Kuisioner Saya meminta bantuan Bapak/Ibu/Saudara sekalian untuk mengisi beberapa pertanyaan dibawah ini. Kuisioner yang saya bagikan digunakan sebagai bahan untuk melakukan penelitian. Saya mohon bantuannya untuk dapat mengisi kuisioner ini dengan sejujur-jujurnya dan sebenar-benarnya. Jawablah pertanyaan dibawah ini dengan tanda X!. Jenis kelamin a. Perempuan b. Laki-laki. Usia a. 0-0 tahun b. -0 tahun c. -0 tahun Keterangan : = Sangat Tidak Setuju = Setuju = Tidak Setuju = Sangat Setuju = etral o Pertanyaan Kesetiaan Merek Saya membeli merek yang sama setiap kali saya berbelanja Bila saya menemukan merek yang saya suka, saya akan selalu memakai merek tersebut Saya suka mencoba merek lain
setiap kali saya membeli suatu produk Saya tidak peduli terhadap merek, yang penting saya suka dengan produk tersebut Saya melihat produk dari harga dan kegunannya bukan dari mereknya Konsumsi Hedonic Pergi berbelanja adalah salah satu kegiatan yang paling menyenangkan dalam hidup saya Saya senang membeli sesuatu yang baru dan menarik Saya sangat menikmati waktu saya dalam berbelanja Saya akan terus berbelanja, bukan karena saya memerlukannya, tetapi karena saya ingin Untuk mendapatkan keberagaman, saya berbelanja ke toko yang berbeda dan memilih merek yang berbeda Impulse Buying Saya suka terbujuk untuk membeli barang-barang diskon
Saya tidak benar-benar berfikir saat membeli suatu barang Saya berbelanja dengan cepat Saya membeli bukan karena kegunaannya, tetapi karena saya ingin Saya membeli produk pertama yang saya lihat Terima Kasih
Lampiran HasilPengisianKuisioner (UjiAnalisis) o Responden KesetiaanMerek KonsumsiHedonis Impulse Buying U JK Xt X Xt X Xt X 0.0.0 9.8 8.6.6 8.6. 9.8 9.8.6 7..6.6 7..0 6 0.0.6 0.0 7 9.8.6. 8 7.. 9.8 9.0.0 6. 0.0 7. 6.
6 7 8 9 0 0 8 8 7 7 7 0 8 9 6 0.0.6.6...8...0.6.8..0 0 0 7 0 9 6.0.0..0....8.0.0.6.8. 7 9 8 0 0 9...8..8.6..0.0.8.0.8.
6 7 8 8 0 6 0 0 0 0 6 0 0 6.0.0.0.0..0.8..0.0.0..8 0 0 0 8 0.0.6.8.8.0.0.6.6.6.0.6..0 9 9 0 7 8 6 8 8 9.8.8.0..6.6..8.6.0.6..8
7 8 9 0 6 7 8 9 8 6 6 9 0 0 6 9.6.8...8.0.6.0...6..8 9 7 0 6 9 0.8..0.8.0.8..8.8..0.8.0 8 7 8 6 6 7 0 0.6...8.6..6....0.8.0
0 6 7 8 9 60 6 6 9 6 0 8 8..8..8..0.8.0.0.6.6.8. 0 9 0 6 6 7 0 0 7.0.8.6.0..8...0..0.. 9 7 7 7 6 0..8..8.0..0..8...8.0
6 6 6 66 67 68 69 70 7 7 7 7 7 0 6 9 0 9 9 8.0...8.0.8.8..6.0.6..0 0 0 7 6 8 0 8 8 9.0.0...6..6..0.6.6.8. 7 9 9 8 8..8.0.8..6.8.6..6.8..
