L1 DAFTAR LAMPIRAN KUISIONER Nama : Jenis Kelamin : Umur : Tempat Tinggal : Kuesioner 1. Check list atau centang ( ) salah satu kotak jawaban yang berada di samping pertanyaan 2. Tidak boleh menandai lebih dari satu kotak pertanyaan, usahakan agar tidak ada jawaban yang kosong 3. STS = Sangat Tidak Setuju RR= Ragu - Ragu SS = Sangat Setuju TS = Tidak Setuju S = Setuju 4. Saya mengucapkan Terima Kasih Kepada Bapak/Ibu Sdr/sdi atas partisipasinya guna menyukseskan penelitian ini. NO PERTANYAAN STS TS RR S SS 1. Ukuran Banner Moodz Gastrobar besar 2. Iklan Moodz Gastrobar sering muncul di media televisi kabel. 3. Kualitas warna yang digunakan pada Tent Card Moodz Gastrobar baik dan menarik perhatian 4. Penempatan Banner dan Tent Card Moodz Gastrobar mudah dilihat 5. Pesan utama iklan Moodz gastrobar mudah dipahami 6. Struktur penyampaian pesan iklan Moodz Gastrobar baik 7. Pesan pada iklan Moodz Gastrobar ringkas dan sederhana
L2 8. Informasi yang diberikan Moodz Gastrobar relevan 9. Menu yang disajikan seperti yang diiklankan dan sesuai harapan 10. Kualitas pelayanan yang baik diberikan oleh Moodz Gastrobar Sebagaimana iklannya 11. Perolehan informasi Moodz Gastrobar sesuai dengan kenyataan 12. Memilih Moodz Gastrobar karena layanan informasi iklan tv kabel 13. Produk Moodz Gastrobar masuk refrensi setelah mencoba produk iklan yang dipajang mall epicentrum 14. Moodz Gastrobar dapat memberikan pelayanan yang baik sesuai iklan 15. Memilih Moodz Gastrobar karena lokasi yang strategis 16. Memutuskan untuk membeli produk Moodz Gastrobar setelah mendapatkan informasi melalui website,facebook& twitter 17. Moodz Gastrobar memberikan kepuasan dalam melakukan proses pembelian sampai transaksi akhir sebagai mana iklannya 18. Moodz Gastrobar memberikan kepuasan terhadap pelayanan yang diberikan sebagaimana iklannya
L3 Jawaban kuisioner 70 responden Moodz Gastrobar 1 4 5 4 5 4 5 5 5 4 3 3 4 2 4 4 5 4 2 2 2 5 5 5 5 5 3 5 4 5 5 4 3 3 3 5 5 5 3 5 3 5 5 5 5 4 4 5 5 5 4 4 5 2 3 4 2 4 4 5 4 3 5 5 5 4 5 5 5 5 5 4 1 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 5 3 3 2 4 6 5 5 5 2 5 5 2 5 5 5 5 5 5 3 4 2 5 5 7 4 3 5 5 5 5 3 5 5 5 5 4 3 2 5 5 5 5 8 5 5 5 5 5 5 5 4 5 5 5 4 2 5 4 3 5 5 9 3 3 3 3 3 3 1 3 3 3 3 3 3 4 2 5 3 3 10 3 3 5 3 3 3 3 3 3 3 3 3 3 3 3 5 3 3 11 3 3 3 3 3 3 4 3 3 3 3 3 3 1 3 3 3 3 12 5 5 5 5 5 5 5 5 5 5 5 5 5 5 2 5 5 5 13 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 2 2 3 14 4 4 4 2 3 5 3 4 3 4 4 4 4 4 4 4 4 4 15 1 5 1 1 5 5 5 4 3 5 3 1 1 1 1 1 2 1 16 4 4 2 3 5 5 2 4 4 5 4 4 4 4 4 4 4 4 17 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 18 3 3 3 3 3 5 3 3 3 3 3 3 3 3 3 3 3 3 19 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 20 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 21 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 22 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 23 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 24 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 25 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 26 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 27 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 28 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 29 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 30 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 31 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 32 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 33 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 34 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 35 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 36 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 37 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
