Materi 12 Electronic Commerce Systems. Management Information System Dr. Hary Budiarto

Transkripsi

1 Materi 12 Electronic Commerce Systems Management Information System Dr. Hary Budiarto

2 Virtual Company

3 Business Use of the Internet

4 Business Value of the Internet

5 Intranet Definition: A network inside an organization that uses Internet technologies to provide an Internet- like environment within the enterprise for information sharing, communications, collaboration, and the support of business processes

6 Business Value of Intranets Communications and Collaboration includes , voic , paging, faxes, and groupware Web Publishing easy, attractive and low-cost way of publishing and accessing multimedia business information Business Operations and Management platform for developing and deploying critical business applications to support business operations and managerial decision making across the inter- networked enterprise

7 Business Value of Intranets

8 Extranet Definition: Network links that use Internet technologies to interconnect the intranet of a business with the intranets of its customers, suppliers, or other business partners

9 Business Value of Extranets

10 Electronic Commerce

11 Layanan E-CommerceE Electronic Commerce (e-commerce) adalah proses pembelian, penjualan atau pertukaran produk, jasa dan informasi melalui jaringan komputer e-commerce mempunyai perspektif sebagai berikut: Komunikasi Proses bisnis Layanan Online Kolaborasi Komunitas

12 Layanan e-commercee Jenis Bidang Usaha e-commerce e : Komputer dan elektronik Peralatan olah raga Perlengkapan kantor Buku dan musik Mainan Kesehatan dan kecantikan Pakaian Mobil Jasa

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16 Kategori e-commercee Pure EC: seluruh dimensinya adalah digital Organisasi yang seluruhnya online (virtual) Organisasi ekonomi baru Penjualan barang atau jasa hanya melalui jalur online Partial EC: kombinasi dimensi fisik dan digital Memanfaatkan aktifitas EC Bisnis utamanya masih dalam ujud fisik Pure vs. Partial EC: berdasar pada tingkat digitalisasi produk, proses, agen pengantaran

17 A Framework for EC Electronic Commerce Applications Direct Marketing Stocks, Jobs On-line banking Procurement and purchasing Malls Procurement Auctions Travel On-line publishing Customer Services Intrabusiness Transactions People: Buyers, Sellers, Intermediaries, Services, IS People and Management Public Policy : Taxes, Legal, Privacy Issues, Regulations, and Technical Standards Marketing and Advertisement: Market Research, Promotions, and Web content Supply Chain: Logistics and Business Partners Infrastructure (1) Common business services infrastructure (security, smart cards/authentication electronic payments, directories/catalogs (2) Messaging and information distribution infrastructure (EDI, , Hyper Text Transfer Protocol, Chat Rooms) (3) Multimedia content and network publishing infrastructure (HTML, JAVA, World Wide Web, VRML) (4) Network infrastructure (Telecom, cable TV wireless, Internet) (VAN, WAN, LAN, Intranet, Extranet) Access (cell phones) (5) Interfacing infrastructure (The databases, logistics, customers, and applications) Management

18 Market Distributors Non-Company Retailers Non-Company Manufacturers Suppliers (Purchasing) Liquidateors contractors Corporate Extranet Toys Inc Corporate Intranet Manufacturing Head Quarter Employees Retail Stores Professional Associations, large suppliers, competitors Toy Industry Extranet EDI, VAN Other Extranets Customers Sales peoples and other mobile employees Travel agency Small retailers Internet Public Government Small customers Small vendors Banks and other business partners The network organization: How a company uses the Internet, and internet and extranet

19 Scope of e-commercee

20 e-commerce Technologies

21 Sifat Transaksi e-commercee Business to business (B2B): model EC dimana seluruh partisipannya adalah institusi bisnis Business to consumer (B2C): model EC dimana institusi bisnis menjual kepada pembeli individu Business to business to consumer (B2B2C): model EC dimana institusi bisnis menyediakan beberapa produk atau jasa kepada mitra bisnisnya, kemudian mitra bisnis mengelola pelanggannya melalui produk dan jasa yang disediakannya

