Competitive Marketing Strategy Problems To Be Addressed Entering the current era where everything is instant, a wide range of accurate tactics and strategies are needed for the marketers to remain competetive and survive in a highly dynamic market condition. Various available opportunities need to be responded quickly and accurately to produce long term benefits for the company. Objectives: Having attended this program, the participants are expected to be able to : Understand the strategic market planning Understand the marketing audit Understand the proces of marketing strategy planning Subjects Covered : Marketing planning Map of competition Key factors in marketing strategy Portfolio analysis and strategic market plan Developing marketing program Who should attend : Marketing Manager Business Unit Manager, Area Manager or Branch Manager Price : IDR.100.000
Competitive Marketing Strategy Menjawab Masalah Apa : Memasuki era instan saat ini dibutuhkan berbagai taktik dan maupun strategi yang jitu bagi para pemasar untuk tetap dapat bersaing dan bertahan menghadapi kondisi pasar yang sangat dinamis. Berbagai peluang yang ada perlu direspon secara cepat dan tepat untuk menghasilkan keuntungan jangka panjang bagi perusahaan. Manfaat apa yang anda peroleh : Memahami perencanaan pasar strategis Memahami audit pemasaran Proses langkah-langkah dalam melakukan perencanaan strategi pemasaran Apa saja yang di bahas : Perencanaan pemasaran Peta persaingan Faktor-faktor keunggulan dalam strategi pemasaran Analisis portofolio dan rencana pasar strategis Membuat program pemasaran Siapa yang perlu ikut : Manajer Pemasaran Business Unit Manager, Area Manager atau Branch Manager
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS Staff Spv Mgr Sr Mgr JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC DECISION SCIENCE 01 Strategic Decision Making 4-0 Jun-01 Jul - 0 Minaut Indonesia - Problem Solving & Decision Making 7,00,000 6-0 -7-0 1-17 04-08 -9 10-14 8 Sep-0 Oct 1 Aug-04 Sep 19-09-1 14-18 0 Nov-04 Dec 0 Creative Thinking Technique 4,700,000-10-11 7-8 04 Practical Problem Solving 4,600,000 1-1 01-0 6-7 1-1 -6 STRATEGIC MANAGEMENT 0 Corporate Parenting 6,000,000 1-1 06 Company Strategic Planning 0. 6,000,000 04-06 11-1 0 Sep - 0 Oct 0-04 07 Managing Organizational Change 4,600,000-6 1-08 Business Model Canvas 0. 8-0 01-0 1-17 09-11 09 Innovation Strategy (New),00,000-17 10 Managing Innovation for Organization Growth (New) 4 8-0 11 Product Innovation Management 4 0-18-0 HUMAN RESOURCE MANAGEMENT 1 Human Resources Management 6,00,000 09-1 09-1 0-4 08-1 10-14 14-18 6-0 -7 14-18 1 Competency Based HRM/CBHRM 0. 4,60,000 19-1 9 Sep - 01 Oct 10-1 14 Practical Job Analysis 4,00,000 06-07 1-1 Designing Competency Model 1-1 Talent Management 1-1 17 Competency Based Recruitment & Selection 4 6-8 18 Practical Behavior Based Interview 04-0 04-0 19 Designing Learning Program 4-7 19-1 -7 0 Designing Training Program 4 4-6 1-1 Evaluating Training Program 01-0 07-08 Measuring Return On Training Investment - ROTI 4,00,000 10-11 0-0 GENERAL MANAGEMENT Training for Trainers 4,70,000 11-1 19-1 0 Sep - 0oct 18-0 4 Office Management 4 19-1 1-01-0 Filing Management (New Tittle) 4,00,000 19-0 1-1 -17 6 Designing Standard Operating Procedure (SOP),80,000 9-0 11-1 7-8 01-0 0-06 7 Management for Professional Secretary 4,00,000-18