38 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 39 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 40 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 41 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 42 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 43 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 44 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 45 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 46 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 47 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 49 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 50 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 51 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 52 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 53 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 54 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 55 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 56 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 57 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 58 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 59 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 60 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 61 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 62 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 63 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 64 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 65 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 66 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 67 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 68 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 69 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 70 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 L4
L5 Reliability Scale: ALL VARIABLES Case Processing Summary N % Cases Valid 70 100.0 Excluded a 0.0 Total 70 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.971 8 Scale Mean if Item Deleted Item-Total Statistics Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted iklan1 29.3143 40.798.876.968 iklan2 29.2286 41.309.907.966 iklan3 29.2571 40.802.870.968 iklan4 29.3429 40.345.859.969 iklan5 29.1857 41.168.922.965 iklan6 29.1143 41.726.886.967 iklan7 29.3286 41.035.821.971 iklan8 29.2286 41.106.961.963 Scale Statistics Mean Variance Std. Deviation N of Items 33.4286 53.379 7.30609 8
L6 Reliability Scale: ALL VARIABLES Case Processing Summary N % Cases Valid 70 100.0 Excluded a 0.0 Total 70 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items.979 10 Scale Mean if Item Deleted Item-Total Statistics Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted KP1 37.0143 73.493.949.975 KP2 36.9571 74.650.869.978 KP3 37.0000 73.362.953.975 KP4 37.0714 72.415.978.974 KP5 37.1571 72.424.898.977 KP6 37.1286 72.693.858.978 KP7 37.2429 73.056.802.978 KP8 37.0857 73.529.829.979 KP9 37.0571 72.345.946.975 KP10 37.0857 71.935.926.976 Scale Statistics Mean Variance Std. Deviation N of Items 41.2000 89.901 9.48164 10 SAVE OUTFILE='D:\data-27-JULI-2012\JANUARI-9-2013-FLORITA\data_Florita_70.sav' /COMPRESSED. CORRELATIONS /VARIABLES=iklan1 iklan2 iklan3 iklan4 iklan5 iklan6 iklan7 iklan8 X_Iklan /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE.
L7 [DataSet0] D:\data-27-JULI-2012\JANUARI-9-2013-FLORITA\data_Florita_70.sav iklan1 iklan2 iklan3 iklan4 iklan5 iklan6 iklan1 Pearson Correlation 1.771 **.879 **.833 **.797 **.771 **.000.000 70 70 iklan2 Pearson Correlation.771 ** 1.755 **.722 **.914 **.895 **.000.000 70 70 iklan3 Pearson Correlation.879 **.755 ** 1.876 **.779 **.747 **.000.000 70 70 iklan4 Pearson Correlation.833 **.722 **.876 ** 1.776 **.710 **.000.000 70 70 iklan5 Pearson Correlation.797 **.914 **.779 **.776 ** 1.930 **.000.000 70 70 iklan6 Pearson Correlation.771 **.895 **.747 **.710 **.930 ** 1.000.000 70 70 iklan7 Pearson Correlation.730 **.833 **.694 **.769 **.774 **.735 **.000.000.000 70 70 iklan8 Pearson Correlation.842 **.935 **.855 **.832 **.944 **.925 **.000.000.000 70 70 X_Iklan Pearson Correlation.907 **.929 **.902 **.895 **.941 **.912 **.000.000.000 70 70 **. Correlation is significant at the 0.01 level (2-tailed). iklan7 iklan8 X_Iklan iklan1 Pearson Correlation.730 **.842 **.907 **
