KUESIONER PENELITAN. Universitas Esa Unggul

LAMPIRAN 84

85 KUESIONER PENELITAN Universitas Esa Unggul Program S-1 Fakultas Ekonomi dan Bisnis Program Studi lmu Manajemen Kampus Universitas Esa Unggul Kebon Jeruk Telp/fax. (021) 5682510 Responden Yth. KUESIONER PENELITAN Saya, mahasiswa program studi Ilmu Manajemen, Fakultas Ekonomi dan Bisnis Universitas Esa Unggul. Nama : Devi Wulandari NIM : 2012-11-136 Saya sedang meneliti Pengaruh Citra Merek, Harga dan Kualitas Produk terhadap Keputusan Pembelian lipstik Revlon diwilayah Mall Taman Anggrek, Jakarta Barat untuk menyelesaikan Tugas Akhir. Maka dari itu, saya mengharapkan kesediaaan saudari untuk mengisi kuesioner ini. Atas kesediaan saudari menjawabnya dengan sejujurnya dan sebaik-baiknya saya mengucapkan terima kasih. Hormat Saya, Devi Wulandari

86 KUESIONER PENELITIAN Bersama ini saya sampaikan daftar pernyataan kepada konsumen Lipstik Revlon dengan permohonan agar berkenan kiranya meluangkan waktu untuk mengisinya. Pernyataan dalam kuesioner ini berkenan dengan penelitian saya yang berjudul Pengaruh citra merek, harga dan kualitas produk terhadap keputusan pembelian. Atas kesediaan dalam memberikan jawaban, sebelum dan sesudahnya saya ucapkan terima kasih. No. Responden: DATA RESPONDEN Petunjuk : Isilah data responden di bawah ini kemudian pilihan jawaban dimasukkan ke dalam kotak yang tersedia. 1. Pekerjaan a. Siswi/Mahasiswi c. Ibu rumah tangga b. Karyawati d. Lainnya (sebutkan) 2. Usia a. 17-20 tahun c. 25-28 tahun b. 21-24 tahun d. > 28 tahun

87 3. Pendidikan terakhir a. SD c. SMA b. SMP d. S1/S2/S3 (*coret yang tidak perlu) 4. Lama anda menggunakan lipstik Revlon a. 1-6 bulan c. 13-18 bulan b. 7-12 bulan d. >18 bulan 5. Apakah anda menggunakan lipstik selain lipstik Revlon a. Ya b. Tidak 6. Apakah anda selalu membeli lipstik Revlon a. Ya b. Tidak 7. Apakah anda membeli produk Revlon selain lipstik a. Ya b. Tidak 8. Darimana anda mengenal produk lipstik Revlon a. Keluarga c. Iklan b. Teman d. Lainnya (sebutkan)...

88 No Pernyataan STS TS S SS 1. Saya merasa merek Revlon sangat terkenal 2. Revlon adalah merek yang mudah diingat 3. Revlon adalah merek yang mudah diucapkan 4. Lipstik revlon memberikan kesan positif kepada saya 5. Logo lipstik Revlon mudah diingat 6. Kemasan lipstik Revlon yang cukup bervarian 7. Warna lipstik Revlon yang bermacam-macam 8. Harga lipstik Revlon terjangkau oleh konsumen 9. Harga lipstik Revlon sesuai dengan kemampuan daya beli 10. Harga lipstik Revlon sesuai dengan kualitas produknya 11. Lipstik revlon memiliki kesesuaian harga dengan hasil yang diinginkan 12. Lipstik Revlon memiliki harga yang cukup bersaing dengan produk lipstik lainnya. 13. Harga lipstik Revlon sesuai dengan manfaat yang anda rasakan 14. Harga lipstik Revlon memiliki manfaat yang lebih bagus dibandingkan merek lain 15. Lipstik Revlon membuat bibir anda lebih merona 16. Lipstik Revlon lebih tahan lama 17. Lipstik Revlon terbuat dari bahan alami 18. Lipstik Revlon produk yang aman untuk digunakan 19. Lipstik Revlon dapat digunakan dalam jangka waktu yang lama 20. Lipstik Revlon tidak mudah pudar warnanya

89 21. Kemasan produk lisptik revlon mudah dibawa No Peryataan STS TS S SS 22. Lipstik Revlon memiliki citra merek yang baik 23. Lipstik Revlon memiliki daya saing yang tinggi 24. Saya membeli lipstik Revlon untuk memenuhi perawatan pribadi 25. Saya mencari informasi tentang lipstik Revlon dengan datang langsung ke store tersebut 26. Saya sesuai dengan pilihan akan kebutuhan Lipstik Revlon 27. Saya yakin lipstik revlon adalah lipstik yang terbaik 28. Saya membeli lipstik revlon karena merupakan merek yang terpecaya 29. Saya memutuskan memilih lipstik Revlon adalah lipstik yang tepat 30. Saya puas setelah menggunakan produk lipstik revlon 31. Saya akan merekomendasikan lipstik revlon kepada orang lain 32. Saya akan melakukan pembelian kembali lipstik revlon

Lampiran 2 Tabulasi Data Karakteristik 30 Responden No. Pekerjaan Usia Pendidikan Terakhir Lama menggunakan Apakah menggunakan lipstik selain revlon Apakah selalu membeli lipstik revlon Membeli produk revlon selain lipstik Darimana mengenal produk lipstik revlon 1 2 3 4 4 1 1 1 1 2 1 2 3 2 1 2 1 1 3 1 1 4 1 1 2 1 3 4 1 2 4 1 1 2 1 2 5 1 1 4 1 1 1 1 1 6 4 3 3 2 1 1 2 2 7 1 1 4 1 1 2 1 2 8 2 4 4 2 1 1 1 2 9 3 4 3 1 1 2 1 1 10 4 3 3 2 2 1 2 2 11 2 3 4 2 2 1 2 2 12 2 2 3 4 1 1 2 3 13 3 4 3 1 1 2 1 1 14 3 4 2 1 1 2 1 1 15 2 2 3 1 1 2 1 2 16 2 2 4 2 1 2 2 3 17 1 2 4 1 1 2 2 1 18 1 2 3 2 1 2 1 2 90

