KUISIONER PENELITIAN

LAMPIRAN

64 Lampiran 1. Kuesioner Penelitian KUISIONER PENELITIAN Kuisioner ini digunakan sebagai bahan untuk penyusunan skripsi dengan judul : Analisis Proses Pengambilan Keputusan Produk Kredit Cepat Aman Pegadaian Nasabah Perum Pegadaian Juanda Bogor) oleh Putri Handayani (H24070111), Mahasiswi Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor. Informasi yang diterima dari kuisioner ini bersifat rahasia dan hanya digunakan untuk kepentingan akademis. Terima kasih atas bantuan dan kerjasamanya. SCREENING Apakah Anda pernah memiliki produk Kredit Cepat Aman Pegadaian? a. Ya b. Tidak Jika Anda menjawab Ya, maka silahkan melanjutkan untuk mengisi kuesioner ini. 1. IDENTITAS RESPONDEN No Responden : Nama : Jenis Kelamin : a. Laki-laki b. Perempuan Usia : a. 17-23 Tahun c. 31-40 Tahun b. 24-30 Tahun d. > 40 Tahun Status Pernikahan : a. Menikah b. Belum menikah Tempat Tinggal : Pendidikan Terakhir : a. SD/SMP d. S1 b. SMA/SMK e. S2 c. Diploma f. S3 Pekerjaan : a. Pelajar/Mahasiswa e. Ibu Rumah Tangga b. Pegawai Swasta f. Lainnya c. Pegawai Negeri d. Wiraswasta/ Pedagang Pendapatan/bulan : a. < Rp 500.0 e. Rp 3.500.-Rp 4.500. b. Rp 500.-1.500. f. Rp 4.500.-Rp. 5.500. c. Rp 1.500.-Rp 2.500. g. > Rp 5.500. d. Rp. 2.500.-Rp 3.500.

65 Lanjutan Lampiran 1. II. PROSES PENGAMBILAN KEPUTUSAN Petunjuk : Berilah tanda silang (X) pada jawaban yang Anda pilih Pengenalan Kebutuhan 1. Apa tujuan Anda menggunakan Kredit Cepat Aman Pegadaian? a. Kebutuhan sehari- hari b. Kebutuhan mendesak c. Mendapatkan tambahan modal usaha d. Memulai usaha baru e. Lainnya, sebutkan.. 2. Berapa besar pinjaman yang anda butuhkan? a. Rp 20.- Rp 150. e. Rp 50.100.- Rp 200..00 b. Rp 151.- Rp 1.. c. Rp 1.010.- Rp 20.. d. Rp 20.010.- Rp 50.. Pencarian Informasi 1. Dari mana Anda mengetahui produk-produk Pegadaian? a. Media elektron d. Teman/kenalan b. Media massa e. Informasi dari Pihak Pegadaian c. Anggota keluarga f. Lainnya Evaluasi Alternatif 1. Alasan Anda memilih Kredit Cepat Aman Pegadaian? a. Keamanan d. Lokasi b. Bunga yang diperoleh e. Kemudahan Transaksi c. Fasilitas f. Lainnya Keputusan Pembelian 1. Ketika Anda dihadapkan pada berbagai pilihan produk, apakah Kredit Cepat Aman Pegadaian akan menjadi prioritas Anda? a. Ya b. Tidak 2. Bagaimana cara Anda memutuskan untuk memilih Kredit Cepat Aman Pegadaian? a. Terencana dengan mencari informasi terlebih dahulu b. Langsung memutuskan memilih Kredit Cepat Aman Pegadaian dijalan/ melewati Pegadaian c. Tergantung situasi

66 Lanjutan Lampiran 1. 3. Siapakah yang mempengaruhi Anda untuk menggunakan Kredit Cepat Aman Pegadaian? a. Diri sendiri d. Media iklan/promosi b. Teman e. Lainnya, sebutkan c. Keluarga 4. Seberapa sering Anda berkunjung (bertransaksi) di Perum Pegadaian? a. 1-4 bulan sekali c. 6 bulan s/d 1 tahun sekali b. 4-6 bulan sekali d. Lebih dari 1tahun sekali 5. Barang jaminan apa yang sering Anda gadaikan di Perum Pegadaian? a. Emas b. Elektronik (Tv, Hp dll) c. Barang Lainnya, sebutkan. Evaluasi Pasca Pembelian 1. Apakah Anda benar-benar menyukai Kredit Cepat Aman Pegadaian? a. Sangat Suka c. Biasa Saja e. Sangat Tidak Suka b. Suka d. Tidak Suka 2. Apakah Anda merasa puas setelah berkunjung (bertransaksi) di Perum Pegadaian? a. Sangat puas d. Tidak puas b. Puas e. Sangat tidak puas c. Biasa saja 3. Setelah Anda bertransaksi Kredit Cepat Aman Pegadaian, apakah Anda menyarankan untuk menggunakan Kredit Cepat Aman pegadaian kepada orang lain? a. Ya b. Tidak