76 77 78 79 80 8 8 8 8 8 86 87 88 8 8 8 0 6 9 9..6.6.8.6.0..0.8.0.8.0.0 0 8 9 0 0 8.0.0.6..8..0.0.6..0.0.0 9 8 6 8 8 8.8.6.....6.0..6.8..6
89 90 9 9 9 9 9 96 97 98 99 00 9 0 6 6 9 0.8.6.0....8.6...0.0 9 8 8 7 8 6 7 0 0.8..6..6..6.6...0.0 9 0 9 8 0 6 0.8.6.0..8.6..6.0.0..0
Lampiran Frequencies Statistics Statistics D Valid Missing 00 0 Usia Valid Missing 00 0 Frequencies Tabel Valid Laki-Laki Perempuan Total Jenis Kelamin Cumulative Frequency Percent Valid Percent Percent 0 0.0 0.0 0.0 0 0.0 0.0 00.0 00 00.0 00.0 Valid 8-8 tahun 9-8 tahun 9-8 tahun > 9 tahun Total Usia Cumulative Frequency Percent Valid Percent Percent.0.0.0 8 8.0 8.0 80.0.0.0 9.0 7 7.0 7.0 00.0 00 00.0 00.0
Lampiran Laki-laki Descriptives Descriptive Statistics KM KM KM KM KM Valid (listwise) Minimum Maximum Mean Std. Deviation 0.9.966 0.6.9 0.0.9 0..098 0..0 0 Descriptives Descriptive Statistics KH KH KH KH KH Valid (listwise) Minimum Maximum Mean Std. Deviation 0.8.9 0.78.996 0.70.0 0..9 0..99 0 Descriptives Descriptive Statistics IMB IMB IMB IMB IMB Valid (listwise) Minimum Maximum Mean Std. Deviation 0..6 0.0.9 0..78 0.8.7 0..6 0
Lampiran (Lanjutan) Perempuan Descriptives Descriptive Statistics KM KM KM KM KM Valid (listwise) Minimum Maximum Mean Std. Deviation 0.60.9 0.68.077 0.6.08 0.0.99 0.8. 0 Descriptives Descriptive Statistics KH KH KH KH KH Valid (listwise) Minimum Maximum Mean Std. Deviation 0.0. 0..7 0.7.96 0.0.99 0.60. 0 Descriptives Descriptive Statistics IMB IMB IMB IMB IMB Valid (listwise) Minimum Maximum Mean Std. Deviation 0.8.0 0 6 7.88.88 0 9..70 0 9 8.08.8 0.8.976 0
Lampiran Hasil Uji Validitas Uji Analisis Correlations KM KM KM KM KM KMTotal Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Correlations **. Correlation is significant at the 0.0 level (-tailed). KM KM KM KM KM KMTotal.6**.**.6**.8**.77**.000.000.000.000.000 00 00 00 00 00 00.6**.897**.98**.6**.9**.000.000.000.000.000 00 00 00 00 00 00.**.897**.86**.**.870**.000.000.000.000.000 00 00 00 00 00 00.6**.98**.86**.67**.89**.000.000.000.000.000 00 00 00 00 00 00.8**.6**.**.67**.86**.000.000.000.000.000 00 00 00 00 00 00.77**.9**.870**.89**.86**.000.000.000.000.000 00 00 00 00 00 00
Lampiran (Lanjutan) Hasil Uji Validitas Uji Analisis Correlations Correlations KH KH KH KH KH KHTotal KH.60**.9**.8**.0**.88** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 KH.60**.**.**.6**.7** Sig. (-tailed).000.000.00.000.000 00 00 00 00 00 00 KH.9**.**.9**.6**.76** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 KH.8**.**.9**.9**.760** Sig. (-tailed).000.00.000.000.000 00 00 00 00 00 00 KH.0**.6**.6**.9**.7** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 KHTotal.88**.7**.76**.760**.7** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 **. Correlation is significant at the 0.0 level (-tailed).
Lampiran (Lanjutan) Hasil Uji Validitas Uji Analisis Correlations Correlations IMB IMB IMB IMB IMB IMBTotaL IMB.6**.78**.69**.7**.86** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 IMB.6**.77**.0**.68**.7** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 IMB.78**.77**.78**.860**.9** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 IMB.69**.0**.78**.7**.866** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 IMB.7**.68**.860**.7**.99** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 IMBTotaL.86**.7**.9**.866**.99** Sig. (-tailed).000.000.000.000.000 00 00 00 00 00 00 **. Correlation is significant at the 0.0 level (-tailed).