19 2 4 4 2 1 2 2 2 20 4 3 3 2 1 2 2 2 21 2 3 4 2 1 2 1 1 22 3 4 3 3 2 1 2 1 23 2 3 4 2 1 2 1 2 24 2 3 4 2 1 2 2 2 25 2 2 4 2 1 2 1 4 26 2 2 4 2 1 2 2 4 27 4 3 4 2 1 2 1 3 28 1 1 4 2 1 2 1 2 29 3 4 3 4 2 1 2 3 30 2 1 3 1 1 2 1 3 91

Lampiran 3 Tabulasi Data Pre-Test 30 Responden No Citra Merek Harga Kualitas Produk Keputusan Pembelian CM1 CM2 CM3 CM4 CM5 CM6 CM7 H8 H9 H10 H11 H12 H13 H14 QP15 QP16 QP17 QP18 QP19 QP20 QP21 QP22 QP23 KP24 KP25 KP26 KP27 KP28 KP29 KP30 KP31 KP32 1 3 3 4 3 2 2 3 3 3 4 4 3 3 3 3 4 3 3 4 3 3 3 3 4 3 4 4 3 4 4 4 4 2 3 3 3 3 2 2 3 3 2 3 3 3 2 2 3 3 3 4 3 3 4 3 3 4 3 4 4 3 4 4 3 4 3 3 3 4 3 3 4 4 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 3 4 3 4 4 4 3 3 3 3 3 2 4 3 3 3 4 4 3 3 3 3 4 3 3 3 4 3 3 3 3 3 2 4 3 2 3 3 5 4 4 4 4 4 4 4 3 3 3 4 4 3 3 3 4 4 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 6 4 4 4 4 4 4 4 4 4 3 4 4 3 3 3 4 4 3 4 4 3 4 3 3 3 3 4 4 4 4 3 3 7 4 4 4 4 4 4 4 4 4 3 4 4 3 3 3 3 4 4 3 3 4 3 3 3 2 4 3 4 4 3 4 4 8 4 4 4 3 3 3 4 3 3 3 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 2 3 3 9 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 2 4 4 2 4 3 10 3 3 3 4 3 3 4 4 3 3 4 4 3 3 4 2 3 3 3 3 3 3 3 3 2 3 4 3 4 4 4 4 11 3 3 3 3 3 3 3 4 3 3 4 4 3 3 3 3 4 3 3 3 4 4 3 4 3 3 4 3 4 4 3 4 12 3 3 4 3 3 3 3 4 4 4 4 4 3 3 3 3 4 3 3 3 3 4 3 4 3 3 3 4 4 3 4 4 13 3 3 3 3 2 3 3 3 3 4 4 4 3 3 3 3 3 4 3 2 3 3 3 4 3 3 3 4 3 3 3 3 14 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 3 3 3 3 4 3 3 4 2 3 3 4 3 3 3 3 15 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 3 3 3 3 3 4 3 3 4 4 4 4 4 3 16 3 3 3 2 2 3 3 3 3 3 3 3 3 3 3 2 4 4 3 3 4 3 3 4 3 3 3 4 4 3 3 3 17 3 3 3 3 3 3 3 3 3 4 3 4 2 3 3 2 3 4 2 2 3 3 3 4 4 4 4 3 4 4 4 4 18 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 3 3 4 3 2 4 3 3 3 3 3 3 3 4 3 4 3 19 4 4 4 3 3 2 4 3 2 3 3 4 3 3 4 3 2 3 3 3 4 3 3 3 3 4 4 3 3 4 3 4 20 4 3 3 3 3 3 4 3 2 3 3 4 3 3 4 3 3 3 3 3 3 3 3 3 3 4 4 4 3 3 3 4 21 4 3 3 3 3 3 4 3 3 3 3 4 3 2 3 3 3 4 3 3 4 3 4 3 3 3 4 4 3 3 3 3 22 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 4 4 4 4 3 3 23 4 4 4 3 3 3 4 3 3 3 3 4 3 2 3 3 2 4 3 3 4 3 4 3 3 4 3 4 4 3 3 4 24 4 4 4 3 3 3 4 3 3 3 3 4 3 3 3 3 2 4 3 3 4 3 3 3 3 3 3 4 3 3 3 3 25 3 3 3 3 3 3 3 4 3 3 3 4 3 3 3 3 2 3 3 3 4 3 4 3 3 3 3 4 3 4 3 3 92

26 3 3 3 3 3 3 3 4 3 3 3 4 3 2 3 3 2 3 3 3 3 3 3 4 3 3 4 3 4 4 3 3 27 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 3 3 3 4 4 3 3 3 3 4 3 4 3 28 4 3 4 3 3 3 4 3 2 3 3 3 3 2 3 3 2 4 3 3 3 3 4 3 3 3 3 4 4 3 3 3 29 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 4 3 4 3 3 3 4 4 4 4 3 3 30 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 4 3 4 3 3 3 4 4 3 4 4 3 93

94 Lampiran 4 Hasil Uji Validitas dan Reliabilitas Pre-Test 30 Responden. 1. Validitas Citra Merek KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,777 Approx. Chi-Square 109,213 Bartlett's Test of Sphericity df 21 Sig.,000 Anti-image Covariance Anti-image Matrices CM1 CM2 CM3 CM4 CM5 CM6 CM7 CM1 0,328-0,13 0,01 0,092-0,053 0,002-0,18 CM2-0,13 0,292-0,189-0,045-0,055 0,046 0,014 CM3 0,01-0,189 0,422-0,004 0,067-0,083-0,103 CM4 0,092-0,045-0,004 0,44-0,183-0,016-0,096 CM5-0,053-0,055 0,067-0,183 0,292-0,21-0,016 CM6 0,002 0,046-0,083-0,016-0,21 0,528 0,042 CM7-0,18 0,014-0,103-0,096-0,016 0,042 0,38 CM1,774 a -0,419 0,028 0,243-0,172 0,006-0,511 CM2-0,419,793 a -0,537-0,127-0,188 0,117 0,042 CM3 0,028-0,537,780 a -0,009 0,189-0,175-0,257 CM4 0,243-0,127-0,009,781 a -0,51-0,032-0,235 CM5-0,172-0,188 0,189-0,51,737 a -0,534-0,047 Anti-image Correlation CM6 CM7 0,006-0,511 0,117 0,042-0,175-0,257-0,032-0,235-0,534-0,047,745 a 0,094 0,094,819 a a. Measures of Sampling Adequacy(MSA)

95 Component Matrix a Component 1 CM1,797 CM2,846 CM3,734 CM4,706 CM5,789 CM6,584 CM7,802 Extraction Method: Principal Component Analysis. a. 1 components extracted.

