PENGARUH TRUST IN A BRAND

KUESIONER PENGARUH TRUST IN A BRAND TERHADAP BRAND LOYALTY PRODUK AIR MINUM AQUA PADA MAHASISWA FAKULTAS EKONOMI UMSU BAGIAN I Identitas Responden Umur : Jenis Kelamin : Lk Pr Jurusan : Frekuensi menggunakan per bulan : < 5 kali > 5 kali BAGIAN I I. Kami menginginkan pendapat dan kesan Anda tentang trust in a brand terhadap brand loyalty produk air minum Aqua 1. PETUNJUK PENGISIAN a. Pertanyaan pada Bagian I I menyediakan jawaban dengan kode 1, 2, 3, 4 dan 5. Setiap responden hanya diberi kesempatan memilih 1 (satu) jawaban. Adapun makna angka adalah : Sangat setuju = 5 Setuju = 4 Ragu-ragu = 3 Tidak Setuju = 2 Sangat Tidak Setuju = 1 b. Mohon berikan tanda (X) pada jawaban yang Anda pilih.

NO. PERNYATAAN SS S KS TS STS BRAND RELIABILITY 1. Aqua adalah merek air minum yang baik untuk kesehatan saya 2. Saya yakin dengan merek air minum Aqua 3. Aqua adalah merek air minum yang tidak pernah mengecewakan saya. 4. Aqua adalah merek air minum yang dapat menjamin kepuasan BRAND INTENTION SS S KS TS STS 5. Aqua adalah merek air minum yang jujur dan tulus pada konsumennya. 6. Aqua adalah merek air minum yang dapat saya andalkan 7. Aqua selalu berusaha memberikan yang terbaik untuk konsumennya. 8. Aqua akan memberikan kompensasi ketika saya menemukan masalah dengan produk. KEPUASAN PELANGGAN SS S KS TS STS 9. Aqua merupakan air minum yang berkualitas 10. Saya bangga mengkonsumsi Aqua 11. Harga jual Aqua mampu bersaing dengan merek lain 12. Saya mudah bila ingin membeli Aqua.

BRAND LOYALTY SS S KS TS STS 13. Disetiap kesempatan saya selalu membeli produk air minum Aqua untuk kebutuhan saya 14. Saya tidak akan melakukan pembelian jika air minum Aqua tidak tersedia 15. Saya selalu merekomendasikan air minum Aqua pada orang lain. 16. Saya bersedia membayar lebih tinggi untuk produk air minum Aqua

Regression Variables Entered/Removed b Variables Model Entered 1 brand_intension, brand_reliability a a. All requested variables entered. b. Dependent Variable: kepuasan Variables Removed. Enter Method Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1.782 a.612.603.39891 a. Predictors: (Constant), brand_intension, brand_reliability ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 22.316 2 11.158 70.121.000 a Residual 14.162 89.159 36.478 91 a. Predictors: (Constant), brand_intension, brand_reliability b. Dependent Variable: kepuasan Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) -.025.370 -.068.946 brand_reliability.023.028.076.835.406 brand_intension.191.024.728 7.965.000 a. Dependent Variable: kepuasan

Regression Variables Entered/Removed b Model Variables Entered Variables Removed Method 1 kepuasan a. Enter a. All requested variables entered. b. Dependent Variable: brand_loyalty Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1.680 a.462.456.46709 a. Predictors: (Constant), kepuasan ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 16.843 1 16.843 77.202.000 a Residual 19.635 90.218 36.478 91 a. Predictors: (Constant), kepuasan b. Dependent Variable: brand_loyalty Coefficients a Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 1.894.266 7.106.000 kepuasan.168.019.680 8.786.000 a. Dependent Variable: brand_loyalty

Model Coefficients a Standardized Unstandardized Coefficients Coefficients Collinearity Statistics B Std. Error Beta t Sig. Tolerance VIF 1 (Constant) -.025.370 -.068.946 brand_reliability.023.028.076.835.406.523 1.913 brand_intension.191.024.728 7.965.000.523 1.913 a. Dependent Variable: kepuasan