Lampiran 6 Hasil Uji Reliabilitas Uji Analisis Reliability Cases Case Processing Summary Valid Excluded a Total a. Listwise deletion based on all variables in the procedure. % 00 00.0 0.0 00 00.0 Reliability Statistics Cronbach's Alpha of Items.907 Item-Total Statistics KM KM KM KM KM Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted.6 6.96.99.90.0.88.87.86...789.88..078.8.87.6.76.7.889
Lampiran 6 (Lanjutan) Hasil Uji Reliabilitas Uji Analisis Reliability Cases Case Processing Summary Valid Excluded a Total a. Listwise deletion based on all variables in the procedure. % 00 00.0 0.0 00 00.0 Reliability Statistics Cronbach's Alpha of Items.8 Item-Total Statistics KH KH KH KH KH Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted.90 8.980.78.77.8 0.8.9.796.6 0.79.6.78.09 9..68.8.89 9.97.60.79
Lampiran 6 (Lanjutan) Hasil Uji Reliabilitas Uji Analisis Reliability Cases Case Processing Summary Valid Excluded a Total a. Listwise deletion based on all variables in the procedure. % 00 00.0 0.0 00 00.0 Reliability Statistics Cronbach's Alpha of Items.9 Item-Total Statistics IMB IMB IMB IMB IMB Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted.7 6.08.7.89. 7.8.9.98..9.888.867.9.909.78.889...866.87
Lampiran 7 Discriminant Uji Analisis Discriminant Analysis Case Processing Summary Unweighted Cases Valid Excluded Total Missing or out-of-range group codes At least one missing discriminating variable Both missing or out-of-range group codes and at least one missing discriminating variable Total Percent 00 00.0 0.0 0.0 0.0 0.0 00 00.0
D Laki-Laki Perempuan Total Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Group Statistics Valid (listwise) Mean Std. Deviation Unweighted Weighted.0.968 0 0.000.00.8989 0 0.000.00.0600 0 0.000.760.9766 0 0.000.900.096 0 0.000.660.86 0 0.000.60.97 00 00.000.700.766 00 00.000.780.990 00 00.000 Tests of Equality of Group Means Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Wilks' Lambda F df df Sig..9.90 98.09.9 7.76 98.008.9 6.09 98.06 Pooled Within-Groups Matrices Correlation Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_ Konsumsi_ Impulse_ Merek Hedonis Buying.000.0.08.0.000 -..08 -..000 Analysis Summary of Canonical Discriminant Functions
Function Eigenvalues Canonical Eigenvalue % of Variance Cumulative % Correlation.9 a 00.0 00.0.0 a. First canonical discriminant functions were used in the analysis. Wilks' Lambda Test of Function(s) Wilks' Lambda Chi-square df Sig..89 6.97.00 Standardized Canonical Discriminant Function Coefficients Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Function.0.68.609 Structure Matrix Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Function.6.67.0 Pooled within-groups correlations between discriminating variables and standardized canonical discriminant functions Variables ordered by absolute size of correlation within function.
Canonical Discriminant Function Coefficients Function Kesetiaan_Merek.7 Konsumsi_Hedonis.9 Impulse_Buying.69 (Constant) -7.8 Unstandardized coefficients Functions at Group Centroids D Laki-Laki Perempuan Function -.. Unstandardized canonical discriminant functions evaluated at group means Classification Statistics Classification Processing Summary Processed Excluded Used in Output Missing or out-of-range group codes At least one missing discriminating variable 00 0 0 00
Prior Probabilities for Groups D Laki-Laki Perempuan Total Cases Used in Analysis Prior Unweighted Weighted.00 0 0.000.00 0 0.000.000 00 00.000 Original Cross-validated a Count % Count % Classification Results b,c D Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Predicted Group Membership Laki-Laki Perempuan Total 0 9 0 70.0 0.0 00.0 8.0 6.0 00.0 9 0 0 0 0 6.0 8.0 00.0 0.0 60.0 00.0 a. Cross validation is done only for those cases in the analysis. In cross validation, each case is classified by the functions derived from all cases other than that case. b. 66.0% of original grouped cases correctly classified. c. 6.0% of cross-validated grouped cases correctly classified.
