Lampiran: 1 KUESIONER PENGARUH PRODUK TAMBAHAN (Augmented Products) TERHADAP KEPUASAN TAMU MADANI HOTEL MEDAN No. Responden : I. Identitas Responden Nama : Jenis Kelamin : a. Laki-laki b. Perempuan Umur : Pekerjaan : Negara : II. Petunjuk Pengisian Terima kasih atas partisipasi Ibu/Bapak dalam mengisi kuesioner ini. Berilah tanda ( ) check list sesuai dengan pilihan jawaban yang ada pada kolom isian yang tersedia. Penelitian ini dilakukan hanya semata-mata untuk ilmu pengetahuan dan kepentingan skripsi peneliti. Penelitian ini dapat dilakukan berdasarkan skala berikut ini : No Pertanyaan Skor 1 Sangat Setuju (SS) 5 2 Setuju (S) 4 3 Kurang Setuju (KS) 3 4 Tidak Setuju (TS) 2 5 Sangat Tidak Setuju (STS) 1 75
No Produk Tambahan (X) SS S KS TS STS 1 Pengelolaan parkir yang baik dari petugas hotel memudahkan tamu memarkirkan kenderaannya. 2 Makanan dan minuman yang ditawarkan bervariasi sehingga memberi banyak pilihan bagi tamu. 3 Sarapan yang disediakan gratis enak. 4 Letak Coffee Shop yang strategis, menjadi tempat favorit bagi tamu untuk bersantai. 5 Jaringan wifi berkualitas 24 jam diseluruh area hotel. No Kepuasan Tamu (Y) SS S KS TS STS 1 Fasilitas yang tersedia sesuai dengan harapan dan kebutuhan tamu. 2 Pelayanan yang diterima sesuai dengan harapan 3 Pelayanan sesuai dengan harga. 4 Tamu merasa nyaman selama menginap di Madani Hotel Medan 5 Tamu merasa senang menginap di Madani Hotel 76
Lampiran :2 Validitas Dan Reliabilitas Variabel X dan Y Validitas Dan Reliabilitas Variabel Produk Tambahan (X) Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.835 5 Item Statistics Mean Std. Deviation N VAR00001 3.5667.85836 30 VAR00002 3.3333.75810 30 VAR00003 3.5000.93772 30 VAR00004 3.3333.75810 30 VAR00005 3.3000.79438 30 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted VAR00001 13.4667 6.464.696.785 VAR00002 13.7000 7.666.476.843 VAR00003 13.5333 6.464.607.814 VAR00004 13.7000 6.631.777.766 VAR00005 13.7333 6.892.651.798 77
Scale Statistics Mean Variance Std. Deviation N of Items 17.0333 10.240 3.20004 5 Validitas Dan Reliabilitas Variabel Kepuasan Tamu (Y) Scale: ALL VARIABLES Case Processing Summary N % Cases Valid 30 100.0 Excluded a 0.0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.804 5 Item Statistics Mean Std. Deviation N VAR00001 3.7333.82768 30 VAR00002 4.3333.66089 30 VAR00003 3.8000.55086 30 VAR00004 4.5333.57135 30 VAR00005 4.2667.73968 30 78
Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted VAR00001 16.9333 3.720.637.755 VAR00002 16.3333 4.092.714.727 VAR00003 16.8667 4.740.581.772 VAR00004 16.1333 5.016.428.809 VAR00005 16.4000 4.041.621.755 Scale Statistics Mean Variance Std. Deviation N of Items 20.6667 6.437 2.53708 5 79
Lampiran: 3 Daftar Distribusi Jawaban Responden Frequencies Statistics VAR00001 VAR00002 VAR00003 N Valid 97 97 97 Missing 0 0 0 Frequency Table VAR00001 Valid L 56 57.7 57.7 57.7 P 41 42.3 42.3 100.0 VAR00002 Valid > 48 9 9.3 9.3 9.3 19-24 11 11.3 11.3 20.6 25-30 6 6.2 6.2 26.8 31-36 21 21.6 21.6 48.5 37-42 34 35.1 35.1 83.5 43-48 16 16.5 16.5 100.0 80
