Modul ke: BISNIS DAN MASYARAKAT (CSR) EVOLUSI CSR Fakultas PASCASARJANA Hermiyetti, Dr. SE,MSI, CSRS,CSRA Program Studi MAK www.mercubuana.ac.id
Pendahuluan The need EVOLUSI CSR How? CSR IN EVOLUTION?
EVOLUTION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) Definition Evolution
Let s protect the planet and save the peoples
Sustainable Development (Pembangunan Berkelanjutan) Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs (The Brundtland Report, 1987) Regulators Society / NGO Pembangunan Berkelanjutan (Sustainable Development) Industry / Business adalah pembangunan dimana untuk memenuhi kebutuhan hidup manusia sekarang tidak boleh mengganggu kemampuan generasi yang akan datang dalam memenuhi kebutuhan hidup mereka.
RESPONSIBLE COMPANY - PROFIT Black Hole - PLANET 3 P - PEOPLE Corporate Sustainability Corporate Social Responsibility CSR merupakan penerapan sustainable development dari perspektif dunia usaha
The key drivers which have encouraged business to become more responsible The increasing size and influence of companies The growth of civil society activism, increasing the influence of non-governmental organisations (NGOs) The increased importance a company places on intangibles Advances in communication technology
Corporate understanding of, and relationship with, affected and affecting stakeholders General public and Future population Regulators and policy makers Local Communities Banks and shareholders Customers suppliers and Employees Core values of a sustainable business Economic viability Environmental responsibility Social accountability Community investment and involvement Governance and accountability Environment: impacts and issues Workplace: human and labor rights Stakeholder management Vision and values Stakeholders Issues
Sustainability Governance Sustainability governance means being accountable and transparent with regard to the company s ethical, social, and environmental performance as well as its financial Performance. Reflection of Sustainable Development From Business Perspective
Istilah lain yang sering digunakan dalam konteks CSR corporate citizenship, the ethical corporation, corporate sustainability. corporate responsibility CSR dalam arti sempit : Kegiatan donasi (derma) yang dilakukan oleh perusahaan (corporate philanthropy).
CSR - What is it? A mechanism for organisations to voluntarily integrate social and environmental concerns into their operations and their interactions with their stakeholders, which are over and above the organisation s legal responsibilities (As quoted by ACCA) A concept whereby companies integrate social and environmental concerns in their business operations and their interaction with their stakeholders on a voluntary basis. (European Commission) in A company s commitment to operating in an economically, socially and environmentally sustainable manner whilst balancing the interests of diverse stakeholders." (CSR Asia)
Environment Beyond compliance Voluntary Rewards Community Development Health, Safety & Security Labor & Workplace Human Right Product Responsibility Philanthropy Compliance Standards/ Best Practices Regulation/Law Non-compliance Components of CSR
Best Practices Industry Initiative Standards Norms & Ethics Empathy & Caring Peer pressure High impact SUSTAINABILITY Beyond Regulation/Law Rewards Standards/ Best Practices Compliance Regulation/Law Non-compliance Punishment Drivers for CSR
Kenapa CSR Perlu Untuk menunjukan kepedulian sosial terhadap masyarakat dan lingkungan Bagi Stakeholders : membangun kepercayaan, dan memperkuat hubungan serta komunikasi, social license to operate Mengurangi risiko korporat dan melindungi nama baik (reputasi). Analisa investasi bagi investor (Socially Responsible Invesment/SRI) Menghasilkan daya saing yang tinggi dalam perolehan kapital/pinjaman, SDM, Pemasok, dan Pelanggan.
Initiatives CSR dikembangkan di Inggris sejak 34 tahun yang silam CSR dipopulerkan di Indonesia sejak tahun yang silam Penggerak CSR di Indonesia a.l: IBL, CFCD, ICSD, LEAD/YPB, IAI (KAM), dan NCSR 7
Kepedulian Investor Terhadap CSR. Hasil Survei PWC terhadap CEO global 2003 tentang CSR menyatakan bahwa 79% dari lebih 1.000 CEO di 33 negara mengakui bahwa sustainability is vital to the profitability of any company. Survei lainnya yang dilakukan terhadap 350 perusahaan besar di Eropa melaporkan bahwa 78% dari eksekutif (responden) mengakui bahwa integrating responsible business practices make a company more competitive Socially & Responsible Investment (SRI) Equator Principles Indeks saham seperti FTSE4Good dan Dow Jones Sustainability Index (DJSI) untuk mengakomodir kepentingan SRI; SRI KEHATI
Embedding CSR in the company Make CSR a strategic priority Leadership from the top Demonstrate commitment Show stakeholders that CSR adds value Develop an open trusting relationship with staff Make CSR a core value that people refer to Follow policies and procedures Walk the talk
Evolution of Social Responsibility
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