Lampiran 8 HasilPengisianKuisioner (Uji Validitas) o Responden KesetiaanMerek KonsumsiHedonis Impulse Buying U JK Xt X Xt X Xt X 0.0. 8.6.0 6..0..0.. 9.8 6... 0.0 6 8.6.. 7.. 8.6 8.8 7. 8.6
9 0 6 7 8 9 0 6 0 9 8 8 8....0.8...6.6.6.6..8 6 6 8 8 8 9 9 7....0.6.6.6..8.6.8.8. 9 7 0.6.6.8..8.8......0.0
6 7 8 8 0 8 9 9 7 7 9 6 7.6.8.8...8.8...0... 7 9 6 7.0.....8..8.8.... 6 6 7 0 7 9 8..6..0....0..0.8.8.6
6 7 8 9 0 6 7 9 7 6 6 8.6.8....8.0.6..8..0.6 0 9 8..6..0.8.8.0.6.8.0.6.6.8 8 0 9 0 6 6 7.6.6..0..8.0......0
8 9 0.6.8.0 8 0 8.6.0.6 9.8..
Lampiran 9 Hasil Uji Validitas-Uji Validitas Correlations KM KM KM KM KM KMTotal Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Correlations **. Correlation is significant at the 0.0 level (-tailed). KM KM KM KM KM KMTotal.086..7.09.8**..9.8..00 0 0 0 0 0 0.086.7**.68**.680**.8**..000.000.000.000 0 0 0 0 0 0..7**.78**.67**.8**.9.000.000.000.000 0 0 0 0 0 0.7.68**.78**.70**.870**.8.000.000.000.000 0 0 0 0 0 0.09.680**.67**.70**.8**..000.000.000.000 0 0 0 0 0 0.8**.8**.8**.870**.8**.00.000.000.000.000 0 0 0 0 0 0
Lampiran 9 (Lanjutan) Hasil Uji Validitas-Uji Validitas Correlations KH KH KH KH KH KHTotal Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Correlations **. Correlation is significant at the 0.0 level (-tailed). KH KH KH KH KH KHTotal.086..7.09.8**..9.8..00 0 0 0 0 0 0.086.7**.68**.680**.8**..000.000.000.000 0 0 0 0 0 0..7**.78**.67**.8**.9.000.000.000.000 0 0 0 0 0 0.7.68**.78**.70**.870**.8.000.000.000.000 0 0 0 0 0 0.09.680**.67**.70**.8**..000.000.000.000 0 0 0 0 0 0.8**.8**.8**.870**.8**.00.000.000.000.000 0 0 0 0 0 0
Lampiran 9 (Lanjutan) Hasil Uji Validitas- Uji Validitas Correlations IMB IMB IMB IMB IMB IMBTotal Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Sig. (-tailed) Correlations **. Correlation is significant at the 0.0 level (-tailed). *. Correlation is significant at the 0.0 level (-tailed). IMB IMB IMB IMB IMB IMBTotal.7**.8**.8**.07.86**.000.000.000.6.000 0 0 0 0 0 0.7**.7**.0** -.09.8**.000.000.000.76.000 0 0 0 0 0 0.8**.7**.6** -.09.866**.000.000.000.897.000 0 0 0 0 0 0.8**.0**.6**.066.76**.000.000.000.68.000 0 0 0 0 0 0.07 -.09 -.09.066.8*.6.76.897.68.07 0 0 0 0 0 0.86**.8**.866**.76**.8*.000.000.000.000.07 0 0 0 0 0 0
Lampiran 0 Hasil Uji Reliabilitas Uji Validitas Reliability Cases Case Processing Summary Valid Excluded a Total a. Listwise deletion based on all variables in the procedure. % 0 00.0 0.0 0 00.0 Reliability Statistics Cronbach's Alpha of Items.80 Item-Total Statistics KM KM KM KM KM Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted.66.9..907. 0..70.7.6 0.888.7.7.8 0.8.77.70.6.96.7.78
Lampiran 0 (Lanjutan) Hasil Uji Reliabilitas Uji Validitas Reliability Cases Case Processing Summary Valid Excluded a Total a. Listwise deletion based on all variables in the procedure. % 0 00.0 0.0 0 00.0 Reliability Statistics Cronbach's Alpha of Items.80 Item-Total Statistics KH KH KH KH KH Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted.66.9..907. 0..70.7.6 0.888.7.7.8 0.8.77.70.6.96.7.78
