LAMPIRAN 1. Kuesioner Pretest 30 Responden KUESIONER

83 LAMIRAN Kuesioer retest 3 Respode No. Respode :... KUESIONER Saya adalah Mahasiswa Uiversitas Esa Uggul Fakultas Ekoomi Jurusa Maajeme yag berfokus pada bidag emasara, eelitia ii dilakuka dalam ragka peyusua Skripsi S- sebagai salah satu persyarata kelulusa pada Fakultas Ekoomi Uiversitas Esa Uggul. eelitia ii merupaka survei megeai egaruh Kualitas roduk Da Harga Terhadap Keputusa embelia melalui Citra Merek riter H Deskjet. Demi tercapaiya tujua peelitia ii saya megharapka ketersediaa Saudara/ i utuk meluagka sedikit waktu gua megisi kuesioer peelitia ii. Atas kerja sama da kesediaa dalam berpartisipasi megisi kuesioer peelitia ii, saya ucapka terima kasih. A. Data Respode Silahka beri tada silag (X) utuk jawaba yag sesuai.. Jeis Kelami Ada : a. Laki-laki b. erempua 2. Usia Ada : a. 7 tahu 2 tahu b. 2 tahu 24 tahu c. > 24 tahu 3. Jurusa Ada : a. Maajeme b. Akutasi 4. Agkata : a. 2 b. 22 c. 23

84 5. egeluara er bula : a. < Rp... b. Rp... Rp. 2.. c. > Rp. 2.. 6. Lama pemakaia riter H Deskjet : a. < 6 Bula b. 6 Bula 2 Bula c. > 2 Bula B. Daftar ertayaa Kuesioer ii megeai peelitia da pedapat ada megeai kualitas produk, harga, citra merek da keputusa pembelia dega memberika tada silag (X). SS = Sagat Setuju TS = Tidak Setuju S = Setuju STS = Sagat Tidak Setuju No. ertayaa Kualitas roduk riter H Deskjet mampu mecetak dega cepat 2 riter H Deskjet memiliki hasil cetak yag baik riter H Deskjet memiliki kelebiha dapat 3 mecetak lebih bayak riter H Deskjet mampu mecetak dega 4 biaya tita yag murah 5 riter H Deskjet merupaka produk terlaris 6 riter H Deskjet mudah dioperasika Kierja riter H Deskjet sesuai stadar yag 7 dimilikiya 8 riter H Deskjet tidak mudah rusak 9 riter H Deskjet memiliki mesi yag tagguh Outlet pejuala priter H Deskjet mudah di jumpai dega didukug pelayaa servis yag baik Ketersediaya suku cadag utuk riter H Deskjet yag mudah didapatka STS TS S SS

85 No. ertayaa Harga Harga riter H Deskjet terjagkau oleh 2 kosume. Harga riter H Deskjet sesuai dega kualitas 3 produkya. Harga riter H Deskjet bersaig dega priter 4 laiya. Harga riter H Deskjet sesuai dega 5 mafaatya. Citra Merek Merek riter H Deskjet sudah dikeal bayak 6 orag riter H Deskjet memiliki jariga distribusi 7 yag luas 8 riter H Deskjet sesuai dega kebutuha saya riter H Deskjet memberika kesa positif 9 kepada kosume riter H Deskjet dikembagka di pabrik yag 2 bertekologi tiggi 2 riter H Deskjet bermafaat bagi saya Keputusa embelia Setelah saya megetahui riter H Deskjet sesuai dega kebutuha maka saya memutuska 22 membeli riter H Deskjet dibadigka dega merek lai. Setelah saya megetahui riter H Deskjet sesuai dega keigia maka saya memutuska 23 membeli riter H Deskjet dibadigka dega merek lai. Setelah saya megetahui kualitas riter H 24 Deskjet maka saya memutuska membeli riter H Deskjet dibadigka dega merek lai. STS TS S SS

