LOGO DIAN SURYA ADI PUTRI 1555 Affco Branch MT Account Supervisor
BACKGROUND CUSTOMER (BANK) Added value for the operation Market coverage Go Retail! COMPETITOR Competitive market COMPANY Improvement
INDONESIAN BANKING INDUSTRY Indonesian Banking Industry Based on Indonesian Bank ( Mei 2011) PERBANKAN Bank Umum (122) BPR (1767) Bank Pemerintah Bank Swasta BPR Konvensional BPR Syariah BPD Bank Umum Swasta Bank Umum Syariah
MOBILE BRANCH USER Source : Bank, vendor karoseri, TRAC branches(may 2011) Bank Umum: 66 unit; BPD: 35unit Investment system
MOBILE BRANCH Definition Design Timeframe
MOBILE BRANCH MOBILE BRANCH is a physical form of a branch building that have high mobility advantage to reach the unreachable customer or away from existing bank location with similar functions of the branch and getting daily customer. MOBILE BRANCH merupakan bentuk fisik dari sebuah cabang gedung memiliki kelebihan mobilitas tinggi untuk meraih nasabah bank yang belum terjangkau atau jauh dari lokasi cabang eksisting dengan fungsi serupa cabang untuk melakukan penetrasi dan mendapatkan nasabah sehari-hari. Transaksi ATM yang aman dan nyaman CSO dan teller yang siap melayani
MOBILE BRANCH VALUE HIGH MOBILITY BRANCH TRANSACTION QUALITY PROMOTION SECURITY & TECHNOLOGY COST EFFECTIVENESS Customized car with genset ATM, employee, branch atmosphere Car branding, loudspeakers Security officer, online CCTV, panic button, immobilizer parking, safety box, GPS, SMS report deliver personalized services to multiple locations with the same staff
MOBILE BRANCH TEAM Sales Karoseri Fleet Sales Fleet Karoseri : penghubung antara perusahaan-customer ; memberikan ide untuk pengembangan unit : memberikan masukkan pembuatan MB, mengontrol unit dari chassis dan karoseri : memberikan masukkan desain dan bertanggung jawab pembuatan pada pembuatan unit
MOBILE BRANCH DESIGN
MOBILE BRANCH PRODUCTION TIMELINE Process : +/- 120 hari Delivery Time : 65 hari kerja dari Chassis masuk dan PO diterima.
MOBILE BRANCH LOOKS Tampak kiri Tampak kiri + ATM Interior Mobile Branch Tampak belakang Kanan : Genset dan AC Interior Mobile Branch
HOW TO SELL PRODUCT PROMOTION PRICE PLACE SALES FORECAST
PRODUCT Integrated Mobile Branch Service: Term Pre Selling On rent Post Service Mobile Branch consultant Support: IT (networks), Fleet Fixed cost After-sales management: training vehicle Free administration, documents, maintenance, repair from TRAC Hotline CAC national network Temporary vehicle / GS Added value: Pertanggungan asuransi SRCC Mobile Branch. Optional: Pengurusan perizinan lokasi operasional harian. Disposal management Overall : Bank fokus pelayanan untuk nasabahnya dan pengembangan konsep.
SECURITY SYSTEM Emergency case Robbery / perampokan Disaster SRCC Lost communication Tools Panic button SMS report CCTV Mechanic team from TRAC and vendor Backup Unit GS (optional) and insurance Body repair dateline Mobile Branch moves to secure location Backup SRCC insurance Signal survey for 1 hour before operational
PROMOTION Strategic Alliances Join Festival Dan Trade Shows Branding Unit, Website, Press Release Kiri: sample promosi website pembuat mobile branch http://www.mbfindustries.com/mobileatm Kanan bawah: liputan peluncuran Mobile Branch PermataBank
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10 PERBANKAN TERBAIK DI INDONESIA Data: Statistik Perbankan Bank Indonesia (April 2011) Total aset bank selama April 2011 sebesar Rp3.069,09 triliun 10 bank besar menguasai 63,64% (Rp1.947,58 triliun). Jumlah aset bank pada April itu meningkat Rp3,26 triliun/bulan jika dibanding Maret 2011 sebesar Rp3.065,82 triliun. Aset bank naik Rp492,85 triliun / tahun jika dibanding April 2010 sebesar Rp2.576,23 triliun.
BPR JAKARTA
SAMPLE MOBILE BRANCH SUMSELBABEL