Lampiran 0 (Lanjutan) Hasil Uji Reliabilitas Uji Validitas Reliability Cases Case Processing Summary Valid Excluded a Total a. Listwise deletion based on all variables in the procedure. % 0 00.0 0.0 0 00.0 Reliability Statistics Cronbach's Alpha of Items.768 Item-Total Statistics IMB IMB IMB IMB IMB Scale Corrected Cronbach's Scale Mean if Variance if Item-Total Alpha if Item Item Deleted Item Deleted Correlation Deleted.7 9.96.766.66.98 0.0.69.669.0 9.878.768.6.70 0.09.7.7..99.0.87
Lampiran Discriminant Uji Validitas Discriminant Analysis Case Processing Summary Unweighted Cases Valid Excluded Total Missing or out-of-range group codes At least one missing discriminating variable Both missing or out-of-range group codes and at least one missing discriminating variable Total Percent 0 00.0 0.0 0.0 0.0 0.0 0 00.0 Jenis_Kelamin Laki-Laki Perempuan Total Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Group Statistics Valid (listwise) Mean Std. Deviation Unweighted Weighted.6960.788.000.6080.6769.000.700.7708.000.00.7.000.0.900.000.0.70.000.600.8709 0 0.000.600.8709 0 0.000.60.809 0 0.000
Tests of Equality of Group Means Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Wilks' Lambda F df df Sig..8 9.70 8.00.908.88 8.0.8 8. 8.006 Pooled Within-Groups Matrices Correlation Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Analysis Kesetiaan_ Konsumsi_ Impulse_ Merek Hedonis Buying.000 -.6 -.96 -.6.000.8 -.96.8.000 Summary of Canonical Discriminant Functions Function Eigenvalues Canonical Eigenvalue % of Variance Cumulative % Correlation.07 a 00.0 00.0.80 a. First canonical discriminant functions were used in the analysis. Wilks' Lambda Test of Function(s) Wilks' Lambda Chi-square df Sig..66 9.069.000
Standardized Canonical Discriminant Function Coefficients Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Function.796.0.6 Structure Matrix Kesetiaan_Merek Impulse_Buying Konsumsi_Hedonis Function.6.79.6 Pooled within-groups correlations between discriminating variables and standardized canonical discriminant functions Variables ordered by absolute size of correlation within function. Canonical Discriminant Function Coefficients Function Kesetiaan_Merek.0 Konsumsi_Hedonis.0 Impulse_Buying.8 (Constant) -7.66 Unstandardized coefficients Functions at Group Centroids Jenis_Kelamin Laki-Laki Perempuan Function.698 -.698 Unstandardized canonical discriminant functions evaluated at group means
Classification Statistics Classification Processing Summary Processed Excluded Used in Output Missing or out-of-range group codes At least one missing discriminating variable 0 0 0 0 Prior Probabilities for Groups Jenis_Kelamin Laki-Laki Perempuan Total Cases Used in Analysis Prior Unweighted Weighted.00.000.00.000.000 0 0.000 Original Cross-validated a Count % Count % Classification Results b,c Jenis_Kelamin Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Predicted Group Membership Laki-Laki Perempuan Total 7 8 68.0.0 00.0 6.0 8.0 00.0 7 8 6 9 68.0.0 00.0.0 76.0 00.0 a. Cross validation is done only for those cases in the analysis. In cross validation, each case is classified by the functions derived from all cases other than that case. b. 76.0% of original grouped cases correctly classified. c. 7.0% of cross-validated grouped cases correctly classified.