67 Lanjutan Lampiran 1. III. ATRIBUT-ATRIBUT YANG DIPENTINGKAN OLEH NASABAH Pertanyaa : Seberapa penting atribut-atribut dalam Kredit Cepat Aman Pegadaian Petunjuk : Mohon diisi dengan memberi tanda ceklist ( ) pada kolom yang telah disediakan sesuai dengan pendapat Anda No Atribut Tingkat Kepentingan Sangat Penting Penting Cukup Penting Kurang Penting 1 Lokasi yang strategis Tidak Penting 2 Keamanan bertransaksi 3 Besarnya bunga yang dibebankan sesuai dengan kemudahan 4 Fasilitas yang diperoleh 5 Taksiran barang jaminan tepat 6 Kemudahan layanan melalui telepon 7 Batas waktu pelunasan (4bulan) 8 Perum Pegadaian dapat ditemui di banyak tempat 9 Pegawai dapat memberikan informasi secara tepat dan jelas 10 Pegawai cepat tanggap (pegawai sigap dan segera untuk melayani) 11 Keramahan pelayanan (pelayanan yang baik, pegawai yang bersikap hangat, ramah dan bersahabat) 12 Penanganan keluhan pelanggan cepat 13 Kelengkapan transaksi di Perum Pegadaian sudah baik 14 Penampilan karyawan rapih dan baik

68 Lanjutan Lampiran 1. No Atribut Tingkat Kepentingan 15 Lingkungan Perum Pegadaian yang rapih,nyaman dan bersih 16 Laporan dan informasi cepat diterima (waktu lelang, jatuh tempo, dsb) 17 Prosedur (cara dan persyaratan) menggadai mudah dipenuhi 18 Jarak dari tempat duduk ke lokasi transaksi tidak terlalu jauh 19 Kualitas dan pemeliharaan berbagai fasilitas dan sarana Sangat Penting Penting Cukup Penting Kurang Penting Tidak Penting TERIMA KASIH ATAS KESEDIAAN ANDA MENGISI KUISIONER INI

Lampiran 2. Hasil Uji Validitas Correlations 0 0 0 0 0 0 0 0 0 0 0 00 00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 01 Pearson Correlation 1.189.029.119 -.026.131.083.293.094.379 *.345.398 *.165.297.297.160.090.295.296.455 * Sig. (2-tailed).317.879.531.889.491.662.116.621.039.062.029.384.111.111.399.636.114.112.012 02 Pearson Correlation.189 1.118.247.269 -.109 -.223.243.294.331.100.542 **.034.460 *.460 *..229.330.312.450 * Sig. (2-tailed).317.534.188.150.566.237.195.114.074.598.002.858.011.011 1..223.075.094.013 03 Pearson Correlation.029.118 1.152 -.069.134.274.304.368 *.254.154.160 -.105 -.051.253.390 *.352.156 -.080.404 * Sig. (2-tailed).879.534.422.717.480.143.103.046.175.417.397.580.791.178.033.056.410.675.027 04 Pearson Correlation.119.247.152 1 -.075.184.169.055.464 **.390 *.419 *.287.393 *.046.237.300.059 -.036.327.498 ** Sig. (2-tailed).531.188.422.693.331.372.774.010.033.021.124.031.807.208.107.757.850.078.005 05 Pearson Correlation -.026.269 -.069 -.075 1.321.073.312 -.017.214.039.302.375 *.507 **.200.111.285 -.154.170.389 * Sig. (2-tailed).889.150.717.693.084.702.093.928.255.838.105.041.004.290.561.127.416.370.034 69