96 2. Validitas Harga KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,626 Approx. Chi-Square 34,184 Bartlett's Test of Sphericity df 21 Sig.,035 Anti-image Matrices Harga8 Harga9 Harga10 Harga11 Harga12 Harga13 Harga14 Harga8,645 -,267,131 -,138 -,096,027,145 Harga9 -,267,552 -,163 -,105 -,024 -,129 -,151 Antiimage Harga10,131 -,163,738 -,171,005,304 -,046 Harga11 -,138 -,105 -,171,633 -,159 -,127 -,104 Covar iance Harga12 -,096 -,024,005 -,159,864,006 -,025 Harga13,027 -,129,304 -,127,006,746 -,129 Harga14,145 -,151 -,046 -,104 -,025 -,129,825 Harga8,599 a -,447,190 -,216 -,128,039,199 Harga9 -,447,663 a -,255 -,177 -,035 -,201 -,223 Antiimage Harga10,190 -,255,396 a -,249,007,409 -,060 Harga11 -,216 -,177 -,249,739 a -,214 -,185 -,143 Correl Harga12 -,128 -,035,007 -,214,805 a,008 -,029 ation Harga13,039 -,201,409 -,185,008,519 a -,164 Harga14,199 -,223 -,060 -,143 -,029 -,164,635 a a. Measures of Sampling Adequacy(MSA)

97 Component Matrix a Component 1 2 3 Harga8,655 -,121 -,533 Harga9,809,059 -,008 Harga10,246,858,170 Harga11,780,130,019 Harga12,525,049 -,304 Harga13,413 -,727,257 Harga14,460 -,014,765 Extraction Method: Principal Component Analysis. a. 3 components extracted. Validitas Harga KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,709 Approx. Chi-Square 26,662 Bartlett's Test of Sphericity df 15 Sig.,032 Anti-image Matrices Harga8 Harga9 Harga11 Harga12 Harga13 Harga14 Harga8,669 -,264 -,119 -,100 -,034,160 Harga9 -,264,590 -,162 -,024 -,079 -,173 Anti-image Covariance Harga11 -,119 -,162,675 -,168 -,073 -,122 Harga12 -,100 -,024 -,168,864,005 -,024 Harga13 -,034 -,079 -,073,005,896 -,132 Harga14,160 -,173 -,122 -,024 -,132,828 Harga8,650 a -,420 -,177 -,132 -,044,215 Harga9 -,420,692 a -,257 -,034 -,109 -,247 Anti-image Correlation Harga11 -,177 -,257,773 a -,220 -,094 -,164 Harga12 -,132 -,034 -,220,795 a,005 -,029 Harga13 -,044 -,109 -,094,005,819 a -,153 Harga14,215 -,247 -,164 -,029 -,153,594 a a. Measures of Sampling Adequacy(MSA)

98 Component Matrix a Component 1 Harga8,672 Harga9,798 Harga11,764 Harga12,526 Harga13,471 Harga14,454 Extraction Method: Principal Component Analysis. a. 1 components extracted.

99 3. Validitas Kualitas Produk KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,516 Approx. Chi-Square 75,968 Bartlett's Test of Sphericity df 36 Sig.,000 Anti-image Matrices QP15 QP16 QP17 QP18 QP19 QP20 QP21 QP22 QP23 QP15,660,179 -,069,257 -,050,015 -,035,160 -,089 QP16,179,475 -,075,126 -,250,057,059,033 -,139 QP17 -,069 -,075,643 -,133,075 -,129,043 -,188,203 QP18,257,126 -,133,454 -,054,162,141,116 -,231 Anti-image Covariance QP19 -,050 -,250,075 -,054,380 -,206 -,016 -,037,117 QP20,015,057 -,129,162 -,206,431,028 -,094 -,186 QP21 -,035,059,043,141 -,016,028,659,028 -,232 QP22,160,033 -,188,116 -,037 -,094,028,657,015 QP23 -,089 -,139,203 -,231,117 -,186 -,232,015,412 QP15,399 a,320 -,105,469 -,099,028 -,053,243 -,170 QP16,320,521 a -,135,272 -,589,126,105,059 -,315 QP17 -,105 -,135,552 a -,247,151 -,245,066 -,289,395 QP18,469,272 -,247,416 a -,129,365,258,213 -,534 Anti-image Correlation QP19 -,099 -,589,151 -,129,577 a -,508 -,032 -,074,294 QP20,028,126 -,245,365 -,508,561 a,053 -,177 -,441 QP21 -,053,105,066,258 -,032,053,604 a,043 -,446 QP22,243,059 -,289,213 -,074 -,177,043,736 a,029 QP23 -,170 -,315,395 -,534,294 -,441 -,446,029,370 a a. Measures of Sampling Adequacy(MSA)

100 Component Matrix a Component 1 2 3 QP15 -,058,332 -,800 QP16,639,295,450 QP17,473 -,562 -,075 QP18 -,557 -,209,645 QP19,791,284,208 QP20,717,429,001 QP21 -,224,733 -,140 QP22,669 -,225 -,020 QP23 -,332,718,368 Extraction Method: Principal Component Analysis. a. 3 components extracted Valditas Kualitas Produk KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,659 Approx. Chi-Square 37,693 Bartlett's Test of Sphericity df 15 Sig.,001 Anti-image Matrices QP16 QP17 QP19 QP20 QP21 QP22 QP16,554 -,006 -,266 -,014,134,017 QP17 -,006,836,005 -,010 -,039 -,289 Anti-image Covariance QP19 -,266,005,424 -,228,006 -,053 QP20 -,014 -,010 -,228,582 -,098 -,146 QP21,134 -,039,006 -,098,924,115 QP22,017 -,289 -,053 -,146,115,717 QP16,668 a -,008 -,549 -,025,187,026 QP17 -,008,599 a,009 -,014 -,044 -,374 Anti-image Correlation QP19 -,549,009,640 a -,460,009 -,097 QP20 -,025 -,014 -,460,712 a -,134 -,227 a. Measures of Sampling Adequacy(MSA) QP21,187 -,044,009 -,134,504 a,141 QP22,026 -,374 -,097 -,227,141,676 a

101 Component Matrix a Component 1 QP16,742 QP17,381 QP19,849 QP20,766 QP21 -,230 QP22,620 Extraction Method: Principal Component Analysis. a. 1 components extracted.

