LITERATURE EXPLORATION No Penulis Tahun Judul Artikel Nama Jurnal H Index 1 Schmidt & Eisend 2015 2 3 4 5 6 7 8 9 10 Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising Journal of Advertising 79 Ket: 1. Data pada no 1 hanya contoh, silakan diganti dengan data masing-masing mahasiswa 2. Nama penulis cukup dituliskan sebagai nama-nama belakang penulis 3. H Index dapat dicari pada http://www.scimagojr.com/, jika tidak terdaftar maka harus diganti dengan artikel lain pada jurnal yang terindeks
LITERATURE REVIEW No Penulis Tahun Judul Artikel Hasil Penelitian Saran Penelitian Lanjut 1 Saran Penelitian Lanjut 2 1 Lee & Ma 2012 2 3 4 5 6 7 8 9 10 Consumer perceptions of online consumer product and service reviews The researchers found that consumers perceived both benefits and costs from online consumer reviews and that both benefits and costs influenced consumer attitudes toward, and usage behaviors of, online consumer reviews. Individual characteristics confidence in the information process and consumer susceptibility to interpersonal influence were shown to determine how online consumer reviews were perceived investigating how differences in generational cohort as well as gender may change consumer perception and usage behaviors will be necessary to provide retailers with specific information on their target market investigating consumer review usage behavior in different product categories and focusing on the level of familiarity and involvement would enrich our understanding regarding online consumer review usage behavior Ket: 1. Data pada no 1 hanya contoh, silakan diganti dengan data masing-masing mahasiswa 2. Sebagai bahan pembanding, contoh di atas disarikan dari artikel https://rofianto.files.wordpress.com/2018/02/lee-ma-2012.pdf
Consumer Product Review
PROPOSED MODEL
MODEL TYPE A Replication Model (Menguji kembali suatu model) V B C Model Expansion (Mengadopsi suatu model dengan penambahan variabel/hipotesis) Model Synthesis (Menggabungkan sejumlah komponen model) *Tipe model yang diusulkan ditandai dengan tanda (v) BASIS MODEL MODEL Penulis (Tahun) Q H Index MODEL 01 Lee & Ma (2012) 2 21 MODEL 02 MODEL 03 *Diisi dengan referensi utama yang dijadikan basis model usulan (1 hingga 3 model)
RESEARCH URGENCY (Suggestion from the previous study) Requester: Lee & Ma (2012) Q2 H Index 21 Research suggestion statement * The present study examined individual characteristics regarding the way that participants perceived online consumer reviews, but we did not consider demographic differences. Thus, investigating how differences in generational cohort as well as gender may change consumer perception and usage behaviors will be necessary to provide retailers with specific information on their target market. *Merupakan original statement dari penelitian terdahulu yang dirujuk sebagai basis model utama
HYPOTHESIS ARGUMENTS Hx Statement Argument (Original) References Journal Q H Index H1 Health consciusness berpengaruh positif terhadap attitude toward organic food The consumers who were more concerned about their health related issues had more favorable attitudes toward purchasing organic products The overwhelming majority of studies find health to be the primary reason consumers buy organic foods Earlier studies have shown healthiness of organic food is an important buying motive of organic food Yadav & Pathak (2016) Appetite Q1 104 Hughner et al (2007) Tarkiainen & Sundqvist (2005) Journal of Consumer Behaviour Q2 25 British Food Journal Q2 46 H2 *Masing-masing hipotesis setidaknya didukung oleh tiga argumen dari penelitian terdahulu
OPERATIONALIZATION OF VARIABLES No Variable Definition Measurement Questions Set 1 Measurement Questions Set 2 1 Brand Loyalty [BL] A strong commitment to re-buy a preferred product or re-patronize a service consistently in the future It is very important for me to buy Apple over (an)other brand Although another brand is on sale, I still buy Apple I always find myself consistently buying Apple over the other brands I always think of Apple computers over other brands when I consider buying computers If Apple computers were not available at a store, I would rather not buy at all than have to choose another brand I like X shop more so than other shops I give prior consideration to X shop when I have a need for a product (service) of this type I would recommend X shop to others I have a strong preference for X shop (Oliver, 1999), Q1, H index 195 (Shang, Chen & Liao, 2006), Q1, H index 63 (Yi & Jeon, 2003), Q1, H Index 131 2 *Gunakan contoh template di atas untuk menjabarkan operasionalisasi dari masing-masing variabel yang Anda teliti *Cantumkan referensi dari definisi dan measurement yang Anda rujuk, berikut klasifikasi Q dan H Index nya