty, Errorvar.= 0.050, R² = 0.95 (0.080) (0.064) 12.20 0.77 Structural Equations Kepuasan = - 0.94*Tangible + 0.65*Reliabil + 0.34*Responsi + 0.44*Assuranc+ (1.24) (1.25) (0.31) (0.37) -0.76 0.52 1.08 1.17 0.47*Emphaty, Errorvar.= 0.077, R² = 0.92 (0.21) (0.19) 2.27 0.42 Loyalita = 1.00*Kepuasan,, R² = 1.00 (0.12) 8.43 Reduced Form Equations Kepuasan = - 0.94*Tangible + 0.65*Reliabil + 0.34*Responsi + 0.44*Assuranc+ (1.24) (1.25) (0.31) (0.37) -0.76 0.52 1.08 1.17 0.47*Emphaty, Errorvar.= 0.077, R² = 0.92 (0.21) 2.27 126
Loyalita = - 0.94*Tangible + 0.65*Reliabil + 0.34*Responsi + 0.44*Assuranc + (1.24) (1.25) (0.31) (0.37) -0.76 0.52 1.08 1.17 0.47*Emphaty, Errorvar.= 0.077, R² = 0.92 (0.21) 2.29 Correlation Matrix of Independent Variables Tangible 1.00 Reliabil 0.88 1.00 (0.16) 5.56 Responsi 0.57 0.42 1.00 (0.10) (0.17) 5.88 2.43 Assuranc 0.47 0.56 0.43 1.00 (0.09) (0.15) (0.10) 5.01 3.62 4.25 Emphaty 0.55 0.56 0.38 0.73 1.00 (0.09) (0.15) (0.10) (0.06) 6.35 3.69 3.71 12.48 Covariance Matrix of Latent Variables Kepuasan Loyalita Tangible Reliabil Responsi Assuranc -------- Kepuasan 1.00 Loyalita 1.00 1.00 Tangible 0.29 0.29 1.00 Reliabil 0.47 0.47 0.88 1.00 Responsi 0.45 0.45 0.57 0.42 1.00 Assuranc 0.85 0.85 0.47 0.56 0.43 1.00 Emphaty 0.77 0.77 0.55 0.56 0.38 0.73 Covariance Matrix of Latent Variables Emphaty -------- Emphaty 1.00 Standardized Residuals The Modification Indices Suggest to Add the Path to from Decrease in Chi-Square New Estimate X12 Responsi 11.5-0.43 X21 Emphaty 9.4-0.57 X23 Emphaty 9.4 0.49 X41 Responsi 14.7 0.43 The Modification Indices Suggest to Add an Error Covariance Between and Decrease in Chi-Square New Estimate X11 Y23 8.0 0.19 X12 X11 12.3 0.27 X41 X11 8.2 0.23 127
Completely Standardized Solution LAMBDA-Y Kepuasan Loyalita Y11 0.75 - - Y21 - - 0.84 Y22 - - 0.82 Y23 - - 0.72 LAMBDA-X X11 0.44 - - - - - - - - X12 0.61 - - - - - - - - X13 0.77 - - - - - - - - X14 0.83 - - - - - - - - X21 - - 0.54 - - - - - - X23 - - 0.47 - - - - - - X31 - - - - 0.80 - - - - X32 - - - - 0.79 - - - - X41 - - - - - - 0.54 - - X42 - - - - - - 0.86 - - X43 - - - - - - 0.94 - - X51 - - - - - - - - 0.77 X52 - - - - - - - - 0.97 BETA Kepuasan Loyalita Kepuasan - - - - Loyalita 1.00 - - GAMMA Kepuasan -0.94 0.65 0.34 0.44 0.47 Loyalita - - - - - - - - - - Correlation Matrix of ETA and KSI Kepuasan Loyalita Tangible Reliabil Responsi Assuranc -------- Kepuasan 1.00 Loyalita 1.00 1.00 Tangible 0.29 0.29 1.00 Reliabil 0.47 0.47 0.88 1.00 Responsi 0.45 0.45 0.57 0.42 1.00 Assuranc 0.85 0.85 0.47 0.56 0.43 1.00 Emphaty 0.77 0.77 0.55 0.56 0.38 0.73 Correlation Matrix of ETA and KSI Emphaty -------- Emphaty 1.00 Regression Matrix ETA on KSI (Standardized) 128
Kepuasan -0.94 0.65 0.34 0.44 0.47 Loyalita -0.94 0.65 0.34 0.44 0.47 Total and Indirect Effects Total Effects of KSI on ETA Kepuasan -0.94 0.65 0.34 0.44 0.47 (1.24) (1.25) (0.31) (0.37) (0.21) -0.76 0.52 1.08 1.17 2.27 Loyalita -0.94 0.65 0.34 0.44 0.47 (1.24) (1.25) (0.31) (0.37) (0.21) -0.76 0.52 1.08 1.17 2.29 Indirect Effects of KSI on ETA Kepuasan - - - - - - - - - - Loyalita -0.94 0.65 0.34 0.44 0.47 (1.24) (1.25) (0.31) (0.37) (0.21) -0.76 0.52 1.08 1.17 2.29 Total Effects of ETA on ETA Kepuasan Loyalita Kepuasan - - - - Loyalita 1.00 - - (0.12) 8.43 Standardized Total and Indirect Effects Standardized Total Effects of KSI on ETA Kepuasan -0.94 0.65 0.34 0.44 0.47 Loyalita -0.94 0.65 0.34 0.44 0.47 Standardized Indirect Effects of KSI on ETA Kepuasan - - - - - - - - - - Loyalita -0.94 0.65 0.34 0.44 0.47 Standardized Total Effects of ETA on ETA Kepuasan Loyalita Kepuasan - - - - Loyalita 1.00 - - Standardized Total Effects of ETA on Y 129
Kepuasan Loyalita Y11 0.75 - - Y21 0.84 0.84 Y22 0.82 0.82 Y23 0.72 0.72 Completely Standardized Total Effects of ETA on Y Kepuasan Loyalita Y11 0.75 - - Y21 0.84 0.84 Y22 0.82 0.82 Y23 0.72 0.72 Standardized Indirect Effects of ETA on Y Kepuasan Loyalita Y11 - - - - Y21 0.84 - - Y22 0.82 - - Y23 0.72 - - Completely Standardized Indirect Effects of ETA on Y Kepuasan Loyalita Y11 - - - - Y21 0.84 - - Y22 0.82 - - Y23 0.72 - - Standardized Total Effects of KSI on Y Y11-0.71 0.49 0.25 0.33 0.35 Y21-0.79 0.55 0.28 0.37 0.39 Y22-0.77 0.53 0.27 0.36 0.38 Y23-0.68 0.47 0.24 0.31 0.34 Completely Standardized Total Effects of KSI on Y Y11-0.71 0.49 0.25 0.33 0.35 Y21-0.79 0.55 0.28 0.37 0.39 Y22-0.77 0.53 0.27 0.36 0.38 Y23-0.68 0.47 0.24 0.31 0.34 Time used: 0.047 Seconds 130
Lampiran 7. Foto-Foto Kegiatan Wisata di Taman Rekreasi Kampoeng Wisata Cinangneng (Menanam padi) (Membuat kue bugis) (Membuat tahu) (Memandikan kerbau) (Bermain gamelan) (Menari jaipong) 131