86 LAMIRAN 2 Data Tabulasi Awal retest 3 Respode No. Res. Kualitas roduk (X) Harga (X2) Citra Merek (Y) Keputusa embelia (Z) 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 3 3 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 2 3 4 4 3 3 3 2 3 3 3 3 4 4 4 3 3 3 2 3 3 3 3 4 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 5 4 4 4 4 4 4 4 3 2 4 4 4 4 4 4 4 4 3 3 3 3 3 4 3 6 3 3 4 3 4 4 4 3 3 4 3 3 3 3 4 4 3 4 3 3 3 4 3 3 7 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 8 4 3 3 3 4 4 4 3 3 4 3 3 3 3 4 4 4 4 3 3 3 4 4 4 9 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 4 3 3 4 4 4 4 3 3 3 3 3 4 4 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 4 3 3 3 3 3 2 2 3 3 3 3 3 4 3 4 4 4 3 3 5 3 3 3 3 4 4 3 3 3 3 4 3 3 3 3 4 4 4 4 4 4 3 3 3 6 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 7 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 4 4 2 3 4 4 4

87 No. Res. Kualitas roduk (X) Harga (X2) Citra Merek (Y) Keputusa embelia (Z) 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 8 3 3 3 3 3 4 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 9 3 3 3 3 4 4 4 3 3 3 3 3 3 3 4 3 3 4 4 4 4 3 3 3 2 3 3 3 3 4 4 4 3 3 3 2 3 3 4 3 3 4 3 3 4 3 3 4 4 2 2 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 22 4 4 4 4 4 4 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4 23 3 3 3 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 4 3 3 3 24 4 4 4 3 4 4 4 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 25 3 4 3 3 4 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 26 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 4 3 27 4 3 4 4 4 4 2 3 3 3 2 4 4 4 3 3 3 4 2 3 3 3 3 4 28 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 29 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

88 LAMIRAN 3 Hasil Uji Validitas retest 3 Respode Melalui SSS tios 2 3 4 tio 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24,694,79,692,29,44,79,49,272,572,372,569,477,477,523,479,479 JUM LAH,478 -,25,79,2,299,43,43,734,,,,246,5,343,25,46,,43,,8,8,3,7,7,8,897,343,289,8,27,27, tio,694,67,599,256,358,35,479,39,499,567,666,558,558,63,562,562,48,39,342,398,495,,,,72,52,58,7,86,5,,,,,,,,2,86,65,29,5,,8, tio,79,67,683,347,32,94,385,24,683,378,562,428,428,463,63,472,48,257,44 -,8,45,257,359,38,38,,,,6,84,35,36,2,,4,,8,8,,25,7,27,673,443,7,5,97,97, tio,692,599,683,34,48,79,35,23,488,374,427,337,337,253,27,27,293 -,64,,3,9,33,33,87,686,55

89 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 JUM LAH 5 6 7 8,,,,66,2,676,57,22,6,42,8,69,69,77,25,25,5,385,,87,32,74,74,2 tio,29,256,347,34,675,43,95 -,25,347 -,4,27 -,,46,39,292,292,342,27,369,292,384,247,7,246,72,6,66,,8,68,894,6,584,53,956,44,32,8,8,64,53,45,8,36,89,574,7 tio,44,358,32,48,675,475,7,49,32,45,344,262,262,378,434,296,247,96,32,57,26,44,279,5,52,84,2,,8,368,797,84,84,63,62,62,39,6,3,88,298,93,47,64,448,36, tio,79,35,94,79,43,475,349,96,452,248,65,343,58,35,676,8,8,59,299,2,86,732,,,,,53,37,37,53,96,97,6,379,48,79,482,559,482,5,99,99,78,299,296,747,39,2,343,7 tio,49,479,385,35,95,7,349,55,385,427,72 -,5 -,5,39,9,9,47 -,44,96,32,275,25,25,423,25,7,36,57,68,368,59,4,36,9,75,938,938,465,568,568,86,447,299,93,4,82,82,2

9 9 tio 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24,272,39,24,23 -,25,49,96,55,4,43,27, -,55,52,25,25,24,27,23,33,426,24,272,377,46,86,2,22,894,797,299,4,28,7,887,56,77,785,894,894,99,887,59,74,9,55,46,4 tio,572,499,683,488,347,32,452,385,4,499,24,99,99,463,48,257,273 -,8,24,6,492,38,6,,5,,6,6,84,2,36,28,5,2,64,64,,25,7,44,673,899,578,6,97,394, tio,372,567,378,374 -,4,45,248,427,43,499,38,278,25,355,336,336,7,38,3,336,94,34,79,43,,4,42,584,84,86,9,7,5,98,37,895,54,7,7,37,98,493,7,34,2,679,3 JUM LAH,6,525 2 3 tio,569,666,562,427,27,344,65,72,27,24,38,776,776,52,483,483,24,89,245,78,57,42,42,649,,,,8,53,63,732,75,887,2,98,,,3,7,7,99,37,92,347,48,2,2, tio,477,558,428,337 -,,262, -,5,,99,278,776,659,373,323,323,27,,32,323,47,233,385,538