06 Pearson Correlation.131 -.109.134.184.321 1.444 *.400 * -.054 -.031 -.028.267.370 *.108.108.311.078.089.418 *.492 ** Sig. (2-tailed).491.566.480.331.084.014.029.776.870.882.153.044.570.570.095.682.639.022.006 07 Pearson Correlation.083 -.223.274.169.073.444 * 1.468 **.196.255.290.299.352 -.088.084.423 * -.027 -.109 -.132.452 * Sig. (2-tailed).662.237.143.372.702.014.009.299.174.120.108.056.646.660.020.889.567.486.012 08 Pearson Correlation.293.243.304.055.312.400 *.468 ** 1.093.436 *.317.409 *.157.504 **.426 *.257.326.333.230.695 ** Sig. (2-tailed).116.195.103.774.093.029.009.625.016.088.025.408.005.019.171.079.072.222. 09 Pearson Correlation.094.294.368 *.464 ** -.017 -.054.196.093 1.527 **.479 **.471 ** -.046 -.069.025.233.351 -.019 -.238.404 * Sig. (2-tailed).621.114.046.010.928.776.299.625.003.007.009.810.716.895.215.057.919.204.027 10 Pearson Correlation.379 *.331.254.390 *.214 -.031.255.436 *.527 ** 1.909 **.538 **.343.471 **.471 **.097..218.050.682 ** Sig. (2-tailed).039.074.175.033.255.870.174.016.003..002.064.009.009.610 1..246.795. 11 Pearson Correlation.345.100.154.419 *.039 -.028.290.317.479 **.909 ** 1.489 **.401 *.342.428 *.176 -.099.132 -.045.586 ** Sig. (2-tailed).062.598.417.021.838.882.120.088.007..006.028.064.018.352.601.486.813.001 12 Pearson Correlation.398 *.542 **.160.287.302.267.299.409 *.471 **.538 **.489 ** 1.397 *.378 *.592 **.308.174.287.079.740 ** Sig. (2-tailed).029.002.397.124.105.153.108.025.009.002.006.030.039.001.097.358.125.679. 70

13 Pearson Correlation.165.034 -.105.393 *.375 *.370 *.352.157 -.046.343.401 *.397 * 1.415 *.327.054 -.224 -.117.175.478 ** Sig. (2-tailed).384.858.580.031.041.044.056.408.810.064.028.030.023.078.776.234.537.354.007 14 Pearson Correlation.297.460 * -.051.046.507 **.108 -.088.504 ** -.069.471 **.342.378 *.415 * 1.494 ** -.017.137.334.373 *.556 ** Sig. (2-tailed).111.011.791.807.004.570.646.005.716.009.064.039.023.005.928.470.071.043.001 15 Pearson Correlation.297.460 *.253.237.200.108.084.426 *.025.471 **.428 *.592 **.327.494 ** 1.330.235.465 **.195.666 ** Sig. (2-tailed).111.011.178.208.290.570.660.019.895.009.018.001.078.005.075.212.010.301. 16 Pearson Correlation.160..390 *.300.111.311.423 *.257.233.097.176.308.054 -.017.330 1.564 **.080.256.534 ** Sig. (2-tailed).399 1.00.033.107.561.095.020.171.215.610.352.097.776.928.075.001.673.172.002 0 17 Pearson Correlation.090.229.352.059.285.078 -.027.326.351. -.099.174 -.224.137.235.564 ** 1.121.144.370 * Sig. (2-tailed).636.223.056.757.127.682.889.079.057 1..601.358.234.470.212.001.524.447.044 18 Pearson Correlation.295.330.156 -.036 -.154.089 -.109.333 -.019.218.132.287 -.117.334.465 **.080.121 1.329.383 * Sig. (2-tailed).114.075.410.850.416.639.567.072.919.246.486.125.537.071.010.673.524.076.036 19 Pearson Correlation.296.312 -.080.327.170.418 * -.132.230 -.238.050 -.045.079.175.373 *.195.256.144.329 1.407 * Sig. (2-tailed).112.094.675.078.370.022.486.222.204.795.813.679.354.043.301.172.447.076.026 71

20 Pearson Correlation.455 *.450 *.404 *.498 **.389 *.492 **.452 *.695 **.404 *.682 **.586 **.740 **.478 **.556 **.666 **.534 **.370 *.383 *.407 * 1 Sig. (2-tailed).012.013.027.005.034.006.012..027..001..007.001..002.044.036.026 *. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed). 72

73 Lampiran 3. Hasil Uji Reliabilitas Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.827 19

Lampiran 4. KMO KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy..792 Bartlett's Test of Sphericity Approx. Chi-Square 677.190 df 171 Sig.. 74