102 4. Validitas Keputusan Pembelian KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,653 Approx. Chi-Square 83,766 Bartlett's Test of Sphericity df 36 Sig.,000 Anti-image Matrices KP24 KP25 KP26 KP27 KP28 KP29 KP30 KP31 KP32 KP24,773 -,105,047,009,186 -,107 -,018 -,016 -,040 KP25 -,105,869 -,142 -,035,064 -,053,006,038,149 KP26,047 -,142,326 -,039,010,068,050,020 -,232 KP27,009 -,035 -,039,307,033 -,012 -,245,060 -,020 Anti-image Covariance KP28,186,064,010,033,545,097,055,128,076 KP29 -,107 -,053,068 -,012,097,799,007 -,157 -,068 KP30 -,018,006,050 -,245,055,007,331,000 -,008 KP31 -,016,038,020,060,128 -,157,000,834 -,050 KP32 -,040,149 -,232 -,020,076 -,068 -,008 -,050,282 KP24,777 a -,128,094,019,286 -,136 -,036 -,020 -,085 KP25 -,128,307 a -,267 -,068,092 -,064,011,044,301 KP26,094 -,267,565 a -,125,024,133,152,039 -,766 KP27,019 -,068 -,125,640 a,081 -,025 -,770,118 -,068 Anti-image Correlation KP28,286,092,024,081,843 a,147,129,191,194 KP29 -,136 -,064,133 -,025,147,773 a,014 -,192 -,144 KP30 -,036,011,152 -,770,129,014,604 a,000 -,025 KP31 -,020,044,039,118,191 -,192,000,721 a -,102 KP32 -,085,301 -,766 -,068,194 -,144 -,025 -,102,618 a a. Measures of Sampling Adequacy(MSA)

103 Component Matrix a Component 1 2 3 4 KP24,508,142,483,135 KP25,182 -,212,327,844 KP26,650,201 -,606,296 KP27,711 -,586 -,020 -,178 KP28 -,783 -,113 -,165,006 KP29,461,355,446 -,134 KP30,642 -,622,116 -,281 KP31,316,618,229 -,229 KP32,755,271 -,500,041 Extraction Method: Principal Component Analysis. a. 4 components extracted.

104 Validitas Keputusan Pembelian KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,677 Approx. Chi-Square 81,292 Bartlett's Test of Sphericity df 28 Sig.,000 Anti-image Matrices KP24 KP26 KP27 KP28 KP29 KP30 KP31 KP32 KP24,786,033,005,198 -,115 -,018 -,012 -,024 KP26,033,351 -,049,022,064,055,029 -,246 KP27,005 -,049,308,036 -,015 -,246,062 -,015 KP28,198,022,036,549,102,055,127,072 Anti-image Covariance KP31 -,012,029,062,127 -,156 KP29 -,115,064 -,015,102,802,008 -,156 -,066-9,619E- KP30 -,018,055 -,246,055,008,331 005 -,010-9,619E- 005,835 -,062 KP32 -,024 -,246 -,015,072 -,066 -,010 -,062,310 KP24,789 a,062,011,302 -,145 -,035 -,015 -,049 KP26,062,597 a -,148,051,121,161,053 -,746 KP27,011 -,148,635 a,088 -,030 -,771,121 -,050 Anti-image Correlation KP28,302,051,088,842 a,154,129,187,175 KP29 -,145,121 -,030,154,780 a,015 -,190 -,131 KP30 -,035,161 -,771,129,015,600 a,000 -,030 KP31 -,015,053,121,187 -,190,000,716 a -,121 KP32 -,049 -,746 -,050,175 -,131 -,030 -,121,662 a a. Measures of Sampling Adequacy(MSA)

105 Component Matrix a Component 1 KP24,501 KP26,651 KP27,708 KP28 782 KP29,461 KP30,640 KP31,323 KP32,767 Extraction Method: Principal Component Analysis. a. 1 components extracted. Lampiran 5 Hasil Uji Reliabilitas Pre-Test 30 Responden. 1. Hasil Uji Reliabilitas Case Processing Summary N % Valid 30 100,0 Cases Excluded a 0,0 Total 30 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's N of Items Alpha,604 32

106 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted CM1 100,4333 16,047,268,585 CM2 100,5667 15,564,468,568 CM3 100,4333 15,151,510,559 CM4 100,7000 15,183,635,554 CM5 100,8333 14,902,580,551 CM6 100,8000 14,993,509,556 CM7 100,3667 16,033,260,586 Harga8 100,5333 15,568,442,569 Harga9 100,8333 15,040,541,555 Harga10 100,6667 17,264 -,016,610 Harga11 100,3667 15,826,314,580 Harga12 100,1333 16,878,058,607 Harga13 100,8667 17,016,123,600 Harga14 100,9333 16,961,053,606 QP15 100,6333 17,551 -,112,618 QP16 100,7667 15,978,286,583 QP17 100,6667 15,402,245,586 QP18 100,3667 18,309 -,284,641 QP19 100,7667 16,392,326,586 QP20 100,8667 16,120,370,580 QP21 100,2667 18,616 -,351,648 QP22 100,7000 16,010,506,575 QP23 100,5667 17,909 -,208,629 KP24 100,4000 18,179 -,256,638 KP25 100,8667 18,051 -,273,629 KP26 100,5333 16,740,107,601 KP27 100,3667 16,447,098,606 KP28 100,1333 17,361 -,063,618 KP29 100,1333 16,740,094,603 KP30 100,4667 16,740,030,616 KP31 100,4000 16,248,209,591 KP32 100,4333 16,116,249,587