9 4 5 6 7 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24,8,,8,69,956,62,,938,56,64,37,,,42,8,8,273,56,5,8,438,25,35,2 tio,477,558,428,337,46,262,8,,8,69,44,62,, -,5 -,55,99,25,776,659,373,48,636,342,277,32,67,285,938,77,64,895,,,42,7,,65,38,5,378,27,2,2, tio,523,63,463,253,39,378,53,39,52,463,355,52,373,373,636,636,537,537,59,364,354,96,43,523,238,3,,,77,32,39,5,465,785,,54,3,42,42,,,,48,55,3,7,3,26, tio,479,562,48,27,292,434,37,9,25,48,336,483,323,48,636,73,524,483,92,39,52,45,32,7,,25,25,8,6,99,568,894,25,7,7,8,7,,,3,7,628,465,5,2,94, tio,479,562,257,27,292,296,37,9,25,257,336,483,323,636,636,73,524 JUM LAH,65,746,694,483,323,39,375,73,45,75,7,,7,25,8,3,99,568,894,7,7,7,8,,,,3,7,82,465,4,,2,

92 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 JUM LAH 8 9 2 2 2 2 tio,478,48,44,293,342,247,53,47,24,273,7,24,27,342,59,524,524,373,239,276,57,45,45,626,8,2,27,5,64,88,78,86,99,44,37,99,273,65,,3,3,42,24,39,,26,26, tio -,25,39 -,8 -,64,27,96,96 -,44,27 -,8,38,89,,277,364,483,483,373,368,483,29,272,24,4,897,86,673,385,53,298,299,447,887,673,98,37,56,38,48,7,7,42,46,7,8,46,55,25 tio,79,342,45,,369,32,97,96,23,24,3,245,32,32,354,92,323,239,368,343,65,443,,669,83,45,45,454,45,93,296,299,59,899,493,92,5,5,55,628,82,24,46,,333,84,84,2 tio,2,398,257,3,292,57,6,32,33,6,336,78,323,67,96,39,39,276,483,669,249,33,33,459,289,29,7,87,8,47,747,93,74,578,7,347,8,378,3,465,465,39,7,,85,864,864, tio,299,495,359,9,384,26,379,275,426,492,94,57,47,285,43,52,375,57,29,83,249,52,52,648

93 2 3 2 4 J U M L A H 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24,8,5,5,32,36,64,39,4,9,6,34,48,438,27,7,5,4,,8,333,85,3,3, tio,43,63,38,33,247,44,48,25,24,38,34,42,233,537,523,45,73,45,272,45,33,52,27,,97,74,89,448,2,82,55,97,2,2,25,2,3,2,,26,46,84,864,3,, tio,43,472,38,33,7,279,79,25,272,6,79,42,385,537,238,32,45,45,24,45,33,52,729,729,27,8,97,74,574,36,343,82,46,394,679,2,35,2,26,94,2,26,55,84,864,3,, tio,734,87,686,55,482,559,482,423,377,525,6,649,538,65,746,694,75,626,4,454,459,648,,,,2,7,,7,2,4,,3,,2,,,,,,25,2,,,,,666 JUM LAH,666,566,566. tio is sigificat at the. level (2-.. tio is sigificat at the.5 level (2-.

94 LAMIRAN 4 Hasil Uji Reliabilitas 3 Respode Melalui SSS Case rocessig Summary N % Cases Valid 3, Excluded a, Total 3, a. Listwise deletio based o all variables i the procedure. Reliability Statistics Crobach's Alpha N of Items,95 24

95 LAMIRAN 5 Data Tabulasi Respode No. Res. Kualitas roduk (X) Harga (X2) Citra Merek (Y) Keputusa embelia (Z) 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 3 3 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 2 3 4 4 3 3 3 2 3 3 3 3 4 4 4 3 3 3 2 3 3 3 3 4 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 5 4 4 4 4 4 4 4 3 2 4 4 4 4 4 4 4 4 3 3 3 3 3 4 3 6 3 3 4 3 4 4 4 3 3 4 3 3 3 3 4 4 3 4 3 3 3 4 3 3 7 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 8 4 3 3 3 4 4 4 3 3 4 3 3 3 3 4 4 4 4 3 3 3 4 4 4 9 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 4 3 3 4 4 4 4 3 3 3 3 3 4 4 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 4 3 3 3 3 3 2 2 3 3 3 3 3 4 3 4 4 4 3 3 5 3 3 3 3 4 4 3 3 3 3 4 3 3 3 3 4 4 4 4 4 4 3 3 3 6 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 7 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 4 4 2 3 4 4 4