Lampiran 5. Anti Image Matrices Anti-image Matrices 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Anti-image Covariance 01.624 -.146.078 -.061 -.105.022 -.026 -.195.049 -.079 -.003.029 -.072.060.013..063 -.050.001 02 -.146.686 -.122.033 -.061.052. -.033 -.061 -.038.045 -.092.040 -.070 -.081.019 -.002.098 -.035 03.078 -.122.706 -.159 -.001 -.099 -.068 -.083.016.031 -.038.008.008.034 -.010 -.085 -.039 -.034.125 04 -.061.033 -.159.554 -.187.040.010 -.038 -.003.022 -.031 -.030 -.125.079 -.018.044.052 -.085 -.045 05 -.105 -.061 -.001 -.187.536 -.109.042.049 -.107.101 -.033.065.013 -.095.023 -.028 -.224.046.023 06.022.052 -.099.040 -.109.746 -.014 -.126.103 -.004.025 -.157 -.016 -.022.009..014 -.058.003 07 -.026. -.068.010.042 -.014.678 -.055 -.010.001 -.093. -.023 -.023.176 -.108 -.018 -.179.124 08 -.195 -.033 -.083 -.038.049 -.126 -.055.594 -.085 -.028.077 -.035.012 -.072.038.023 -.040 -.054 -.022 09.049 -.061.016 -.003 -.107.103 -.010 -.085.530 -.093 -.026 -.131 -.038.128.049 -.022 -.028 -.044 -.077 10 -.079 -.038.031.022.101 -.004.001 -.028 -.093.340 -.190.060 -.020 -.025 -.082 -.014 -.109.018.031 11 -.003.045 -.038 -.031 -.033.025 -.093.077 -.026 -.190.338 -.117 -.007 -.068 -.026 -.034.059.027.037 12.029 -.092.008 -.030.065 -.157. -.035 -.131.060 -.117.481 -.102 -.009 -.056 -.026 -.026.005.013 13 -.072.040.008 -.125.013 -.016 -.023.012 -.038 -.020 -.007 -.102.512 -.208.054.018.012.004 -.054 14.060 -.070.034.079 -.095 -.022 -.023 -.072.128 -.025 -.068 -.009 -.208.503 -.052 -.028.089 -.006 -.093 15.013 -.081 -.010 -.018.023.009.176.038.049 -.082 -.026 -.056.054 -.052.426 -.135.001 -.182 -.023 75

16..019 -.085.044 -.028. -.108.023 -.022 -.014 -.034 -.026.018 -.028 -.135.492 -.131.111 -.160 17.063 -.002 -.039.052 -.224.014 -.018 -.040 -.028 -.109.059 -.026.012.089.001 -.131.549 -.071 -.012 18 -.050.098 -.034 -.085.046 -.058 -.179 -.054 -.044.018.027.005.004 -.006 -.182.111 -.071.457 -.166 19.001 -.035.125 -.045.023.003.124 -.022 -.077.031.037.013 -.054 -.093 -.023 -.160 -.012 -.166.482 Anti-image Correlation 01.804 a -.223.117 -.105 -.182.033 -.040 -.321.085 -.172 -.006.054 -.127.106.026 -.002.108 -.094.003 02 -.223.832 a -.175.053 -.100.072. -.052 -.101 -.079.092 -.160.067 -.119 -.150.033 -.003.176 -.061 03.117 -.175.757 a -.254 -.002 -.136 -.099 -.128.027.063 -.077.013.013.058 -.018 -.144 -.062 -.060.214 04 -.105.053 -.254.807 a -.343.061.016 -.066 -.005.051 -.071 -.058 -.235.150 -.036.085.094 -.168 -.086 05 -.182 -.100 -.002 -.343.678 a -.172.070.087 -.201.237 -.077.129.025 -.182.049 -.054 -.413.092.046 06.033.072 -.136.061 -.172.773 a -.019 -.189.164 -.007.050 -.262 -.026 -.036.015 -.001.022 -.099.006 07 -.040. -.099.016.070 -.019.626 a -.086 -.016.002 -.194.001 -.038 -.039.327 -.186 -.029 -.321.216 08 -.321 -.052 -.128 -.066.087 -.189 -.086.833 a -.152 -.063.172 -.065.022 -.131.076.043 -.070 -.103 -.041 09.085 -.101.027 -.005 -.201.164 -.016 -.152.842 a -.220 -.063 -.259 -.072.248.103 -.042 -.051 -.089 -.153 10 -.172 -.079.063.051.237 -.007.002 -.063 -.220.778 a -.560.148 -.049 -.061 -.214 -.034 -.253.047.075 11 -.006.092 -.077 -.071 -.077.050 -.194.172 -.063 -.560.788 a -.290 -.017 -.166 -.069 -.083.137.068.091 12.054 -.160.013 -.058.129 -.262.001 -.065 -.259.148 -.290.860 a -.205 -.018 -.123 -.053 -.051.010.027 13 -.127.067.013 -.235.025 -.026 -.038.022 -.072 -.049 -.017 -.205.847 a -.411.117.036.022.008 -.109 14.106 -.119.058.150 -.182 -.036 -.039 -.131.248 -.061 -.166 -.018 -.411.774 a -.113 -.056.169 -.013 -.189 15.026 -.150 -.018 -.036.049.015.327.076.103 -.214 -.069 -.123.117 -.113.793 a -.295.003 -.412 -.050 16 -.002.033 -.144.085 -.054 -.001 -.186.043 -.042 -.034 -.083 -.053.036 -.056 -.295.824 a -.252.235 -.328 76