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MARKETING MANAGEMENT Staff Spv Mgr Sr Mgr 8 Competitive Marketing Strategy,100,000 0-04 -4 19-0 - 4-9 Marketing Plan for Sustainable Competitive Advantage 0. 4,60,000-7 07-09 0 Marketing Management 4,100,000 10-1 09-11 9 Sep - 01 Oct 01-0 1 Building Service Culture 4,00,000-09-10-17 Customer Satisfaction Management 0. 4,00,000 04-06 Customer Service Orientation Enhancement 4,00,000 0-1 6-7 18-19 4 Marketing Channel Strategy (New) 0. 0-0 8-0 Sales Management 0. 8-0 8-0 6 Salesmanship 4,00,000 01-0 01-0 04-0 7 Negotiation Skill for Business 0. 4-6 14-0-0 01-0 0-8 Winning Product Management 0. 8-0 11-1 9 Digital Marketing,80,000-1- Applied Marketing Research 0. 7-9 09-11 OPERATION MANAGEMENT 41 Production/Operation Management 6 4.,80,000 0-06 -9 6-0 4 Quality Management (New) 0-1 07-08 4 Supply Chain Management 4,80,000 10-1 11-1 19-1 44 Production/Operation Planning & Control 6 4.,70,000 08-1 -7 4 Inventory Management 4,0,000 4-6 0-0 9 Sep - 01 Oct 01-0 46 Purchasing Management 0.,0,000 1 Mar - 0 Apr - -7 0-1-17 47 Warehouse Management 0.,00,000 19-1 1-48 Maintenance Management 4 4,90,000 0-07 0-0 49 Distribution & Transportation Management (New) 04-0 - 0 Project Management 4 6,000,000 7-9 07-09 0-0 11-1 1-17 7-9 4-6 1-17 1 Owner s Estimate 0. 4,00,000 10-1 18-0 Project Procurement & Risk Management -17 1-1 Operation Exellence 4 14-4 Lean System (New) 06-07 1-1 Workplace Producticivity Improvement 4-4 1-6 Work Load Analysis 4,000,000 9-0 0-0 11-1
7 8 FINANCIAL MANAGEMENT PUBLIC TRAINING Hours Days Price PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Finnon 1 : Understanding Financial Statement Finnon : Profit Planning & Capital Budgeting 0. (IDR),00,000 Staff Spv Mgr Sr Mgr 7-9 -18 4-6 8-0 7-8 0-0 0 Jun - 0 Jul 19-1 1-0-0 7-9 01-0 09-10 9 Integrated Risk Management 0.,00,000 18-0 11-1 1-14 18-0 60 Treasury Management - -17 11-1 61 Effective Cost Management 0. 4,00,000 11-1 0 Sep - 0 Oct 0-04 6 Budgeting 4,90,000 1-6-7 1-1 -6 6 Financial Statement Analysis,00,000 4-07-08 09-10 0-04 1-64 Feasibility Study 0.,00,000 0-09-11 18-0 6 Internal Audit,100,000 09-1 8 Sep - 0 Oct 66 Forensic Accounting & Fraud Investigation 0. 4,90,000 1 Mar - 0 Apr 4-6 11-1 SPECIAL PROGRAM 67 Young Manager s Program 110 8 19,00,000 1 Apr - 0 Jun 9 Sep - 1 Nov 68 Assessment Center Assessor Certification 9,800,000 6-0 0-06 0-4 08-1 4-8 0-09 09-1 07-11 69 Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah,00,000-7 -9 07-11 -7 70 New Product Development Professional 4 1 18 04-06 71 Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy 4 6,800,000 10-1 -8 Modul : Acquiring & Developing the Right Employees 4 1-17 1- Modul : Retaining the Best Employee 4 0-8-0 Modul 4 : Increasing Employee Engagement 4 4-6 -7 MANAGING OTHERS 7 Managing People 0. 4,90,000-7 0-0 0-04 04-06 7 Effective Leadership,70,000 10-11 14-1 19-0 -17 19-0 1-1 10-11 1-74 Managing Team Development 4 6,00,000 19-1 0-7 Effective Supervisory Management 4,70,000 7-9 4-6 1 Mar-0 Apr 8-0 0-0 0 Jun - 0 Jul 11-1 0-0 01-0 76 Leader as A Coach (New) 7-8 1- PERSONAL EFFECTIVENESS 77 Effective Business Communication 4,000,000 04-0 1-1 1-1 8-9 78 Report Writing 0. 11-1 4-6 -18 18-0 79 Business Presentation Skill 0. 4,00,000 1-17 0-04 80 Time Management 4,000,000 9-0 4-19-0 1-1 -6 All Program Will Be Presented In Bahasa Indonesia
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