One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 92 Normal Parameters a Mean.0000000 Std. Deviation.39449809 Most Extreme Differences Absolute.108 Positive.108 Negative -.091 Kolmogorov-Smirnov Z 1.037 Asymp. Sig. (2-tailed).232 a. Test distribution is Normal. Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant).482.226 2.135.395 brand_reliability.021.017.175 1.215.228 brand_intentions -.025.015 -.248-1.723.088 a. Dependent Variable: absut

Uji Validitas dan Reliabilitas 1 Reliability Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.913 18 Scale Mean if Item Deleted Item- Statistics Scale Variance if Item Deleted Corrected Item- Correlation Cronbach's Alpha if Item Deleted VAR00001 60.7000 103.666.856.900 VAR00002 60.2333 110.599.731.905 VAR00003 60.6000 110.593.696.906 VAR00004 60.9333 106.064.854.900 VAR00005 60.7333 111.237.753.904 VAR00006 61.0333 110.033.721.905 VAR00007 61.4000 106.869.720.905 VAR00008 60.9333 105.237.893.899 VAR00009 61.2667 116.616.505.911 VAR00010 60.2000 113.269.640.907 VAR00011 60.3000 126.148.023.918 VAR00012 60.3667 123.964.141.918 VAR00013 60.2667 127.030 -.050.921 VAR00014 60.2333 125.220.065.919 VAR00015 60.8000 116.303.454.912 VAR00016 61.8333 113.316.579.909 VAR00017 61.1667 109.316.725.905 VAR00018 61.8000 109.614.611.908 Scale Statistics Mean Variance Std. Deviation N of Items 64.4000 126.731 11.25749 18

Uji Validitas dan Reliabilitas 2 Reliability Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.940 14 Scale Mean if Item Deleted Item- Statistics Scale Variance if Item Deleted Corrected Item- Correlation Cronbach's Alpha if Item Deleted VAR00001 44.2667 100.547.850.931 VAR00002 43.8000 106.855.751.935 VAR00003 44.1667 106.626.726.935 VAR00004 44.5000 102.534.865.931 VAR00005 44.3000 108.079.741.935 VAR00006 44.6000 106.041.753.935 VAR00007 44.9667 102.654.760.934 VAR00008 44.5000 102.259.879.931 VAR00009 44.8333 112.626.535.940 VAR00010 43.7667 109.702.649.937 VAR00015 44.3667 114.102.391.944 VAR00016 45.4000 109.559.596.939 VAR00017 44.7333 105.720.737.935 VAR00018 45.3667 105.964.624.939 Scale Statistics Mean Variance Std. Deviation N of Items 47.9667 123.137 11.09670 14