17.108 -.003 -.062.094 -.413.022 -.029 -.070 -.051 -.253.137 -.051.022.169.003 -.252.772 a -.141 -.024 18 -.094.176 -.060 -.168.092 -.099 -.321 -.103 -.089.047.068.010.008 -.013 -.412.235 -.141.738 a -.354 19.003 -.061.214 -.086.046.006.216 -.041 -.153.075.091.027 -.109 -.189 -.050 -.328 -.024 -.354.787 a a. Measures of Sampling Adequacy(MSA) 77

78 Lampiran 6. Communalities Communalities Initial Extraction 01 1..613 02 1..510 03 1..522 04 1..524 05 1..579 06 1..470 07 1..575 08 1..512 09 1..510 10 1..737 11 1..782 12 1..543 13 1..617 14 1..619 15 1..663 16 1..629 17 1..682 18 1..624 19 1..740 Extraction Method: Principal Component Analysis.

79 Lampiran 7. Total Variance Initial Eigenvalues Total Variance Explained Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative % 1 5.864 30.862 30.862 5.864 30.862 30.862 3.091 16.267 16.267 2 1.725 9.078 39.939 1.725 9.078 39.939 2.423 12.752 29.018 3 1.413 7.439 47.378 1.413 7.439 47.378 2.325 12.239 41.257 4 1.355 7.133 54.511 1.355 7.133 54.511 1.808 9.517 50.775 5 1.094 5.760 60.271 1.094 5.760 60.271 1.804 9.496 60.271 6 1.021 5.373 65.644 7.931 4.903 70.546 8.824 4.339 74.885 9.777 4.090 78.975 10.690 3.632 82.607 11.561 2.954 85.561 12.512 2.697 88.258 13.445 2.340 90.598 14.414 2.181 92.779 15.376 1.979 94.758 16.328 1.728 96.487 17.254 1.334 97.821 18.227 1.197 99.018 19.187.982 100. Extraction Method: Principal Component Analysis.

Lampiran 8. Scree Plot 80

81 Lampiran 9. Component Matrix Component Matrix a Component 1 2 3 4 5 01.511.279.002.146 -.502 02.503 -.019.057 -.138 -.484 03.377.393.355 -.176.262 04.542.466 -.091.034 -.061 05.468.425 -.128 -.353 -.196 06.373.357 -.005.240.382 07.327.208.564.156.287 08.539.424 -.021.179 -.100 09.631 -.028.101 -.283 -.141 10.656 -.443.312 -.070 -.092 11.647 -.409.439.065.001 12.695 -.113.156.135.070 13.619.003 -.025.468 -.119 14.560 -.261 -.124.469 -.041 15.626 -.389 -.291 -.101.157 16.630 -.304 -.056 -.316.193 17.528.094 -.057 -.611.131 18.587.162 -.338.114.353 19.564 -.138 -.628.045.079 Extraction Method: Principal Component Analysis. a. 5 components extracted.

82 Lampiran 10. Rotated Component Matrix Rotated Component Matrix a Component 1 2 3 4 5 01.175.062.759.015.045 02.376 -.006.544.228 -.146 03.105 -.082.133.339.609 04 -.017.254.541.212.349 05 -.055.104.519.530.123 06 -.039.335.124 -.009.584 07.305 -.144.041 -.027.677 08.051.228.566.060.366 09.440.113.330.433.079 10.826.097.123.167.032 11.856.061.084.044.191 12.556.297.236.071.292 13.382.393.459 -.249.210 14.463.503.254 -.293.049 15.464.605 -.002.272 -.087 16.510.380 -.037.470.044 17.187.180.105.766.130 18.053.671.151.170.344 19.119.798.195.176 -.138 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 9 iterations.

83 Lampiran 11. Component Transformation Matrix Component Transformation Matrix Component 1 2 3 4 5 1.590.486.473.315.304 2 -.646 -.136.493.153.546 3.474 -.741 -.071 -.084.463 4.040.251.168 -.927.218 5 -.093.364 -.707.105.590 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Lampiran 12. Component Plot in Rotated Space 84