111 Lampiran 6 Tabulasi Data Karakteristik 135 Responden No. Pekerjaan Usia Pendidikan Terakhir Lama menggunakan Apakah menggunakan lipstik selain revlon Apakah selalu membeli lipstik revlon Membeli produk revlon selain lipstik Darimana mengenal produk lipstik revlon 1 2 2 3 4 1 1 1 2 2 1 2 3 1 1 2 1 1 3 1 2 4 1 1 1 2 3 4 2 2 3 4 1 1 1 3 5 1 1 3 4 1 2 1 2 6 1 1 3 4 1 2 1 2 7 1 1 3 4 1 2 1 2 8 1 2 3 1 1 2 1 2 9 1 2 4 3 1 1 1 1 10 1 1 3 1 1 2 2 2 11 1 2 3 1 1 2 1 3 12 1 2 3 2 1 2 2 2 13 1 2 4 1 1 2 2 3 14 1 2 3 1 1 2 1 1 15 1 2 3 1 1 1 1 1 16 2 2 4 2 1 1 1 3 17 1 2 3 1 1 2 2 4 18 2 2 4 3 1 1 1 2 19 2 2 3 3 2 2 2 1 20 1 1 4 1 1 2 2 3 21 2 2 4 2 1 2 1 3 22 1 2 3 1 1 2 1 2 23 1 2 3 1 1 2 1 3 24 2 2 3 1 1 1 1 2 25 1 2 3 1 1 2 1 1 26 1 2 3 1 1 2 2 3 27 1 2 3 2 1 1 1 2 28 1 2 3 1 1 2 1 3 29 2 3 4 2 1 1 1 2 30 3 3 3 1 1 1 2 1 31 1 2 3 1 1 2 1 2 32 1 1 3 1 1 2 2 3 33 1 2 3 1 1 2 2 4 34 1 2 4 2 1 1 1 3 35 1 2 3 1 1 2 2 2 36 1 2 3 2 1 2 2 4

37 1 2 3 1 1 2 1 2 38 1 2 3 1 1 2 1 2 39 2 3 4 3 1 1 1 2 40 3 4 3 2 1 1 2 1 41 1 2 3 2 1 1 1 2 42 2 3 4 2 1 1 1 2 43 2 3 3 3 1 1 1 2 44 2 3 4 2 1 1 1 1 45 2 3 4 2 1 1 1 2 46 2 1 3 1 1 1 2 3 47 4 3 4 3 1 1 1 2 48 2 3 4 3 1 1 1 2 49 2 3 4 2 1 1 1 2 50 2 3 4 2 1 1 1 2 51 1 1 3 1 1 1 1 2 52 2 3 4 2 1 1 2 2 53 1 2 4 2 1 1 1 2 54 3 4 4 2 1 1 1 1 55 2 3 4 2 1 1 1 2 56 2 3 4 2 1 1 1 2 57 2 3 4 2 2 1 2 2 58 1 1 3 1 1 2 1 2 59 2 3 4 2 1 1 2 2 60 1 1 3 2 1 1 2 2 61 2 3 4 3 1 1 2 2 62 1 1 3 2 1 1 1 2 63 2 3 4 3 1 1 1 2 64 2 2 3 2 1 1 1 2 65 1 2 3 2 1 1 1 2 66 1 4 4 2 1 1 1 2 67 3 4 3 2 1 1 2 2 68 2 3 4 2 1 1 2 2 69 1 1 3 2 1 1 1 3 70 2 3 4 2 1 1 1 2 71 2 2 4 1 1 2 2 3 72 1 1 3 3 1 1 1 1 73 1 1 3 1 1 2 2 1 74 1 2 4 2 1 2 2 2 75 1 1 3 1 1 2 2 3 76 1 1 3 1 1 2 1 4 77 1 1 3 1 1 2 2 4 78 1 1 3 1 1 2 2 3 79 1 1 3 1 1 2 2 3 80 1 1 3 1 1 2 2 2 112

81 1 1 4 4 1 1 1 1 82 1 2 3 1 1 2 1 2 83 1 2 4 2 1 1 1 3 84 1 1 3 2 1 2 1 2 85 1 1 3 2 1 2 1 3 86 3 1 3 2 1 1 1 1 87 1 1 3 1 1 2 1 1 88 2 3 4 3 1 1 1 2 89 1 1 3 2 1 1 2 2 90 2 3 4 3 2 1 1 2 91 3 4 3 2 2 1 2 1 92 3 4 4 3 1 1 1 2 93 2 3 4 2 2 1 2 2 94 1 2 3 2 1 1 2 2 95 1 2 3 2 1 1 2 2 96 1 2 4 1 1 1 2 3 97 2 2 3 4 1 1 1 3 98 1 1 3 4 1 2 1 2 99 1 1 3 4 1 2 1 2 100 1 1 3 4 1 2 1 2 101 1 2 3 1 1 2 1 2 102 1 2 4 3 1 1 1 1 103 1 1 3 1 1 2 2 2 104 1 2 3 1 1 2 1 3 105 1 2 3 2 1 2 2 2 106 1 2 4 1 1 2 2 3 107 1 2 3 1 1 2 1 1 108 1 2 3 1 1 1 1 1 109 2 2 4 2 1 1 1 3 110 1 2 3 1 1 2 2 4 111 2 2 4 3 1 1 1 2 112 3 4 3 2 1 1 2 2 113 2 3 4 2 1 1 2 2 114 1 1 3 2 1 1 1 3 115 2 3 4 2 1 1 1 2 116 2 2 4 1 1 2 2 3 117 1 1 3 3 1 1 1 1 118 1 1 3 1 1 2 2 1 119 1 2 4 2 1 2 2 2 120 1 1 3 1 1 2 2 3 121 1 1 3 1 1 2 1 4 122 1 1 3 1 1 2 2 4 123 1 1 3 1 1 2 2 3 124 1 1 3 1 1 2 2 3 113

125 1 1 3 1 1 2 2 2 126 1 1 4 4 1 1 1 1 127 2 2 4 2 1 1 1 3 128 1 2 3 1 1 2 2 4 129 2 2 4 3 1 1 1 2 130 2 2 3 3 2 2 2 1 131 1 1 4 1 1 2 2 3 132 2 2 4 2 1 2 1 3 133 1 2 3 1 1 2 1 2 134 1 2 3 1 1 2 1 3 135 2 2 3 1 1 1 1 2 114