Responden brand reliability brand intentions Kepuasan pelanggan brand loyalty 1 2 3 4 variabel 1 2 3 4 5 variabel 1 2 3 4 skor variabel 1 4 4 3 4 15 4 5 4 4 4 21 4 5 4 4 3 16 2 3 3 4 3 13 4 2 4 3 2 15 3 3 3 3 3 12 3 4 4 3 3 14 4 4 3 4 4 19 4 3 2 4 3 12 4 4 5 4 4 17 5 5 5 5 4 24 5 4 2 3 4 13 5 4 4 4 4 16 4 4 4 4 4 20 4 4 2 4 4 14 6 4 4 3 3 14 3 5 4 4 4 20 4 4 2 4 4 14 7 4 3 5 3 15 4 1 2 3 1 17 3 3 2 3 2 10 8 5 4 4 4 17 5 4 4 5 4 22 5 5 4 5 4 18 9 5 4 3 4 16 4 5 5 3 4 21 5 3 3 3 3 12 10 4 4 2 3 13 5 4 5 3 4 19 3 2 2 2 2 8 11 4 5 5 4 18 4 5 5 5 4 21 4 4 4 4 3 15 12 5 4 3 4 16 4 4 4 4 4 20 4 4 4 4 3 15 13 5 5 5 4 17 5 3 4 4 4 19 3 4 4 3 5 16 14 4 4 5 5 18 5 4 4 4 4 21 4 4 4 3 4 15 15 5 5 5 4 19 5 5 4 4 4 22 5 4 4 4 5 17 16 5 4 4 3 15 4 3 2 4 2 18 4 4 4 3 4 15 17 5 5 5 5 19 5 5 5 5 5 24 5 3 3 5 5 16 18 5 3 5 2 15 4 4 3 3 4 19 4 3 4 2 2 11 19 5 4 4 4 17 4 4 4 4 5 21 4 4 5 4 4 17 20 5 5 4 4 18 5 4 4 4 4 21 5 4 4 5 5 18 21 3 2 3 2 10 3 2 4 4 4 14 4 2 4 4 3 13 22 4 4 3 3 14 4 4 3 4 4 19 4 4 4 4 4 16 23 4 4 3 4 15 4 4 3 3 4 18 4 4 4 4 3 15 24 5 4 3 3 15 3 3 3 3 3 17 3 4 3 3 3 13 25 4 3 3 3 13 4 4 4 4 4 18 4 4 2 4 3 13 26 4 4 4 4 16 4 4 4 4 4 20 4 4 4 4 4 16

Responden brand reliability brand intentions Kepuasan pelanggan brand loyalty 1 2 3 4 variabel 1 2 3 4 5 variabel 1 2 3 4 skor Variable 27 3 4 4 3 14 3 3 2 3 4 15 3 3 3 2 3 11 28 4 4 3 4 15 4 4 5 4 3 20 4 4 4 5 4 17 29 4 4 4 3 15 4 5 3 4 4 20 4 4 5 3 4 16 30 4 3 4 4 15 4 4 4 4 4 20 5 4 4 4 4 16 31 4 4 4 3 15 3 4 4 4 4 19 4 3 4 4 4 15 32 5 4 4 4 17 4 5 4 5 5 23 5 4 5 4 5 18 33 4 4 4 4 16 4 4 4 5 4 21 4 4 4 4 5 17 34 4 5 5 4 18 4 5 5 5 5 23 5 4 5 5 5 19 35 5 5 3 4 17 5 5 4 4 4 22 5 5 5 4 4 18 36 4 4 3 4 15 4 4 4 4 4 20 4 4 4 4 4 16 37 4 4 3 4 15 4 5 4 4 4 21 4 4 5 4 4 17 38 5 5 4 4 18 4 4 5 4 4 21 4 4 4 5 4 17 39 5 5 5 4 19 4 4 4 5 4 21 4 4 4 4 5 17 40 5 5 5 4 19 5 4 5 5 5 24 5 5 4 5 5 19 41 4 4 4 5 17 4 4 5 5 4 22 5 4 4 5 5 18 42 4 4 3 3 14 4 5 4 4 4 21 4 4 5 4 4 17 43 4 4 3 4 13 4 5 5 4 3 16 3 4 5 5 4 18 44 4 5 3 2 14 5 4 4 4 5 22 5 5 4 4 4 17 45 4 4 3 3 14 4 4 5 4 4 21 4 4 4 5 4 17 46 5 5 5 5 20 5 4 5 5 5 24 5 5 4 5 5 19 47 4 4 4 4 16 4 3 3 4 4 18 4 4 3 3 4 14 48 5 5 5 5 20 5 4 4 4 4 21 4 5 4 4 4 17 49 4 4 4 4 16 4 4 4 4 4 20 4 4 4 4 4 16 50 3 3 4 3 13 4 2 4 3 2 15 3 4 2 4 3 13 51 4 4 3 3 14 4 4 3 4 4 19 4 4 4 3 4 15 52 4 5 4 4 17 3 3 2 3 4 24 5 5 5 5 5 20