96 No. Res. Kualitas roduk (X) Harga (X2) Citra Merek (Y) Keputusa embelia (Z) 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 8 3 3 3 3 3 4 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 9 3 3 3 3 4 4 4 3 3 3 3 3 3 3 4 3 3 4 4 4 4 3 3 3 2 3 3 3 3 4 4 4 3 3 3 2 3 3 4 3 3 4 3 3 4 3 3 4 4 2 2 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 22 4 4 4 4 4 4 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4 23 3 3 3 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 4 3 3 3 24 4 4 4 3 4 4 4 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 25 3 4 3 3 4 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 26 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 4 3 27 4 3 4 4 4 4 2 3 3 3 2 4 4 4 3 3 3 4 2 3 3 3 3 4 28 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 29 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 4 4 3 3 3 3 4 4 4 3 3 3 3 3 4 3 3 3 4 32 2 3 3 3 3 2 3 3 3 3 3 4 4 3 3 3 3 3 3 4 3 3 3 3 33 3 3 3 3 3 2 3 3 4 4 3 3 3 3 3 3 3 3 3 3 4 4 4 3 34 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 35 4 4 4 4 4 3 3 3 4 3 4 4 4 3 2 4 4 4 4 4 4 4 3 3 36 3 3 3 3 4 3 3 4 3 3 4 4 4 3 3 3 3 4 3 4 3 3 3 3 37 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 38 3 3 3 3 4 3 3 4 4 4 4 4 4 3 3 4 3 3 3 4 4 4 4 3

97 No. Res. Kualitas roduk (X) Harga (X2) Citra Merek (Y) Keputusa embelia (Z) 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 39 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 42 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 43 3 3 3 3 3 3 3 4 3 3 4 4 4 3 4 3 3 3 3 4 3 3 3 3 44 2 2 3 3 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 4 45 4 3 3 3 3 4 4 3 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 4 46 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 47 3 3 3 4 3 2 3 4 4 4 3 3 3 3 3 3 3 3 3 3 4 4 4 3 48 3 3 4 3 3 3 3 3 3 4 3 4 4 3 3 3 3 3 3 3 3 3 4 3 49 3 3 3 3 4 4 4 3 3 3 3 4 4 3 3 3 3 3 3 4 3 3 3 4 5 2 3 3 4 3 4 3 3 4 4 3 4 4 3 3 3 3 3 3 4 4 4 4 3 5 3 3 3 3 3 3 3 4 4 4 3 3 4 3 3 2 3 3 3 4 4 4 4 3 52 4 3 3 3 4 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 53 4 3 4 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 4 54 3 4 4 4 4 4 4 4 4 4 3 4 4 3 3 4 4 4 3 4 4 4 4 4 55 3 4 4 4 4 4 4 4 4 4 3 4 3 3 3 3 4 3 3 4 4 4 4 4 56 3 3 3 3 4 3 3 3 4 3 3 3 4 3 3 3 3 3 3 4 4 4 3 3 57 2 4 4 4 3 3 3 3 3 4 3 4 2 3 3 4 3 4 4 4 3 3 4 3 58 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 3 3 4 4 4 4 59 3 3 3 3 3 3 4 3 3 3 4 3 3 3 3 3 3 4 3 4 3 3 3 4

