BAH 7 SIMPULAN DAN SARAN

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1 BAH 7 SIMPULAN DAN SARAN

2 BAB7 SIMPVLAN DAN SARAN 7.1. Simpulan Berdasarkan analisis terhadap sistem yang berlalu, maka dapat disimpulkan sebagai berikut : CRM berbasis sistem informasi pemasaran dapat membantu manajer melaksanakan strategi diferensiasi untuk mencapai target konsumen yang tepat pada Memori Foto. Memori Foto perlu menerapkan CRM berbasis sistem informasi pell1asaran lintlik mell1bantu ll1ell1pertahankan konslll11en ~'ang lama dan mendapatkan konsllmen bam. Rancangan CRM berbasis sistem informasi pemasaran yang sesuai lintuk Memori Foto adalah CRM yang mampu mengllmpulkan berbagai macam data rnengenal konsurnen, pesaing ll1allplln informasi pasar lainnya Sarall Ada beberapa hal yang dapat diberikan sebagai saran berdasarkan penelitian ini: 1. Untuk rnempermlldah proses pengarnbilan keputusan dalam menetapkan strategi diferensiasi dalam menentukan jalur distribusi sebaiknya man~jer Memori Foto menggunakan bantuan CRM berbasis sistem informasi pemasaran. 105

3 log 2. Penelitian selanjutnya dapat mengembangkan CRM berbasis sistem informasi pemasaran yang difokuskan pada hal lain selain target konsumen, misalnya berfokus pada media iklan yang efektif untuk mempertahankan konsumen lama dan mendapatkan konsumen bam.

4 DAFTAR KEPUSTAKAAN

5 DAFTAR KEPUSTAKAAN Anthony, Robert N. & Govindarajan, Vijay Management Control S)Jstem. Edisi 11. Jakarta: Penerbit Salemba Empat. Bagozzi, Richard P., Rosa, Jose Antonio., Celly, Kirti Sawhney., & Coronel, Francisco Marketing Management. Upper Sadlle River, New Jeresy: Prentice Hall. Blythe, Jim Marketing Strategy. Berkshire, UK: McGraw-Hill Education. Bose, Rajit Customer Relationship Management: key components for IT success. Industrial Management & Data S)stems, 102 (2): Bose, Rqjit & Sugumaran, Vijayan Application of Knowledge Management Technology in Customer Relationship Management. Knowledge Management Process, 100): Boyd, Harper W. Jr., Walker, Orville C. Jr., & Larreche, Jean-Claude Marketing Management: A Strategic Aplll'O(fch With A Glohal Orie!1lation. USA: McGraw HilL Chan, Joseph O Toward a Unified View of Customer Relationship Management. The Journal (~r American Acdemy oj'husiness, 6 (l): Christoper, M., Payne, A. & Ballantyne, D Relationship Marketing. Butterworth Heinemann, Oxford. David, Fred R Management Strai<Jgi. New Jersey: Pearson Education-Prentice Hall. 107

6 108 Hill, Charles W. L Global Business Today (Ist ed). USA: McGraw-HilI Companies, Inc. Hitt, Michael A., Hoskinsson, Robert E., & Ireland, R. Duane Management of Strategy: Concept And Cases. Mason, USA: Thomson South-Western. Hollensen, Sevend. 20C)]. Global Marketing: a market-responsive approach (2 nd ed). Harlow, England: Pearson Education Limited. diakses Minggu 12 Maret 2006, pukul 18:30 WIB. diakses senin 14 Agustus 2006, pukul WlB (,. h11p://\vw\yaz!l~m"-el.l'yq[ks~cq}11lphqt9gmpl:!yi1.2h~ho1]lt~jltml, diakses Minggu 12 Maret 2006, pukul WIB , diakses Minggu 12 Maret 2006, pukui 2100 WIB. Kotler, P. & Keller, Kevin L Marketing Managemel1l (li h cd). Upper Sadlle River, New Jeresy: Pearson Education. Kutner, S. & Cripps, J Managing the Customer Portfolio of Healthcare Enteprises. The Healthcare Forum Journal, 40 (5): Laudon, Kenneth C. & Laudon. Jane P Management fnfijrmation System: Nfa/1(/ging Digital Company (9 th ed). Upper Saddle River, New Jeresy: Pearson Education, Inc.

7 109 McLeod, R. Jr. & Schell, George P Management Information System (9 th ed). New Jeresy: Pearson Education. Monica, Agnes Database Marketing Berbasis Customer Relationship Management Untuk Membanlu PI: XYZ Memperoleh Pelanggan Baru Dan Mempertahankan Pelanggan Lama. Surabaya: Program Pascasarjana Universitas Katolik Widya Mandala Surabaya. Oxford University Oxford Essential Dictionary. New York: Oxford University Press. Papers & Rogers Managing Customers Relationships. Hoboken, New Jeresy: John Willey & Sons Inc. Pearce, Jhon A. & Robinson, Richard B Strategic Management: Formulation, Implementation, And Control (8 th ed). New York: McGraw-Hili. Porter, Michael E Competitive Slrategy: Techniques For Analyzing Industries And Competitors. New York, USA: The Free Press. Porter, Michael E Compelitive Advantage: Crearing And Susfaining Superior Perfomance. New York, USA: The Free Press. Reichheld, F.F The Loyalty Effect. Boston, MA: Harvard Business School Press. Reichheld, F.F. & Sasser, W.E. Jr. L990. Zero Defections: quality comes to services. Harvard Business Review Sept-Oct, Ross, David F E-CRM From a Supply Chain Management Perspective. Information System Management, 2005 (Winter):

8 110 Ryals, Lynette & Knox, Simon Cross-Fungtional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management. European Management Journal, 19 (5): Rygielski, Chris, Wang, Jyun-Cheng & Yen, David C Data Mining Techniques for Customer Relationship Management. Technology in Society. 24 (2002): Sugiyono Memahami Penelitian Kualilatif. Bandung: Cv. Alfabeta. Turban, Efraim., Leinder, Dorothy., Mc Lean, Ephraim., & Wetherbe, James Inj()rmation Technology For Management: Tramji)rming Organizations In The Digital Economy (4 th ed). Hoboken, New Jeresy: John Willey & Sons Inc. Turban, Effraim., Rainer, R. Kelly., & Potter, Richard E Introduction To Information Technology (3,d ed). Rosewood Driver, Danvers: Clearence Center. Wright, Peter., Kroll, Mark J, & Parnell, John Strategic Management: Concept And Cases. (4th ed). Upper Saddle River, New Jeresy: Prentice Hall, Inc. g/ tentang konsumen, diakses Selasa 22 Agustus 2006, pukul WIB. tentang extranels, diakses Selasa 22 Agustus 2006, pukul WIB.

9 III tentang internet, diakses Selasa 22 Agustus 2006, pukul WIB. (entang intranels, diakses Selasa 22 Agustus 2006, pukul WIB. management, tentang marketing management, diakses Kamis 3 Agustus 2006, pukul WIB. strategy, tentang marketing strategy, diakses Rabu 10 Januari 2007, pukul WIB. tentang fotografi, diakses Kamis 3 Agustus 2006, pukul WIB. tentang harga, diakses Rabu 9 Agustus 2006, pukul WIB. tentang produk, diakses Kamis 3 Agustus 2006, pukul WIB.