Rsponden brand reliability brand intentions Kepuasan pelanggan brand loyalty 1 2 3 4 variabel 1 2 3 4 5 variabel 1 2 3 4 skor Variable 53 4 4 4 4 16 4 4 4 4 4 20 4 4 2 4 4 14 54 4 4 3 4 15 4 4 4 3 4 19 4 4 3 4 2 12 55 5 4 4 4 17 5 4 5 5 5 24 4 5 3 4 4 16 56 5 5 4 4 18 5 4 4 4 4 21 5 4 2 4 3 13 57 5 4 4 4 17 4 4 5 5 4 22 4 4 5 4 5 18 58 3 2 1 3 9 4 3 4 4 2 16 3 2 2 3 2 9 59 4 4 3 3 14 4 4 4 5 5 22 4 4 2 4 4 14 60 5 5 5 4 19 4 4 3 4 4 19 4 3 2 3 2 10 61 5 5 3 5 18 5 5 5 5 5 25 5 4 4 4 4 16 62 5 5 5 4 19 4 4 4 4 5 21 5 5 5 4 3 17 63 5 4 3 4 16 5 4 4 4 4 21 4 4 4 4 4 16 64 5 5 5 4 19 5 4 4 4 5 22 5 3 3 4 3 13 65 5 4 4 4 17 5 4 4 4 4 21 3 5 3 4 2 14 66 4 4 4 3 13 3 3 4 3 3 16 4 2 2 2 2 8 67 4 4 4 2 14 4 3 4 5 3 19 4 3 3 4 3 13 68 4 4 4 4 16 4 4 4 4 4 20 4 2 3 4 3 12 69 4 4 4 5 17 4 3 4 2 2 15 4 2 2 4 2 10 70 4 4 4 5 14 4 3 3 4 3 15 3 2 2 2 1 7 71 4 4 4 5 17 5 5 4 4 4 22 4 4 3 4 4 15 72 5 5 4 5 19 5 5 5 5 5 25 5 5 5 5 4 19 73 4 3 3 5 14 4 4 5 4 4 20 4 4 3 3 2 12 74 4 4 3 4 15 4 3 3 3 3 16 3 3 3 3 3 12 75 5 5 3 3 16 3 4 4 4 4 19 3 4 2 4 3 13 76 4 4 4 5 17 4 4 5 5 4 22 4 5 4 4 3 16 77 4 4 3 3 14 4 5 4 4 4 21 4 4 3 3 4 14 78 5 5 5 4 19 5 4 5 5 5 24 4 2 4 4 4 18

Responden brand reliability brand intentions Kepuasan pelanggan brand loyalty 1 2 3 4 variabel 1 2 3 4 5 variabel 1 2 3 4 skor variabel 79 4 4 5 5 18 5 5 4 4 4 22 5 4 3 4 5 16 80 5 4 4 4 17 4 5 4 4 4 21 4 4 3 4 3 14 81 4 4 4 4 16 4 4 4 4 4 20 4 4 3 4 3 14 82 4 4 4 4 16 4 4 4 4 4 20 4 4 4 4 4 16 83 4 4 3 4 15 4 4 4 4 4 18 4 3 2 3 2 10 84 4 4 4 4 16 5 4 4 4 4 21 4 4 4 4 4 16 85 5 4 4 4 17 5 5 4 4 4 22 5 4 4 4 4 16 86 5 5 4 4 14 3 4 4 4 4 18 4 3 3 3 2 11 87 5 5 4 4 18 5 4 4 5 4 22 5 4 4 4 4 16 88 5 5 5 4 19 5 4 4 4 4 21 3 4 1 5 2 12 89 4 5 4 3 16 4 4 5 4 4 21 4 4 3 3 3 13 90 4 4 4 3 15 4 4 4 4 4 19 4 4 2 4 2 12 91 4 4 4 4 16 4 5 4 4 4 21 4 4 2 4 4 15 92 4 4 4 4 16 4 5 4 4 4 21 4 4 3 4 4 15