L8 iklan2 Pearson Correlation.833 **.935 **.929 ** iklan3 Pearson Correlation.694 **.855 **.902 ** iklan4 Pearson Correlation.769 **.832 **.895 ** iklan5 Pearson Correlation.774 **.944 **.941 ** iklan6 Pearson Correlation.735 **.925 **.912 ** iklan7 Pearson Correlation 1.787 **.866 ** Sig. (2-tailed).000.000 iklan8 Pearson Correlation.787 ** 1.970 ** Sig. (2-tailed).000.000 X_Iklan Pearson Correlation.866 **.970 ** 1 Sig. (2-tailed).000.000 **. Correlation is significant at the 0.01 level (2-tailed). CORRELATIONS /VARIABLES=KP1 KP2 KP3 KP4 KP5 KP6 KP7 KP8 KP9 KP10 Y_Keputusan_Pembelian /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE. [DataSet0] D:\data-27-JULI-2012\JANUARI-9-2013-FLORITA\data_Florita_70.sav KP1 KP2 KP3 KP4 KP1 Pearson Correlation 1.938 **.976 **.941 ** KP2 Pearson Correlation.938 ** 1.961 **.839 **
L9 KP3 Pearson Correlation.976 **.961 ** 1.935 ** KP4 Pearson Correlation.941 **.839 **.935 ** 1 KP5 Pearson Correlation.846 **.771 **.855 **.938 **.000 KP6 Pearson Correlation.835 **.732 **.816 **.886 **.000 KP7 Pearson Correlation.745 **.652 **.729 **.803 **.000 KP8 Pearson Correlation.761 **.667 **.755 **.832 **.000 KP9 Pearson Correlation.937 **.882 **.945 **.937 **.000 KP10 Pearson Correlation.874 **.823 **.911 **.928 **.000 Y_Keputusan_Pembelian Pearson Correlation.959 **.893 **.962 **.982 **.000 **. Correlation is significant at the 0.01 level (2-tailed). KP5 KP6 KP7 KP8 KP1 Pearson Correlation.846 **.835 **.745 **.761 **.000 KP2 Pearson Correlation.771 **.732 **.652 **.667 **.000 KP3 Pearson Correlation.855 **.816 **.729 **.755 **.000 KP4 Pearson Correlation.938 **.886 **.803 **.832 **.000
L10 KP5 Pearson Correlation 1.840 **.742 **.755 ** KP6 Pearson Correlation.840 ** 1.714 **.772 ** KP7 Pearson Correlation.742 **.714 ** 1.756 ** KP8 Pearson Correlation.755 **.772 **.756 ** 1 KP9 Pearson Correlation.827 **.778 **.777 **.830 **.000 KP10 Pearson Correlation.869 **.772 **.791 **.785 **.000 Y_Keputusan_Pembelian Pearson Correlation.918 **.887 **.843 **.863 ** **. Correlation is significant at the 0.01 level (2-tailed)..000 KP9 KP10 Y_Keputusan_P embelian KP1 Pearson Correlation.937 **.874 **.959 ** KP2 Pearson Correlation.882 **.823 **.893 ** KP3 Pearson Correlation.945 **.911 **.962 ** KP4 Pearson Correlation.937 **.928 **.982 ** KP5 Pearson Correlation.827 **.869 **.918 ** KP6 Pearson Correlation.778 **.772 **.887 **
L11 KP7 Pearson Correlation.777 **.791 **.843 ** KP8 Pearson Correlation.830 **.785 **.863 ** KP9 Pearson Correlation 1.909 **.957 ** Sig. (2-tailed).000.000 KP10 Pearson Correlation.909 ** 1.941 ** Sig. (2-tailed).000.000 Y_Keputusan_Pembelian Pearson Correlation.957 **.941 ** 1 **. Correlation is significant at the 0.01 level (2-tailed). Sig. (2-tailed).000.000 X_Iklan Y_Keputusan_P embelian X_Iklan Pearson Correlation 1.960 ** Sig. (2-tailed).000 N 70 70 Y_Keputusan_Pembelian Pearson Correlation.960 ** 1 Sig. (2-tailed).000 **. Correlation is significant at the 0.01 level (2-tailed). N 70 70 Regression Model Variables Entered/Removed b Variables Entered Variables Removed 1 X_Iklan a. Enter a. All requested variables entered. b. Dependent Variable: Y_Keputusan_Pembelian Method Model R R Square Model Summary b Adjusted R Square Std. Error of the Estimate 1.960 a.921.920 2.68584 a. Predictors: (Constant), X_Iklan
L12 Model R R Square Model Summary b Adjusted R Square Std. Error of the Estimate 1.960 a.921.920 2.68584 a. Predictors: (Constant), X_Iklan b. Dependent Variable: Y_Keputusan_Pembelian ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 5712.667 1 5712.667 791.917.000 a Residual 490.533 68 7.214 Total 6203.200 69 a. Predictors: (Constant), X_Iklan b. Dependent Variable: Y_Keputusan_Pembelian Model Coefficients a Unstandardized Coefficients Standardized Coefficients B Std. Error Beta t Sig. 1 (Constant).432 1.514.285.776 X_Iklan 1.245.044.960 28.141.000 a. Dependent Variable: Y_Keputusan_Pembelian
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