Lampiran 7 Tabulasi Data 135 Responden Citra Merek Harga Kualitas Produk Keputusan Pembelian No CM1 CM2 CM3 CM4 CM5 CM6 CM7 H8 H9 H10 H11 H12 H13 QP14 QP15 QP16 QP17 QP18 QP19 KP20 KP21 KP22 KP23 KP24 KP25 KP26 KP27 1 4 4 3 3 4 3 3 3 4 3 4 4 3 3 4 3 4 4 3 4 4 4 4 4 4 4 4 2 4 4 3 3 4 3 3 3 3 3 3 3 4 3 3 4 3 4 3 3 3 4 4 4 3 4 4 3 4 4 4 3 3 3 4 3 3 4 3 3 3 3 3 3 3 4 3 4 4 3 3 4 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 3 3 3 3 3 3 3 3 4 3 4 4 3 4 3 4 4 3 3 3 3 3 4 3 4 3 3 6 3 3 3 3 3 3 3 3 4 3 4 4 3 4 3 4 4 3 3 3 3 3 4 3 4 3 3 7 3 3 3 3 3 3 3 3 4 3 4 4 3 4 3 4 4 3 3 3 3 3 4 3 4 3 3 8 3 3 3 3 3 3 4 3 3 4 4 3 3 3 3 3 3 3 4 3 4 3 3 3 4 3 3 9 4 3 3 3 3 3 4 4 4 3 4 3 3 4 3 3 3 3 4 3 3 3 4 3 3 3 3 10 4 4 4 4 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 11 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 3 12 4 4 3 3 4 3 3 3 3 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 4 13 3 3 3 3 3 4 3 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 4 14 4 4 4 3 3 4 3 3 3 3 3 4 3 4 3 3 3 4 4 3 3 3 4 3 4 3 3 15 4 4 3 4 3 3 4 3 3 3 4 3 3 4 3 3 3 3 4 3 3 3 4 3 3 3 3 16 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 17 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 2 3 4 18 4 4 4 3 4 3 4 3 3 3 4 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 3 19 4 3 4 4 4 3 4 4 4 4 4 3 3 4 3 4 4 4 4 4 4 4 3 3 4 4 4 20 4 4 3 3 4 3 4 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 4 21 3 4 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 4 4 2 3 3 3 4 3 22 3 3 3 4 3 3 4 3 3 3 3 3 3 3 2 3 3 4 4 4 3 3 3 3 3 3 3 115

23 4 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 24 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 25 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 26 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 27 4 4 4 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 28 4 3 4 4 3 3 3 3 3 4 4 3 3 3 4 4 4 3 3 3 3 4 4 3 3 3 4 29 4 4 4 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 30 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 31 4 4 4 4 3 3 4 3 4 4 3 3 3 3 3 3 3 4 3 3 3 4 3 3 3 3 3 32 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 33 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 34 3 3 3 3 3 3 4 3 3 3 3 3 3 3 2 3 3 3 3 4 3 4 3 3 3 3 3 35 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 4 3 4 3 4 4 4 36 4 4 3 4 3 4 4 3 3 3 4 4 3 3 3 3 3 3 4 3 3 3 4 4 3 4 3 37 3 3 3 4 4 4 4 3 3 4 3 4 4 3 2 3 3 3 3 4 3 3 3 3 4 3 3 38 3 3 3 4 4 4 4 3 3 4 3 4 4 3 2 3 2 3 3 4 3 3 3 3 4 3 3 39 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 40 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 41 4 4 4 4 3 3 4 3 3 3 4 3 3 3 3 3 4 4 4 3 3 3 3 3 3 3 3 42 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 43 4 4 4 4 3 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 44 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 3 4 4 4 4 4 45 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 4 3 4 4 4 4 46 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 3 3 4 4 4 4 47 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 48 4 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 4 4 4 4 4 49 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 50 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 4 4 51 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 4 3 3 4 4 4 116

52 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 53 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 4 4 4 4 4 54 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 55 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 56 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 57 4 3 4 3 3 3 3 4 3 3 3 4 3 3 3 3 4 3 4 4 4 4 4 4 4 4 4 58 4 4 4 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 59 4 4 4 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 60 4 4 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 61 4 4 4 3 3 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 4 62 4 3 4 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 63 4 4 3 4 3 4 3 4 3 3 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 64 4 3 3 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 65 4 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 3 4 66 4 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 67 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 4 68 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 4 4 4 4 4 69 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 4 4 70 4 3 3 3 3 3 3 4 3 3 4 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 71 4 4 4 3 3 4 4 4 4 3 4 3 3 3 2 4 4 4 4 3 3 4 3 4 3 3 3 72 3 3 4 4 3 3 3 3 4 3 3 3 3 3 3 4 4 4 3 4 3 3 4 3 3 4 4 73 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 74 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 75 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 4 3 3 3 3 4 76 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 77 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 3 3 3 3 3 3 78 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 4 4 3 3 3 3 3 3 3 3 3 3 79 4 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 80 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 117

81 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 82 4 3 4 4 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 83 4 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 84 3 4 4 3 3 2 3 4 4 4 3 3 3 3 3 4 3 3 3 3 3 3 4 3 3 4 4 85 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 4 3 3 86 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 87 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 88 4 4 4 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 4 4 4 4 4 4 4 4 4 89 4 3 4 4 3 3 4 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 3 4 90 4 3 4 3 3 3 4 3 3 3 3 3 3 4 2 3 3 3 3 3 3 3 3 3 3 4 4 91 4 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 92 4 3 3 3 3 3 4 3 3 3 3 3 3 3 2 4 3 3 3 3 3 3 4 3 4 4 4 93 4 3 4 3 3 3 3 3 3 3 4 3 3 3 2 3 3 4 4 3 3 3 4 3 3 4 4 94 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 95 4 4 4 3 3 3 4 3 3 4 4 3 4 3 3 3 3 3 3 4 4 4 4 4 4 4 4 96 4 4 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 4 97 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 98 4 3 3 3 3 3 4 3 3 3 4 3 2 3 3 3 3 4 4 3 3 3 4 4 3 3 4 99 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 100 4 4 4 3 3 3 4 3 3 3 4 3 2 3 3 3 3 3 4 3 3 4 3 3 3 4 4 101 4 4 4 3 3 3 4 3 3 3 4 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 102 4 4 4 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 3 4 3 4 3 3 3 103 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 4 4 4 4 4 3 104 4 4 4 4 4 3 4 3 3 3 4 3 3 3 3 3 3 4 4 3 3 3 4 4 3 3 3 105 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 4 3 4 4 4 4 106 4 4 4 3 3 3 4 3 3 3 4 3 3 4 3 3 3 4 4 3 3 3 3 4 3 4 3 107 4 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 4 3 3 4 3 4 4 3 4 108 4 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 4 4 109 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 118