98 No. Res. Kualitas roduk (X) Harga (X2) Citra Merek (Y) Keputusa embelia (Z) 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 6 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 6 3 3 3 3 4 4 4 3 3 3 2 3 3 4 3 3 4 3 3 4 3 3 4 4 62 2 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 63 4 4 4 4 4 4 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4 64 3 3 3 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 4 3 3 3 65 4 4 4 3 4 4 4 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 66 3 4 3 3 4 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 67 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 4 3 68 4 3 4 4 4 4 2 3 3 3 2 4 4 4 3 3 3 4 2 3 3 3 3 4 69 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 7 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3 7 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 72 3 3 3 3 3 4 4 3 3 3 3 4 4 4 3 3 3 3 3 4 3 3 3 4 73 2 3 3 3 3 2 3 3 3 3 3 4 4 3 3 3 3 3 3 4 3 3 3 3 74 3 3 3 3 3 2 3 3 4 4 3 3 3 3 3 3 3 3 3 3 4 4 4 3 75 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 76 4 4 4 4 4 3 3 3 4 3 4 4 4 3 2 4 4 4 4 4 4 4 3 3 77 3 3 3 3 4 3 3 4 3 3 4 4 4 3 3 3 3 4 3 4 3 3 3 3 78 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 79 3 3 3 3 4 3 3 4 4 4 4 4 4 3 3 4 3 3 3 4 4 4 4 3 8 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

99 No. Res. Kualitas roduk (X) Harga (X2) Citra Merek (Y) Keputusa embelia (Z) 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 2 2 22 23 24 8 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4 82 4 4 4 3 3 4 4 4 3 4 4 4 3 4 4 3 3 3 3 3 3 3 4 3 83 4 3 3 3 4 3 3 4 4 4 3 4 4 3 3 4 4 3 3 4 4 3 4 4 84 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 3 4 4 85 3 3 3 3 3 3 3 3 3 3 3 2 4 2 2 3 3 4 4 4 3 4 4 3 86 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 4 87 4 3 4 4 4 3 3 3 3 4 4 3 3 3 3 4 4 3 3 4 3 4 3 3 88 3 3 3 2 3 3 3 3 4 3 3 2 2 3 2 3 3 3 3 4 4 3 3 3 89 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 3 9 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4 9 3 3 2 4 3 3 3 3 3 3 3 3 3 3 3 4 4 4 3 3 4 3 4 4 92 3 3 3 3 4 4 3 4 3 3 3 3 3 3 3 4 3 4 3 4 4 4 4 4 93 4 4 4 4 3 3 4 4 4 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4 94 3 3 3 2 3 3 3 3 3 3 3 2 2 3 3 4 3 3 3 4 3 4 3 4 95 4 3 3 4 3 4 4 4 4 4 4 4 3 4 3 3 3 3 3 3 4 4 4 4 96 3 2 3 2 3 4 4 4 4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3 97 3 3 4 4 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 4 4 4 4 3 98 3 3 2 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 4 3 3 3 4 3 99 3 3 3 3 3 3 4 4 4 3 4 4 3 3 3 4 3 3 3 4 4 3 3 3 3 3 3 3 3 2 2 3 3 3 2 2 3 2 3 3 3 3 3 3 3 3 3 3

LAMIRAN 6 HASIL UJI ALAT STATISTIK Hasil Uji Aalisis Jalur Tahap Coefficiets a Ustadardized Coefficiets Stadardized Coefficiets Model B Std. Error Beta t Sig. (Costat).372.34 4.2. Kualitas roduk.462.22.4 3.799. Harga.48.94.66.57.9 a. Depedet Variable: Citra Merek Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate.53 a.263.248.353 a. redictors: (Costat), Harga, Kualitas roduk Hasil Uji Aalisis Jalur Tahap 2 Coefficiets a Ustadardized Coefficiets Stadardized Coefficiets Model B Std. Error Beta t Sig. (Costat).458.364.257.22 Kualitas roduk.445.29.347 3.453. Citra Merek.446..4 4.442. Harga.6.94.6.62.95 a. Depedet Variable: Keputusa embelia Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate.65 a.424.46.32 a. redictors: (Costat), Harga, Citra Merek, Kualitas roduk

Hasil Uji Model Revisi Tahap Coefficiets a Ustadardized Coefficiets Stadardized Coefficiets Model B Std. Error Beta t Sig. (Costat),53,333 4,5, Kualitas roduk,569,,495 5,634, a. Depedet Variable: Citra Merek Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,495 a,245,237,38 a. redictors: (Costat), Kualitas roduk Hasil Uji Model Revisi Tahap 2 Coefficiets a Ustadardized Coefficiets Stadardized Coefficiets Model B Std. Error Beta t Sig. (Costat),462,358,29,2 Kualitas roduk,449,4,35 3,949, Citra Merek,447,99,42 4,532, a. Depedet Variable: Keputusa embelia Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,65 a,424,42,3 a. redictors: (Costat), Citra Merek, Kualitas roduk