VAR00003 Valid Lain-lain 21 21.6 21.6 21.6 Peg. Swasta 12 12.4 12.4 34.0 PNS/Peg. BUMN/BUMD 19 19.6 19.6 53.6 Wiraswasta 45 46.4 46.4 100.0 Variabel Produk Tambahan Statistics Parking Food_Beverages Breakfast Coffee_Shop WIFI_Internet_Access N Valid 97 97 97 97 97 Missing 0 0 0 0 0 Std. Deviation.57716.69129.96725.61865.76404 Variance.333.478.936.383.584 Skewness.008.104 -.581 -.238.302 Std. Error of Skewness.245.245.245.245.245 iles 25 3.5000 3.0000 3.0000 4.0000 3.0000 50 4.0000 4.0000 4.0000 4.0000 3.0000 75 4.0000 4.0000 4.0000 4.0000 4.0000 Frequency Table Parking Valid 3.00 24 24.7 24.7 24.7 4.00 63 64.9 64.9 89.7 5.00 10 10.3 10.3 100.0 81
Food_Beverages Valid 2.00 1 1.0 1.0 1.0 3.00 32 33.0 33.0 34.0 4.00 50 51.5 51.5 85.6 5.00 14 14.4 14.4 100.0 Breakfast Valid 1.00 2 2.1 2.1 2.1 2.00 14 14.4 14.4 16.5 3.00 21 21.6 21.6 38.1 4.00 47 48.5 48.5 86.6 5.00 13 13.4 13.4 100.0 Coffee_Shop Valid 2.00 1 1.0 1.0 1.0 3.00 18 18.6 18.6 19.6 4.00 63 64.9 64.9 84.5 5.00 15 15.5 15.5 100.0 82
WIFI_Internet_Access Valid 2.00 7 7.2 7.2 7.2 3.00 48 49.5 49.5 56.7 4.00 33 34.0 34.0 90.7 5.00 9 9.3 9.3 100.0 Variabel Kepuasan Tamu (Y) Statistics VAR00001 VAR00002 VAR00003 VAR00004 VAR00005 N Valid 97 97 97 97 97 Missing 0 0 0 0 0 Std. Deviation.68724.53946.53023.64732.55439 Variance.472.291.281.419.307 Skewness -.304 -.636 -.012-1.000 -.917 Std. Error of Skewness.245.245.245.245.245 iles 10 3.0000 4.0000 3.0000 4.0000 4.0000 20 4.0000 4.0000 4.0000 4.0000 4.0000 25 4.0000 4.0000 4.0000 4.0000 4.0000 30 4.0000 4.0000 4.0000 4.0000 4.0000 40 4.0000 4.0000 4.0000 4.2000 5.0000 50 4.0000 5.0000 4.0000 5.0000 5.0000 60 4.0000 5.0000 4.0000 5.0000 5.0000 70 4.0000 5.0000 4.0000 5.0000 5.0000 75 5.0000 5.0000 4.0000 5.0000 5.0000 80 5.0000 5.0000 4.0000 5.0000 5.0000 90 5.0000 5.0000 5.0000 5.0000 5.0000 83
Frequency Table VAR00001 Valid 2.00 1 1.0 1.0 1.0 3.00 16 16.5 16.5 17.5 4.00 54 55.7 55.7 73.2 5.00 26 26.8 26.8 100.0 VAR00002 Valid 3.00 2 2.1 2.1 2.1 4.00 39 40.2 40.2 42.3 5.00 56 57.7 57.7 100.0 VAR00003 Valid 3.00 14 14.4 14.4 14.4 4.00 70 72.2 72.2 86.6 5.00 13 13.4 13.4 100.0 84
VAR00004 Valid 3.00 8 8.2 8.2 8.2 4.00 31 32.0 32.0 40.2 5.00 58 59.8 59.8 100.0 VAR00005 Valid 3.00 3 3.1 3.1 3.1 4.00 34 35.1 35.1 38.1 5.00 60 61.9 61.9 100.0 85
Lampiran: 4 Analisis Regresi Linear Sederhana, Uji Determinasi (R²), dan Uji Signifikansi (Uji F) Regression Variables Entered/Removed b Variables Variables Model Entered Removed Method 1 VAR00001 a. Enter a. All requested variables entered. b. Dependent Variable: VAR00002 Uji Determinasi (R²) Model Summary b Adjusted R Std. Error of the Model R R Square Square Estimate Durbin-Watson 1.569 a.323.316 1.41620 2.018 a. Predictors: (Constant), VAR00001 b. Dependent Variable: VAR00002 Uji Signifikansi (Uji F) ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 91.011 1 91.011 45.378.000 a Residual 190.535 95 2.006 Total 281.546 96 a. Predictors: (Constant), VAR00001 b. Dependent Variable: VAR00002 86
Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 13.779 1.194 11.540.000 VAR00001.429.064.569 6.736.000 a. Dependent Variable: VAR00002 Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value 20.2111 24.4995 21.7629.97367 97 Residual -3.49763 3.07354.00000 1.40881 97 Std. Predicted Value -1.594 2.811.000 1.000 97 Std. Residual -2.470 2.170.000.995 97 a. Dependent Variable: VAR00002 87