110 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 4 3 3 3 3 111 4 4 4 3 3 3 4 3 3 3 3 3 3 4 3 4 4 4 4 4 3 4 3 4 4 3 4 112 4 4 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 4 4 113 4 4 4 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 4 3 4 3 3 3 3 4 114 4 4 4 3 3 3 4 3 3 3 3 3 3 3 2 3 3 4 4 3 3 4 3 3 3 3 4 115 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 3 3 3 3 4 3 4 3 4 4 3 3 116 4 4 4 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 3 4 3 4 3 4 4 3 3 117 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 4 118 3 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 3 3 4 3 4 119 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 3 4 120 4 4 4 4 4 4 4 3 3 4 3 3 3 4 3 4 4 3 3 3 3 4 3 4 3 3 4 121 4 4 4 3 3 3 4 4 4 4 4 3 3 4 3 4 4 3 3 4 3 3 4 3 3 4 3 122 3 4 4 3 3 3 3 4 4 4 4 3 3 4 3 4 4 3 3 4 3 4 4 4 4 3 3 123 4 4 4 3 3 3 4 3 3 4 4 3 3 3 3 3 3 3 4 3 4 3 4 4 3 4 4 124 3 4 4 3 3 3 3 3 3 4 4 3 3 4 3 3 3 3 4 4 3 3 4 4 3 3 3 125 4 4 4 3 3 3 4 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 4 4 3 4 3 126 4 4 4 3 3 3 4 4 3 4 4 3 3 3 3 3 3 3 3 4 3 4 3 4 4 4 4 127 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 4 3 3 4 4 3 4 3 4 4 3 4 128 4 4 4 3 3 3 4 3 3 4 4 3 3 3 2 4 3 3 4 4 3 3 3 4 3 4 3 129 4 4 4 3 3 3 4 3 3 4 4 3 3 3 3 4 3 3 4 3 3 4 3 4 4 3 4 130 4 4 4 4 3 3 3 3 3 4 4 3 3 3 3 4 3 3 4 3 3 3 4 4 3 4 4 131 4 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 132 4 3 4 3 3 3 4 3 3 3 4 3 3 3 3 3 3 4 3 4 3 3 3 3 3 3 3 133 4 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 4 3 4 3 3 3 3 3 3 3 134 4 4 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 135 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 3 3 4 3 3 3 3 3 3 3 119

120 Lampiran 8 Hasil Validitas dan Reliabilitas 135 Responden. 1. Validitas Citra Merek KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,719 Approx. Chi-Square 185,039 Bartlett's Test of Sphericity df 21 Sig.,000 Anti-image Matrices CM1 CM2 CM3 CM4 CM5 CM6 CM7 CM1,682 -,218 -,088 -,056,034 -,025 -,173 CM2 -,218,705 -,199,036 -,086 -,049,037 CM3 -,088 -,199,625 -,133,029,083 -,232 Anti-image Covariance CM4 -,056,036 -,133,786 -,188 -,175,050 CM5,034 -,086,029 -,188,726 -,204 -,154 CM6 -,025 -,049,083 -,175 -,204,787 -,070 CM7 -,173,037 -,232,050 -,154 -,070,654 CM1,767 a -,314 -,135 -,076,048 -,034 -,259 CM2 -,314,725 a -,299,048 -,120 -,066,055 CM3 -,135 -,299,703 a -,189,043,119 -,363 Anti-image Correlation CM4 -,076,048 -,189,708 a -,248 -,222,070 CM5,048 -,120,043 -,248,709 a -,270 -,223 CM6 -,034 -,066,119 -,222 -,270,700 a -,098 CM7 -,259,055 -,363,070 -,223 -,098,712 a a. Measures of Sampling Adequacy(MSA) Component Matrix a Component 1 CM1,678 CM2,640 CM3,693 CM4,527 CM5,582 CM6,472 CM7,698

121 Extraction Method: Principal Component Analysis. a. 1 components extracted. 2. Variabel Harga KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,710 Approx. Chi-Square 166,199 Bartlett's Test of Sphericity df 15 Sig.,000 Anti-image Matrices Harga8 Harga9 Harga10 Harga11 Harga12 Harga13 Harga8,587 -,271 -,152 -,097,054 -,005 Harga9 -,271,554 -,060 -,087 -,189 -,026 Anti-image Covariance Harga10 -,152 -,060,712 -,170,020 -,180 Harga11 -,097 -,087 -,170,778 -,092,105 Harga12,054 -,189,020 -,092,765 -,237 Harga13 -,005 -,026 -,180,105 -,237,814 Harga8,701 a -,475 -,235 -,143,081 -,007 Harga9 -,475,707 a -,095 -,133 -,291 -,039 Anti-image Correlation Harga10 -,235 -,095,767 a -,229,027 -,236 Harga11 -,143 -,133 -,229,781 a -,119,132 Harga12,081 -,291,027 -,119,659 a -,301 Harga13 -,007 -,039 -,236,132 -,301,624 a a. Measures of Sampling Adequacy(MSA) Component Matrix a Component 1 Harga8,748 Harga9,796 Harga10,691 Harga11,607 Harga12,553 Harga13,452

122 Extraction Method: Principal Component Analysis. a. 1 components extracted. 3. Variabel Kualitas Produk KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,653 Approx. Chi-Square 144,845 Bartlett's Test of Sphericity df 15 Sig.,000 Anti-image Matrices QP14 QP15 QP16 QP17 QP18 QP19 QP14,710 -,030 -,145 -,171,008 -,108 QP15 -,030,885,067 -,188 -,011 -,059 Anti-image Covariance QP16 -,145,067,595 -,274 -,043,054 QP17 -,171 -,188 -,274,525 -,063,032 QP18,008 -,011 -,043 -,063,834 -,306 QP19 -,108 -,059,054,032 -,306,839 QP14,772 a -,038 -,224 -,280,011 -,140 QP15 -,038,646 a,093 -,277 -,013 -,069 Anti-image Correlation QP16 -,224,093,659 a -,491 -,061,077 QP17 -,280 -,277 -,491,645 a -,096,048 QP18,011 -,013 -,061 -,096,594 a -,366 QP19 -,140 -,069,077,048 -,366,504 a a. Measures of Sampling Adequacy(MSA) Component Matrix a Component 1 QP14,736 QP15,446 QP16,758 QP17,837 QP18,398 QP19,269