22 Sifat Transaksi e-commercee Consumer to business (C2B): seseorang yang menggunakan internet untuk menjual produk atau jasa kepada organisasi dan atau mencari penjual untuk menawar produk atau jasa yang dia butuhkan Consumer to consumer (C2C): konsumen menjual secara langsung ke konsumen lainnya

23 Sifat Transaksi e-commercee Mobile commerce (m-commerce): transaksi dan aktifitas EC yang dikelola dalam lingkungan nirkabel (wireless) Location commerce (l-commerce): transaksi commerce yang ditujukan untuk individu dalam lokasi tertentu pada waktu tertentu Intrabusiness (organizational) EC: kategori EC yang berada dalam internal organisasi meliputi, pertukaran barang, jasa atau informasi dari berbagai unit dan individu dalam organisasi

24 Pengembangan e-commerce e

25 Essential e-commerce e Processes

26 Access Control and Security Definition: E-commerce processes must establish mutual trust and secure access between the parties in an e-commerce e transaction by authenticating users, authorizing access, and enforcing security features

27 Profiling and Personalizing Definition: Processes that gather data on you and your website behavior and choices, and build electronic profiles of your characteristics and preferences. These profiles are then used to recognize you as an individual user and provide you with a personalized view of the contents of the site, as well as product recommendations and personalized Web advertising

28 Search Management Definition: Efficient and effective search processes provide a top e-commerce e website capability that helps customers find the specific product or service they want to evaluate or buy

29 Content and Catalog Management Content Management software that helps e-commerce companies develop, generate, deliver, update, and archive text data and multimedia information at e-commerce e websites Catalog Management software that helps generate and manage catalog content

30 Workflow Management Definition: Software that helps employees electronically collaborate to accomplish structured work tasks within knowledge- based business processes

31 Event Notification Definition: Software that notifies customers, suppliers, employees, and other stakeholders of their status in a transaction based on events initiated by one of the parties

32 Collaboration and Trading Definition: Processes that support the vital collaboration arrangements and trading services needed by customers, suppliers, and other stakeholders

33 Electronic Payment Processes Web Payment credit card payment processes Electronic Funds Transfer (EFT) use IT to capture and process money and credit transfers between banks and businesses and their customers Secure Electronic Payments security measures including encrypting data passing between customer and merchant, encrypting data passing between customer and company authorizing the credit card transaction, and taking sensitive information off-line

34 What is Electronic Payment System? Financial exchange Takes place electronically (online) Facilitated by some form of digital financial instrument Backed by a bank, an intermediary or by legal tender

35 Why e-payment? e E-commerce Dematerialisation Speed and Automation Global reach Easy accessibility Business gain and efficiency Cost and time

36 Sistem Pembayaran Online

37 Contoh Model Pembayaran Online (1)

38 Contoh Model Pembayaran Online (2)

39 Jasa penyalur dana (PayPal)

40 How an Online Credit Card Transaction Works Processed in much the same way that in-store purchases are Major difference is that online merchants do not see or take impression of card, and no signature is available. Participants include consumer, merchant, clearinghouse, merchant bank (acquiring bank) and consumer s s card issuing bank

41 How an Online Credit Transaction Works

42 e-commerce Trends

43 e-commerce Success Factors Selection and Value attractive product selections, competitive prices, satisfaction guarantees, and customer support after the sale Performance and Service fast, easy navigation, shopping, and purchasing, and prompt shipping and delivery

44 e-commerce Success Factors Look and Feel attractive web storefront, website shipping areas, multimedia product catalog pages, and shopping features Advertising and Incentives targeted web page advertising and e promotions, discounts and special offers, including advertising at affiliate sites

45 e-commerce Success Factors Personal Attention personal web pages, personalized product recommendations, Web advertising and e notices, and interactive support for all customers Community Relationships virtual communities of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites

46 e-commerce Success Factors Security and Reliability security of customer information and website transactions, trustworthy product information, and reliable order fulfillment