123 Extraction Method: Principal Component Analysis. a. 1 components extracted. 4. Variabel Keputusan Pembelian KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,805 Approx. Chi-Square 387,608 Bartlett's Test of Sphericity df 28 Sig.,000 Anti-image Matrices KP20 KP21 KP22 KP23 KP24 KP25 KP26 KP27 KP20,609 -,231 -,074,029 -,061 -,065,015,126 KP21 -,231,482,039 -,044 -,051 -,133 -,103 -,060 KP22 -,074,039,488,107 -,197 -,187,024 -,157 Anti-image Covariance KP23,029 -,044,107,656 -,170 -,101 -,155 -,013 KP24 -,061 -,051 -,197 -,170,506,021 -,093 -,004 KP25 -,065 -,133 -,187 -,101,021,512 -,003 -,050 KP26,015 -,103,024 -,155 -,093 -,003,573 -,187 KP27,126 -,060 -,157 -,013 -,004 -,050 -,187,625 KP20,766 a -,427 -,136,045 -,110 -,117,025,204 KP21 -,427,817 a,081 -,079 -,103 -,269 -,196 -,109 KP22 -,136,081,741 a,189 -,397 -,375,045 -,284 Anti-image Correlation KP23,045 -,079,189,795 a -,295 -,175 -,253 -,020 KP24 -,110 -,103 -,397 -,295,830 a,042 -,174 -,008 KP25 -,117 -,269 -,375 -,175,042,843 a -,005 -,089 KP26,025 -,196,045 -,253 -,174 -,005,837 a -,313 KP27,204 -,109 -,284 -,020 -,008 -,089 -,313,799 a a. Measures of Sampling Adequacy(MSA)

124 Component Matrix a Component 1 KP20,587 KP21,762 KP22,706 KP23,598 KP24,766 KP25,760 KP26,692 KP27,620 Extraction Method: Principal Component Analysis. a. 1 components extracted. Lampiran 9 Hasil Uji Reliabilitas 135 Responden. Case Processing Summary N % Valid 135 100,0 Cases Excluded a 0,0 Total 135 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's N of Items Alpha,845 27

125 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted CM1 85,4741 26,326,383,840 CM2 85,7037 26,255,350,841 CM3 85,7037 25,897,423,839 CM4 85,9259 27,084,222,845 CM5 86,0444 26,565,439,839 CM6 86,0815 27,090,290,843 CM7 85,7259 26,096,383,840 Harga8 86,0444 26,700,401,840 Harga9 86,0444 26,580,435,839 Harga10 86,0000 26,448,418,839 Harga11 85,8148 26,406,333,842 Harga12 86,0815 27,329,266,843 Harga13 86,1111 27,174,303,842 QP14 86,0519 27,139,287,843 QP15 86,2593 26,656,372,840 QP16 86,0074 26,888,295,843 QP17 86,0296 26,805,334,842 QP18 85,9630 26,842,294,843 QP19 85,7926 25,972,402,839 KP20 85,8148 26,212,373,840 KP21 85,9111 26,186,415,839 KP22 85,7704 25,492,479,836 KP23 85,7333 26,018,399,839 KP24 85,7481 25,145,582,832 KP25 85,7481 25,533,484,836 KP26 85,7704 25,820,445,838 KP27 85,6519 26,258,351,841

126 Lampiran 10 Hasil Uji Asumsi Klasik 1. Hasil Uji Normalitas Hasil Output Uji Normalitas One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 135 Normal Parameters a,b Std. Deviation 2,33282539 Mean 0E-7 Most Extreme Differences Absolute,112 Positive,112 Negative -,064 Kolmogorov-Smirnov Z 1,299 Asymp. Sig. (2-tailed),069 a. Test distribution is Normal. b. Calculated from data. Hasil Output Uji Normalitas

127 2. Uji Multikolinieritas Hasil Uji Multikolinieritas Model 1 Unstandardized Coefficients B Std. Error Coefficients a Standardized Coefficients T Sig. Collinearity Statistics Beta Tolerance VIF (Constant) 11,402 4,000 2,851,005 CitraMerek (X1),245,089,214 2,746,007,953 1,049 Harga (X2) -,106,141 -,058 -,755,452,993 1,007 Kualitas Produk (X3),610,121,391 5,031,000,959 1,042 a. Dependent Variable: KeputusanPembelian (Y) 3. Uji Auto Korelasi Hasil Output Uji Autokorelasi Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson 1,489 a,340,333 2,359 1,813 a. Predictors: (Constant),KualitasProduk (X3), CitraMerek (X1), Harga (X2) b. Dependent Variable: KeputusanPembelian (Y)

128 4. Uji Heteroskedastisitas Hasil Uji Heteroskedastisitas

129 Lampiran 11 Hasil Uji Analisis Regresi, Uji T, Uji F, Koefisien Determinasi. Hasil Uji T Coefficients a Model Unstandardized Standardized t Sig. Coefficients Coefficients B Std. Error Beta (Constant) 11,402 4,000 2,851,005 1 Citra Merek (X1),245,089,214 2,746,007 Harga (X2) -,106,141 -,058 -,755,452 Kualitas,610,121,391 5,031,000 Produk (X3) a. Dependent Variable: Keputusan Pembelian (Y) Model 1 Sum of Squares Hasil Uji F ANOVA a df Mean Square F Sig. Regression 229,695 3 76,565 13,754,000 b Residual 729,238 131 5,567 Total 958,933 134 a. Dependent Variable: Keputusan Pembelian (Y) b. Predictors: (Constant), Kualitas Produk (X3), Citra Merek (X1), Harga (X2) Koefisien Determinasi Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1,489 a,340,333 2,359 a. Predictors: (Constant), Kualitas Produk (X3), Citra Merek (X1), Harga (X2) b. Dependent Variable: Keputusan Pembelian